On Holdings, a Swiss running shoe maker, has seen its shares nearly double this year as it captures market share from struggling Nike. Despite On's premium valuation after a sharp YTD rally, I rate it a buy due to its forward-looking strategy and ambitious growth plans. The company is nearly doubling its sales in China, and has plenty of opportunity as well to expand beyond footwear into apparel.
This restaurant software company is in the early innings of capturing a $100 billion opportunity. With the help of a technological advantage, this restaurant stock could be the latest breakout performer in the sector.
When the market gets too long or too short in any given set of stocks or asset classes, investors must eventually watch out for the changing tides. Just like anything that is priced openly to the public, stocks that run out of buyers will need to see lower prices to attract new business, just like stocks that run out of sellers need to see higher prices instead.
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