comScore, Inc. Stock News

RESTON, Va., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement. Comscore will continue as a key local measurement currency provider for Gray Media and pr...

Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV

comScore, Inc. (SCOR) Q3 2024 Earnings Call Transcript

RESTON, Va., Oct. 25, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2024, on Tuesday, November 12th at 5:00 p.m. ET.

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts...

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio

Comscore's ad measurement technology enhances campaigns activated through the Basis advertising automation platform Comscore's ad measurement technology enhances campaigns activated through the Basis advertising automation platform

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology