Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies
RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television's Media Group. This comprehensive multi-year agreement strengthens Comscore's position as the leading provider of TV measurement and advanced audience data across 12 of Coast...
Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise
RESTON, Va., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement. Comscore will continue as a key local measurement currency provider for Gray Media and pr...
Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV
RESTON, Va., Oct. 25, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2024, on Tuesday, November 12th at 5:00 p.m. ET.
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