Netflix said on Thursday it appointed former Disney executive Peter Rice as chief content officer, succeeding Bela Bajaria, who is leaving after nearly a decade at the streaming platform.
Netflix is getting a new content chief after a stock slump and struggles with engagement growth. Bela Bajaria, who's overseen Netflix's movies and shows since 2023, is leaving her position, the company announced.
Netflix shares have struggled amid slower engagement growth and intensifying competition. The paid streaming leader laid off about 1,000 on Wednesday, its biggest round of cuts in years.
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