CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year's headline performer at Forrester's B2B Summit North America, taking place in Phoenix and digitally, March 31–April 3, 2025. B2B Summit North America will offer the latest research, best practices, and advice to enable B2B marketing, sales, customer, and product leaders to transfo...
LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) forecasts that e-commerce sales across the Europe-5 economies — France, Germany, Italy, Spain and the UK — will grow at a compound annual growth rate (CAGR) of 7.8% over the next five years, increasing from €389 billion in 2024 to €565 billion in 2029. Online sales will account for nearly 21% of all retail sales across these five markets by 2029...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more employees, these awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful business outcom...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded revenue growth fro...
NEW YORK--(BUSINESS WIRE)-- #ai--Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research's 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retail's Big Show. These Innovators are game-changers, transforming the industry by revolutionizing supply ch...
BOSTON--(BUSINESS WIRE)--Transmit Security, the leading innovator of identity security, orchestration and fraud prevention, is proud to announce it has been recognized as a Leader by Forrester (Nasdaq: FORR) Research in The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2024. The Forrester Wave™ evaluated 15 of the most significant vendors based on 19 criteria, determining ...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify the process of buyer selection through a new interactive experience that enables clients to short...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI's influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases stall during the buying process and 81% of buyers ...
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