Zillow Stock News

There are certain companies you don't want as competitors. Google is one of them.

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts and analysts to question what impact the feature could have on the traffic — and financials — of major portal players like Zillow, Realtor.

Shares of online real-estate marketplaces Zillow Group Inc   (NASDAQ:ZG) and CoStar Group Inc (NASDAQ:CSGP) are gapping lower today, amid news that Alphabet (GOOGL) is testing home for-sale ads at the top of Google search results in certain markets.

Google appears to be running tests on putting real estate sale listings into its search results. The listings allowed users to view the full details of a property's page, request a tour and contact an agent — similar to the functions offered on Zillow.com's online marketplace portal.

Zillow (NASDAQ:Z) shares fell 8.5% on Monday after reports that Alphabet Inc (NASDAQ:GOOG)'s Google is testing a new mobile real estate advertising format that could challenge the online property portal's lead-generation business. The search giant's new ad unit, developed in partnership with real estate analytics and brokerage firm ComeHome, allows users to view live MLS listings directly withi...

Shares of online real estate listing companies tumbled on Monday after Alphabet's Google was found testing a new format that places homes-for-sale ads directly at the top of search results, threatening to encroach on a core source of traffic and leads for property portals. Zillow Group led the declines, with shares down 10.

Google is testing homes for-sale ads at the top of search results, edging into Zillow's turf.

Zillow Group, Inc. (ZG) Presents at Barclays 23rd Annual Global Technology Conference Transcript