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          Negative
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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">Barrons</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.barrons.com/articles/novo-nordisk-sues-eli-lilly-weight-loss-drug-advertising-26cc93a4">Novo Nordisk Sues Eli Lilly Over Weight-Loss Drug Advertising</a>
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        Novo Nordisk alleges Eli Lilly falsely advertised Zepbound and Mounjaro by claiming the drugs outperform Wegovy and Ozempic.
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          Negative
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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">Forbes</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.forbes.com/sites/conormurray/2026/07/21/novo-nordisk-sues-glp-1-rival-eli-lilly-for-misleading-advertising/">Novo Nordisk Sues GLP-1 Rival Eli Lilly For Misleading Advertising</a>
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        Ozempic drugmaker Novo Nordisk sued rival GLP-1 manufacturer Eli Lilly in federal court Tuesday, accusing the company of using “intentionally selected outdated studies” to curate allegedly misleading ad campaigns that exaggerate the efficacy of Lilly&#39;s products.
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          Negative
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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">Invezz</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://invezz.com/news/2026/07/21/novo-nordisk-sues-eli-lilly-over-weight-loss-drug-advertising-claims/?utm_source=snapi">Novo Nordisk sues Eli Lilly over weight-loss drug advertising claims</a>
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        Novo Nordisk has filed a lawsuit against Eli Lilly (LLY) in a US federal court, accusing its rival of running false and misleading advertising campaigns for its blockbuster diabetes and weight-loss drugs. The lawsuit, filed Tuesday in the US District Court for the District of New Jersey, alleges that Eli Lilly and Lilly USA violated federal and state false advertising and unfair competition law...
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          Negative
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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">Market Watch</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.marketwatch.com/story/novo-nordisk-sues-eli-lilly-over-ads-comparing-glp-1-medications-6b223080">Novo Nordisk sues Eli Lilly over ads comparing GLP-1 medications</a>
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        The drugmaker says Lilly isn&#39;t including the most up-to-date clinical information about its drugs
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          Negative
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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">WSJ</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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    <div class="mb-2">
      <a target="_blank" rel="nofollow" href="https://www.wsj.com/health/pharma/novo-nordisk-files-deceptive-advertising-lawsuit-against-rival-eli-lilly-2579eb2b">Novo Nordisk filed a lawsuit against rival Eli Lilly accusing it of using outdated studies to promote its GLP-1 drugs</a>
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      <div class="me-0 me-md-5">
        The maker of Ozempic and Wegovy says its competitor is misleading consumers by citing outdated weight-loss data in advertisements.
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          Negative
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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">Reuters</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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      <a target="_blank" rel="nofollow" href="https://www.reuters.com/world/novo-nordisk-says-it-is-suing-eli-lilly-accusing-it-false-advertising-2026-07-21/">Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising</a>
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        Novo Nordisk said on Tuesday it was suing rival Eli Lilly in U.S. federal court, accusing ​the U.S. drugmaker of false advertising in claiming its weight-loss ‌medicines outperform Novo&#39;s drugs.
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          Negative
        </span>
        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">CNBC</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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    <div class="mb-2">
      <a target="_blank" rel="nofollow" href="https://www.cnbc.com/2026/07/21/novo-nordisk-sues-eli-lilly-glp-1-ads.html">Novo Nordisk sues Eli Lilly, alleging misleading GLP-1 advertising</a>
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      <div class="me-0 me-md-5">
        Novo Nordisk filed a lawsuit against Eli Lilly, alleging that its advertising campaigns for its blockbuster obesity and diabetes drugs are designed to mislead consumers about their superior efficacy relative to the Danish drugmaker&#39;s rival injections.  Novo Nordisk is specifically taking issue with nationwide ads that cite what it called &quot;outdated&quot; clinical trials to compare the highest doses o...
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          Positive
        </span>
        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/en/stock/Novo-Nordisk-DK0062498333">Novo Nordisk</a></div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">Proactive Investors</div>
        <div class="me-2 text-gray text-size-10">●</div>
        <div class="me-2 text-gray">about 2 months ago</div>
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    <div class="mb-2">
      <a target="_blank" rel="nofollow" href="https://www.proactiveinvestors.co.uk/companies/news/1095695?SNAPI">Citi lifts Novo Nordisk target on strong GLP-1 pill launch</a>
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        Citi has raised its price target on Novo Nordisk (NYSE:NVO) to DKK330 ahead of second-quarter results on 5 August, citing the strength of the Danish drugmaker&#39;s Wegovy pill launch. The broker lifted its 2026 sales and operating income estimates by 4% to 5%, and its earnings per share forecasts for 2027 to 2030 by around 7%, on currency movements and stronger second-quarter Wegovy trends.
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