Intel stock was plunging and Amazon was contributing to a technology selloff after underwhelming earnings reports.
Reddit is testing a departure from its open-internet roots. The platform will soon require users to log in to view its content to prevent content scraping.
After posting weaker-than-expected user growth, Reddit will test requiring some users to log in.
Reddit plans to test requiring users to log in to access its platform, a sharp change for a site long known for letting people browse without an account. CEO Steve Huffman said declining Google search referrals are part of a broader shift in how the search product sends traffic to the rest of the internet.
Reddit CEO Steve Huffman outlined a plan on Thursday to make signing-in mandatory for most content as the company grapples with data scraping and declining search referral traffic in recent months.
Reddit has long attracted millions of users to its site through Google, with many even appending the word “Reddit” to their search queries for better answers. But as search traffic dries up amid the shift to AI-powered search, Reddit is rethinking its relationship with the open internet.
SAN FRANCISCO--(BUSINESS WIRE)--Reddit, Inc. (NYSE: RDDT) today announced financial results for the quarter ended September 30, 2026. Reddit's complete financial results and management commentary can be found in its shareholder letter on Reddit's Investor Relations website at https://investor.redditinc.com. “Our business is growing because the Reddit experience captures the human experience in ...