SINGAPORE , Oct. 14, 2025 /PRNewswire/ -- Morgan Stanley has raised its target price for JOYY (JOYY.US) to US$62 from US$40, reflecting improving fundamentals in JOYY's core business, accelerating advertising growth, and attractive shareholder returns. The firm also highlighted JOYY's robust cash position and attractive shareholder return program as key factors offering downside protection.
I lift my rating for JOYY to "Buy," considering its capital allocation approach and business mix changes. JOYY boasts a compelling 10.1% shareholder yield, considering its capital return targets and robust cash position. JOYY's advertising division has strong growth potential, which should boost its top-line diversification efforts.
JOYY is transitioning from legacy livestreaming to high-margin non-livestreaming and ads, driving profitability and shareholder returns through dividends and buybacks. Despite revenue declines, the company's strong cash reserves, resilient free cash flow, and improving margins support a stable outlook and potential upside. Valuation remains deeply discounted, offering an attractive entry point ...
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