NEW YORK--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced expanded integrations with healthcare analytics and measurement providers Veeva Crossix and IQVIA Digital. The enhancements give pharma advertisers more granular insights into campaign performance and new ways to apply those insights to media optimization and decisioning. Pharma analytics...
The Trade Desk stock has been in a freefall this year and is hovering at the lowest level since January 2019. It has slumped from a record high of $141 to the current $13.5, with its market cap falling from a record high of $63.35 billion to the current $6.38 billion.
VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today introduced Kokai Zuma, the new release of its Kokai platform. Introduced in 2023, Kokai is The Trade Desk's platform for planning, buying and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn and use, bringing together new agentic AI capab...
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