Ulta Beauty (ULTA -0.91%) investors have some good reasons to feel disappointed right now. Their stock was left out of the 2024 rally, declining 13% through mid-December while the broader S&P 500 jumped 24%.
I'm reiterating my buy rating on Ulta and boosting my price target to $490, based on 21x FY26 P/E. The company recently posted stronger-than-expected Q3 results, which featured comparable sales trends returning to positive growth. Ulta has found success in moving upmarket to "prestige brands," helping to offset macro-driven weakness in the mass beauty segment.
Ulta Beauty is a buy due to bullish price action, including higher highs and lows, and trading above its 30-week EMA for three weeks. Momentum is positive, with the Percentage Price Oscillator (PPO) indicating both short-term and long-term bullish trends. Volume analysis suggests institutional investors are accumulating ULTA, and relative strength shows recent outperformance against the S&P 500.
When investors look to find the next big opportunity to invest their capital, they often focus on what's popular at the time or having the best price action in the so-called “popularity contest” that both Warren Buffett and Keynes referred to in their work. They also mentioned that the market eventually becomes a weighing machine, turning into facts and away from these popularity measures.
Ulta Beauty, Inc. (NASDAQ:ULTA ) Raymond James 2024 TMT & Consumer Conference December 11, 2024 10:40 AM ET Company Participants Dave Kimbell - CEO Paula Oyibo - CFO Conference Call Participants Olivia Tong - Raymond James Olivia Tong Okay. Well, thank you, everybody, for joining us at Raymond James' Consumer & TMT Conference.
Another year is already drawing to a close. The major market indexes hit new all-time highs in 2024, and some market followers may be struggling to find investment ideas in this sea of premium valuations.
Shares of cosmetics retailer Ulta Beauty (ULTA 10.62%) popped on Friday after its financial results for the third quarter of 2024 came in above investors' expectations. Expectations were quite low and so now investors are rethinking things.
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