Hugo Boss shares are down by almost 40% YTD. Negative sentiment toward premium brands/retailers, but also flat sales and decreasing profitability, were the main issues. Shares are trading significantly below their historic valuation range, and a lot of bad news seems to be priced in. The company will announce Q3 2024 financial results on November 5. Positive news or just a confirmation of the o...
Luxury stocks have fallen out of favor, with Hugo Boss showing potential despite weak Q2 results and a challenging economic environment. Hugo Boss demonstrates brand strength and pricing power, with high gross profit margins and a growing loyalty program. The valuation is attractive, trading at ~5x expected free cash flow, and significantly below its ten-year average price/sales multiple.
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