Back-to-school shopping is in full swing at Target, representing a key moment to win back shoppers. A successful season requires overcoming several challenges the retailer has struggled with recently.
Target is seeing sales tick up amid a growth in digital traffic from artificial intelligence platforms. The retailer reported second-quarter 2026 earnings results Wednesday (Aug. 19) that showed guest traffic up 3.6% and comparable sales climbing 3.8%.
Target Corp (TGT) shares are extending gains on Wednesday morning after the retail giant reported better-than-expected earnings for its second financial quarter (Q2). And while famed investor Jim Cramer is bullish on TGT, he recommends waiting for a pullback before buying – “I say let it come in and then buy,” he said in a recent segment of CNBC.
Target Corp (NYSE:TGT) has raised its full-year outlook after reporting stronger-than-expected second quarter results. For the quarter, sales were up 5.3% year-over-year at $26.54 billion, ahead of Wall Street estimates of $26.13 billion.
Panmure Liberum has maintained its buy recommendation on ZIGUP Zigup PLC (LSE:ZIG), the vehicle rental and fleet management group, with an unchanged target price of 625p. The broker's research values the London-listed company at a market capitalisation of around £1.1 billion, against a share price of 474p at the close on 17 August.
On the heels of a positive quarter, the retailer now expects sales growth of about 5% this fiscal year.
The retailer has added more snacks and changed up its presentation as it tries to become a destination for food purchases.