Braze Stock News

Salesforce Inc (NYSE:CRM, XETRA:FOO)'s US$5.7 billion acquisition of Braze should strengthen its position in marketing technology, but the deal risks raising fresh questions about the software giant's ability to deliver organic growth, according to UBS. The broker described the proposed purchase as a solid strategic fit at a reasonable price, with Braze bringing a faster-growing customer engage...

BRZE shareholders will vote on a $47.50 per share cash acquisition by Salesforce, Inc. in a transaction Salesforce describes as valuing Braze at approximately $5.66 billion in enterprise value. BRZE shareholders will vote on a $47.50 per share cash acquisition by Salesforce, Inc. in a transaction Salesforce describes as valuing Braze at approximately $5.66 billion in enterprise value.

A move announced by the software-as-a-service giant Salesforce (NYSE: CRM) is sending the stock price of a relatively unknown AI marketing firm surging this morning. Here's what you need to know.

Salesforce says it will pay $5.6 billion to acquire customer engagement platform Braze. “Every interaction is an opportunity to wow your customers,” Patrick Stokes, president of applications and marketing at Salesforce, said in a news release announcing the planned acquisition Tuesday (Oct. 20).

Braze (BRZE) shares exploded higher on October 20 after Salesforce (CRM) agreed to acquire the customer-engagement software company, handing existing investors a major windfall. As investors cheered the announcement, BRZE ripped through its major moving averages (MAs), and its RSI climbed into the early 80s, indicating intense buying pressure.

Salesforce Inc (NYSE:CRM, XETRA:FOO)'s $5.66 billion deal for Braze Inc (NASDAQ:BRZE) sent the customer-engagement software company's shares soaring, with rival Klaviyo also climbing as investors reassessed the sector's value. Salesforce will pay $47.50 in cash for each Braze Class A share, representing a 58% premium to the previous closing price of $30.04.

Salesforce CRM has agreed to acquire marketing software company Braze for approximately $5.7 billion in cash, expanding its artificial intelligence capabilities as the software company looks to strengthen its position in an increasingly competitive market. Under the agreement announced on Tuesday, Salesforce will pay $47.50 per Braze share, representing a premium of about 58% to Braze's Monday ...

Salesforce said on Tuesday that it is making a nearly $6 billion acquisition at a 58% premium, but Wall Street's response was frosty.