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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Diageo-plc-Sponsored-ADR-US25243Q2057">Diageo plc Sponsored ADR</a></div>
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      <a target="_blank" rel="nofollow" href="https://www.proactiveinvestors.co.uk/companies/news/1094418?SNAPI">Diageo steps up US promotions as key brands continue to lose volume, says Deutsche Bank</a>
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        Diageo PLC (LSE:DGE) has increased promotional activity across several of its biggest US spirits brands as it battles to stabilise sales in a challenging market, according to Deutsche Bank. Analyst Mitch Collett said the proportion of Diageo&#39;s US sales sold on promotion has been rising year-on-year since October and accelerated further in the latest four-week Nielsen data to 13 June.
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        <div class="me-2 text-gray">3 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://invezz.com/news/2026/06/20/why-diageo-heineken-and-anheuser-busch-are-battling-falling-alcohol-demand/?utm_source=snapi">Why Diageo, Heineken and Anheuser-Busch are battling falling alcohol demand</a>
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        Alcohol companies have had fewer reasons to say &quot;cheers&quot; in recent years. Volumes have been falling, and the entire business model is undergoing a structural shakeup as younger people drink less.
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        <div class="me-2 text-gray">3 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.prnewswire.com/news-releases/blade-and-bow-unveils-a-new-limited-annual-expression-12-year-old-solera-reserve-302804759.html">BLADE AND BOW UNVEILS A NEW LIMITED ANNUAL EXPRESSION, 12-YEAR-OLD SOLERA RESERVE</a>
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        LOUISVILLE, Ky., June 18, 2026 /PRNewswire/ -- Blade and Bow announces its 12-Year-Old Solera Reserve, a new limited annual expression crafted at the intersection of time and technique by Nicole Austin, the Director of American Whiskey Liquid Development and Capabilities at Diageo. Beginning with a 12–Year–Old Blade and Bow Kentucky Straight Bourbon, it&#39;s guided through a multi–vat Solera finis...
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        <div class="me-2 text-gray">4 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.businesswire.com/news/home/20260609120850/en/Strategy-and-Diageo-Show-How-a-Universal-Context-Layer-Can-Simplify-Data-Complexity-and-Accelerate-AI-Readiness-at-Gartner-Data-Analytics-Summit-London-2026/">Strategy and Diageo Show How a Universal Context Layer Can Simplify Data Complexity and Accelerate AI Readiness at Gartner Data &amp; Analytics Summit London 2026</a>
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        LONDON--(BUSINESS WIRE)--Strategy and Diageo highlighted how a universal context layer can help enterprises reduce data complexity, speed access to trusted information, and make AI more useful across the business during a full-house Solution Provider Session at Gartner Data &amp; Analytics Summit London 2026. In the session, “The AI Cocktail: How Diageo Mixes Data Governance and AI for Its Iconic B...
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        <div class="me-2 text-gray">4 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.proactiveinvestors.co.uk/companies/news/1093572?SNAPI">Diageo recovery hinges on affordability push, Jefferies argues</a>
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        Diageo PLC (LSE:DGE) has focused too heavily on premium spirits and now needs to broaden its appeal to more price-conscious consumers, according to Jefferies, which has raised its target price on the drinks maker to £20 from £19. In a mammoth 99-page report entitled &quot;Addressing the Premiumisation Hangover&quot;, analysts argued that while the long-term trend towards consumers drinking &quot;less but bett...
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        <div class="me-2 text-gray">4 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.reuters.com/business/environment/automakers-urge-epa-move-quickly-rewrite-vehicle-pollution-rules-back-two-year-2026-06-03/">Automakers urge EPA to move quickly to rewrite vehicle pollution rules, back two-year delay</a>
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        Major automakers backed the Environmental ​Protection Agency proposal to ‌delay enforcement of a regulation requiring significant ​cuts in air ​pollution from vehicles for ⁠two years but want ​the agency to ​move quickly to rewrite the rules.
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        <div class="me-2 text-gray">4 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.proactiveinvestors.co.uk/companies/news/1093053?SNAPI">Diageo and BAT top picks for Citi as World Cup football approaches</a>
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        Diageo PLC (LSE:DGE and British American Tobacco PLC (LSE:BATS) are among Citi&#39;s preferred consumer stocks heading into the summer, with the bank also expecting brewers and pub operators to benefit from improving trading conditions and this year&#39;s FIFA World Cup, which starts in just over two weeks. In spirits, Citi said Diageo could continue to recover after recently reaffirming its guidance f...
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        <div class="me-2 text-gray">4 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.proactiveinvestors.co.uk/companies/news/1092970?SNAPI">Diageo is taking &#39;firmer control&#39; and tipped for upside - broker</a>
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        RBC Capital Markets sees signs that Diageo PLC (LSE:DGE) is beginning to take firmer control of its underperforming brand portfolio. In a note, the Canadian bank&#39;s analysts repeated an &#39;Outperform&#39; rating and 2,000p price target for the beer and spirits giant.
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