Investors who were hoping for a Santa Claus rally have been disappointed. After a promising move higher on Dec. 26, markets were down heading into 2026.
Beyond the biggest chains, the past few years have largely been ones to forget for retailers, as shoppers have remained wary about spending amid a battle with higher living costs. Yet some analysts see a path toward a slightly better 2026.
Costco outperformed the S&P 500 over the last 10 years by a wide margin. Much of the stock's previous 10-year return was due to an increase in the price-to-earnings multiple.
What a forgettable year it's been for shareholders of Costco (NASDAQ:COST), which is actually attempting to stage a comeback after falling into a brutal bear market.
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