Asics Stock price
Compare with Peer Group
📊 Peer Group
📈 What is it?
The peer group consists of the companies with the most similar business model. They serve as a benchmark for putting a stock into context.
🧮 How is it selected?
Based on similarity of business model, meaning companies from the same industry with comparable products and a similar customer base. That's the only way to compare apples to apples.
🏛️ Why does it matter?
Whether a stock is cheap or expensive is best judged by comparison. A P/E of 18 or an EV/FCF of 20 can look cheap or expensive depending on the yardstick. The peer group gives you the most accurate one: companies with a similar business model that operate under the same conditions.
🎯 What does it mean for investors?
When a metric sits below the peer average, the stock is valued more cheaply relative to its competitors, and above the average more expensively. A discount to the peer group can be an opportunity, but it can also have a reason (for example lower growth). The comparison is a starting point, not a verdict.
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👉 More detailed insights
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Invest better with AI
StocksGuide Unlimited – full access to AI analyses
👉 More detailed insights
👉 Exclusive perspectives on opportunities & risks
👉 Clear answers to your questions
Invest better with AI
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👉 More detailed insights
👉 Exclusive perspectives on opportunities & risks
👉 Clear answers to your questions
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Key metrics
📘 Market Capitalization
📈 What is it?
Market capitalization shows how much a company is currently worth on the stock market.
🧮 How is it calculated?
🏛️ Why is it important?
It helps classify companies by size (Large, Mid, Small Cap) and indicates their market presence and relative stability.
🎯 What does this mean for investors?
- Large-cap companies tend to be more stable, often pay dividends, but may grow more slowly.
- Smaller firms may offer higher growth potential but come with more volatility.
- Market capitalization is a useful indicator of company size — but not a measure of whether a stock is undervalued or overvalued.
📘 Enterprise Value (EV)
📈 What is it?
Enterprise Value represents the total cost to acquire a company — including its debt and excluding its cash reserves.
🧮 How is it calculated?
(= Market Cap + Net Debt)
🏛️ Why is it important?
EV gives a more complete picture of a company's value than market cap alone and is used in key valuation ratios like EV/FCF or EV/Sales.
🎯 What does this mean for investors?
- Enterprise Value shows the true cost of buying a company, including all financial obligations.
- It is more accurate than just looking at market cap, especially when comparing companies with different levels of debt or cash.
- Professional investors prefer EV-based multiples because they better reflect the company’s full financial footprint.
📘 Net Debt
📈 What is it?
Net Debt shows how much debt remains after subtracting a company’s available cash reserves.
🧮 How is it calculated?
🏛️ Why is it important?
It indicates how dependent a company is on borrowed money and how easily it can service its debt in the short term.
🎯 What does this mean for investors?
- Low or negative net debt signals financial strength and flexibility.
- Companies with strong cash positions are better positioned in crises.
- High net debt increases financial risk — especially in environments with rising interest rates or economic downturns.
📘 Cash
📈 What is it?
Cash represents all liquid assets a company can access immediately — including cash, bank deposits, and short-term investments.
🧮 How is it calculated?
🏛️ Why is it important?
It reflects a company’s financial flexibility and resilience — enabling investments, buybacks, or buffer in downturns.
🧮 Calculation
🎯 What does this mean for investors?
- A strong cash position means greater room for maneuver and crisis resistance.
- Cash-rich companies can invest, pay down debt, or repurchase shares.
- But excess idle cash might indicate a lack of growth opportunities.
📘 Shares Outstanding
📈 What is it?
Shares outstanding represent the total number of a company’s shares currently held by investors — excluding treasury stock.
🧮 How is it calculated?
🏛️ Why is it important?
It’s the basis for key metrics like Earnings Per Share (EPS), Market Capitalization, or the Price/Earnings ratio (P/E).
🧮 Calculation
🎯 What does this mean for investors?
- Fewer shares in circulation typically increase earnings per share — making each share more valuable.
- Share buybacks reduce the number of shares and boost per-share metrics.
- Issuing new shares does the opposite — diluting shareholder value and lowering per-share figures.
📘 Price-to-Earnings Ratio (P/E)
📈 What is it?
The P/E ratio shows how many times a company's earnings per share are reflected in its current share price — in other words, how "expensive" the stock appears relative to its profits.
🧮 How is it calculated?
🏛️ Why is it important?
The P/E ratio is one of the most widely used valuation metrics. It helps investors assess whether a stock appears cheap or expensive compared to its earnings power.
🧮 Calculation
📊 P/E (TTM) = Based on earnings from the last 12 months (Trailing Twelve Months):🎯 What does this mean for investors?
- A low P/E may indicate undervaluation — or signal underlying issues.
- A high P/E may reflect strong growth expectations — or an overvalued stock.
📘 Price-to-Sales Ratio (P/S)
📈 What is it?
The P/S ratio shows how much investors are paying for $1 of the company’s revenue – regardless of profitability.
🧮 How is it calculated?
🏛️ Why is it important?
P/S is especially useful for evaluating growth companies or businesses not yet profitable. It reflects how the market values the company’s sales.
🧮 Calculation
Market Cap = ¥2.86t | Revenue (TTM) = ¥942.60b
Market Cap = ¥2.86t | Estimated Revenue = ¥1.03t
🎯 What does this mean for investors?
- A low P/S may indicate undervaluation — or low profitability.
- A high P/S can reflect strong growth expectations — or excessive optimism.
- Especially helpful when evaluating companies where profits are low, volatile, or negative.
📘 Enterprise Value to Sales (EV/Sales)
📈 What is it?
EV/Sales shows how much investors are paying for $1 of revenue — considering not just equity, but also debt and cash. It’s the capital structure–adjusted version of the P/S ratio.
🧮 How is it calculated?
🏛️ Why is it important?
It’s ideal for comparing companies with different levels of debt. It reflects a company's true cost relative to its revenue.
🧮 Calculation
Enterprise Value = ¥2.88t | Revenue (TTM) = ¥942.60b
Enterprise Value = ¥2.88t | Forward Revenue = ¥1.03t
🎯 What does this mean for investors?
- EV/Sales allows for capital structure–neutral company comparisons.
- A lower ratio may indicate undervaluation; a higher one may signal strong growth expectations or overvaluation.
- Especially helpful when evaluating high-growth companies with low or negative earnings.
📘 Enterprise Value to Free Cash Flow (EV/FCF) | ex SBC
📈 What is it?
EV/FCF compares a company’s enterprise value with its free cash flow. The metric therefore shows the multiple of current free cash flow at which a company is valued. EV/FCF ex SBC additionally accounts for stock-based compensation (SBC). While SBC does not represent a direct cash outflow, issuing shares as compensation can dilute existing shareholders. Therefore, SBC is deducted from free cash flow in this adjusted version.
🧮 How is it calculated?
EV/FCF ex SBC = Enterprise Value ÷ (Free Cash Flow (TTM) − SBC)
🏛️ Why is it important?
EV/FCF provides a valuation based on free cash flow and therefore complements earnings-based valuation metrics such as the P/E ratio. The ex SBC version additionally accounts for the economic impact of stock-based compensation and provides a more conservative view from a shareholder perspective.
🎯 What does this mean for investors?
- A low EV/FCF means that enterprise value is low relative to current free cash flow. The reasons should always be considered in the context of the company and its industry.
- A high EV/FCF means that enterprise value is high relative to current free cash flow. This can, for example, reflect high growth expectations or temporarily weak cash generation.
- When SBC is positive and adjusted free cash flow remains positive, EV/FCF ex SBC is generally higher than the standard EV/FCF.
- The metric is particularly useful for companies with relatively stable and predictable cash flows.
- If free cash flow is negative or very low, EV/FCF has limited usefulness and should not be interpreted like a standard valuation multiple.
📘 Price-to-Book Ratio (P/B)
📈 What is it?
The P/B ratio compares a company’s market value to its book value — showing how much investors are paying for each dollar of net assets.
🧮 How is it calculated?
🏛️ Why is it important?
P/B is commonly used for asset-heavy industries like banks or industrials. It helps assess whether a stock is trading above or below its net asset value.
🎯 What does this mean for investors?
- A P/B below 1 may signal undervaluation — or weak profitability.
- A P/B above 1 implies the market expects future value creation (e.g., brand, IP, growth).
- Best used for companies with tangible assets and strong balance sheets.
📘 Dividend per Share (DPS)
📈 What is it?
Dividend per Share shows how much cash a company pays out to shareholders for each share they own – usually on an annual or quarterly basis.
🧮 How is it calculated?
🏛️ Why is it important?
DPS is the absolute value of the payout per share – crucial for income-focused investors and dividend strategies.
🎯 What does this mean for investors?
- A stable or growing DPS often signals a strong, shareholder-friendly business.
- DPS alone doesn’t tell you how attractive the payout is – the stock price also matters (→ see Dividend Yield).
- Long-term dividend growth is often a hallmark of high-quality companies – like the dividend aristocrats.
📘 Dividend Yield
📈 What is it?
Dividend yield shows how large a company’s dividend is in relation to its current share price.
🧮 How is it calculated?
🏛️ Why is it important?
It allows investors to compare dividend payouts across stocks, regardless of price or payout size.
🧮 Calculation
🎯 What does this mean for investors?
- A stable yield can reflect reliable distributions.
- Comparing 1Y and 5Y yield shows whether dividend growth keeps pace with stock price appreciation.
- A low yield isn’t always negative – it can signal strong past performance or growth focus.
📘 Dividend Growth
📈 What is it?
Dividend growth shows how much a company has increased its dividend per share over time.
🧮 How is it calculated?
5Y: Compound Annual Growth Rate (CAGR)
🏛️ Why is it important?
Consistently rising dividends are often a sign of financial strength and shareholder orientation – especially relevant for long-term investors.
🧮 Calculation
🎯 What does this mean for investors?
- Stable dividend growth is a sign of sustainable earning power.
- High dividend growth can significantly boost your total return:
- If a company pays $1 in dividends and increases it by 15% annually over 5 years, you’ll receive $2 per share in year 5 – twice as much as at the start!
📘 Payout Ratio
📈 What is it?
The payout ratio shows what percentage of a company’s earnings (per share) is distributed to shareholders as dividends.
🧮 How is it calculated?
🏛️ Why is it important?
It helps assess whether the dividend is sustainable – especially in relation to the company’s profitability.
🧮 Calculation
🎯 What does this mean for investors?
- A low payout ratio means the company retains more earnings for reinvestment – typical for growth companies.
- A moderate payout (e.g. 25–50%) indicates a healthy balance between returns and reinvestment.
- High payout ratios may seem attractive but can carry risk if earnings decline.
📘 Consecutive Dividend Increases
📈 What is it?
This metric shows how many consecutive years a company has raised its dividend per share – without any cuts or pauses.
🧮 How is it calculated?
(Special dividends are not considered.)
🏛️ Why is it important?
A long track record of increases reflects financial strength, consistency, and shareholder commitment.
🎯 What does this mean for investors?
- A long dividend increase streak builds confidence – especially in volatile markets.
- Such companies are seen as reliable and income-friendly investments.
- The longer the streak, the stronger the company’s dividend discipline.
📘 Revenue
📈 What is it?
Revenue shows how much a company earns in total from selling its products and services – the gross income before any costs are deducted.
🧮 How is it calculated?
🏛️ Why is it important?
Revenue is one of the key figures to assess a company’s size, market position, and growth potential.
🧮 Calculation
🎯 What does this mean for investors?
- Growing revenue indicates rising demand and can be an early signal of future earnings growth.
- Comparing actual and expected revenue reveals trends in the market environment and analyst sentiment.
- Note: Strong revenue alone isn’t enough – margins and profitability matter just as much.
📘 EBITDA
📈 What is it?
EBITDA stands for “Earnings Before Interest, Taxes, Depreciation, and Amortization.” It reflects a company’s operating profit before the effects of financing, taxes, and accounting depreciation.
🧮 How is it calculated?
🏛️ Why is it important?
EBITDA is widely used to evaluate a company’s operating performance – especially across capital-intensive sectors or international comparisons.
🧮 Calculation
🎯 What does this mean for investors?
- A high or growing EBITDA indicates strong operational profitability – independent of taxes, interest, or accounting methods.
- It’s especially useful for comparing companies across sectors or geographies.
- Important: EBITDA is not a net income figure – it excludes key costs like depreciation and interest.
📘 EBIT
📈 What is it?
EBIT stands for “Earnings Before Interest and Taxes.” It reflects a company’s operating profit after depreciation, but before interest and tax expenses.
🧮 How is it calculated?
🏛️ Why is it important?
EBIT is a core profitability metric that shows how well the company performs in its main business operations – independent of capital structure and tax environment.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBIT indicates strong profitability from the company’s core business – before financial and tax effects.
- It allows better comparison between companies with different debt levels or tax structures.
- Compared to EBITDA, EBIT already accounts for depreciation and reflects capital intensity more clearly.
📘 Net Income
📈 What is it?
Net income is the company’s total profit – the amount left after all expenses, taxes, interest, and depreciation have been deducted.
🧮 How is it calculated?
🏛️ Why is it important?
Net income is the most comprehensive measure of a company’s profitability – showing how much actual profit remains after all business and financing costs.
🧮 Calculation
🎯 What does this mean for investors?
- Growing net income indicates that the company is managing all of its costs efficiently.
- It directly influences valuation metrics like P/E ratio and the company’s dividend capacity.
- Over time, net income trends reveal how resilient and profitable the business model really is.
📘 Free Cash Flow (FCF) | ex SBC
📈 What is it?
Free cash flow shows how much cash remains after a company has covered its operating and capital expenditures. FCF ex SBC additionally deducts stock-based compensation (SBC) to adjust the cash flow for the effect of non-cash SBC.
🧮 How is it calculated?
Free Cash Flow ex SBC = Operating Cash Flow − SBC − Capital Expenditures (CAPEX)
🏛️ Why is it important?
FCF reflects a company’s actual financial strength – independent of reported accounting earnings. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction. FCF ex SBC also deducts stock-based compensation and shows how much cash generation remains after SBC.
🎯 What does this mean for investors?
- High free cash flow indicates that a company has strong financial strength – independent of reported earnings.
- It is often a solid basis for sustainable dividends and share buybacks.
- Declining FCF can be a warning sign, even if reported earnings remain stable.
📘 Revenue Growth
📈 What is it?
Revenue growth shows how much a company’s sales have changed compared to the previous year – both on a trailing basis (TTM) and based on forward projections.
🧮 How is it calculated?
Forward = (Expected revenue ÷ Revenue in prior year − 1) × 100
Forward growth is based on analyst estimates for the current fiscal year.
🏛️ Why is it important?
Rising revenue signals growing demand, business expansion, and market share gains – especially important for growth-oriented companies.
🧮 Calculation
🎯 What does this mean for investors?
- Growth is the engine of long-term value creation – especially in tech and growth sectors.
- What matters is not just current growth, but its sustainability.
- Forward projections reflect whether analysts expect continued momentum – or a slowdown.
📘 EBITDA Growth
📈 What is it?
EBITDA growth shows how much a company’s operating profit (before interest, taxes, depreciation, and amortization) has increased or decreased compared to the previous year.
🧮 How is it calculated?
Forward = (Expected EBITDA ÷ EBITDA from prior year − 1) × 100
The forward estimate is based on analyst projections for the current fiscal year.
🏛️ Why is it important?
Growing EBITDA indicates improving operational profitability – regardless of financing or accounting effects.
🧮 Calculation
🎯 What does this mean for investors?
- Strong EBITDA growth signals operational efficiency and scalability – especially during growth phases.
- EBITDA growth can be an early indicator of margin and earnings expansion – but should be assessed alongside revenue and EBIT.
📘 EBIT Growth
📈 What is it?
EBIT growth shows how much a company’s operating profit (after depreciation, but before interest and taxes) has increased compared to the previous year.
🧮 How is it calculated?
Forward = (Expected EBIT ÷ EBIT from prior year − 1) × 100
The forward estimate is based on analyst projections for the current fiscal year.
🏛️ Why is it important?
EBIT growth is a direct indicator of a company’s business performance – taking into account capital intensity through depreciation.
🧮 Calculation
🎯 What does this mean for investors?
- Rising EBIT signals improving operating profitability – even after accounting for depreciation.
- It’s especially important for evaluating companies with significant capital expenditures.
- Combined with revenue and EBITDA growth, EBIT growth provides a well-rounded view of operational progress.
📘 Net Income Growth
📈 What is it?
Net income growth shows how much a company’s bottom-line profit has increased or decreased compared to the previous year – both on a trailing basis (TTM) and based on analyst projections.
🧮 How is it calculated?
Forward = (Expected net income ÷ Net income from prior year − 1) × 100
The forward estimate reflects analysts’ expectations for the current fiscal year.
🏛️ Why is it important?
Net income is the ultimate measure of profitability. Growing net income signals stronger efficiency, cost control, and sustainable earnings power.
🧮 Calculation
🎯 What does this mean for investors?
- Stronger net income boosts valuation, dividend potential, and investor confidence.
- If profits stall while revenue grows, it may signal margin pressure.
📘 Free Cash Flow Growth
📈 What is it?
Free cash flow (FCF) growth shows how a company’s available cash – after covering operating expenses and capital expenditures – has changed compared to the previous year.
🧮 How is it calculated?
🏛️ Why is it important?
Free cash flow reflects real financial strength. Growing FCF indicates more flexibility for dividends, share buybacks, and reinvestment.
🎯 What does this mean for investors?
- Declining FCF may point to rising investments, increasing costs, or weaker operating performance.
- Especially for dividend investors, FCF growth is critical – since dividends are paid from actual available cash.
- A negative trend isn't always bad, but it deserves closer attention.
📘 Gross Margin
📈 What is it?
Gross margin shows how much of a company’s revenue remains after deducting the direct costs of goods sold (like materials and production). It represents the company’s “raw profit” before fixed costs, taxes, and interest.
🧮 How is it calculated?
Or simply: Gross Margin = Gross Profit ÷ Revenue × 100
🏛️ Why is it important?
Gross margin indicates how efficiently a company can produce or procure what it sells. It is a key measure of product-level profitability and pricing power.
🧮 Calculation
🎯 What does this mean for investors?
- A high gross margin suggests strong pricing power and efficient production.
- Falling margins may signal rising input costs or competitive pressure.
- Compared to peers, gross margin offers insights into the quality of a business model.
📘 EBITDA Margin
📈 What is it?
The EBITDA margin shows how much of a company’s revenue remains as operating profit before interest, taxes, depreciation, and amortization.It reflects operating efficiency without being distorted by financing or accounting factors.
🧮 How is it calculated?
🏛️ Why is it important?
The EBITDA margin reveals how much operating income a company generates per dollar of revenue – independent of capital structure and tax effects.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBITDA margin reflects strong core profitability – before accounting distortions.
- It allows for effective comparisons across companies and sectors.
- A stable or growing margin signals efficient cost control and business scalability.
📘 EBIT Margin
📈 What is it?
The EBIT margin shows what percentage of revenue remains as operating profit after depreciation but before interest and taxes.
🧮 How is it calculated?
🏛️ Why is it important?
The EBIT margin reflects a company’s core profitability while accounting for capital intensity (e.g. machinery, infrastructure). It’s especially useful for comparing businesses with different levels of depreciation.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBIT margin shows that the company remains efficient even after factoring in depreciation.
- It’s especially relevant for capital-intensive industries.
- Stable or rising EBIT margins over time are a strong indicator of pricing power and business quality.
📘 Net Margin
📈 What is it?
Net margin shows how much of a company’s revenue remains as bottom-line profit after deducting all costs, interest, taxes, and depreciation.
🧮 How is it calculated?
🏛️ Why is it important?
Net margin reflects a company’s overall efficiency – across operations, financing, and taxation. It shows how much actual profit is generated from each dollar of revenue.
🧮 Calculation
🎯 What does this mean for investors?
- A high net margin means the company is not only strong operationally but also manages financing and taxes efficiently.
- Peer comparisons reveal business quality and competitiveness.
- Declining margins despite revenue growth can be a red flag for rising costs or inefficiencies.
📘 Free Cash Flow Margin | ex SBC
📈 What is it?
The Free Cash Flow Margin shows how much free cash flow a company generates relative to its revenue. In simplified terms, free cash flow is calculated as operating cash flow minus capital expenditures. The Free Cash Flow Margin ex SBC additionally accounts for stock-based compensation (SBC). While SBC does not represent a direct cash outflow, issuing shares as compensation can dilute existing shareholders. Therefore, SBC is deducted from free cash flow in this adjusted metric.
🧮 How is it calculated?
Free Cash Flow Margin ex SBC = (Free Cash Flow − SBC) ÷ Revenue × 100
🏛️ Why is it important?
The Free Cash Flow Margin shows how efficiently a company converts its revenue into free cash flow. Strong free cash flow can provide financial flexibility for dividends, share buybacks, debt repayment, or further investments. The ex SBC version additionally accounts for the economic impact of stock-based compensation and therefore provides a more conservative view of cash generation from a shareholder perspective.
🎯 What does this mean for investors?
- A high Free Cash Flow Margin shows that a company converts a high proportion of its revenue into free cash flow.
- This can provide greater financial flexibility for dividends, share buybacks, debt repayment, or investments.
- The Free Cash Flow Margin ex SBC additionally accounts for potential shareholder dilution from stock-based compensation.
- The long-term trend is particularly important. Declining margins can, for example, result from higher investments, changes in working capital, or weaker operating performance.
📘 Equity Ratio
📈 What is it?
The equity ratio indicates what portion of a company’s total assets is financed by shareholders’ equity – in other words, how much it relies on its own capital.
🧮 How is it calculated?
🏛️ Why is it important?
A high equity ratio reflects financial strength and stability, especially during downturns. It’s a key indicator of a company’s solvency and long-term risk profile.
🧮 Calculation
🎯 What does this mean for investors?
- Companies with high equity ratios are generally more resilient and less dependent on external debt.
- Low equity ratios can signal higher risk or aggressive financial strategies.
- Important: Always assess the equity ratio in combination with the return on equity (ROE). This shows not just how stable the company is – but also how efficiently it uses shareholder capital.
📘 Return on Equity (ROE)
📈 What is it?
Return on equity (ROE) shows how efficiently a company uses its shareholders’ equity to generate profit. In other words: how much net income is earned per dollar of equity.
🧮 How is it calculated?
🏛️ Why is it important?
ROE is a core profitability metric. It helps investors understand whether a company delivers attractive returns on the capital provided by its shareholders.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROE indicates that the company is using its capital efficiently and profitably.
- It’s especially meaningful for capital-intensive businesses or firms with high equity bases.
- Important: A very high ROE can also result from high debt levels – always interpret it alongside the equity ratio to assess financial health.
📘 Return on Capital Employed (ROCE)
📈 What is it?
ROCE measures how efficiently a company generates profits from its total capital – including both equity and interest-bearing debt.
🧮 How is it calculated?
It evaluates the return on all capital employed, regardless of how it’s financed.
🏛️ Why is it important?
ROCE is ideal for comparing companies with different financing structures. It shows how well management uses capital to create value for both shareholders and creditors.
🎯 What does this mean for investors?
- A high ROCE means the company uses its capital efficiently – regardless of whether it's funded by debt or equity.
- The higher the ROCE compared to peers, the more value the company creates with its invested capital.
- Especially relevant for capital-intensive sectors like industrials, energy, or infrastructure.
📘 Return on Invested Capital (ROIC)
📈 What is it?
ROIC measures how efficiently a company generates returns from the capital invested in its core operations – regardless of whether the capital comes from equity or debt.
🧮 How is it calculated?
- NOPAT = Net Operating Profit After Taxes
- Invested Capital = Operating assets minus non-interest-bearing liabilities
🏛️ Why is it important?
ROIC is one of the most accurate indicators of capital efficiency. Unlike return on equity, it is not distorted by leverage and shows how much value is created for all capital providers.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROIC shows how effectively a company uses the capital that is truly invested in its core operations.
- Unlike ROCE, ROIC focuses only on the capital that is actively used to run the business – and that requires a return (i.e. interest-bearing).
- Especially useful when comparing companies with large amounts of excess cash or non-interest-bearing liabilities – giving a more realistic picture of capital efficiency.
📘 Leverage Ratio (Debt-to-Equity)
📈 What is it?
The leverage ratio indicates how much a company relies on interest-bearing debt (such as loans and bonds) relative to its shareholders’ equity.
🧮 How is it calculated?
🏛️ Why is it important?
This ratio helps assess a company’s financial structure and risk profile. High leverage can enhance returns – but also increases exposure to interest rate changes and financial stress.
🎯 What does this mean for investors?
- A low leverage ratio signals financial strength and independence.
- A higher ratio can improve returns in good times but increases risk during downturns or rising interest rate periods.
- 👉 Always interpret in the context of industry, capital intensity, and interest rate environment.
📘 Earnings per share (EPS)
📈 What is it?
Earnings per Share (EPS) shows how much profit is attributable to a single share – and is one of the most important metrics for evaluating a company's performance.
🧮 How is it calculated?
The diluted share count reflects potential new shares that could be issued through options, convertible bonds, or other rights.
🏛️ Why is it important?
EPS is the basis for many key valuation metrics like P/E ratio, PEG ratio, or payout ratio. It enables comparisons of profitability across companies, regardless of their size.
🧮 Calculation
🎯 What does this mean for investors?
- EPS captures per-share profitability and is especially useful for comparisons over time or with analyst estimates.
- Rising EPS may signal consistent growth or share buybacks.
- Important: Always use diluted EPS for more realistic valuations – especially in companies with stock-based compensation.
📘 Free cash flow per share (FCF per share)
📈 What is it?
Free Cash Flow per Share shows how much free cash flow a company generates per outstanding share – after investments, but before dividends or debt repayments.
🧮 How is it calculated?
Free cash flow is calculated as operating cash flow minus capital expenditures (CapEx).
🏛️ Why is it important?
FCF per Share reveals how much real cash is available per share – useful for dividends, buybacks, or reducing debt. Unlike net income, free cash flow is harder to manipulate and often seen as a more reliable metric.
🎯 What does this mean for investors?
- High FCF per share signals strong financial flexibility.
- It shows how much capital the company can effectively reinvest or return to shareholders.
- Particularly relevant for dividend payers and capital-efficient businesses.
📘 Short interest
📈 What is it?
Short interest indicates how many shares of a company are currently sold short – that is, borrowed and sold by investors who expect the price to decline.
🧮 How is it calculated?
It reflects the percentage of a company’s shares that are being shorted relative to the total shares available.
🏛️ Why is it important?
Short interest serves as a sentiment indicator: A high value may signal skepticism or bearish expectations – but also increases the potential for a short squeeze if prices rise unexpectedly.
🎯 What does this mean for investors?
- Low short interest usually indicates market confidence in the company.
- High short interest can be a warning sign – or an opportunity if sentiment shifts.
- Especially relevant in volatile markets or ahead of key earnings releases.
📘 Employees
📈 What is it?
The employee count shows how many people a company employs worldwide – offering insights into its size, structure, and business model.
🧮 How is it calculated?
🏛️ Why is it important?
It helps assess operational scale, labor intensity, and cost structure. Combined with revenue and profit, it enables key metrics like revenue per employee or productivity.
🧮 Calculation
🎯 What does this mean for investors?
- A high headcount can signal operational complexity – but also significant growth capacity.
- Revenue per employee is a key indicator of efficiency.
- Especially useful for comparing tech, industrial, or service-heavy companies.
📘 Revenue per employee
📈 What is it?
Revenue per employee indicates how much revenue a company generates on average per employee – a key measure of efficiency and productivity.
🧮 How is it calculated?
The employee count is typically taken from the most recent annual report.
🏛️ Why is it important?
This metric helps compare business models – especially between labor-intensive and technology-driven companies. A high value suggests automation, operational efficiency, or strong value creation per head.
🧮 Calculation
🎯 What does this mean for investors?
- A high revenue per employee indicates a scalable and margin-strong business model.
- A low figure may reflect labor-intensive operations or lower value-add.
- Especially helpful when comparing tech companies to industrial or service sectors.
Asics Stock Analysis
Analyst Opinions
20 Analysts have issued a Asics forecast:
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Asics Events
Past Events
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NOV
19
Special Call - ASICS Corporation
11 months ago
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StocksGuide Free
Asics — Special Call - ASICS Corporation
1. Management Discussion
[Interpreted] Good afternoon. I am Hirota from ASICS. Thank you very much for taking time out of your busy schedules to attend our Investment Day in person or to join us online.
First, I am pleased to announce that ASICS has been awarded the IR Grand Prix. This achievement is thanks to your ongoing advice, guidance and support. So, thank you very much. We intend to continue enhancing our IR activities and linking them to the growth of our company. We look forward to your continued support.
Now, today's main topic is Performance Running Strategy. At ASICS, Performance Running is a core business accounting for approximately half of ASICS'’ sales and profits. Mr. Moriyasu, Senior General Manager of Performance Running Footwear Division, will now provide an overview of this core business. But before I hand over the microphone to Mr. Moriyasu, I would like to respond to many of the inquiries that we have been receiving recently, and that is to do with the sales that are generated by inbound tourists.
From January to September of this year, inbound sales had accounted for JPY 32.8 billion in total. As we have shown on the right-hand side pie chart, all these tourists come from different areas of the world. And we have just confirmed last week sales. On a week-over-week basis, it was up by 3%. In other words, the trend hasn't changed very much, and it has been trending really strongly.
So, as we have said, the main topic for today's Investment Day is on Performance Running Strategy. So therefore, if you have any further questions to do with this inbound tourism sales, please do contact IR team members after the event.
Now I would like to once again explain the personnel changes involving CFO, Hayashi, which were also questioned at the previous earnings briefing. China is an extremely important market for ASICS that also serves as a production base for us. It is also a region with geopolitical risks. In this strategically vital region, we expect Hayashi to formulate and execute strategies that further enhance ASICS' brand equity and drive sustained growth. So, we ask for your continued strong support and expectations for ASICS growth in China.
Following Hayashi's reassignment, I, along with Tominaga, will oversee finance, accounting, IR and supply chain management. Please note that we will strive to further improve to -- further to improve the quality and enhance substance.
So just the other day, after the earnings call, Kobayashi had approached me. They said, do you think that I wasn't doing a very good job. Well, I said it is okay. I think everyone is really highly motivated. So, it doesn't mean to say that just because I'm going to get involved, I don't -- it doesn't mean to say that I don't trust our people.
Anyway, I would like to hand over the microphone to Moriyasu, now.
[Interpreted] Good afternoon. I'm Moriyasu from the Performance Running Footwear Division. I'm so delighted to be given this opportunity to present on the business of Performance Running Footwear.
I will cover these four points in the agenda. First, an overview of the Performance Running category business; next, our strength in product development; and third, our initiatives and current status toward achieving the #1 market share by 2025; and finally, I will discuss further growth opportunities beyond 2026.
First, the business overview of the Performance Running Footwear category. Our vision is to become the #1 premium brand in the Performance Running Footwear category. As the word "premium" implies, this vision embodies our commitment to delivering the ultimate running experience to all runners through the development of high value-added running shoes. This chart shows Performance Running's performance from 2020 through the latest forecast year of 2025.
For 2025, we project sales of JPY 368 billion and category profit of JPY 84 billion. As you can see, since 2020, we have achieved both sales growth and profit growth with significant improvements in gross margin and category profit margin.
Now this slide shows examples of initiatives we have implemented to improve profitability. The blue bar chart represents sales revenue. The stacked bar chart on the right shows the number of pairs sold, while the red bars represent the sales volume of high value-added products priced at $90 or more, which we are particularly focused on. Specifically, this includes flagship products like KAYANO and NIMBUS. But on the other hand, the gray bars represent sales volume for low-tier products priced below $90.
You can see that our focus on selling products priced at $90 or above has changed the composition of our sales volume. In addition to changes in the items sold, we have also strengthened our inventory management system. As shown by the green line graph, we have been able to shorten the days inventory outstanding, DIO, for the Performance Running category since 2020. As a result, we believe this has led to improved gross profit margins by establishing a management system for unnecessary discounts and low-margin products.
We will now explain the market we are targeting and focusing on. As shown here, the running shoe market can be broadly divided into two segments based on usage. In other words, some customers use shoes for running purposes, while others purchase them for everyday wear or casual use.
In our category, to deliver the value of running to customers along with our products, we mainly target the customers who will use the shoe for running purposes just like the photo on the left-hand side, and our goal is to win in this market. So, we will refer to this market as a Core Running market in the following explanation.
The left-hand side shows the combined market size for running shoes in Japan, the U.S. and five major European countries. According to Circana data, the running shoe market is estimated to be about JPY 1.85 trillion as of 2024. Within this market, ASICS currently holds a share of about 10%.
Recent trends in the running market are summarized on the right side of the slide. The running shoe market itself has been growing at an annual rate of about 7% over the last 2 years. While the premium market segment, we focus on, priced at $90 and above, has been growing at an annual rate of about 17% over the last 2 years. We view this as a market with a significant momentum after the COVID pandemic.
This slide shows information regarding the running population. Health and exercise awareness have significantly increased since COVID pandemic. And based on our own research, we estimate that over 1.5 billion people worldwide are currently running.
Taking India as an example, the number of road race events, which stood at just two in 2004 is set to have expanded to 1,700 events in 2024. In emerging markets like India, population growth and rising per capita GDP are anticipated, coupled with the heightened awareness of health and exercise, we expect running's popularity to grow even further.
This slide shows the trend in ASICS' market share ranking within the Core Running market with products priced at $90 or more. Our combined results of Japan, the U.S. and Europe. As of September 2025, we achieved the #1 market share for the first time in several years, indicating that our efforts are gaining customer support. We believe various initiatives have contributed to our growth to date, but we consider ASICS products evolution to be one of the major driver.
Here, we will explain what we consider to be our strength in product development. First, our product design philosophy, ASICS DESIGN PHILOSOPHY. We place importance on a human-centered science approach in our product design. For running shoes, we first listen to runners' voices, then analyze the insights gained from that perspective scientifically. We proceed to developing products from the perspectives of innovation-driven concepts and sustainability. This is the ASICS DESIGN PHILOSOPHY, our unique product design philosophy that enables us to continuously evolve superior products with reproductivity.
We believe that building processes and organizations is particularly essential for innovation. Therefore, we have established a cross-organizational collaborative framework that differs from conventional team structure on a global scale. We have established bases in Boston, Kobe and Vietnam, forming a system where each location has its own roles and responsibilities, while collaborating with one another.
In Boston, we analyze customer insights based on our feedback and develop hypothesis grounded in science to create innovative concepts and designs. While in Kobe, we develop innovative products to realize those concepts and work with members from our Vietnam based -- Vietnam-based to create prototypes.
We believe it is crucial to bring innovative products to market as quickly as possible. We advanced product development by continuously accelerating the PDCA cycle at all levels. Through this process, we reduced development lead time to 3/4 of standard time lines. The resulting product, MEGABLAST, a shoe with superior rebound performance was launched in September. About 2 months after release, it has received positive feedback from various regions. Without interrupting this momentum, we plan to continue launching innovative products that represent our vision for the future beyond 2026. So, please look forward to this.
This slide summarizes the Performance Running product lineup categorized by each silo. We have now achieved a full lineup of products for each silo within our core product groups of stability, cushion and so on and so forth.
One reason for expanding our product lineup is the concept of wearing different shoes for different purposes. This is just one example. But by wearing different shoes for different running purposes, people can enjoy diverse running experiences. We recommend the optimal product for each individual runner based on their purpose, daily runs, long-distance runs, speed training or race participation. Whether you are a beginner, a fun run enthusiastic -- enthusiast or a runner aiming for personal best, we believe we can propose the best shoes for -- propose the best shoes for each of the diverse runners.
Moreover, for our race-focused METASPEED series, we operate as an independent organization directly managed by Mr. Hirota under a special team structure called C-PROJECT. We focus particularly on performance-driven design, and we will provide a detailed explanation starting on the next page.
The C in C-PROJECT comes from the first letter of the Japanese word "Chojo" or peak in English, inspired by the phrase start by striving for the peak, Chojo, by our founder, Kihachiro Onitsuka. And the word peak or summit refers to the athlete. This special unit consistently advances innovative product development centered on what is best for athletes, while undertaking activities that maximize support for athlete performance.
Let me explain the background behind launching the C-PROJECT. The table on the left summarizes the performance of athletes wearing our shoes at international competitions prior to the project's launch. The graph on the right shows the share of ASICS and Company B shoes worn by athletes in the New Year University Ekiden race.
As shown in the left table, we failed to place in the Top 3 at the international competitions after 2012. And as seen in the right graph, our share in the New Year University Ekiden decreased year-by-year, resulting in zero wearers in 2021. We believe that the lack of success by athletes wearing ASICS' shoes at the time led to reduced exposure of ASICS and the perception of ASICS as a performance brand also began to change.
The C-PROJECT was launched to overcome and make a breakthrough to this situation, established as a direct organization under then-COO, Mr. Hirota, a cross-functional team was built to bring together high-performing members from multiple departments of the value chain. It is a structure designed to move things forward for athletes with a sense of urgency.
The METASPEED series is a product born from the C-PROJECT. Most recently, ahead of the Tokyo World Athletic Championship, we launched the METASPEED RAY, METASPEED SKY TOKYO, and METASPEED EDGE TOKYO from left to right.
We deliberately developed three distinct models to meet athletes' diverse needs. The C-PROJECT not only developed shoes for marathon and other long-distance road races, but also track spikes for track events and marathon apparel products. We provide comprehensive support to help athletes perform at their absolute best or maximum extent in major competitions like the World Athletics Championships.
Beyond products, we engage in various athlete focused activities. One such initiative is establishing Chojo Camp. We currently operate in three locations in Kenya and France. We maintain close communication with athletes while supporting the training of top athletes and the development of the next generation. These efforts paid off with many contracted athletes excelling at this year's Tokyo 2025 World Athletics Championships.
For example, Italy's athlete, Aouani, won the Bronze medal in the men's marathon. Portugal's athlete, Nader, won the Gold medal in the men's 1,500 meter. Italy's athlete, Battocletti, who won Bronze in both the women's 10,000-meter and 5,000-meter. And Japanese athlete, Ryota Kondo and Kana Kobayashi achieving the highest Japanese finishes in the marathon. These were truly memorable moments for us all.
Now, here is a summary of the Tokyo 2025 World Athletics Championships. A total of 125 athletes competed wearing ASICS' products at the Championship, winning 9 medals, including 4 Gold medals. In both the men's and women's marathons, ASICS secured a top shoe share, especially in the men's marathon, 12 athletes out of top 20 wore METASPEED Series, achieving exceptionally compelling results.
Our share in the New Year University Ekiden race is also recovering. The share, which was 0% at the start of 2021 rose to 25.7% by the New Year of 2025 climbing to the second place. Please look forward to the 2026 New Year University Ekiden as well.
The slide summarizes the collaborative framework between the C-PROJECT and Performance Running category. As explained earlier, C-PROJECT targets on athletes and develops products to enhance their performance with a clear division of roles of Performance category -- the Performance Running category.
The Performance Running category utilizes new insights generated by C-PROJECT, while focusing on delivering Sound Mind, Sound Body to all runners through a premium running experiences.
This is an example of applying technology from C-PROJECT to running shoes. The new material, FF Leap, adopted in the METASPEED RAY is also featured in the recently released MAGIC SPEED 5. Furthermore, the FF TURBO+ technology used in METASPEED SKY TOKYO and METASPEED EDGE TOKYO is also incorporated into models currently on sale, such as the S4+ Yogiri and SUPERBLAST 2. We are making efforts to ensure more people can enjoy a new running experience through those innovative technologies.
So, this slide summarizes the sales growth of each silo that we have explained so far. The top row of the table is ASICS, and the bottom row is the wholesale channel, representing the growth rate of the market calculated from data by Circana. We have achieved growth above the market average in all silos, and we believe that our customers have become more accepting of our products in each silo.
Now let's take a look at our efforts to achieve #1 market share by 2025 and our achievements. This is a key strategy set to achieve #1 market share in 2025. As I explained at the beginning, we have set a focus to win in the Core Running market with a selling price of $90 or more. And among them, we aim to be #1 in each of the major markets of Japan, the United States and Europe. As a key action to become #1, we have strategically promoted continuous product innovation, enhancement -- enhancing customer connections through the consistent marketing measures.
Now, I will walk you through the situation in each market. In Japan, the market share in -- of the so-called running racing shoes in competition such as the Ekiden race has a significant impact on the overall market share acquisition. So, we have first aimed to have the #1 position in this market segment.
In conjunction with the launch of the METASPEED TOKYO SERIES, we have strengthened our approach to our target customer segment. by hosting our own events such as TOKYO SPEED RACE and METATIME TRIAL.
We launched products and disseminated marketing stories in line with World Athletics Championships Tokyo 2025 and Tokyo Marathon. These activities paid off. And at the Tokyo Marathon 2025, we were able to win the #1 spot with a 40% share.
Next is the United States. In the United States, the presence of running specialty stores as a culture is very significant and winning here will contribute to the development of the running community, and it is also important considering the ripple effect of the entire market. In order to win in this market, we have intensified our efforts to get across the strength of our products to customers by holding a joint demonstration events with running specialty stores. And in terms of operations, we have strategically secured inventory for running specialty stores throughout North America.
As a result, as shown in the figure on bottom left, we were able to gain the #1 post in many running specialty stores in the United States. This year, in terms of the overall share of running specialty stores, it increased from the 1st place in 2022 to #2 place in September 2025. This trend is also steadily reflected in the share of shoes born at marathon events and the shoe count share of the LA Marathon, shown at the bottom right, has risen to #2 in 2025.
Next is Europe. We are focusing on enhancing our brand equity across the Core Running market of our products. For example, we are focusing on improving our image as a premium brand by narrowing down on low-tier product sales while maximizing brand exposure through sponsorship of major European milestones such as Paris, Rotterdam and Gothenburg Half.
As a result, in 2025, we achieved the #1 position in the share of target market according to Circana data and the #1 position of the share of shoes won in major marathon events.
Finally, I will look at the focus areas for the growth of Performance Running business. The first is brand positioning at major marathon events in order to aim to be the #1 Performance brand in the Core Running market. We are targeting -- we believe that brand appeal at marathon events will be important.
Here is a summary of the results of sponsored races, and we have been able to gain a high share in each race. In the future, we will expand our market share in major events where we have not yet become #1, including the LA Marathon, and we believe that we can aim to increase our share in major marathon events around the world, including in emerging countries.
This is a summary of the share in the marathon races by finish time. In terms of the share of runners who complete a full marathon in less than 4 hours, we have not yet taken the #1 position. So, we will continue to work to aim for a #1 position here as well. That will be a key.
Now I will go over two key areas for future growth. The first is the mid-to-high price point market. We compete in the $90 or more market, but our main focus was on the products over $160, where it is easy to demonstrate our product strength. However, if you compare the market size of $160 or more in Japan, the U.S. and Europe with that of $90 to $160, you can see that the market size of $90 to $160 is nearly twice as large.
In fact, there are many cases where items that are iconic of our competitors' brands are sold in this particular price zone. And we believe that it is important to strengthen the competitiveness of product groups in this price range such as GT-2000 and Gel-CUMULUS, which are listed here.
The second is the trail running market. The trail running is a popular sport in recent years. Unlike road running on paved roads, runners run on unpaved trails mainly in mountains. We assume that the combined market size of Japan, the U.S. and Europe is about JPY 260 billion, but ASICS only accounts for about 4%. And we believe that it is still an area that can be expanded while promoting our technology.
Next, I would like to talk about emerging markets. We define emerging markets as Greater China, Southeast and South Asia and South America and India. These regions are expected to continue to experience population growth and rapid GDP per capita growth. And we believe that the resulting increase in health and exercise awareness will create an environment that makes it easy here to enjoy running. However, in these areas, the awareness of ASICS is not high as shown in the table on the bottom left.
In terms of the sales breakdown of 2024 by region, which is shown at the bottom center, the emerging markets percentage is 26%. So, by expanding the sponsored races and the partner mono-brand store and by expanding channel, we can enhance our presence in each country and accelerate the growth.
In regions such as India and Brazil, we also consider it important to utilize local production. Specifically, it is important to shorten the lead time to sales while appropriately complying with region-specific laws and regulations. We will work closely with local OEM factories to improve shoemaking technology and ensure quality and design to global standards so that we can sell locally produced products without compromising our brand value.
Lastly, on Greater China. Although we have achieved an average annual growth of more than 30% from 2020 to 2024, as shown in the bottom left of the slide, the number of running events and participants in running events in China is actually increasing year-by-year. We believe that it will continue to be a growth market considering the total population and the excitement around the running market.
As was shown in the slide earlier, within the Greater China, the ASICS recognition or awareness rate is rather low. So through the running of -- running station and huge flagship stores, we aim to be the #1 in the Greater China region as well.
This is the last of the slides that I will go over. In order to become a #1 market, we have been working on medium to -- medium-term business management plan to become the #1 premium brand. All stakeholders work together to achieve the #1 market share by 2025, and we achieved the #1 market share in the target market in Japan, the U.S. and Europe combined. In addition, we were able to achieve #1 share in several major marathon races, mainly in Japan and events (sic) [ Europe ].
Regarding the future, we will continue to aim to achieve #1 market share in major marathon races. As I mentioned earlier, as key new markets, there's the mid- to high-price market and the trail running market and the emerging markets, including the Greater China area.
We believe that the overall running shoe market will continue to grow in the future. So, we will thoroughly implement uncompromising product development through ASICS DESIGN PHILOSOPHY with continuous product innovation, we will execute consistent marketing and channel strategies.
This concludes my explanation of the Performance Running Footwear category. Thank you for your attention.
[Interpreted] This is Tominaga, the President and COO. Finally, I would like to explain the running ecosystem that supports runners at various touch-points, starting with the race.
ASICS is expanding its contact points with runners through the use of running services and digital platforms. In 2029 or -- since 2019, we have been promoting M&A race registration companies globally, starting with the acquisition of Race Roster, which boast the #3 market share in the race registration business in Canada and the United States.
In 2021, we acquired Register Now, which has the #1 market share in Australia and New Zealand. And in the following year, we acquired R-bies in Japan and njuko in Europe. These companies have #1 market share in its own region. Rather than providing ASICS applications to users separately, one-by-one, race registration, training, post-race follow-up and e-commerce sites and bringing customers to stores should all be done collaboratively.
The Sydney Marathon held in August in Australia every year is a best practice for implementing such a running ecosystem. We provide consistent support for runner's journeys, starting with race registration on Race Roster and ending with the day of the event, both digitally and physically.
As a result, the average purchase price of OneASICS members who participated in this year's Sydney Marathon was more than 60% higher than that of OneASICS member in the region.
And this month, we decided to acquire two new race registration companies. So, I would like to briefly go over these two companies.
Deporticket is a Spanish company. And the number of employees is rather small, but they have been gaining market gradually. Behind this is the CEO and the other management team's abilities to develop digital human resources and their capabilities. Based on their expertise, we also look forward to innovation in the field of digital solutions.
The other one is THAI RUN. As the name suggests, it is a company located in Thailand that is developing its business mainly in Southeast Asia. The uniqueness of this company is its photo services, that make full use of AI technology. By incorporating these technologies and insights into the ASICS' running ecosystem, we believe we can enhance the comprehensive running experience from race registration to post-race follow-up.
We will continue to acquire race registration companies, which will serve as the starting point of our running ecosystem strategy. We will expand our share in the race registration business and develop a business model on a global scale, such as the one established at the Sydney Marathon.
ASICS has a number of assets that can be deployed globally with the power of digital. For instance, Runkeepers community and training support can help connect people wherever they live and build a momentum for the race.
In addition, ASICS membership program, OneASICS, has expanded to more than -- expanded to many different countries with more than 22 million membership, and they can enjoy various benefits. By combining these digital solutions, we believe that it will be possible to provide cross-border experiences and send customers to each other.
For example, runners living in the U.S. can receive invitations to the Mt. Fuji Marathon race organized by R-bies in Japan through OneASICS services. And OneASICS rewards will support travel and accommodation expenses to participate in the race.
In addition, if the RunConcierge, which uses AI to provide race information, provides runners with information related to the post area or where the races would take place, such as gourmet food and leisure, ASICS will also have an advantage that it can offer to a sponsor as race organizers and with benefit of local governments. With such a unique global digital network, we will further improve the value of the brand experience by providing a running experience unique to ASICS.
This concludes my explanation. Thank you for your attention.
[Interpreted] So that was the answer to the questions. Now the presentation was created in English, but I will speak in Japanese. And later on, Mike will talk about this business and the situation in the U.S.
So, as I just mentioned earlier, the reason why I see further potential for running specialty stores in the U.S. is very much related to this chart. From 2020 to 2024, the sales of running shoes for running purpose has been growing in terms of market size. And in particular, running specialty stores are playing a huge role. So, the overall pie, overall market itself is expanding. And within that, the presence of running specialty stores is enhanced. So there is still further room for growth.
And from 2020 to 2024 over the 4 years, the shipment has grown by 2.5x in terms of shipments from ASICS America to running specialty stores. So, we are engaged in business with running specialty stores by having a very highly detailed way of follow-up. And as I mentioned earlier, running specialty stores provide services to runners in a very detailed manner. I am always impressed when I visit running specialty store and how ASICS can support with products, with marketing initiatives or with running events. That is something we are very much working hard on. And so, we are still in the process of regaining the trust from running specialty stores.
The bottom left is data that I am kind of embarrassed about. In 2018, the running association did a survey and ASICS was considered to be a totally unreliable brand. Actually, that's on the bottom right. And this year, again, in 2025, ASICS is finally considered to be a brand that they can expect more from. So, we are evaluated more highly, but we are still in the process of regaining the trust and there is still huge room where we can potentially get more market shares. So, including that aspect, the running specialty stores in the U.S. we don't have something similar in Japan. And this is the sales method that's very unique in the U.S.
So from Mike, we'd like to hear from him what the secret is. So, it's your turn, Mike.
Thank you, Kodama. Great to be here with everyone. I'm assuming everything you just said about me was good. Yes. Okay. Excellent.
A lot of people have been thanking me for coming here from California today, but I want to thank ASICS and the leadership group for hosting me. It's an honor that they would select me to come out and speak to all of you. So thank you, first and foremost.
I want to start with two important statistics for us. And the first is that since 1983, Road Runner Sports has sold over $1.5 billion worth of ASICS running shoes, over 21 million pairs in our history since 1983. So, ASICS was one of our first partners at Road Runner Sports, and they remain one of our strongest and best partners in the market today. So, truly appreciative for all the business over the years.
I'll start with our humble beginnings. This is the Road Runner Sports garage in 1983, where we were founded. It was founded by my father. And today, our very humble roots, we don't sell any running shoes out of that garage today. But as you'll see from our presentation, we have grown quite a bit. So, as we go on and we talk about the Road Runner Sports history, 1983 founded in a garage, as I mentioned, Road Runner Sports in the beginning only took phone orders, no retail stores.
And 42 years later, Road Runner Sports is still 100% family-owned. We have no outside investors. We have no private equity. If we want to make a change, we can make a change. So that's very important for us to how we operate and how we do business.
Road Runner Sports took its first advertisement out in Runner's World Magazine in 1983. You can see the magazine up there. And then in 1997, Road Runner Sports launched its first website. And today, the website serve millions of customers with over 40 million visitors per year coming to the Road Runner Sports website in America.
In 2001, Road Runner Sports opened its first remote retail store in Seattle, Washington. Today, Road Runner Sports has 52 running stores across the country and 1,200 team members and a very loyal customer following.
Now a little bit about the Road Runner Sports philosophy. Our philosophy remains the same today as it was back in 1983, and that is very simply to help and inspire everyone to get moving, stay active, and live healthy. And I love this picture that we have of the people running and having fun. That's what we're all about.
We want everyone to move their body through the sport of running, walking or fitness, and we are here to support them on their fitness and health journey. We also believe in giving back and providing a program called Athletes Helping Athletes. We provide kids who are unable to walk or run with custom hand cycles, and we've donated over $2 million to this cause over the years.
Now a little bit about the Road Runner Sports experience when you come into one of our stores. With 52 locations across the United States and over $250 million in revenue, we provide an extremely personalized and customized fitting process that is only done by Road Runner Sports.
In some instances, it can take up to an hour to get fit in the right pair of shoes when you come into our store. We scan your feet to determine your proper shoe size, all with technology, by the way. We don't use any Brannock devices. We then mold custom insoles that are perfectly matched to your arch needs, and then we offer a variety of apparel, socks and recovery needs to complete your purchase.
And then finally, I share here, ASICS remains our #1 partner, and Road Runner Sports has sold more ASICS' shoes than any other brand in America by a very wide margin.
The final piece about Road Runner Sports is all about the team, the team, the team and our amazing customers and of course, our ASICS partnership. And you can see Kodama there with our team in one of our stores. He's in our stores a lot. He's with our team a lot. But the Road Runner Sports team is second to none. And for us, we believe we have the best fit experts in America. That's what we call them, fit experts. They're actually trained to fit you in the proper running shoes, apparel and fitness gear.
We have extensive training, technology, art supports and general running, walking, and pain relief knowledge. That's what we train them on. We also partner extensively with ASICS to ensure we are properly fitting every ASICS' customer in the right shoe with the proper fit. And what we're able to do in the stores, the way that we fit, the way that we ask questions, the way that we analyze is very helpful for us and complementary to our website business.
And we have a lot of fun as well. We have over 1,300 partnerships across the country with gyms, hospitals, track teams, marathons, all that partner with Road Runner Sports. We call this our Grassroots division. So we're out in the community. We're building that support.
And as you heard earlier today, the running, walking and fitness aspect in America is growing at a rapid pace. There are more run clubs. There's higher race participation, and there's more races right now happening in America than ever before.
The final piece I'll share is, everyone is concerned about their health. Everyone is concerned about their well-being. And our philosophy to help and inspire every single individual to get moving, stay active and live healthy is good in 2025, and we believe it will be good in 2055 and beyond.
So, I'll conclude there and answer any questions you may have. Thank you.
[Interpreted] To be Senior Managing Director of China Division, so I will talk about -- I would like to talk a little bit. So today, thank you once again for your participation in Investment Day. We started this Investment Day in 2019. So this is the 13th Investment Day.
Looking at other companies, they would call it as IR Day or Investor Day. So the name Investment Day is quite a few. What I did back in 2019, I made a mistake in calling this Investment Day, and that is continuing to this day.
In February of 2019, I presented the earnings with Hirota-san, and that was JPY 10.5 billion was the profit -- operating profit. And the net profit -- actually, we made a net loss, but this year, operating profit is JPY 140 billion. ASICS has grown hugely. So, at the moment, share price is weakening, but the market cap is above JPY 3 trillion. So, this is thanks to all of your support.
But I'd like to show my appreciation is to the sell-side analysts. There are only four sell-side analysts, but now 40 -- more than 40 people are here and now the number of companies covering us is 15 companies. And many of those that asked questions gave us a lot of opportunities to speak to many investors, and we were able to engage in many investors. So, I'm very much grateful for that, and that has contributed to my own growth.
Sorry to, sort of, boast about myself. Today, we -- or this year, we were given IR Grand Prix, and we were given this award for 3 years in a row. My soccer team could not be a champion for 3 years, but ASICS was able to have this award for 3 years in a row. So, I'd like to thank everyone very much.
And Hirota and Tominaga, and we, together with the leadership team, we will continue to do our best in terms of IR activities.
Lastly, I will be -- I'd like to be very brief with this slide. It was already mentioned earlier that China is yet to grow. And as Michael mentioned, we want to still grow Performance Running business.
And so, in terms of region, Greater China is certainly a growth region. I'd like to do three things specifically. One is to grow running business even more. I mentioned earlier, Tianjin Marathon ASICS market share is only 5%. So that means there's only opportunities out there.
The running -- there are quite a lot of running races in the Greater China as well as the rest of the world. So, we will come up with a product strategy and wholesale strategy so that we can grow the business in this region.
Second, from the end of 2023 or so, I started to be in charge of supply chain as well. As CFO over the past 2 years, I have been working on this. I have visited various places as well, but with leadership, I'd like to become a -- I'd like to make sure that ASICS will become a model case among operating companies.
Actually, the inventory situation in China is the worst among ASICS. So, if there is an improvement, then you can think of me making an effort.
Lastly, I myself need to enhance my understanding of Greater China region. So, we will strengthen the business foundation, but I'd like to go to different places, go to the directly owned stores and visiting various wholesale accounts. I'd like to expand the business further.
If you come to Shanghai, please do contact me, so that we can see each other. And so, I hope to see you at some point next year. So, thank you very much since 2018, 2019 with earnings call and there with Investment Day. Thank you very much for your support all these years.
[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]
Financial data from Asics
Revenue
Revenue is the sum of all sales generated by a company, e.g. for its products or services.
Revenue (TTM) metric explainedDirect Costs
Direct costs are the costs incurred directly in connection with the manufacture of the product or service.
Gross Profit
Gross Profit indicates how much of the revenue remains in the company after deducting direct production costs. If the percentage share of sales is calculated, this is referred to as the gross margin.
Gross Profit metric explainedSelling and Administrative Expenses
Selling, general and administrative expenses (SG&A) include all expenses for marketing and sales as well as the general administration of the company.
Research and Development Expense
Research and development costs (R&D) provide information on how much the company invests in the research and development of its products. The costs are particularly interesting as a percentage of revenue and in comparison to direct competitors.
EBITDA
EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) is the company's earnings before interest, taxes, depreciation and amortization. The EBITDA margin is calculated as a percentage of sales.
Depreciation and Amortization
Depreciation represents reductions in the value of the company's assets (e.g. due to wear and tear on machinery).
EBIT (Operating Income)
EBIT (Earnings Before Interest and Taxes) is the company's profit before interest and taxes, also known as the operating income. The EBIT Margin is calculated as a percentage of sales at
.
Net Profit
Net Profit represents the profit or loss after deduction of all costs.
Net Profit metric explainedStocksGuide Premium
| Jun '26 |
+/-
%
|
||
| Revenue | 942,601 942,601 |
28%
28%
100%
|
|
| - Direct Costs | 404,129 404,129 |
26%
26%
43%
|
|
| Gross Profit | 538,472 538,472 |
29%
29%
57%
|
|
| - Selling and Administrative Expenses | 327,112 327,112 |
20%
20%
35%
|
|
| - Research and Development Expense | - - |
-
-
|
|
| EBITDA | 211,357 211,357 |
47%
47%
22%
|
|
| - Depreciation and Amortization | 29,484 29,484 |
37%
37%
3%
|
|
| EBIT (Operating Income) EBIT | 181,873 181,873 |
49%
49%
19%
|
|
| Net Profit | 127,284 127,284 |
69%
69%
14%
|
|
In millions JPY.
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Company Profile
Asics Corp. engages in the manufacture and sale of sports goods. It offers sports wear, sports shoes, and sports equipment. It operates through the following segments: Japan, America Area, Europe Area, Oceania Area, South East Area & South Asia Area, East Asia Area, and Others. The area segments are involved in the manufacture and sale of sporting goods. The Other segment provides outdoor products under the brand name HAGLOFS. The company was founded by Kihachiro Onitsuka on September 1, 1949 and is headquartered in Kobe, Japan.
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| Head office | Japan |
| CEO | Mr. Hirota |
| Employees | 9,455 |
| Founded | 1949 |
| Website | corp.asics.com |


