German sports car maker Porsche said on Friday it delivered 16% fewer vehicles globally in the first nine months of 2026, as weak demand in China, the phase-out of the 718 model line and its focus on brand value over volume continued to weigh on sales.
The company raised its stake in German auto racing team and performance tuning company as part of its strategy to expand individualization options on its cars.
Porsche wants to restore its profit margins with the help of deep-pocketed sports car fans, while shrinking the company in line with lower sales volumes.
Porsche is steeling itself for persistently lower sales, the Volkswagen brand said on Wednesday, pitching a turnaround plan to investors that aims to boost margins with a focus on top-end models.
Long Volkswagen's most reliable profit driver, luxury sports car maker Porsche has become its biggest problem, creating a road bump for CEO Oliver Blume's restructuring plans at Europe's biggest carmaker.
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