Netflix Stock News

Netflix (NFLX 0.66%) just revealed that it's about to conduct a massive 10-for-1 stock split that could make shares more accessible to retail investors -- but the real story is whether it sparks the next leg of growth or just short-term buzz.

In a headline-grabbing move, Netflix NASDAQ: NFLX just announced its first stock split in a decade. Investors want to know—is this development simply cosmetic, or could it drive real value for shareholders?

The streaming behemoth Netflix stock (NASDAQ: NFLX) has sanctioned a 10-for-1 stock split—the second division in ten years—intended to make shares more attainable for retail investors and employees involved in its stock option program. The company has designated November 10 as the record date, with trading adjusted for the split commencing on November 17.

Legacy media companies are trying to beef up their offerings, to fend off competition from streaming platforms.

Netflix is building revenue beyond subscriptions with ads, real-world experiences, games, music, and podcasts. Deals with Mattel and Hasbro extend hit content into toys and collectibles.

Netflix stock has gained 102,570% since its IPO in 2002, thanks to the success of the company's industry-leading streaming platform. The stock trades at over $1,100, and the company has announced a 10-for-1 stock split to make it more accessible to its employees and small investors.

Netflix remains a buy as fundamentals are robust, with accelerating revenue growth and strong customer engagement despite a recent post-earnings selloff. Q3 margin and EPS weakness were due to a one-time Brazilian tax dispute; underlying profitability and cash flow generation remain strong for NFLX. Potential deals with Warner Bros Discovery and iHeartMedia could further boost NFLX's long-term ...

The stick is getting more use than the carrot this earnings season.