MIPS Stock price
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👉 More detailed insights
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Invest better with AI
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👉 More detailed insights
👉 Exclusive perspectives on opportunities & risks
👉 Clear answers to your questions
Invest better with AI
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👉 More detailed insights
👉 Exclusive perspectives on opportunities & risks
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Key metrics
📘 Market Capitalization
📈 What is it?
Market capitalization shows how much a company is currently worth on the stock market.
🧮 How is it calculated?
🏛️ Why is it important?
It helps classify companies by size (Large, Mid, Small Cap) and indicates their market presence and relative stability.
🧮 Calculation
🎯 What does this mean for investors?
- Large-cap companies tend to be more stable, often pay dividends, but may grow more slowly.
- Smaller firms may offer higher growth potential but come with more volatility.
- Market capitalization is a useful indicator of company size — but not a measure of whether a stock is undervalued or overvalued.
📘 Enterprise Value (EV)
📈 What is it?
Enterprise Value represents the total cost to acquire a company — including its debt and excluding its cash reserves.
🧮 How is it calculated?
(= Market Cap + Net Debt)
🏛️ Why is it important?
EV gives a more complete picture of a company's value than market cap alone and is used in key valuation ratios like EV/FCF or EV/Sales.
🧮 Calculation
🎯 What does this mean for investors?
- Enterprise Value shows the true cost of buying a company, including all financial obligations.
- It is more accurate than just looking at market cap, especially when comparing companies with different levels of debt or cash.
- Professional investors prefer EV-based multiples because they better reflect the company’s full financial footprint.
📘 Net Debt
📈 What is it?
Net Debt shows how much debt remains after subtracting a company’s available cash reserves.
🧮 How is it calculated?
🏛️ Why is it important?
It indicates how dependent a company is on borrowed money and how easily it can service its debt in the short term.
🧮 Calculation
🎯 What does this mean for investors?
- Low or negative net debt signals financial strength and flexibility.
- Companies with strong cash positions are better positioned in crises.
- High net debt increases financial risk — especially in environments with rising interest rates or economic downturns.
📘 Cash
📈 What is it?
Cash represents all liquid assets a company can access immediately — including cash, bank deposits, and short-term investments.
🧮 How is it calculated?
🏛️ Why is it important?
It reflects a company’s financial flexibility and resilience — enabling investments, buybacks, or buffer in downturns.
🧮 Calculation
🎯 What does this mean for investors?
- A strong cash position means greater room for maneuver and crisis resistance.
- Cash-rich companies can invest, pay down debt, or repurchase shares.
- But excess idle cash might indicate a lack of growth opportunities.
📘 Shares Outstanding
📈 What is it?
Shares outstanding represent the total number of a company’s shares currently held by investors — excluding treasury stock.
🧮 How is it calculated?
🏛️ Why is it important?
It’s the basis for key metrics like Earnings Per Share (EPS), Market Capitalization, or the Price/Earnings ratio (P/E).
🧮 Calculation
🎯 What does this mean for investors?
- Fewer shares in circulation typically increase earnings per share — making each share more valuable.
- Share buybacks reduce the number of shares and boost per-share metrics.
- Issuing new shares does the opposite — diluting shareholder value and lowering per-share figures.
📘 Price-to-Earnings Ratio (P/E)
📈 What is it?
The P/E ratio shows how many times a company's earnings per share are reflected in its current share price — in other words, how "expensive" the stock appears relative to its profits.
🧮 How is it calculated?
🏛️ Why is it important?
The P/E ratio is one of the most widely used valuation metrics. It helps investors assess whether a stock appears cheap or expensive compared to its earnings power.
🧮 Calculation
📊 P/E (TTM) = Based on earnings from the last 12 months (Trailing Twelve Months):🎯 What does this mean for investors?
- A low P/E may indicate undervaluation — or signal underlying issues.
- A high P/E may reflect strong growth expectations — or an overvalued stock.
📘 Price-to-Sales Ratio (P/S)
📈 What is it?
The P/S ratio shows how much investors are paying for $1 of the company’s revenue – regardless of profitability.
🧮 How is it calculated?
🏛️ Why is it important?
P/S is especially useful for evaluating growth companies or businesses not yet profitable. It reflects how the market values the company’s sales.
🧮 Calculation
Market Cap = kr10.17b | Revenue (TTM) = kr665.00m
Market Cap = kr10.17b | Estimated Revenue = kr853.94m
🎯 What does this mean for investors?
- A low P/S may indicate undervaluation — or low profitability.
- A high P/S can reflect strong growth expectations — or excessive optimism.
- Especially helpful when evaluating companies where profits are low, volatile, or negative.
📘 Enterprise Value to Sales (EV/Sales)
📈 What is it?
EV/Sales shows how much investors are paying for $1 of revenue — considering not just equity, but also debt and cash. It’s the capital structure–adjusted version of the P/S ratio.
🧮 How is it calculated?
🏛️ Why is it important?
It’s ideal for comparing companies with different levels of debt. It reflects a company's true cost relative to its revenue.
🧮 Calculation
Enterprise Value = kr10.31b | Revenue (TTM) = kr665.00m
Enterprise Value = kr10.31b | Forward Revenue = kr853.94m
🎯 What does this mean for investors?
- EV/Sales allows for capital structure–neutral company comparisons.
- A lower ratio may indicate undervaluation; a higher one may signal strong growth expectations or overvaluation.
- Especially helpful when evaluating high-growth companies with low or negative earnings.
📘 Enterprise Value to Free Cash Flow (EV/FCF)
📈 What is it?
EV/FCF shows how many years it would take for a company to "pay back" its enterprise value using its free cash flow.
🧮 How is it calculated?
🏛️ Why is it important?
It focuses on real cash generation, ignoring accounting noise — ideal for assessing profitability and value based on liquidity, not earnings.
🧮 Calculation
🎯 What does this mean for investors?
- A low EV/FCF may signal undervaluation and strong cash generation.
- A high EV/FCF might reflect weak recent cash flow or aggressive growth expectations.
- Best suited for stable, mature businesses with predictable free cash flows.
📘 Price-to-Book Ratio (P/B)
📈 What is it?
The P/B ratio compares a company’s market value to its book value — showing how much investors are paying for each dollar of net assets.
🧮 How is it calculated?
🏛️ Why is it important?
P/B is commonly used for asset-heavy industries like banks or industrials. It helps assess whether a stock is trading above or below its net asset value.
🧮 Calculation
🎯 What does this mean for investors?
- A P/B below 1 may signal undervaluation — or weak profitability.
- A P/B above 1 implies the market expects future value creation (e.g., brand, IP, growth).
- Best used for companies with tangible assets and strong balance sheets.
📘 Dividend per Share (DPS)
📈 What is it?
Dividend per Share shows how much cash a company pays out to shareholders for each share they own – usually on an annual or quarterly basis.
🧮 How is it calculated?
🏛️ Why is it important?
DPS is the absolute value of the payout per share – crucial for income-focused investors and dividend strategies.
🧮 Calculation
🎯 What does this mean for investors?
- A stable or growing DPS often signals a strong, shareholder-friendly business.
- DPS alone doesn’t tell you how attractive the payout is – the stock price also matters (→ see Dividend Yield).
- Long-term dividend growth is often a hallmark of high-quality companies – like the dividend aristocrats.
📘 Dividend Yield
📈 What is it?
Dividend yield shows how large a company’s dividend is in relation to its current share price.
🧮 How is it calculated?
🏛️ Why is it important?
It allows investors to compare dividend payouts across stocks, regardless of price or payout size.
🧮 Calculation
🎯 What does this mean for investors?
- A stable yield can reflect reliable distributions.
- Comparing 1Y and 5Y yield shows whether dividend growth keeps pace with stock price appreciation.
- A low yield isn’t always negative – it can signal strong past performance or growth focus.
📘 Dividend Growth
📈 What is it?
Dividend growth shows how much a company has increased its dividend per share over time.
🧮 How is it calculated?
5Y: Compound Annual Growth Rate (CAGR)
🏛️ Why is it important?
Consistently rising dividends are often a sign of financial strength and shareholder orientation – especially relevant for long-term investors.
🧮 Calculation
🎯 What does this mean for investors?
- Stable dividend growth is a sign of sustainable earning power.
- High dividend growth can significantly boost your total return:
- If a company pays $1 in dividends and increases it by 15% annually over 5 years, you’ll receive $2 per share in year 5 – twice as much as at the start!
📘 Payout Ratio
📈 What is it?
The payout ratio shows what percentage of a company’s earnings (per share) is distributed to shareholders as dividends.
🧮 How is it calculated?
🏛️ Why is it important?
It helps assess whether the dividend is sustainable – especially in relation to the company’s profitability.
🧮 Calculation
🎯 What does this mean for investors?
- A low payout ratio means the company retains more earnings for reinvestment – typical for growth companies.
- A moderate payout (e.g. 25–50%) indicates a healthy balance between returns and reinvestment.
- High payout ratios may seem attractive but can carry risk if earnings decline.
📘 Consecutive Dividend Increases
📈 What is it?
This metric shows how many consecutive years a company has raised its dividend per share – without any cuts or pauses.
🧮 How is it calculated?
(Special dividends are not considered.)
🏛️ Why is it important?
A long track record of increases reflects financial strength, consistency, and shareholder commitment.
🎯 What does this mean for investors?
- A long dividend increase streak builds confidence – especially in volatile markets.
- Such companies are seen as reliable and income-friendly investments.
- The longer the streak, the stronger the company’s dividend discipline.
📘 Revenue
📈 What is it?
Revenue shows how much a company earns in total from selling its products and services – the gross income before any costs are deducted.
🧮 How is it calculated?
🏛️ Why is it important?
Revenue is one of the key figures to assess a company’s size, market position, and growth potential.
🧮 Calculation
🎯 What does this mean for investors?
- Growing revenue indicates rising demand and can be an early signal of future earnings growth.
- Comparing actual and expected revenue reveals trends in the market environment and analyst sentiment.
- Note: Strong revenue alone isn’t enough – margins and profitability matter just as much.
📘 EBITDA
📈 What is it?
EBITDA stands for “Earnings Before Interest, Taxes, Depreciation, and Amortization.” It reflects a company’s operating profit before the effects of financing, taxes, and accounting depreciation.
🧮 How is it calculated?
🏛️ Why is it important?
EBITDA is widely used to evaluate a company’s operating performance – especially across capital-intensive sectors or international comparisons.
🎯 What does this mean for investors?
- A high or growing EBITDA indicates strong operational profitability – independent of taxes, interest, or accounting methods.
- It’s especially useful for comparing companies across sectors or geographies.
- Important: EBITDA is not a net income figure – it excludes key costs like depreciation and interest.
📘 EBIT
📈 What is it?
EBIT stands for “Earnings Before Interest and Taxes.” It reflects a company’s operating profit after depreciation, but before interest and tax expenses.
🧮 How is it calculated?
🏛️ Why is it important?
EBIT is a core profitability metric that shows how well the company performs in its main business operations – independent of capital structure and tax environment.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBIT indicates strong profitability from the company’s core business – before financial and tax effects.
- It allows better comparison between companies with different debt levels or tax structures.
- Compared to EBITDA, EBIT already accounts for depreciation and reflects capital intensity more clearly.
📘 Net Income
📈 What is it?
Net income is the company’s total profit – the amount left after all expenses, taxes, interest, and depreciation have been deducted.
🧮 How is it calculated?
🏛️ Why is it important?
Net income is the most comprehensive measure of a company’s profitability – showing how much actual profit remains after all business and financing costs.
🧮 Calculation
🎯 What does this mean for investors?
- Growing net income indicates that the company is managing all of its costs efficiently.
- It directly influences valuation metrics like P/E ratio and the company’s dividend capacity.
- Over time, net income trends reveal how resilient and profitable the business model really is.
📘 Free Cash Flow (FCF)
📈 What is it?
Free Cash Flow shows how much actual cash remains after a company covers its operating expenses and capital expenditures.
🧮 How is it calculated?
🏛️ Why is it important?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Calculation
🎯 What does this mean for investors?
- High free cash flow means the company generates real, usable cash – independent of reported net income.
- It’s often the most reliable base for sustainable dividends and buybacks.
- Declining FCF can be an early warning sign – even when profits appear stable.
📘 Revenue Growth
📈 What is it?
Revenue growth shows how much a company’s sales have changed compared to the previous year – both on a trailing basis (TTM) and based on forward projections.
🧮 How is it calculated?
Forward = (Expected revenue ÷ Revenue in prior year − 1) × 100
Forward growth is based on analyst estimates for the current fiscal year.
🏛️ Why is it important?
Rising revenue signals growing demand, business expansion, and market share gains – especially important for growth-oriented companies.
🧮 Calculation
🎯 What does this mean for investors?
- Growth is the engine of long-term value creation – especially in tech and growth sectors.
- What matters is not just current growth, but its sustainability.
- Forward projections reflect whether analysts expect continued momentum – or a slowdown.
📘 EBITDA Growth
📈 What is it?
EBITDA growth shows how much a company’s operating profit (before interest, taxes, depreciation, and amortization) has increased or decreased compared to the previous year.
🧮 How is it calculated?
Forward = (Expected EBITDA ÷ EBITDA from prior year − 1) × 100
The forward estimate is based on analyst projections for the current fiscal year.
🏛️ Why is it important?
Growing EBITDA indicates improving operational profitability – regardless of financing or accounting effects.
🎯 What does this mean for investors?
- Strong EBITDA growth signals operational efficiency and scalability – especially during growth phases.
- EBITDA growth can be an early indicator of margin and earnings expansion – but should be assessed alongside revenue and EBIT.
📘 EBIT Growth
📈 What is it?
EBIT growth shows how much a company’s operating profit (after depreciation, but before interest and taxes) has increased compared to the previous year.
🧮 How is it calculated?
Forward = (Expected EBIT ÷ EBIT from prior year − 1) × 100
The forward estimate is based on analyst projections for the current fiscal year.
🏛️ Why is it important?
EBIT growth is a direct indicator of a company’s business performance – taking into account capital intensity through depreciation.
🧮 Calculation
🎯 What does this mean for investors?
- Rising EBIT signals improving operating profitability – even after accounting for depreciation.
- It’s especially important for evaluating companies with significant capital expenditures.
- Combined with revenue and EBITDA growth, EBIT growth provides a well-rounded view of operational progress.
📘 Net Income Growth
📈 What is it?
Net income growth shows how much a company’s bottom-line profit has increased or decreased compared to the previous year – both on a trailing basis (TTM) and based on analyst projections.
🧮 How is it calculated?
Forward = (Expected net income ÷ Net income from prior year − 1) × 100
The forward estimate reflects analysts’ expectations for the current fiscal year.
🏛️ Why is it important?
Net income is the ultimate measure of profitability. Growing net income signals stronger efficiency, cost control, and sustainable earnings power.
🧮 Calculation
🎯 What does this mean for investors?
- Stronger net income boosts valuation, dividend potential, and investor confidence.
- If profits stall while revenue grows, it may signal margin pressure.
📘 Free Cash Flow Growth
📈 What is it?
Free cash flow (FCF) growth shows how a company’s available cash – after covering operating expenses and capital expenditures – has changed compared to the previous year.
🧮 How is it calculated?
🏛️ Why is it important?
Free cash flow reflects real financial strength. Growing FCF indicates more flexibility for dividends, share buybacks, and reinvestment.
🧮 Calculation
🎯 What does this mean for investors?
- Declining FCF may point to rising investments, increasing costs, or weaker operating performance.
- Especially for dividend investors, FCF growth is critical – since dividends are paid from actual available cash.
- A negative trend isn't always bad, but it deserves closer attention.
📘 Gross Margin
📈 What is it?
Gross margin shows how much of a company’s revenue remains after deducting the direct costs of goods sold (like materials and production). It represents the company’s “raw profit” before fixed costs, taxes, and interest.
🧮 How is it calculated?
Or simply: Gross Margin = Gross Profit ÷ Revenue × 100
🏛️ Why is it important?
Gross margin indicates how efficiently a company can produce or procure what it sells. It is a key measure of product-level profitability and pricing power.
🧮 Calculation
🎯 What does this mean for investors?
- A high gross margin suggests strong pricing power and efficient production.
- Falling margins may signal rising input costs or competitive pressure.
- Compared to peers, gross margin offers insights into the quality of a business model.
📘 EBITDA Margin
📈 What is it?
The EBITDA margin shows how much of a company’s revenue remains as operating profit before interest, taxes, depreciation, and amortization.It reflects operating efficiency without being distorted by financing or accounting factors.
🧮 How is it calculated?
🏛️ Why is it important?
The EBITDA margin reveals how much operating income a company generates per dollar of revenue – independent of capital structure and tax effects.
🎯 What does this mean for investors?
- A high EBITDA margin reflects strong core profitability – before accounting distortions.
- It allows for effective comparisons across companies and sectors.
- A stable or growing margin signals efficient cost control and business scalability.
📘 EBIT Margin
📈 What is it?
The EBIT margin shows what percentage of revenue remains as operating profit after depreciation but before interest and taxes.
🧮 How is it calculated?
🏛️ Why is it important?
The EBIT margin reflects a company’s core profitability while accounting for capital intensity (e.g. machinery, infrastructure). It’s especially useful for comparing businesses with different levels of depreciation.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBIT margin shows that the company remains efficient even after factoring in depreciation.
- It’s especially relevant for capital-intensive industries.
- Stable or rising EBIT margins over time are a strong indicator of pricing power and business quality.
📘 Net margin
📈 What is it?
Net margin shows how much of a company’s revenue remains as bottom-line profit after deducting all costs, interest, taxes, and depreciation.
🧮 How is it calculated?
🏛️ Why is it important?
Net margin reflects a company’s overall efficiency – across operations, financing, and taxation. It shows how much actual profit is generated from each dollar of revenue.
🧮 Calculation
🎯 What does this mean for investors?
- A high net margin means the company is not only strong operationally but also manages financing and taxes efficiently.
- Peer comparisons reveal business quality and competitiveness.
- Declining margins despite revenue growth can be a red flag for rising costs or inefficiencies.
📘 Free cash flow margin
📈 What is it?
The free cash flow (FCF) margin shows how much of a company’s revenue remains as actual free cash after covering all operating expenses and capital expenditures.
🧮 How is it calculated?
🏛️ Why is it important?
This margin reflects the true liquidity generated by the business – independent of accounting rules or depreciation. It’s especially relevant for dividends, buybacks, and reinvestment decisions.
🧮 Calculation
🎯 What does this mean for investors?
- A high FCF margin means a company consistently generates strong cash flow.
- It’s a positive signal for financial stability and shareholder returns.
- The long-term trend is key – a declining margin may indicate rising investments or weakening operating efficiency.
📘 Equity Ratio
📈 What is it?
The equity ratio indicates what portion of a company’s total assets is financed by shareholders’ equity – in other words, how much it relies on its own capital.
🧮 How is it calculated?
🏛️ Why is it important?
A high equity ratio reflects financial strength and stability, especially during downturns. It’s a key indicator of a company’s solvency and long-term risk profile.
🧮 Calculation
🎯 What does this mean for investors?
- Companies with high equity ratios are generally more resilient and less dependent on external debt.
- Low equity ratios can signal higher risk or aggressive financial strategies.
- Important: Always assess the equity ratio in combination with the return on equity (ROE). This shows not just how stable the company is – but also how efficiently it uses shareholder capital.
📘 Return on Equity (ROE)
📈 What is it?
Return on equity (ROE) shows how efficiently a company uses its shareholders’ equity to generate profit. In other words: how much net income is earned per dollar of equity.
🧮 How is it calculated?
🏛️ Why is it important?
ROE is a core profitability metric. It helps investors understand whether a company delivers attractive returns on the capital provided by its shareholders.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROE indicates that the company is using its capital efficiently and profitably.
- It’s especially meaningful for capital-intensive businesses or firms with high equity bases.
- Important: A very high ROE can also result from high debt levels – always interpret it alongside the equity ratio to assess financial health.
📘 Return on Capital Employed (ROCE)
📈 What is it?
ROCE measures how efficiently a company generates profits from its total capital – including both equity and interest-bearing debt.
🧮 How is it calculated?
It evaluates the return on all capital employed, regardless of how it’s financed.
🏛️ Why is it important?
ROCE is ideal for comparing companies with different financing structures. It shows how well management uses capital to create value for both shareholders and creditors.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROCE means the company uses its capital efficiently – regardless of whether it's funded by debt or equity.
- The higher the ROCE compared to peers, the more value the company creates with its invested capital.
- Especially relevant for capital-intensive sectors like industrials, energy, or infrastructure.
📘 Return on Invested Capital (ROIC)
📈 What is it?
ROIC measures how efficiently a company generates returns from the capital invested in its core operations – regardless of whether the capital comes from equity or debt.
🧮 How is it calculated?
- NOPAT = Net Operating Profit After Taxes
- Invested Capital = Operating assets minus non-interest-bearing liabilities
🏛️ Why is it important?
ROIC is one of the most accurate indicators of capital efficiency. Unlike return on equity, it is not distorted by leverage and shows how much value is created for all capital providers.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROIC shows how effectively a company uses the capital that is truly invested in its core operations.
- Unlike ROCE, ROIC focuses only on the capital that is actively used to run the business – and that requires a return (i.e. interest-bearing).
- Especially useful when comparing companies with large amounts of excess cash or non-interest-bearing liabilities – giving a more realistic picture of capital efficiency.
📘 Leverage Ratio (Debt-to-Equity)
📈 What is it?
The leverage ratio indicates how much a company relies on interest-bearing debt (such as loans and bonds) relative to its shareholders’ equity.
🧮 How is it calculated?
🏛️ Why is it important?
This ratio helps assess a company’s financial structure and risk profile. High leverage can enhance returns – but also increases exposure to interest rate changes and financial stress.
🧮 Calculation
🎯 What does this mean for investors?
- A low leverage ratio signals financial strength and independence.
- A higher ratio can improve returns in good times but increases risk during downturns or rising interest rate periods.
- 👉 Always interpret in the context of industry, capital intensity, and interest rate environment.
📘 Earnings per share (EPS)
📈 What is it?
Earnings per Share (EPS) shows how much profit is attributable to a single share – and is one of the most important metrics for evaluating a company's performance.
🧮 How is it calculated?
The diluted share count reflects potential new shares that could be issued through options, convertible bonds, or other rights.
🏛️ Why is it important?
EPS is the basis for many key valuation metrics like P/E ratio, PEG ratio, or payout ratio. It enables comparisons of profitability across companies, regardless of their size.
🧮 Calculation
🎯 What does this mean for investors?
- EPS captures per-share profitability and is especially useful for comparisons over time or with analyst estimates.
- Rising EPS may signal consistent growth or share buybacks.
- Important: Always use diluted EPS for more realistic valuations – especially in companies with stock-based compensation.
📘 Free cash flow per share (FCF per share)
📈 What is it?
Free Cash Flow per Share shows how much free cash flow a company generates per outstanding share – after investments, but before dividends or debt repayments.
🧮 How is it calculated?
Free cash flow is calculated as operating cash flow minus capital expenditures (CapEx).
🏛️ Why is it important?
FCF per Share reveals how much real cash is available per share – useful for dividends, buybacks, or reducing debt. Unlike net income, free cash flow is harder to manipulate and often seen as a more reliable metric.
🧮 Calculation
🎯 What does this mean for investors?
- High FCF per share signals strong financial flexibility.
- It shows how much capital the company can effectively reinvest or return to shareholders.
- Particularly relevant for dividend payers and capital-efficient businesses.
📘 Short interest
📈 What is it?
Short interest indicates how many shares of a company are currently sold short – that is, borrowed and sold by investors who expect the price to decline.
🧮 How is it calculated?
It reflects the percentage of a company’s shares that are being shorted relative to the total shares available.
🏛️ Why is it important?
Short interest serves as a sentiment indicator: A high value may signal skepticism or bearish expectations – but also increases the potential for a short squeeze if prices rise unexpectedly.
🎯 What does this mean for investors?
- Low short interest usually indicates market confidence in the company.
- High short interest can be a warning sign – or an opportunity if sentiment shifts.
- Especially relevant in volatile markets or ahead of key earnings releases.
📘 Employees
📈 What is it?
The employee count shows how many people a company employs worldwide – offering insights into its size, structure, and business model.
🧮 How is it calculated?
🏛️ Why is it important?
It helps assess operational scale, labor intensity, and cost structure. Combined with revenue and profit, it enables key metrics like revenue per employee or productivity.
🧮 Calculation
🎯 What does this mean for investors?
- A high headcount can signal operational complexity – but also significant growth capacity.
- Revenue per employee is a key indicator of efficiency.
- Especially useful for comparing tech, industrial, or service-heavy companies.
📘 Turnover per employee
📈 What is it?
Revenue per employee indicates how much revenue a company generates on average per employee – a key measure of efficiency and productivity.
🧮 How is it calculated?
The employee count is typically taken from the most recent annual report.
🏛️ Why is it important?
This metric helps compare business models – especially between labor-intensive and technology-driven companies. A high value suggests automation, operational efficiency, or strong value creation per head.
🧮 Calculation
🎯 What does this mean for investors?
- A high revenue per employee indicates a scalable and margin-strong business model.
- A low figure may reflect labor-intensive operations or lower value-add.
- Especially helpful when comparing tech companies to industrial or service sectors.
MIPS Stock Analysis
Analyst Opinions
12 Analysts have issued a MIPS forecast:
Analyst Opinions
12 Analysts have issued a MIPS forecast:
MIPS Events
Past Events
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JUL
16
Q2 2026 Earnings Call
2 months ago
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APR
23
Q1 2026 Earnings Call
5 months ago
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FEB
11
Q4 2025 Earnings Call
7 months ago
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DEC
12
Shareholder/Analyst Call - Mips AB (publ)
9 months ago
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OCT
22
Q3 2025 Earnings Call
11 months ago
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StocksGuide Free
MIPS — Q2 2026 Earnings Call
1. Management Discussion
Good day, and thank you for standing by. Welcome to the Mips Interim Report Q2 2026 Webcast and Conference Call. At this time, all participants are in a listen-only mode.
[Operator Instructions]
Please be advised that today's conference is being recorded.
I would now like to hand the conference over to your speaker today, Max Strandwitz, CEO. Please go ahead.
Thank you, operator. Good morning, everyone. My name is Max Strandwitz and I am the CEO of Mips. And with me today, we also have our CFO, Karin Rosenthal. And we will take you through the interim report of the second quarter 2026. So if we start with the quarter, we did see strong development with 72% growth in the quarter. Organic growth was 42%. So we adjust for ForEx, which was more or less flat. And then, of course, we also adjust for acquisition effects. So very strong organic growth. Year-to-date growth is now at 53% and organic growth level at 35%. We do see strong momentum in all categories and all geographies. Continued strong performance in Europe. U.S. growth helped by the acquisition and softer comparators after the implementation of tariffs last year.
If we start with Europe, we did see strong organic growth with 48% growth in the quarter. And if we look at the U.S. market, we actually managed to deliver a 32% organic growth. So a very, very strong number in a challenging market. The Koroyd acquisition is developing well, good interest from existing and new customers to integrate new products. We did reach a settlement agreement regarding the legal dispute in the U.S. It was actually not in the quarter. It was signed on 2nd of July, but a very important factor. So good to put that behind us. We did see good improvement also in profitability adjusted EBIT margin in the quarter was 47%. So also very strong development in profitability and it's also a strong testimony of our scalable business model. And we remain confident in our long-term strategy and our financial targets.
If we start with the biggest category and look at sports, we saw good development. It was a good quarter with 51% net sales growth in sport. Adjusting for acquisition and ForEx organic growth was 40%. We saw good development continuing in the European market, especially in bike, but also good performance in snow. And then, of course, positive development also in the softer U.S. market. Asia is actually start coming back after a softer period. We had a small growth number in Q1. with 6%. And then in Q2, we see 80% growth in the Asian market, although from quite small numbers, but still really good to see the development also in the Asian market. The strong performance in bike continues with volume growth for the 11th quarter in a row, which is not a given in the bike industry. Good season in the snow subcategory driven by European market. Europe didn't have a fantastic snow season from a weather point of view, but the snow came very early and especially in connection with a very important Christmas sales.
We actually did see good sales growth also in the North American market in snow. But of course, it was also helped by a bit of softer prior year comparator relating to tariffs. We see strong interest in both Mips and Koroyd, and we are long-term positive about the outlook in the sports category.
In Moto, we saw continued growth. We saw good performance with 80% growth in the quarter. If we adjust for acquisitions and ForEx, net sales grew with 56% and. Year-to-date growth is now at 49% and organic growth up 28%. Off-road and especially Motocross are still the main driver, but encouraging to see that the hard work that we have done on on-road is also showing a positive effect. We continue to roll out new innovations and new launches in Moto and actually look forward to really exciting end of 2026. And also here, no change in the long-term outlook, good opportunity to continue to grow in the category.
In safety, we see that the Koroyd acquisition accelerates the growth in safety really big increase in momentum after the Koroyd acquisition. Net sales growth was 64%. And if we adjust for acquisition effect, our organic growth number was 80%. We did also announce entry into firefighting elements with the world-known brand Dräger. Which is a very strong brand in fire and safety equipment, and it also feels great to, of course, being able to go into a professional workforce that risk their lives every day. We do see good interest from new and current customers in Mips' and Koroyd's portfolio which now also includes body protection, gloves and footwear. And we remain excited about the opportunity in the category and no change to the long-term outlook in this category, too.
If we look a bit more in detail about the development in the different categories, if we start with sports, we saw a good performance in all the 3 subsegments, which is bike now and question 1% growth in the quarter, 40% organic growth. If we look at Moto, like I said, very much driven by the strong performance in Off-Road but happy also about the development also in road. And if we look at the growth, we did deliver 80% growth in the quarter, and organic growth was 56%. And then, of course, with Koroyd, our relevance and size, of course, in the safety category changes quite a lot. We did have SEK 33 million in net sales in the quarter. Which actually equates to 15% of the total sales of Mips. If we look at the growth of the category as such in Q2, we did grow with 600% and organic growth was 80%.
Then hand over to Karin.
Good morning. I'm Karin Rosenthal, CFO of Mips, and I will take you through the financial part of the presentation. We saw good development in the second quarter with an increase in net sales of 72% and. The Koroyd acquisition contributed with 30% growth and no FX impact in the quarter versus last year, so net sales increased 42% organically. Gross profit increased by 71% with a gross margin of 74.1% versus 74.2% last year. Good underlying improvement in profitability. Adjusted EBIT increased by 98% with an adjusted EBIT margin of 46.7% versus 40.4% last year. OpEx was impacted by legal costs of SEK 12 million versus SEK 14 million last year and SEK 1 million in transaction costs, which was adjusted.
The legal settlement amount of USD 3.25 million will affect the third quarter. And we also had good operating cash flow in the quarter of SEK 62 million versus SEK 18 million last year. So looking at the financial KPIs. Organic growth of 42%, adjusted EBIT margin of 47% and operating cash flow of SEK 62 million in the quarter.
If we then look at the development for the first 6 months, good development with an increase in net sales of 53% and Koroyd contributed with 24% growth and adjusting for that and the negative FX effect of 7% due to stronger SEK versus U.S. dollar, net sales increased 35% organically. Gross profit increased by 52%, and we had a gross margin of 72.9% and versus 73.2% last year.
Good underlying improvement in profitability. Adjusted EBIT increased with 80% and with an adjusted EBIT margin of 41.4% versus 35.1% last year. In OpEx, we continue to invest in R&D and marketing. OpEx was impacted by legal cost of SEK 12 million versus SEK 23 million last year, which was adjusted. Operating cash flow of SEK 80 million for the last -- first 6 months. And financial KPIs, organic growth, 35%; 41% EBIT margin and SEK 80 million in operating cash flow.
If we then look at the balance sheet and cash flow, we had cash and cash equivalents of SEK 187 million. We did a dividend payout of SEK 66 million in April, corresponding to SEK 2.5 per share. Since the acquisition of Koroyd last year, we now have a revolving credit facility and the utilization of that end of -- is SEK 300 million end of June. And operating cash flow in the quarter amounted to SEK 62 million.
Over to you, Max.
Thank you. So if we then summarize the quarter, we did see good development with 72% net sales growth in the quarter, 42% organic year-to-date now at 53% with 35% organic. We did see good growth in all the categories in all regions. Strong performance in Europe continues, and we expect that to continue throughout the year. North America has surprised us a little bit how strong it is. It continues to develop well and also good to see that Asia coming back after a softer period. We are happy about the integration of Koroyd and that's developing well. We see a lot of interest from our existing and new customers, of course, for the newly acquired portfolio. Good underlying improvement in profitability. Adjusted EBIT margin in the quarter was 47%. So we are closing in on our ambition of maintaining an EBIT margin of above 50%.
Legal dispute in the U.S. now closed through the settlement, favorable outcome for Mips. And important to notice that the costs relating to the settlement will be expected in Q3 and we remain positive on our long-term outlook and the delivery of our financial targets.
And with that, we open up for questions. So over to you, operator.
[Operator Instructions]
And this question comes from the line of Emanuel Jansson from Danske Bank.
2. Question Answer
Good day, Max and Karin. First of all, congratulations on a very strong report. And starting with the market environment and especially the U.S. market, as you mentioned, could you give us a sense of where we are right now? Are we seeing signs of growth returning in the market? And are there any particular price segments that are performing better than others, for example, premium versus lower end products.
Yes, it's very difficult to say. If you look at the market data, , it seems to have flattened out. So we don't see a decline anymore, more flattish number. Some markets or segments are actually growing because, of course, you have an element of price. But if we talk volume on the market, it seems to have flattened out. So basically around 0.
And if we look at the different segments, we still see -- and this is something that surprises us all the time is how strong the premium segment is on the market. So if you can come with great innovations, there is a lot of consumers that are still prepared to buy. We also see a big opportunity in the lower price segment, especially also now when there has been some inflation on the market, we see that the lower price points are coming up. And of course, that increases also our ability to get into helmets also at lower price points.
So of course, with inflation, also the possibility for Mips to integrate Mips solution into more helmets increases. I think the weakest segment is probably the mix segment. And like I said, it seems to have flattened out. There is some early indications for the ones that are following reporting of other brands. You saw that Giant in May reported growth of, I think it was mid-single digit and then actually up to have turned around and start growing again. I think everyone that has been in bike for a couple of years has been very keen to say now it's over. Now it's easy again. I don't want to say that.
Our assumption is that if the market is flat, we will still be able to grow we are betting on a flat market for the rest of this year if we are helped by the market, fantastic, but I don't want to take that into our assumption. Because we have been disappointed too many times when it comes to the bike market.
Perfect. And do I understand you correctly that also looking at the inventory levels that they are still on a very low -- on the low end in the U.S. especially?
Yes. If you look at the inventory level and you take the last 4 years is the lowest in those 4 years. And if you take historic levels and then we go back to 2002, sorry, then they are actually the lowest that they ever have been. So yes, it is lower levels when it comes to our products, of course. When it comes to bicycles and others, then of course, you still see some inventory at some segment, especially the ones that haven't done any innovations and so on days have difficulties to churn that products into sales and so on. But overall, low inventory level.
I see. So several different ways for you to grow going forward then? And also, it was very encouraging to see the safety bouncing back with strong organic sales. Could you elaborate a bit on what is driving the development? You mentioned earlier the launch of the full brim helmet models into the market. How important has that been? And are there potentially any other factors behind the strong improvement?
No. I mean, we see good development on the base assortment that we already have. But of course, when we add the full brim helmets, even though it's early days, of course, we do that without any comparators because it's product expansion into new categories and so on. So the main driver of the acceleration of growth is the rollout of the full brim helmet, which seems to be very well accepted on the market.
Perfect. And then on Koroyd, that also seems to be developing nicely, which part of its business segments are currently standing out, you believe. And looking at the group gross margin, I think it appears that Koroyd as well is moving around 70% gross margin. Is that the right way to think about it? And what you think about the margin profile going forward on the gross margin?
Yes. So if we start with the segment, we see very good development in the safety segment for Koroyd. And also, we saw good development in the quarter for snow. So within the snow market. So really positive development there. When it comes to gross margin, of course, Koroyd has a little bit lower gross margin than Mips has. Our ambition is, of course, to achieve a gross margin according to our financial model, which is to stay above 70%, and that's what I believe we can do.
Perfect. And looking ahead then, how should we think about the comparable base heading into Q3? It may not be as easy as in Q2, but would you still describe it as relatively manageable rather than particular demanding going forward given the tariff situation last year?
Yes, I think we had 18% or 19% growth comparator in prior year. There was some overhang effects from the tariffs and so on. So I would say decent comparators and so on. Our ambition, of course, has not changed. We have said that our ambition and also in line with our financial targets is that we want to grow with a little bit more than 30%. We are a little bit ahead of that plan so far. But over 30% is what we really try to achieve.
And did you see any pickup in sales demand during the quarter? Was it stronger in the beginning of the quarter? Or was it even throughout the quarter?
Now it was quite even. We saw quite good momentum throughout the whole quarter. Of course, Q2 is important to note that it's snow quarter historically with main part of the sports sales is in snow helmets, but we also saw very good development when it comes to let both in the U.S. but also in the important European market.
Perfect. And finally, on profitability then. I mean on a rolling 12-month basis, you are basically at 42% EBIT margin which is more or less in line what the full year expectations from consensus are at the moment? How close to 50% you think you could realistically get already this year?
Yes. I mean we -- I don't think we will get to 50% this year. Our ambition is, of course, to get there. There is, of course, months where we go above 50% and various months where we are below. This quarter was a very strong quarter with 47%. A lot of investors think that we have lost our scalability. And of course, I think this is a clear testimony that we haven't. With growth comes our improvement in underlying profitability. That has not changed. When it comes to our financing model, the most important thing is, of course, the gross margin. Then we have a very scalable business model. And of course, when those 2 work well together, you get very high profitability.
We have had the smallest quarter behind us, which is Q1, where we normally have a little bit less profitability. And then we have a bit 2 bigger quarters ahead of us, but I think it's too much of a stretch to go for 50% for the full year.
Totally understand, but it's likely to expect increments if you are continuing to grow then -- thank you very much, Max and Karin, that was all of me for now.
We are now going to move to our next question. And this question comes from the line of Adela Dashian from Jefferies.
Congratulations, Max and Karin from me as well. A couple of questions. If I may start with the continuation on the profitability question as before. I was under the impression that Koroyd would be margin dilutive in the near term, but in Q2, you obviously show momentum with both gross margin and EBIT margin expansion. So can you just maybe again explain a bit further. Is this more or less driven by legacy mix or is there anything in Koroyd you're already today starting to see the early signs of improvement?
No. I think important to point out that with Mips you have a very successful and profitable business. With Koroyd, we have a very successful and profitable business. Of course, if you would isolate Mips alone in the quarter, you would have an even higher EBIT margin. So of course, the 47% that you see in this quarter is a combination of the 2 with Mips having a higher EBIT margin and Koroyd having a little bit lower, but it is still very -- 2 very profitable companies. When we look at acquisition targets, there is a lot of different things that we are looking at. We always start with the superior product. I believe that the one that has the best product will win.
Then, of course, you look at other things like global reach, global brand, scalable business model and so on. And Koroyd can, of course, tick a lot of those boxes and so on. So it is a very profitable business, but not to the extent of Mips.
That's good to hear. And then maybe if I'm not mistaken, Q3 tends to be a pretty heavy trade fair quarter for you. Is that correct? So should we expect that to burden your expense base to some extent?
No, there is -- normally it would be, I agree. This year, there is only 1 trade fair in September, which is NSE, which is fair within safety. Eurobike was a bit earlier, but it has become a very small fair. So it was actually in end of June. So no, I don't think you should be worried about trade fair expenses in Q3.
Okay. That's solid. So I guess the level that you reached already in Q2, there's no reason to not expect us as long as you have at least 30% organic growth in Q3. There's nothing that is stopping or not be able to deliver that in the second half as well.
You will always have a little bit of swings between the different cost lines. If you look at R&D expenses, of course, we are investing heavily. That's normally -- or that's a little bit higher than we have as a long-term ambition of 5%. And if you look at marketing expenses, we are a little bit lower than the long-term ambition of 7%. So you will have swings of 1% or 2% between the quarter. But there is nothing extraordinary in Q2, and I don't see anything extraordinary in Q3. But bear in mind that we will recognize the settlement of the legal dispute in the U.S. in Q3. But adjusted, no, there is nothing that will stand out.
Okay. And then good traction in safety. You've previously guided for doubling every 6 to 12 months. Does that still hold now with Koroyd in the mix.
No, it doesn't. I mean we said that if we can achieve SEK 100 million for the year, we will be very happy. We are at 47% now. So of course, then we had the smallest quarter behind us. So I think we are in a good trajectory of hitting the SEK 100 million for the year, which is, of course, more than doubling, but it's a little bit skewed because, of course, you have an acquisition effect there, which is not fair.
And Q1 was also the smallest quarter for Koroyd, right?
Yes, that's correct.
Okay. And then lastly, you mentioned acquisitions there before. In the press release, when you announced your new CFO, you highlighted her background and -- in M&A and integration. Does this suggest and especially now also after Koroyd that Mips will lean more towards inorganic growth in the coming years?
Yes, probably. First of all, we need to find the right target, of course. But it's also that for me, it's everything is a matter of timing because when you have the right timing, it's the right time to do certain things. And for me, Mips has not been ready to take onboard bigger acquisitions. It's always difficult to manage acquisitions. It takes a lot of time, but you also need to make sure that you are a better owner than the previous one. And of course, that's not normally that easy where you have a very strong founder. He knows the business inside out and so on. So of course, you need to put a lot of attention to make sure that it continues to grow.
We have had a focus of derisking our business very much away from U.S. We have been very heavily dependent on the U.S. market. We said that when we feel that we have established ourselves in Europe, then it's time to start looking for acquisitions and actually start integrating acquisitions.
In 2025, 40% or actually a little bit more than 40% of the growth came from Europe. So we felt on that derisking exercise or growing ourselves out of the problem has been achieved. Then, of course, that was the right timing for Koroyd. Then would we like to add 1 or 2 additional targets over the years. Yes, I think we are ready for that, but it will never be a forced decision. If we get the right opportunity with the right company, yes, I think we are ready for it. And of course, organization-wise, we need to be ready and also build an organization that can continue to scale.
We are now going to move to our next question. And this question comes from the line of Johan Fred from SEB.
First one on the organic growth. So in Q1, you stated that the organic volume was roughly 43% versus the reported, yes, call it, total organic growth of 2% in which, of course, implied a negative price mix effect. Could you give us the equivalent volume price mix split for Q2, please?
Yes, it's very close to the 42%. So no -- not the same difference there. And of course, we see also a lot of snow helmets in Q2, which is also normally quite stable in price.
Perfect, very clear. And a follow-up on the -- a follow-up question on safety. So given the strong growth in Q2 and the well sort of well-accepted launch of the full brim helmet. How should we think about the trajectory for the segment in H2, given that you're now sort of accelerating from a higher base or from the higher base that you're currently building?
Like I said, I think SEK 100 million is a good number to go for, of course, in the next -- the last number in safety. I think we start there. Then, of course, what is exciting for us in safety and what we are preparing for, and that was also the key driver of the acquisition that was, of course, to be able to advance into new product segments. So of course, the big one is body protection ergonomic body protection in safety is a very big area, of course. So there you will see product launches coming out.
And then, of course, you also have gloves, Koroyd have unique technologies within gloves. That makes them thinner, but you can offer the same protection. And of course, far better dexterity in gloves and an area which we see very interesting. And then we will also have the opportunity to go into protection within shoes. With metatarsal technologies, which is basically protecting the front part of the foot, which is also a very interesting area for us. So -- so far, the growth protection, but of course, as we go in 2027, you will see us also advancing into other areas and become even more relevant in safety.
And the final one, if I may. So in Q2 last year, you noted that the customers were heavily focused on relocation production from China to, I believe you stated, Vietnam as a region, which you then stated that crowded out new product starts given that we saw an organic growth reacceleration here in and project revenues also appearing to have picked up. Could you give us a sense of whether the ramp-up disruption is now largely behind us? Or is this still a tail of -- or is there still a tail of factor factory reallocations that could continue to dampen project activity into H2?
No, we don't see any deceleration in all the amount of projects. We actually see a very high interest anyone that follows us on LinkedIn also sees that there is a lot of new recruitment out. So of course, at the moment, we can't do all the projects that we get in, and that's why we are hiring more people. So no, we don't see that.
We are now going to move to our next question. And this question comes from the line of Daniel Thorsson from ABG Sundal Collier.
Two questions. First one on Koroyd, SEK 40 million in sales in Q2. seasonality-wise, is that also a pretty good estimate for Q3 and Q4? Or are there any movements between quarters like we've seen in Mips over the years?
And then the second one on -- have you signed that in new safety brands during Q2 that you expect to launch products in 27 already? Or is near-term volume ramp more driven by historical wins?
So when it comes to the projection, we have said that the Koroyd business we had a net sales in 2025 of SEK 120 million. That our ambition is to continue to grow it at least in line with what they have been doing previous year, which means a CAGR of 15%. And which we actually seem to be doing actually a little bit more at the moment. So calculating backwards, you get roughly to the numbers that you talked about a little bit less. And we see that happening, of course, when it comes to new brands, yes, of course, we have saved or signed more brands. But there is also, of course, cross contamination coming from -- and that we see interest from a lot of Mips customers also adding growth to their portfolio. The world is not getting cooler. We see the heat wave effect, of course, in a lot of areas, and there is a lot of brands that wants to add Koroyd because it's considered as being one, if not the most ventilated technology out there. So we see good interest in that.
We are now going to move to our next question. And this question comes from the line of Carl Deijenberg from DNB Carnegie.
Two questions from my side. First of all, maybe some housekeeping going into Q3. I just wanted to understand what the sort of total impact will be from the settlement now? I mean you have stated a number in the absolute figure for the settlement amount. But I guess you will have some incremental legal fees on top of that as well in Q3. Could you give any rough number what you believe will be the total amount now for this quarter?
Yes. so first of all, if you take the settlement agreement, that means USD 3.25 million. And then you can also assume a few millions when it comes to concluding the whole settlement agreement and so on. So not at all to the same extent, but a few millions in the quarter relating to legal fees to concluding the whole agreement.
So it sounds like around SEK 35 million.
Yes, I don't expect more than that.
Yes. Great. Secondly, also, given the growth rate you've had in Europe now for a couple of quarters, could you give us an update what the approximate penetration is there now on the bike side? And maybe also what you believe is the accurate rate also in the U.S. Now I know that there's been inventory drawdowns and so forth. But high level, what's your approximation now?
Yes. So when we start with Europe, we see that we are closing in on the penetration level of 30% in both bike and snow. And of course, with the growth rate we have in Europe, that goes quite quickly. We have an ambition to, first of all, get to 50% of both of those categories. And of course, we have the trajectory to do that. When it comes to the U.S. market and you take the snow helmet market, the total snow helmet market, there, we don't differentiate between what's addressable or not we take the whole market. There, we managed to get to 85% penetration, which is, of course, a fantastic number. And then when it comes to the bike category, which is still very difficult to estimate somewhere between 50% to 60%. Closer to 60% and 50%.
Okay. Great. And then maybe just finally on that topic as well. I mean, the TAM you displayed a couple of years ago on the Capital Markets Day with the split, I believe -- I think you said like 15 million -- 15 million Europe and the U.S. on the bike side, as a TAM. Is that still representable now? Or has that shifted a little bit in favor for Europe given how the cycle has developed?
Yes. I mean it has changed quite a bit on the total addressable market. In safety, of course, we see a quite big conversion into more advanced helmet protection, which, of course, increases our opportunity. When it comes to the sports helmet market, we see, like I explained in the U.S. that the high inflation means that a lot of helmet has passed USD 30 threshold. So there, of course, you see that our opportunity to get into more helmet has increased and therefore, also the TAM.
And then what has happened in Europe and of course, that's also a key driver that you already see in our numbers is 2 things. One is, in Europe, there is a very big portion of mobility and especially e-bikes. With the e-bikes, you see that people tend to pay a lot more attention to which helmet they are buying. So they're actually buying more premium products. You know you will travel with higher velocity. And you normally go for more premium protection, which is, of course, benefiting us. So we see the quite price-sensitive European market has changed quite a lot.
And then, of course, we also see another effect on the European market, and that is that Europe has been very price-sensitive. U.S. has been a very strong premium market. Everyone wants to have the helmet as their Pro has and so on and a very high attention to which gear you have. In Europe, you could only a couple of years ago, see was someone with a very expensive bike and a cheap helmet. That has also changed a lot. So the attention to gear has really come to Europe also, and you see that price points are moving quite a lot.
I will not speculate exactly how much the market has changed, but there is nothing that has happened on the helmet market that has decreased our opportunity. Helmet-wearing in Europe is still somewhere around 40% among adults. We see that it's increasing at 1% or 2% every year. and so on. But at our next Capital Markets Day, of course, we will update that number. The part that we haven't covered correctly, and that is, of course, Asia. We only had 5 million helmets in total for the total Asian market as addressable we had 1 million helmets addressable in China, and we are already selling more than that in China. So of course, we are wrong in that number, but I will not put a huge number for Asia because still most of the helmets are cheaper than our addressable market.
But yes, there is things that has changed over the years. And of course, we did the last update in 2022 and there is a lot of things that has happened since then.
There are no further questions on the phone line at this time. So I will hand back to Max Strandwitz for written questions.
Yes. And when I look at the written questions, I think we actually managed to cover most of them. So if no further question or you feel that we missed anything, you feel free to reach out to us, of course, either by e-mail or phone. I wish you all a great summer and then speak to you again at the Q3 results announcement. Thank you, everyone, for listening.
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.
MIPS — Q2 2026 Earnings Call
Strong Q2: 72% sales growth, 42% organic expansion, margin improvement; Koroyd integrated well but a USD 3.25m settlement will hit Q3.
📊 Quarter at a Glance
- Revenue: Net sales +72% in Q2 (year‑to‑date +53%)
- Organic growth: +42% in Q2 (adjusted for acquisitions and FX)
- Adjusted EBIT: 46.7% margin (earnings before interest & taxes, adjusted for one‑offs) vs 40.4% a year ago
- Gross margin: 74.1% (flat versus prior year)
- Op. cash flow: SEK 62m in Q2; SEK 80m year‑to‑date
🎯 What Management Says
- Koroyd integration: Acquisition delivering demand and product cross‑sell; Koroyd ~SEK 33m in Q2 (~15% of sales) and accelerating safety category growth
- Category momentum: Broad strength — bike volume growth 11 quarters in a row, Moto and safety launching new products and professional partnerships (Dräger for firefighting)
- Capital strategy: Management open to selective M&A now that geographic risk is reduced; long‑term target remains high profitability (ambition >50% EBIT over time)
🔭 Outlook & Guidance
- Growth target: Continue to target ~>30% CAGR; management assumes a flat U.S. market for the rest of the year
- Q3 hit: Legal settlement USD 3.25m (plus a few million in closing legal fees) to be recognized in Q3 — management estimates ~SEK 35m total impact
- Profitability: Q2 margin strong but company does not expect full‑year 50% adjusted EBIT; aiming to continue margin improvement
- Safety goal: Targeting roughly SEK 100m in safety sales for the year (including Koroyd contribution)
❓ Analyst Q&A
- U.S. market: Volume has flattened (near 0%); premium segment remains resilient while mid‑mix is weakest
- Inventory: Customer inventory at multi‑year lows, supporting further demand recovery if market stabilizes
- Koroyd margins: Koroyd slightly dilutive to Mips' higher margin profile but remains profitable; group gross‑margin ambition stays above 70%
⚡ Bottom Line
- Conclusion: Q2 shows strong organic growth and margin leverage, Koroyd adds scale and new safety product lines, and near‑term earnings will be reduced by the U.S. legal settlement in Q3; long‑term targets and selective M&A strategy remain intact.
MIPS — Q1 2026 Earnings Call
1. Management Discussion
Good day, and thank you for standing by. Welcome to the Mips Interim Report Q1 2026 Webcast and Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded.
I would now like to hand the conference over to your speaker today, Max Strandwitz, CEO. Please go ahead.
Thank you, operator, and good morning, everyone. My name is Max Strandwitz, and I am the CEO of Mips. With me today, we also have our CFO, Karin Rosenthal, and we will take you through the interim report of the first quarter.
So if we look at the key highlights of the quarter, Q1, it was a strong start of the year, 30% growth in the first quarter if we adjust for acquisition and impact of ForEx, we did deliver an organic growth of 25%. We did see growth in all our 3 categories and all of the key regions. We did acquire the Koroyd business in December last year, and that has been well received in the market with a lot of interest for their products. The sales development as Mips has a very scalable business model, we see with the strong growth that we see, we also had a good improvement of the profitability.
And if we look at our adjusted EBIT in the quarter, even though historically, Q1 is the smallest quarter of the year, it's one of the best Q1s that we ever had, and we actually managed to deliver a 33% adjusted EBIT margin in the quarter, which also means that our EBIT increased with 50% versus prior year. We continue to see some impact by legal costs. So we did spend SEK 7 million on the legal case and the legal dispute that we have in the U.S. And of course, we also see a negative impact from ForEx headwind in the quarter, which, of course, also impact the profitability. We are happy to see that our positive momentum that we see on the market is implemented and impacted by the overall implementation of our strategic initiatives. And of course, especially the actions on product development and marketing, really good to see that all the actions that we have there has a really positive effect on our overall market performance.
In Sports, we saw good development, good quarter with 24% net sales growth. Adjusting for acquisition in ForEx, the organic growth was 28%. We continue to see good performance in the European market. And of course, we saw also positive development in the challenging U.S. market, which is, of course, good to see. We continue to see very strong performance in bike and actually managed to deliver volume growth in the 10th quarter in a row, which is quite a good streak, of course.
Strong season in the snow subcategory, driven by a favorable European market. We did actually see strong sales also in the snow category in North American market despite poor weather conditions, especially in the western part of the U.S. And of course, we all hear and heard that the snow and winter season in the U.S. market was not fantastic. So good to see that we could deliver growth also under those market conditions. And we do see good interest in both Mips and Koroyd and the long-term positive outlook that we have in the sports category remains.
If we then go over to Moto, we see continued growth in Moto. Good performance with 33% growth in the quarter, adjusting for acquisition and ForEx. Organic net sales grew with 16% in the quarter. Motocross remains the key driver, but it's also encouraging to see that a lot of the hard work that we have done on the on-road subcategory is starting to pay off with a lot more brands launching in this category. And of course, we continue to roll out new innovations in Moto and of course, looking forward to quite an exciting 2026. And also here, no change to the long-term outlook, good opportunity to continue to grow also in this category.
If we look at safety, of course, inclusion of Koroyd makes our relevance in this category even bigger. We saw an increased momentum in safety after a challenging period related to tariff uncertainty in the U.S. Net sales growth was 135% in the quarter and adjusting for acquisitions and ForEx, organic growth was 6% in the quarter. Substantial reinforcement of the category achieved through the integration of Koroyd and of course, being able to offer also a lot more product, and we do see good interest both from new and current customers in both Mips and Koroyd's portfolio, which now also includes body protection, gloves and footwear, which gives us, of course, a lot of opportunities to continue to grow in the category. And we remain as excited about the opportunities in the category. No change to the long-term outlook and good opportunity to continue to grow in the category.
And if we look at the development in our different categories, sports, we did see 24% growth. Organic growth was 28%. Good to see good performance across the geographies. Europe continues to be the powerhouse of our growth, but we also see that despite challenging conditions, we actually performed really, really well in the U.S. market. Moto, we did see 33% growth. Organic growth was 16% in the quarter. Still very strong position in Motocross, but also good that the important on-road subcategory is starting to accelerate. And then in Safety, 135% growth. Organic growth was 6%, which is, of course, a little bit slower than we expect. And of course, we expect that to pick up through the year.
With that, I hand over to Karin.
Good morning. I'm Karin Rosenthal, CFO of Mips, and I will take you through the financial part of the presentation.
We saw a good development in the first quarter with an increase in net sales of 30%. Koroyd added 18% sales growth in the quarter and adjusting for that and the negative ForEx effect of 13% due to a stronger SEK versus U.S. dollar, net sales increased 25% organically. Gross profit increased with 29% with a gross margin of 71.1% versus 72.1% last year. We saw a good underlying improvement in profitability and adjusted EBIT, which is adjusted for the legal cost increased by 50% with an adjusted EBIT margin of 33.2% versus 28.8% last year. And OpEx was impacted by legal cost of SEK 7 million in the quarter and SEK 9 million in the quarter last year, which was adjusted.
Operating cash flow amounted to SEK 18 million and was impacted by higher customer receivables driven by a later invoicing due to the Chinese New Year. If we look at our financial KPIs, 25% organic growth, 33% adjusted EBIT margin and SEK 18 million in operating cash flow.
If we then turn to next page and look at the balance sheet and cash flow. We have a cash and cash equivalents of SEK 180 million in the quarter versus SEK 240 million end of last year, and we have done an amortization of SEK 50 million. As you already know, we made an acquisition last year, and we have a revolving credit facility, and that is now amounting to SEK 250 million. And net debt versus adjusted EBITDA for the last 12 months amounted to 0.3x, and that's well below our covenants of 2.0x. And the Board proposes a dividend of SEK 2.5 per share, and that corresponds to 55% of group's net earnings for 2025.
I then hand over to you, Max.
So if we then summarize the quarter, good development in the quarter with 30% net sales growth. Organic net sales growth adjusted for acquisition and ForEx was 25%. We did grow in all the 3 categories despite challenging conditions. We continue to see strong performance in Europe, but also the North American market continues to develop well. Asian market has actually stabilized. And as you remember, that has been quite soft performance in Asia, especially related to the Chinese consumer market, and we start to see that, that has stabilized. And actually, if we look at this quarter, the organic growth for the Asian market was up a little bit, only 6%, but 6% is still, of course, better than decline that we have seen before in the Asian market. So good to see that, that market seems to be also coming back.
The integration of Koroyd is working well. Good interest from current and new customers for the acquired portfolio. Good underlying improvement in profitability despite Q1 being the smallest quarter of the year. Profitability, partly offset by legal costs, of course, and unfavorable ForEx headwind. We will continue to support our customer in the defense of the legal dispute that we flagged before at a similar rate as we did in 2025. And we remain positive on our long-term outlook and of course, the delivery of our financial targets.
And with that, I open up for questions.
[Operator Instructions] Our first question for today comes from the line of Emanuel Jansson from Danske Bank.
2. Question Answer
A couple of questions from my side. And I think starting off with the market and the market demand. I think in the Q4 report, you mentioned that the U.S. market for the first time in several quarters stated or that you saw some volume growth in the market of a couple of percent. Can you perhaps give us some more color on what you have seen during Q1?
Yes. So of course, the Q1 market data is not announced until, I think, 26th of April. So still a couple of days before we see that. But of course, we still see the market indications and so on. We start to see a little bit of potential market growth, but still very much in line with the flattish market. So if we see growth, it will probably be low single-digit number. What we have seen and also been surprised if we take, for instance, the Q4 data is, of course, that the Mips penetration continues to do very, very well on the market. And of course, that drives our increase in demand despite the market being flattish.
And if you take Q4, for instance, there were 25 new helmets launched with -- on the addressable market and 20 of those had Mips. So really, really sharp increase of the penetration also on the bicycle market. And of course, that's what drives our growth. So long answer to your question, market will probably remain flattish or low single-digit growth at best. And of course, our growth is much, much driven by the increase of penetration of our customers' portfolio.
Perfect. And you continue to see quite low inventory levels, both at OEMs and the retailers, right?
Yes, that's correct.
Good. And then heading into the second quarter of this year, I mean, with the inventory destocking behind us and probably also lower ForEx headwind going into the second quarter, is it fair to expect that revenue and earnings growth will continue to accelerate from here, given all else being equal so far?
Yes. I mean what -- when we look at Q1 performance, we had actually 33% volume growth. So organic volume growth, of course, Organic growth was 25%. So there was a bit of price/mix effect. We did see very strong performance in bike where the average price is a little bit lower. I would say that for the full year, like we said, we expect to deliver in line with our long-term ambition, which means that we need to grow with a little bit more than 30% organic per year, and there is no reason why we shouldn't be able to do that also in 2026. So we see good development on the market. And of course, we are facing in Q2 a little bit softer comparator, but long-term ambition, 30% plus.
Perfect. And jumping then to Safety. As you mentioned, 6% organic growth in this quarter, but you're also mentioning the expectation for significantly higher growth ahead. What do you think will drive this organic acceleration? And when should we expect it to kick in?
Yes. So if you take the 6% growth, I think a lot of companies would be happy with that. Of course, it's a little bit shy of the ambition we have. We have bigger expectations than that. We also have launched a very strong portfolio, especially for the U.S. market and especially related to full brim helmets. And we expect to start to see those picking up already coming quarter and, of course, Q3 and Q4 also during the year.
What do you think is a fair target to assume for 2026 in terms of sales?
Yes, at least substantially more than 6%. Last year, we grew 43% and our overall communication is that we expect to grow a little bit faster than that in safety for the Mips-related portfolio in 2026.
Fair enough. And what kind of growth did you see within safety for Koroyd in this quarter? Is that possible to give us that number?
Yes. We haven't disclosed that because, of course, a smaller company and also when you acquire a company, you don't audit per quarter, and that's why we didn't divide the growth per quarter. We said, of course, that we have an ambition to grow the business for the full year in line and above what we have seen so far, which has been 15%, and we stick to that guidance. So we will not report per quarter because, of course, like I said, smaller companies doesn't sometimes report per quarter. And of course, if we haven't audited the quarter numbers, it's difficult to refer to them. So I can only like talk about the full year guidance, but we see good development also in that part of the portfolio.
Okay. Great. And just one last question regarding Koroyd then. I think we know that have a dilutive effect on your gross margin. Is it fair to assume also on the EBIT margin in this quarter that is a dilutive effect for EBIT margin from the addition of Koroyd?
Yes. And I think, I mean, most companies in our industry, of course, Q1 is historically a very, very small quarter. And the ones that have been with us in Mips, we were really surprised if we actually had a profit in the Q1 because of Chinese New Year and the factory closed and so on. So having an EBIT margin like we saw with the Mips Group is, of course, not normal for any business. So yes, it had a negative impact in the quarter.
[Operator Instructions] And our next question comes from the line of Adela Dashian from Jefferies.
My first question relates to the legal costs, which were slightly lower this quarter versus the guidance that we received late last year. Would you say that this is -- is it due to increased visibility? Or is this purely just timing and phasing related and your full year guidance still holds?
Yes. It's more timing and phasing related. Of course, we are extremely careful on how we spend money. That's also is, of course, when it comes to legal costs and so on, we will not spend $0.01 more than we need, but you will have swings between the quarter. We said a similar amount to last year in legal cost, and that still stands. We said that around SEK 10 million per quarter is reasonable to assume, and there will probably in 1 or 2 quarters, be maybe SEK 1 million or SEK 2 million more and sometimes it's SEK 1 million and SEK 2 million less. So no big drama around that.
Okay. And then if we think about your normal selling pattern, especially for bike helmets and the fact that you produce them in H2 for sell-through in H1. What's -- like historically, I guess, has there been any pattern of repeat orders during the season? And what's been the weight of that if you're able to quantify? Because I'm just thinking if some of these retailers are starting off the season with lower than normal or maybe normal inventory levels, then let's say, it does progress better and you are increasing your share, then could there be a positive potential surprise during the peak season?
Yes. I mean, historically, you're right. You see that customers produce a majority of their -- the goods that they need for the coming season in normally Q3 and Q4 with, of course, the majority in Q4. That has changed a little bit. And also, of course, as the Chinese New Year came quite late this year, you also saw production spilling into Q1 and so on. You also see that cash is, of course, a lot more expensive. So people optimize their balance sheet in a very different way than they have done before. So they try to really produce as close to the season as possible.
Historically, 70%, potentially 80% of the portfolio and the assortment is secured before you enter into the new year. And then you have that, of course, for the spring launch when the season normally starts. And then depending if you sell well or not, you have repeat orders with the factories and so on. Of course, you can't wait too long with those because, of course, they need to hit the market before the season is over. So yes, a good season could probably mean that we get more repeat orders. So that could have an effect, of course.
On Koroyd, I'm sorry if I missed, but I do remember you saying that you expect to have launched joint products towards the end of this year. Is that still on track?
Yes. I mean we already have launched joint product because, of course, we are in the same helmets. But of course, we are also doing like joint integration where you have already prepared Mips and Koroyd integration. And yes, they will hit the market within a year. So that's right.
And then lastly, if I may, do you know if your customers are at all exposed to the change in Section 232? Or does that mainly apply to industrial companies that sell metal-related content?
No, I'm sorry, I don't have a perfect view on Section 232. So if that's important, of course, I can come back to that. But it's not something that we have been highlighted of or it has not been flagged as an issue.
We will now take our next question -- this question comes from the line of Alexander Siljeström from Pareto Securities.
Congrats on a strong report. A couple of follow-ups from my side, just starting off with Koroyd. And I appreciate that it's the seasonally smallest quarter. But could you share the EBIT margin for Koroyd here in Q1 approximately? Was it breakeven or a bit positive? Yes, starting off there.
Yes. So in the quarter, it was basically flat. So 0 profit. What we got, of course, is the net sales, but no profit contribution. And as us, they have a very scalable business model, but at that level, they don't make any profit in the first quarter, which is normal for them.
Yes. And then you -- I guess you're still sort of confident in the 45% EBITDA margin on a full year basis, right?
Yes, we are still confident that it is a very profitable business. Of course, nothing has changed in terms of that. And similar to Mips with Ingredients brand with growth normally comes to profitability.
Yes. Got you. That's very clear. And then maybe just on sort of the strong sports performance. Would you mind breaking out the growth in snow how much here in the quarter?
Yes. So we saw a growth in snow of a bit more than 20% in the quarter, which is, of course, a little bit stronger in the European market and a little bit softer in the North American market, but good growth overall.
And then maybe just the last one from my side, quite encouraging growth in Moto as well. And you mentioned that on-road is picking up a bit as well. Just wondering if you could shed some light into the growth in on-road as that has been, as I think at least slow for a period.
So when it comes to on-road, of course, the category has gone through a lot of regulatory changes, which have created a lot of confusion in the industry, what you actually need, what kind of rotation and protection do you need and so on. Originally, we thought that was actually quite beneficial for us because, of course, rotation is what Mips has been doing. Now when brands and helmet manufacturers understand what the future standard requirement is, of course, we are of interest for rotation. So we see a lot of those customers coming to us. We also see that the new competition standard under FIM02. so the really high-performing helmets when it comes to MotoGP and so on, there is a very strong requirement.
And there, actually, the rotation threshold is quite high and the overall performance of the helmet is also required to be very, very high. That, of course, helps us with the discussion with a lot of the brands. And of course, that's really driving the interest. Then we also realize that a lot of our innovation, of course, we like generic innovation sometimes because it's very easy to plug and play and you can use it in most products. But Moto, especially on-road is a little bit particular animal where you really need to have specific innovations for the category. That's something that we have launched, and we have come out with a couple of different where you can keep your same padding or we develop the padding for you, which is, of course, something that has been highly appreciated by a lot of the brands. A lot of the brand DNA is, of course, in the fit.
So if you take really strong players on the market, a lot of their customers buy a certain type of helmet because they want to have a certain type of fit and so on. And of course, we need to be able to accommodate that. So that's really where Mips as a company has become a lot more consumer-centric and also did a step change. And of course, we see the benefit of that change in terms of growth and the interest of the category.
[Operator Instructions] This question comes from the line of Carl Deijenberg from DNB Carnegie.
So yes, I'll start with a general question. I just -- I mean, I read what you said in the report around limited impact from what's happening in the Middle East and so forth. But I was just curious on pricing in the overall market for, let's say, entire helmets and maybe adjacent products given how oil prices have moved and in turn plastic prices as well. Is that something you are starting to see materialize?
Not yet. I mean if you look at -- I mean, last year, it is quite a big history of price increases, of course, relating to tariff implementation in the U.S. So you've already seen inflated prices in the helmet industry related to that. When it comes to what will come going forward, we haven't seen a lot yet. Of course, the partners that we work with and our suppliers, they have said that if we see that the conflict in the Middle East will last for a longer period of time, then, of course, our industry, like any other industry will be impacted, then we will be faced by cost increases.
And of course, then we need to do price increases in the market. But so far, that has not had an effect. So I think depending on what will happen, I would say, coming weeks and months, that, of course, could change the situation. Then, of course, when it comes to input costs, those are mainly related to plastics. So it's more in that space where we could see some cost increases. And if that happens, we will, of course, then need to do price increases as we always do.
Yes.
But nothing yet.
Yes. No, the reason for asking, and I was a little bit late into the call, so apologies if this question was already asked. But my -- yes, second question on the topic is if you have any pre-buys in any of your categories or adjacent categories in anticipation of future price hikes? Or have you just seen a normal monthly seasonal setup for you here in Q1 and maybe going into Q2 as well?
Yes. No, we haven't seen any pre-buys and especially not since no price increases normally have been flagged. Normally, when we do price increases, of course, there is normally a window. So then at least you will probably say within 3 months, something going to happen. And then, of course, if you see any pre-buying effect, it will be under that window. I don't think anyone will buy because of speculation. But then, of course, we are an ingredient brand. So of course, as an ingredient brand, you will be part of the bigger product, which is the helmet. And if they start to be worried about that, then you could see an effect, but nothing we have seen or heard about so far.
Good. Then I also just wanted to ask, I note that you report an adjusted EBIT number where you adjust for the legal fees. I think this is the first time where you've had the 4 previous quarters have been affected by the same or similar item, which you haven't adjusted for. So yes, a very simple question. Is there any specific reason behind the adjustment that you're starting to adjust for it now? Do you see it sort of approaching the end here...
For us, of course, it's always to be very transparent to investors. Of course, when it comes to legal costs, we saw it during last year, we had a discussion, should we adjust for it or not. And then, of course, we waited a bit for that. Then when we go into a new year, we saw that this will continue at least during 2026. Based on what we know now, then, of course, we felt that, that was the right time when we started the new year to do an adjustment. That's why you see an adjustment also backwards. So also '25 has been adjusted, of course, to have a fair comparison. We have gotten a lot of feedback, of course, from a lot of investors that it's sometimes difficult to track what is really the results of the underlying business, and that's what we want to show.
Okay. Very well. And then just maybe finally on the same topic, is it possible to share any further details how that is progressing since we spoke last time?
No. I mean we are still preparing for court, of course, in all kind of cases, there is always discussions back and forth. But at the moment, of course, we are preparing for court like we say, and that's why we spend a good amount per quarter to really make sure that we are preparing in the best possible way. But no change to the overall communication.
There are no more phone questions at this time. I will now hand the call back to management for web questions.
Yes. And I got one question around, are you able to provide some color of the nature of revenues when it comes to project.
And of course, everyone saw that project revenues increased. That's relating both to Mips and of course, Koroyd as we saw increased amount of projects going and so on. The key driver of that is Mips. So it's really that we see a big interest to do more helmets, of course, and then with that also increases the project revenues.
And when do you expect your -- the existing IP legal costs with your customer to end?
I mean, if we go to court, then that would be in '27. So of course, then we will probably see some change to the spending, but it all depends on how long the case will carry on.
Then someone asked if the 30% growth that we were talking about was excluding Koroyd. So when we talk about growth, I think the fair metric to talk about is organic growth. So yes, it's excluding Koroyd and 30% is the organic growth number that we expect to see.
So 30% is organic, not adding the inorganic number on top of that, of course.
Then we got the question, there is some evidence of -- to suggest a positive relationship between increased cycling and higher energy cost in some markets.
Yes, we hear a little bit about that. You also see fantastic sales when it comes to e-bike in Europe. You see a very positive trend. You saw that last year, they sold more than 5 million e-bikes in Europe. And of course, when people are buying and riding an e-bike, they also have a big tendency of wearing helmets. So of course, we see a very positive effect of that. So the whole e-mobility trend that is happening, of course, that's one of the key drivers that you see in the European market. So far, U.S. has still not shown the same trend. And of course, you see much less commuting and, of course, a very different infrastructure. But you do see positive effects coming out of that.
Other than that, I think we have covered most of the topics and so on. And of course, thank you all for listening in and speak to you again next quarter.
This concludes today's conference call. Thank you for participating. You may now disconnect.
MIPS — Q1 2026 Earnings Call
MIPS — Q1 2026 Earnings Call
Mips posts strong Q1: 30% revenue growth, Koroyd integration advancing, margins improving despite legal costs and FX headwinds.
📊 Quarter at a Glance
- Net sales: +30% YoY; organic +25% after adjusting for Koroyd acquisition and FX headwinds (Koroyd +18%).
- Profitability: Adjusted EBIT margin 33.2% ( LY 28.8%); EBIT up ~50% YoY; impacted by SEK 7m in legal costs and FX headwinds.
- Cash/ leverage: Operating cash flow SEK 18m; cash SEK 180m; revolving credit facility SEK 250m; net debt/adjusted EBITDA 0.3x; dividend proposal SEK 2.5 per share (55% of 2025 net earnings).
- Category momentum: Sports +24% (organic +28%); Moto +33% (organic +16%); Safety +135% (organic +6%); Asia +6% organic; Koroyd integration expands portfolio (body protection, gloves, footwear).
🎯 What Management Says
- Koroyd integration: progressing well with strong customer interest; joint products with Mips/Koroyd to hit the market within a year.
- Long-term targets: reiterates organic growth above 30% annually; 2026 expected to be in line or above; long-term outlook unchanged.
- Momentum across regions: Europe remains growth engine; US improving; snow, Moto on-road subsegment gains; e-bike trend supports Europe demand.
🔭 Outlook & Guidance
- Guidance: Long-term outlook intact; target >30% organic growth in 2026; no change to financial targets.
- Risks & assumptions: FX headwinds and legal costs persist; quarterly swings around SEK 1–2m in legal costs; Q2 will face tougher comparisons; Koroyd contribution expected across the year.
❓ Analyst Q&A
- Market demand: US market showing flat-to-low single-digit growth; Mips penetration drives demand; inventories remain low; potential acceleration in later quarters depends on seasonality and channels.
- Koroyd profitability: Q1 Koroyd EBIT ~0; full-year EBITDA target around 45% for Koroyd; annual profitability remains intact for the combined portfolio.
- Road to 2026 growth: Organic growth target remains 30%+; on-road subcategory and regulatory shifts are opening opportunities; ongoing product innovations and stronger regional mix support growth.
⚡ Bottom Line
Q1 confirms solid topline momentum across Sports, Moto, and Safety, with Koroyd integration expanding the portfolio and contributing to growth. Profitability rose despite legal costs and foreign-exchange headwinds. Management keeps a clear path: above 30% organic growth in 2026 and solid cash generation, though risks from ongoing litigation and input-cost pressures remain near-term considerations.
MIPS — Q4 2025 Earnings Call
1. Management Discussion
Good day, and thank you for standing by. Welcome to the Mips Year-end Report 2025 Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded.
I would now like to hand the conference over to your speaker today, Max Strandwitz, CEO of Mips. Please go ahead.
Thank you, operator. Good morning, everyone. My name is Max Strandwitz, and I am the CEO of Mips. With me today, I also have our CFO, Karin Rosenthal, and we will take you through the Mips presentation of the Q4 year-end report of 2025.
So if we start with the key highlights, it was a good end of the year. Strong development with 18% organic growth in the fourth quarter. We did grow in all categories despite the challenging conditions. And our year-to-date organic growth ended at 21%. Of course, with year-to-date, we mean full year. The good momentum in Europe continued. We saw an organic growth of Europe of a little bit more than 30%, which is, of course, a fantastic number given that we grew 137% the year before. So despite a very strong comparator, we continue to see good performance in Europe. And if we look at the full year split of sales, Europe actually contributed to 43% of the total net sales of Mips, which is something that we have been very happy about and of course, part of our ambition to be less dependent on the U.S. market and having a better sales split between Europe and U.S. market.
But also the U.S. sales developed well. We did grow close to 30% organically also on the U.S. market, which is a little bit surprising given the challenging consumer market that we see. We saw a little bit of a change in momentum when it comes to the U.S. market, and I will come back to that a little bit later in the presentation, but good performance also in the U.S. market. When it comes to the Asian market, not our biggest part of our sales, we saw a softer market with soft development, especially relating to the Chinese market, where we saw a very hesitant consumer. Of course, we did a very exciting acquisition in December through the ingredient brand Koroyd, great complementary portfolio to Mips and the brand with global potential, which is also something that we appreciate a lot.
I will talk a bit more about that also later in the presentation. We had a good development of the underlying profitability. A lots of ins and out in the quarter. The decrease in EBIT that we saw is fully explained by the impact of legal cost, the ForEx headwind and transaction cost. And if we would adjust for the negative impact of the legal cost and the transaction cost related to the acquisition of Koroyd, we would actually be very close to a 40% EBIT margin, actually 39.8%. We have had a legal dispute that will continue. And we will continue to support our customers in the defense of the legal dispute, similar level to 2025 expected also in 2026. And just as a reminder, in 2025, we spent SEK 43 million in this legal dispute.
The Board of Directors is proposing a dividend of SEK 2.50 per share, which is corresponding to 55% of net earnings, a little bit ahead of our financial ambition of having a dividend distribution of at least 50% of net earnings. And of course, also adding Koroyd to our business, we remain confident in our long-term strategy and the journey towards our financial targets. So if we start with the Mips Group's acquisition of Koroyd and a summary of what we actually did acquire. We see it much more as a merger rather than acquisition because, of course, it's 2 great companies coming together. But first of all, strategically, really important to look at the strategic fit. And actually, when it comes to the acquisition, we actually see that it strengthened 2 out of 3 already existing strategic pillars.
The first one, of course, of our pillars is to grow our existing business of rotational protection solutions in helmets for Sports, Moto and the Safety category. That, of course, will remain unchanged because that's Mips key focus areas. But if we look at other areas like capture new opportunities within helmet safety, of course, Koroyd and impact technology is a great addition to that. And also the third one when it comes to opening up new channels and markets, of course, having the opportunity to expand into body protection, also having customers in tactical and so on, of course, opens great opportunities for further growth.
If we look at the culture fit, which is, of course, extremely important when you look at acquisitions, Koroyd has many similarities to Mips. First of all, it is a very vision and purpose-driven company to make active life safer. It's market leader within its niche. Ingredient brand, which is, of course, trusted by consumers and leading product brands. It's very much a science-led and technology-driven company. They have world-class testing and simulation capability, just like Mips. Scalable asset-light supply chain, high EBIT margin despite significant R&D spend. Important to note that Koroyd will continue to operate as an own brand. The current strong leadership and operational team will continue to lead the Koroyd business. But of course, both brand teams see many synergies when it comes to product development and of course, product portfolio expansion.
If we look a little bit more on the details of the transaction, the purchase price amounts to EUR 40 million on a cash and debt-free basis, corresponding to a multiple of 8x adjusted 2025 EBITDA. In addition, the sellers have the possibility for an additional earn-out up to EUR 25 million, corresponding to a multiple in total of 13x if we compare against the same adjusted EBITDA of 2025. The transaction was financed through a combination of existing cash, and we also have arranged with a credit facility. And of course, the acquisition is expected to contribute positively to Mips earnings per share, EBIT sales growth, both on a short and a long-term basis. And I think it's also important to note that Mips and Koroyd will be consolidated under the same group first time in the Q1 reporting.
If we look at another very important area for us, it's, of course, what we do in sustainability, and we are really proud about the work that we have done there. We have had great development also in 2025. First of all, Mips was ranked #1 in Carnegie's sustainability rankings within consumer goods, which is something that we are extremely happy about. AAA rated at MSCI and also top rated at small and mid-cap enterprises at CDP. So really starting to get also great recognition externally for our sustainability work. Of course, when it comes to sustainability, it's not the awards that really makes a difference. It's what you actually do.
And of course, we have 3 key targets, which we delivered against. And the first one is, of course, to continue to reduce our emissions, and we did that during the year. And including 2025, we have now delivered 49% of our 2030 ambition. And that, of course, is in line with our long-term ambition. We have also been quite successful when it comes to increase the usage of recycled materials in our products. And today, and that is, of course, in 2025, the usage amounted to 34% of our total usage. And Mips has also, of course, a well-developed factory audit program. And we have increased our average score from social audits to above 90%, which is actually ahead of our 2030 ambition. So really happy with the progress that we did in sustainability.
In Sports, we see that the progress continues. We are happy with the development that we see there. Good quarter with 17% organic net sales growth in Sports. We did see strong growth in the European market. And like I said, that's on the back of a very strong comparator last year where we actually grew 137% in total. So we now had 6 really, really strong quarters in Europe and of course, start to see that the impact, of course, also showing up in the total sales of Mips as a company. We did see also good growth when it comes to the challenging U.S. market. We saw in terms of market data, a little bit of a trend shift when it comes to Mips addressable markets.
And if you look at bike, for instance, we saw actually for the first time in a long time that the addressable market grew 1% when it comes to volume in bike, and it actually grew 5% when it comes to price. So of course, a lot of the customers have initiated and taking price increases to compensate for tariffs, but good to see that also in terms of volume growth in bike helmets, we saw that there was a positive progress. Then when it comes to snow, same ratio, 2% volume growth. If we look at the total market when it comes to U.S. dollar and price, it actually grew with 6%. So of course, still soft market, but at least it has started to go into positive territory. We also see that our customers coming from quite a low inventory level, now have started to refill their inventory. Every one of them, as you have seen in previous quarter, has been a little bit careful in terms of filling up their inventory because of the uncertain tariff situation.
And of course, it's also good to see that bike continues to develop well overall. We had the ninth quarter in a row with growth in bike, which is something that we're also happy about. And of course, we continue to see good volume growth also in snow, both in the quarter and year-to-date. We did launch our collaboration with Mikaela Shiffrin, of course, the greatest Alpine skier of all time. So something that we think is a great ambassador for the Mips brand that also can help us to increase the awareness of Mips globally and of course, committing to the overall vision of Mips of driving the world to safer helmets. And I think it's also important to note that the shift that we have really been doing in snow, where you only take a difference of the last Olympic versus the current Olympics.
When we look at our athletes this time, we actually see that more -- a majority of the people that are wearing a ski helmets is actually a helmet equipped with Mips. So something that, of course, we are very happy to see. And the long-term positive outlook in the Sports category remains. If we look at the development in Moto, we saw good development also there. 32% organic net sales in Moto in the quarter, year-to-date net sales now amounting to 22% organic growth. And we saw good development also in both off-road and on-road category. And good to see that the volumes are coming back in Moto after a challenging period and the impact of the U.S. tariffs. We continue to roll out a lot of new innovations in the Moto category and, of course, are quite excited about 2026. And no change to the long-term outlook, good opportunity to continue to grow in the category.
In Safety, we saw organic net sales growth of 41% in the quarter. If we look at the year-to-date performance, it's 42%. We, of course, have seen during the year and also the quarter that performance is impacted by the implementation of tariff and related cost increases where we have seen some delay in ordering. If we look at the underlying in-market performance, we actually see that we have great sellout with new brand wins and also new products. And of course, during the quarter, it was also the world's largest fair when it comes to occupational health and safety. In Germany, it's only every second year. And there, of course, again, the interest for Mips in the industry was confirmed. The long-term ambition remains unchanged. It's also good to see that the acquisition of Koroyd can also accelerate our growth in this category and make our offering even more relevant in the category as such.
So if we look at the category performance, like I said, in Sports, Q4, 17% organic growth, 20% full year. In Moto, 32% in the quarter and 22% full year; and Safety, 41% and 42% full year.
With that, I hand over the presentation to Karin.
Good morning. I'm Karin Rosenthal, CFO of Mips, and I will take you through the financial part of the presentation. We saw a good development in the fourth quarter with an increase in net sales of 2% and adjusting for FX due to a stronger SEK versus U.S. dollar, net sales increased 18% organically. Gross profit increased with 2% and a good gross margin of 72.9%, same as last year. We saw an underlying improvement in profitability. EBIT was down 24% to SEK 47 million versus SEK 62 million last year, which is fully explained by legal cost of SEK 7 million, transaction costs due to the acquisition of Koroyd of SEK 5 million and ForEx.
EBIT margin decreased by 11 percentage points to 31.8% versus 42.9%. Excluding legal costs and transaction costs, EBIT margin was 39.8% in the quarter. The higher spend in OpEx is fully explained by the legal costs, the acquisition costs and the ForEx. So we have also continued to invest in our strategic priorities. We had a good operating cash flow in the quarter with SEK 52 million. And if we look at the financial KPIs, organic growth of 18%, 32% EBIT margin and operating cash flow of SEK 52 million.
If we turn to next page and look at the development for the full year. Net sales increased with 10% and adjusting for the FX due to a stronger SEK versus U.S. dollar, net sales increased 21% organically. Gross profit increased with 12%, and we saw a gross margin of 73.4% versus 72.5% last year. And the increase was mainly explained by the increase in sales and the sales mix. We have an underlying improvement in profitability. EBIT was down 11% to SEK 156 million versus SEK 174 million, which is mainly explained by the legal costs of SEK 43 million and the FX. EBIT margin decreased 6.9 percentage points to 29.2% versus 36.1%. And excluding legal costs and transaction costs, EBIT margin was 38.2% for the full year. So the higher spend in OpEx is fully explained by legal costs and the ForEx, and we have continued to invest in R&D and marketing during the year. We had a strong operating cash flow of SEK 148 million versus SEK 142 million last year. So the financial KPIs, 21% organic growth, 29% EBIT margin and operating cash flow of SEK 148 million.
If we look at the balance sheet and cash flow, we have cash and cash equivalents of SEK 214 million versus SEK 382 million last year. During December 2025, Mips obtained a revolving credit facility of SEK 300 million to finance the acquisition of Koroyd. The net debt versus adjusted EBITDA amounted to 0.5x. The operating cash flow in the quarter was SEK 52 million, and the Board proposes a dividend of SEK 2.5 per share, corresponding to 55% of net earnings.
And then over to you, Max.
Yes. So if we then summarize the quarter and the full year, good year -- good development in the quarter with 18% net sales growth. We did grow in all our 3 categories despite challenging conditions. Good performance also year-to-date, of course, with 21% organic growth. And of course, as we are growing significantly faster than the market, we are gaining market share, of course, both in U.S. and the important European market. We do expect the positive development to continue with, of course, less hampering effects from the tariffs, which we saw in 2025. Good to see also, I wouldn't say it's a turnaround, but a little bit positive signs of the U.S. consumer in Q4 when it comes to helmet. And of course, good to see also that the U.S. brands are also refilling their inventory again.
Of course, the exciting complementary acquisition of the ingredient brand, Koroyd, will, of course, strengthen our position in helmet safety further and offer possibilities for product extensions in adjacent categories, which is, of course, something that we are quite excited about. Good underlying improvement in profitability. The decrease that we saw is fully explained by legal cost, ForEx headwind and transaction costs. And we remain positive on our long-term outlook and of course, the delivery of our financial targets.
And with that, we open up for questions.
[Operator Instructions] The first question comes from the line of Emanuel Jansson of Danske Bank.
2. Question Answer
Hope you can hear me. And a couple of questions from my side. And on the organic growth seen here in the quarter, can you provide some color on the sequential development during the quarter, maybe especially regarding the U.S. market. And so did you see any acceleration or de-acceleration over month-over-month?
Yes. I think, I mean, overall, it was relatively equally spread. I would say that in the end of the quarter, we saw a little bit of an uptick of the U.S. market, of course, potentially also from a little bit stronger sales, at least than we anticipated from the U.S. market and, of course, refilling the stock. So it ended a little bit better than it started.
And given that the Chinese New Year falls later this year versus what it did in 2025, can we assume that some of the normal Q4 sales has shifted into the first quarter of 2026 regarding especially bike sales or bike helmet sales?
Yes. Given that, of course, during my 10 years at Mips, I don't think that the Chinese New Year has been so late, which means that they have at least 1.5 months more to produce and, of course, ship. So yes, we see a good momentum also into Q1 when it comes to order momentum and so on. And part of that is, of course, attributed to a later Chinese New Year. When you normally see an earlier Chinese New Year, of course, then to be able to make the season, of course, you produce maybe a little bit more in Q4 because, of course, then the Chinese New Year comes and you don't have time to hit the market before the season starts.
That's very clear. And jumping back to the U.S. market, where I think the growth was quite impressive. And can you maybe share us some insights on which categories or customers that drove this growth most strongly in this quarter?
Yes. I think, I mean, first of all, if we look at the total market, which means, of course, not only the addressable market for Mips, it was actually shrinking with 1%. So it was slightly down and the addressable market was up. And when we look at the addressable market for Mips, we look at helmets above USD 30. There is a couple of brands that is doing really well on the market at the moment. Giro, which is one of our bigger customers is doing exceptionally well, and they're gaining a lot of shares. Also, we see Smith Optics also doing well, especially in the mountain bike segment, and we also see that the Fox brand is doing well. So a couple of brands that is really outperforming at the moment. And of course, all of those are heavy Mips customer, and that helps a lot.
And should that also be attributable to more premium type of helmets that are doing better versus the -- towards the end consumer?
Yes. I think when we segment the market, and of course, there is different ways of slicing the market. I would say top premium market, we have never seen actually especially weak market. It seems like that consumer is immune to whatever setbacks happen. So they seem to buy products anyway. And then we talk really premium product. What was a little bit of a shift in this quarter is that we also see in mid-price levels that the consumer is coming back, which is a bit of a change. And of course, with that consumer also comes quite a lot of volume. And of course, that has a direct contribution to the volume development.
Perfect. That's really interesting. And heading then back to -- heading to Europe, I mean, 50% organic sales growth during 2025 and you increased your market share and increased market penetration, what should we think is a sustainable growth rate in 2026, you think, given that you have grown into size, but you still have plenty more to do in that region?
Yes. I think, I mean, we do have fantastic momentum in Europe, would be fantastic even if Europe can pass ahead of the U.S. market would be really a good sign of the really establishment that we have done in the European market. So I do expect continued good growth in Europe. There is a couple of regions where we have started, of course, in a fantastic way. Germany has been very favorable for us. We see good development there. Then, of course, we also see in France that the market development is really, really good for us. Switzerland, of course, not a lot of market data, but really high penetration. Nordic is a good region. What has been the key change also is that we see that the south of Europe is starting to also appreciating, first of all, helmet use and of course, also helmets with rotational technologies like Mips.
I think what also was a bit fantastic for 2025 is, of course, that in Italy, they also started to mandate helmets when you're skiing and so on. And of course, that, in general, of course, start to increase the awareness on helmet safety in general, but also, of course, these type of mandates from governments also help to make people more safety conscious. So there were a couple of different things helping, and we see that trend continuing. And also what has been a big change for us in Europe is that we don't only sell well in premium helmets, but we see also that we can reach down and, of course, target consumers also in lower price points. And again, with lower price points comes also higher volumes.
Perfect. And last 2 questions here. On the Koroyd acquisition, can you share anything about how the business developed during Q4?
Yes. I mean we do not comment too much about it because, of course, it was not owned by Mips as such. And of course, those numbers has not been audited by us as was not part of the due diligence and so on. They continue to see good momentum. They have developed well when it comes to safety and of course, also sports, and that was the key growth driver. So no change to the momentum than they have seen prior quarters. And of course, we expect that to continue also into 2026.
And then, of course, we do see some customer synergies across the board, both ways, where, of course, we have been talking to a lot of customers, a lot of brands are excited of combining both Mips and Koroyd into helmets, which is something that, of course, is part of the strategic rationale of the acquisition. For us, Koroyd will always be a premium offering. And of course, we will work with a select amount of brands, but at least the start of the discussion has been very positive. So I think we can also get some sales synergies and of course, really excited to show what we can do both in 2026. But of course, as helmet project sometimes takes a little bit time, of course, also in 2027.
Perfect. And final question here. And correct me if I'm wrong, but I just think that the previous communication regarding legal costs indicated that it would gradually decrease during 2026. But I mean, given now the rhetoric now in Q4, it seems to be more or less in line with 2025. Has anything changed? Or what should we expect here going forward in the nearest quarter when it comes to legal costs?
No, you're correct when it comes to the previous communication, we did expect slowdown of cost, which you partly saw already in Q4. We are, of course, still preparing for the case. We are doing a lot of investigations and of course, preparing us to make sure that we are as prepared as possible. It's always difficult when it comes to legal cases. Sometimes they can end very quickly. And of course, that's normally the best resolution. But since we do not know exactly how long it will go, we decided to take a little bit more cautious communication on this. So I wouldn't say that nothing have materially changed. It's more us being a little bit more cautious on the communication. The only thing we know is what we spend in 2025. And then, of course, it's probably the best to assume a similar kind of momentum in '26. I hope I'm wrong, but I think the cautious view is probably better at this moment.
The next question comes from the line of Carl Deijenberg of DNB Carnegie.
So a couple of questions from my side. First of all, if I could ask on the quarterly seasonality in the acquired entity, how does that compare relative, let's say, legacy Mips when we look at the quarterly distribution going into '26? Is that a material difference on net sales and earnings contribution on a quarterly level? Or how should we think about that?
Yes. Just to make sure I understand. So it was in terms of the quarterly phasing when it comes to Koroyd.
Right. Exactly.
Sorry. So yes, you do see a similar pattern to Mips, where you have the smallest quarter when it comes to Q1. Of course, that's normally the case all the time because, of course, you have Chinese New Year, factories close and so on. So it has a similar phasing pattern than Mips when it comes to Q1. When it comes to the rest of the quarter, which means Q2 to Q4, given that they are a little bit more exposed to safety, they have a more, I would say, flat phased, maybe that's not the right word, but they have a more equally spread sales across the rest of the 3 quarters.
Okay. Perfect. And then I also wanted to ask on a similar topic. I mean when you look at their '25 development, did they have any quarters that were exceptional in any way when we look at the sort of quarterly comparisons also going into '26. Did they, for example, see a similar development as you did in Q2 on Liberation Day and so forth or anything to keep in mind there when we model the quarters?
Yes. I mean everyone in the industry, of course, had quite a hiccup when it comes to liberation. They -- at least the ones that have U.S. exposure. And of course, they have a big U.S. exposure and so on, even bigger than we had. So of course, they saw an impact of that. So I wouldn't say it's materially different. It's difficult for us, of course, to comment too much of the quarters because, of course, -- this is a relatively small company and, of course, focused mainly on full year delivery and so on. We have a quarterly split, but without having audited quarter-by-quarter, it's, of course, difficult to give too many comments. But it seems like quite a normal seasonality from a business exposed to industrial safety and snow as such.
Okay. Good. Then I also wanted to just follow up on the sort of guidance on the legal costs going into '26. And then, yes, for the full year, you were right about SEK 40 million and roughly SEK 7 million here in Q4. And I'm also just wondering a little bit on the phasing here because annualizing that guidance, that's obviously quite a step-up relative to the exit rate of SEK 7 million here in Q4. So is the run rate now going forward, is that going to be around SEK 10 million per quarter? Is it going to be come up already here in Q1? Or could you say?
No, I think SEK 10 million is probably a fair assumption. And of course, given that these costs tend to fluctuate, I think it's much better to have like an even phasing of SEK 10 million per quarter.
Okay. Great. Then finally, also, I just wanted to ask geographical development for you or at least what you disclosed. Just if you could share a little bit more details on the development in China, particularly given it's obviously a quite big contraction here year-on-year and also sequentially relative to Q3 despite the seasonality. So any further granularity to add there?
Yes. I think, I mean, as any company exposed to the Chinese market, of course, especially when it comes to consumer demand, you see a very hesitant Chinese consumer. It's not a huge part of our business. It's actually quite a small part of our business. We see that the Chinese consumer is much more hesitant. You have also seen at some of the big retailers shutting down a lot of shops because, of course, the Chinese consumer, a lot of them has a lot of money invested into property. And that, of course, has been everyone's pension retirement plan and so on.
Now there is a big uncertainty what happens on the property market. The Chinese consumer appreciate cash and, of course, have started to save a lot of cash, and that means that they are not spending. You see that across the board when it comes to all consumer brands. Some of the partners we talk to, they say that the market is down 70% to 80%. I think that's a little bit rough, but at least we see a very soft Chinese market at the moment. There has been some initiatives by the Chinese government, but they don't seem to have that effect yet. But of course, we know that China normally can change a lot of things. And of course, we see quite a lot of excitement when it comes to winter sports. We also start to see that Viking is a big category. So I think the Chinese consumer will come back. But for me, it's very difficult to speculate exactly when. So I will continue to have quite a negative view at least on the Chinese consumer for 2026.
There are no further questions via the phone. I will now hand over for questions via the webcast.
Yes. So the first question was about legal costs, which we have explained. Then the second question is, what is the medium term to expand in Moto industrial segment? And what is the impact of tariffs that you see in U.S. in 2026? And then the third, based on the same question, do you see demand supply pricing has normalized.
So when it comes to Moto, like I said, we started to see an uptick in volume already after the implementation of tariffs. I think it's great to see that the off-road category is really coming back also in terms of volume. And we start to see more customers also on the on-road segment, which is something that has been lagging behind. We do see a lot of attention to the new standards that is coming into play and making it a lot tougher for helmet brands to pass the new standards without the rotational technology. And of course, that's what we do. And that, of course, is supporting the plan. And of course, this is not something that has happened overnight. But when it comes to development in motorcycle helmets, development time can easily be 3 years. So a lot of these projects has already been done. And of course, that's what we are rolling out, and that will generate the growth that we have been seeing.
When it comes to industrial safety, I think most companies will probably 41% in the quarter organic growth, 42% full year is a great number. I think we should be able to do more. Of course, we were a bit surprised by the tariff implementation and of course, the pricing effect. And it's not so much about the helmet, but it's normally quite big companies. And of course, helmets is a small portion of what they actually sell. And sometimes, of course, they need to price up their whole segment when it comes to tariffs and so on. And then, of course, the attention to helmet is pushed back. We have a couple of really big volume projects with so-called round or brim helmets, full brim helmets for the U.S. market, which is very much what is in style. They will be launched during -- or have already been launched, but will start to be produced in Q1 and onwards. And that, of course, will generate a lot more volume.
Then, of course, adding Koroyd business, also industrial safety, we were a lot more relevant. And of course, we can do even more when it comes to helmet. So I think in industrial safety, when it comes to our customer acquisition plan, I think we have all the customers that we need in order to reach the plans that we have set. For us, it's really making sure that we support the sell-through of the Mips equipped product and making sure that we get bigger penetration in their total portfolio. So quite excited about what happens in safety. Like I said, 42% is a good organic growth. But of course, I'm not always known as a patient man and of course, want to have more, and that's what we are gearing up for in 2026.
And then when it comes to our recruitment plan for 2026, of course, Mips is a company that is growing. We also plan to grow the Koroyd business. And of course, the key focus that we have at the moment is to add more people in R&D. We have always had a ratio of Mips and a ratio I like because it's very simple, one engineer, one person in the rest of the company, and that's really a ratio that I think is effective. when you are a company which is very innovation focused and so on. Koroyd is 1 to 3 at the moment.
So I really hope that we can get that up to the same ratio as Mips and continue to do a lot of innovations. And like I also explained in the report, we are doing a lot when it comes to creating a lot more innovation. We're also stepping up in terms of the amount of innovation. So we see a lot of new great Mips products coming out. Koroyd has a fantastic portfolio, especially when it comes to adjacent areas like body protection, gloves and so on. So really happy to share what we are going to do there.
So key recruitments will be engineers. And then, of course, as any company that scales up, even though we both have a fantastic scalable business model, we need to add also resources everywhere else, but it, of course, will be in a much more scalable way. We are an asset-light model and so on. And of course, the amount of headcount will not increase in line with the growth that we expect to see in 2025.
And then it's -- can you provide any update on project volumes versus the prior period, given that the revenues came down a little bit during the year. So we actually saw in Q2 and it started to stabilize in Q3 that a lot of our brands, they focus very much their engineering resources around relocations. So relocations outside China. And then, of course, we start to see that the volume is coming back again. And already in Q3, we saw on par with previous year and so on. And at the moment, we have great project momentum, and we can actually not do all the projects that we have in the pipeline. And of course, that's why we're also recruiting more engineers.
And then, of course, it's a question on you can talk about the developments of new safety models or customers over the period, given the significant trade shows like World of Concrete that took place over the quarter. And of course, World of Concrete was in January. There, of course, we supported a lot of our brands. And the key focus there was, of course, to really drive the rollout of the full brim helmet. Full brim helmets is a big thing in the U.S. That's where you have the main part of the volume. Mips was first implemented in more like climbing style helmets. And now we see that we also go into full brim helmets. That's where you also see a much bigger part of the volume. And that's also where you see a big part of Koroyd's business is in full brim helmets. That's where they see most part of the volume.
So I think that's basically all the questions that we have. Of course, if there is any follow-ups or you need to find out more, you know where to find us. If not, then speak again next quarter. Thank you for listening in.
This concludes today's conference call. Thank you for participating. You may now disconnect.
MIPS — Q4 2025 Earnings Call
📊 Quarter at a Glance
- Q4 growth 18% organic net sales growth; 2025 YTD organic growth 21%.
- Geographic mix Europe >30% in Q4; Europe contributes 43% of net sales; US organic growth near 30%.
- Profitability Q4 EBIT margin 31.8%; ex legal/transaction/FX, margin about 39.8%; full-year EBIT margin 29.2% (38.2% ex costs).
- Koroyd deal purchase price EUR 40m (cash/debt-free); potential earn-out up to EUR 25m; consolidation from Q1 2026.
- Dividend SEK 2.50 per share (about 55% of net earnings).
🎯 What Management Says
- Strategic fit Koroyd strengthens three pillars: expand rotational protection in helmets, open body-protection and tactical channels, and drive product portfolio synergies; Koroyd to operate as its own brand with joint development; consolidation starts Q1 2026.
- Outlook Long-term targets intact; tariff headwinds expected to ease in 2026; U.S. demand shows early signs of recovery, Europe remains a growth engine; margins recover as costs normalize, supported by Koroyd synergies.
🔭 Outlook & Guidance
- Forecast Positive momentum to continue; tariffs less hampering in 2026; Koroyd contributes to earnings; legal costs run around SEK 10m per quarter; no changes to long-term targets.
❓ Analyst Q&A
- Legal costs SEK ~10m per quarter expected in 2026; case timing uncertain.
- Koroyd integration quarterly phasing similar to Mips; expect cross-brand sales synergies and premium positioning; integration ramp focused on R&D and go-to-market.
- Tariffs & China tariff impact easing noted; China remains soft, Europe and the U.S. drive most of the near-term growth; 2026 normalization anticipated but timing uncertain.
⚡ Bottom Line
Mips delivered solid Q4 with broad-based growth led by Europe and an improving U.S. trajectory, while Koroyd broadens the safety portfolio and opens new channels. Profitability was pressured by legal costs and currency effects, but margins ex-costs stay near 40%. With tariffs easing, Koroyd synergies, and a committed dividend policy, Mips remains on track to meet its long-term targets and to expand shareholder value in 2026.
MIPS — Shareholder/Analyst Call - Mips AB (publ)
1. Management Discussion
Good day, and thank you for standing by. Welcome to the Mips Investor Presentation Webcast and Conference Call. [Operator Instructions]
Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Max Strandwitz, CEO. Please go ahead.
Thank you, operator. Hello, everyone. Welcome to the Mips presentation of the KOROYD acquisition. My name is Max Strandwitz. I am the CEO of Mips. And with me today, I also have Karin Rosenthal, who is the CFO of Mips. The presentation today will be about the acquisition of KOROYD, but for me, it's much more than an acquisition. It's a merger of two great companies with two great brands and a very strong cultural fit. It is seldom that you can find really two complementary acquisitions with great strategic fit. But this one has, for sure, a lot of those elements.
And I will explain why in the coming part of the presentation. So I think first of all, it's important to look at the acquisition logic. Why are we doing this? Mips strategy is built on 3 pillars. As you remember, and actually, the acquisition of KOROYD strengthens 2 out of 3, which is, of course, great.
Yes, there's a reminder of what is our strategy. Of course, the most important one so far has been about growing our existing business of rotation protection solutions in helmets for sports motor and our safety category.
Second has been to capture new opportunities within helmet and safety. And there, of course, KOROYD ticks that box and, of course, opening up new channels and new markets, and it does tick also those boxes. So really 2 out of 3, which is normally a great fit. And then indeed, KOROYD has a lot of similarities to Mips, vision and purpose driven to make active life safer, market leader within its niche, ingredient brand trusted by consumers and leading product brands, science and technology-driven companies, world-class testing and simulation capabilities scalable, asset-light supply chain and high EBIT margin despite a significant R&D spend and investment in product development. This could be Mips and very similar to what we do.
And then, of course, KOROYD, it will continue to operate as an own brand. We think the team has done it great. And of course, we will continue to support them on that journey. There is a very current, strong, very capable leadership and operational team that will continue to drive the KOROYD business. But of course, both brand teams see many synergy opportunities on product development and product portfolio expansion. And we will talk a little bit more of that coming slides.
I think it's always important to start with the history to understand a company, and of course, KOROYD has a great history. It started and was founded in 2010 by the founder, John Lloyd. Then in 2012, the first product came out with KOROYD, which was actually a Nitro superlight snowboard, which was, of course, game changing in this industry and a game changer when it came.
In 2013, they launched their first bike helmet with KOROYD, which was together with the Smith brand. And 2015, the first Skis with KOROYD dampening was launched with Salomon. In 2017, the first motor helmet with KOROYD was launched to the market with KLIM. And then in 2019, the first award winning mountain bike helmet with both Mips and KOROYD was launched with the brand Endura. In 2021, the first Child Car Seat with KOROYD, Uppababy was the brands that launched that.
And then, of course, in 2023, KOROYD hand protection for gloves was introduced. And then in 2024, the first type II full-brim helmet with KOROYD was launched on the market, which has been a great success. And then in 2025, body protection was introduced to the market. And of course, this say something KOROYD has always stayed very curious, but it also shows how versatile the technology is and the many application areas it could address.
And I think also important to understand what is the basic of the technology, KOROYD is very technology-driven similar to Mips and to really understand what they do, it's really important to understand what the technology does. So KOROYD and energy-absorbing technology built from thermally welded extruded tubes that crumble on impact. So it actually collapses that impact, and you can manage density in a very versatile way.
So if you want to manage a tougher impact, then you need to make the density harder, of course, and a softer impact, then you make it softer. So really a lot of great advantages when it comes to energy absorption. And that, of course, is why we have the presentation today.
If we then look at their product portfolio, and this is, of course, only 3 out of in 5 total areas. But today their main business is on what we call the KOROYD original. So the original business, and that was what I just explained, which is, of course, applications for helmets, child restraint system and ballistic vests and that's very much on energy absorption.
And then the second one, which is a very interesting area for us when it comes to body protection. And when we talk about the body protection market, it's, of course, enormous. It's actually bigger than the helmet market in total with a lot of different areas of application. And there, of course, KOROYD has developed a unique body armor with a patented structure and also custom TPE formulation which is, of course, a thermoplastic elastomer, which makes it really good to manage energy. At the same time, it maintains an extremely high ventilation and also flexibility, which also makes the product unique on the market.
And also explains why it has been received in such a great way, especially in reviews, but most important also by the end user.
And then the third area, which is also completely new to Mips, which is KOROYD Plus which is a glove system. It can be used in other areas, but today, it's used in gloves where they combined the KOROYD tubular technology with a flexible elastomer to manage energy and reduce hand fatigue. So a really glove for heavy-duty work, but still maintaining flexibility, which not a lot of other products can manage today. So just an example of 3 great product areas where KOROYD is making an expansion in today.
If we look at the business model and the way the business is structured, of course, KOROYD operates as an ingredient brand in close partnership with a leading product brands. They have a large share of the staff work in R&D and product development, 11 out of 25 employees in total. And of course, they have a state-of-the-art test facilities in Monaco, really strong innovative product portfolio with, of course, supported by heavy IP protection and our production is outsourced to trusted long-term supply partners, where KOROYD the key manufacturing equipment at core product suppliers in Europe and post-processing and molding located geographically very close to the customers.
If we look at the sales split, today, the biggest part of the business is safety, so 58%. Then if we look at the other product category, which is sport and family, 37% and then 5% being in the motorcycle business.
I will then hand over to Karin, which will talk a little bit about that transaction and a bit of the financial summary.
Good afternoon. I'm Karin Rosenthal, CFO of Mips. And looking at the financials in the transaction, the purchase price amounts to EUR 40 million on a cash and debt-free basis and that corresponds to a multiple of 8x on adjusted EBITDA for 2025. And in addition, the sellers also have the possibility of an additional earn-out of up to EUR 25 million, corresponding to a total multiple of 13x adjusted EBITDA.
The transaction will be financed through a combination of existing cash and a credit facility. The acquisition is expected to contribute positively to Mips earnings per share, the EBIT and also the sales growth, both on the long-term and short-term basis. The acquisition is conditional upon Mips entering into financial agreement regarding the credit facility and also other customary conditions, and it is expected to be completed during December 2025. And then I hand over to you again, Max.
So if we then look at the vision, culture and the strategic fit, which is, of course, the most important things. If we start with the vision of the company, of course, Mips vision is to reduce head injuries and save more lives. And of course, KOROYD protecting life in Motion is 2 visions that resonates very well with each other. And of course, that's a very good start. If we then look on how the companies are structured, as you know, from Mips, we are heavy in engineers, especially in product development and R&D with almost 60 people working in that functions, of course. Similar to KOROYD, if the size of the business, they today have 11 people in product development and R&D. So also very innovation focused.
Both companies, of course, have products that has been internationally validated by third-party testing and of course, by numerous product brands. And then, of course, both have unique capabilities with advanced simulation and also a state-of-the-art validation in their own test labs. So a lot of similarities and very purpose-driven companies with great innovation focus.
If we then look at the customers' position today, of course, Mips has a unique position with more than 150 brands as partners today. KOROYD has about 25. And of course, we have a fantastic possibility of a great overlap between the 2 companies. KOROYD has a very close relationship with a lot of their customers. Mips has a lot of great customers. And of course, that will be a great customer fit for a lot of our partners.
So if we then summarize the acquisition and a little bit where I almost started, strategic fit, great. We really tick 2 out of the 3 most important boxes, which is, of course, our strategic ambition. If we look at the company as such, a lot of similarities to Mips, very vision and purpose-driven to make active life safer. That's why we do it. And then, of course, really important, we will continue a 2-brand strategy. KOROYD will continue to operate as an own brand. And of course, then we will collaborate and leverage our synergies where it makes sense. At first glimpse, of course, in product development, having even more integrated products together and then, of course, marketing where we also see a lot of synergies.
With that, we will end the actual presentation, but of course, open up for questions.
[Operator Instructions]
And now we're going to take our first question on audio line and it comes from the line of Carl Deijenberg from DNB Carnegie.
2. Question Answer
So first question is on Slide #9. Just curious why the revenue growth has been -- we've seen such an uplift here year-to-date in 2025 relative to previous years. Is that similar to what you've seen in Mips as well with the sort of production rates coming back? Or is there any definite sort of product launches or yes?
No, I think, I mean, it's two different things, of course. First of all, it's a very successful business. They have had a lot of success in the safety category. And of course, that has been ramping up a lot of the growth. And then as other brands in our industries, we see that inventory situation has also normalized and that, of course, also fueled growth.
Okay. Great. Then I also wanted to ask a little bit on the sort of mix relative to your own mix. Obviously, KOROYD has a much, let's say, tangible mix relative to safety. And I just wonder if you could spend some time on talking about the history behind this and yes, did you enter this space much later relative to them? Or yes, could you give a little bit of the sort of background here? Because obviously, the expansion into safety is one which is quite important for Mips as well. So I just wanted to understand that.
No, I think -- I mean, first of all, of course, their solutions into the safety space is a little bit different because, of course, they make a bigger part of the product in safety. And they, of course, also have been very successful in the full-brim assortment where Mips is launching the first products now. And there, of course, you see that, that has generated a lot of growth. So they have done it really, really well. And we are, of course, launching similar type of products in the full-brim area.
Okay. Great. Then I also wanted to ask on Slide #12. I mean, you highlight these brands where you have a sort of already overlapping partnership in one sense. And is it possible -- I just wanted to understand sort of on also a model level, how much -- I mean, I understand that these brands seem to be more sort of bike-oriented relative to the other ones that I can see on this list. But could you talk a little bit about sort of model penetration? Also maybe how many models for these 6 brands together do you have both the Mips and KOROYD solution integrated in one piece?
Yes. I think the most -- the one that has the most penetration, of course, is the Smith brand, where you will see Mips and KOROYD solutions in most of their product portfolio, actually. I would say that's the one with the heaviest use of both products and so on. And then on the others, you see sometimes it's Mips, sometimes it's only KOROYD and sometimes it's a combination of the two.
Great. And just also finally, I see that you're not sort of specifying too much on the earn-out component of EUR 25 million. But yes, anything on timing and maybe sort of what is this based upon? Is this growth, profitability or both? And maybe what kind of growth rates do we have to see to reach this EUR 25 million to be fully paid out?
So we haven't quantified that. What we have said during the discussion, of course, we see a great potential of the collaboration. And with that collaboration, of course, you also share the risk. So the risk going forward is then shared through the earn-out. And of course, if we generate a lot of value, which we believe we are going to do, of course, we are prepared to share that.
When it comes to an earn-out structure that we appreciate, of course, the main focus of Mips is, of course, to deliver substantial growth. So that's one and the key element of the earnout. And then if you look at the second part, of course, making profitable growth is also important. So then you can guess that, that's the second part of the earn-out. And then, of course, there are two areas where we see great expansion opportunities. And that's, of course, is in body protection and gloves. So of course, there, we also see an element in the earn-out. So we have structured it in a way we think makes sense. And then, of course, earn-out models normally spans across a couple of years. And of course, that's the same in this situation.
And the question comes from the line of Alexander Siljestrom from Pareto.
Congrats on the acquisition. So I was just wondering if you could talk a little bit about the cross-selling opportunities that you see, especially maybe in sports for KOROYD and then maybe in safety for Mips as well.
Yes. I think there is a great cross-selling opportunity. I would phrase it probably a little bit different, I would say, a more integrated solution because if you look at Mips, we have been extremely successful when it comes to rotational protection, KOROYD has been very successful when it comes to the linear protection. And of course, both of these safety aspects are needed into a helmet. And when you can combine the two, then, of course, you can create a lot more complete helmet systems.
So I would say that developing a lot more complete systems will be a great expansion possibility. And it also makes a lot of sense for the customers where we can do much more of the helmet than we have done before.
Okay. That's interesting. And then maybe just on KOROYD sales mix in sports, what's sort of the bike versus snow share? Are they stronger or on snow? Or how does that look?
Yes. The strongest subcategory as we call it, is in snow. Yes, that's correct.
Okay. Cool. And then maybe on the patent situation, if you can expand on that. And also, you mentioned that they invest quite heavily in R&D over the P&L. Would you be able to share the share of sales in terms of R&D spend? Does it align with Mips?
Yes. So I think, first of all, when it comes to the patent protection, of course, the main protection comes from application patents or specific solutions and special protection for specific solutions because, of course, KOROYD is material technology. And of course, the right integration of that is key, and that's what they have been extremely successful in protecting.
And then the second part is, of course, when it comes to the manufacturing process because, of course, when you have a material, you also want to make sure that, that is mounted correctly into helmet. So those are the two key areas which they have protected today. And of course, they have quite a long runway for those patents.
Cool. And the R&D in terms of sales, would you be able to share that?
Yes. We have not disclosed that, but given that you see that they have quite a big proportion of the total staff in product development and sales -- sales -- product development and R&D, you could expect that it's similar or a little bit higher than we have in Mips.
Okay. And then maybe a final one, just on the business model. I guess this is also a royalty-based business model, if you can confirm that? And also, is the gross margin also aligning with Mips at plus 70%?
So I think when it comes to the business model as such is a license model similar to Mips and of course, revenue is recorded on delivery. And then when it comes to profitability, it is gross margin that is below Mips, but still a very profitable company.
Okay. Cool. Maybe a final one just on the growth outlook and what you see there? Do you expect KOROYD to be able to deliver a sales CAGR ahead in line with what you have as a target for Mips? Or is it lower or higher?
No, I think there are great sales opportunities. That's also, of course, why we have the earn-out mechanism. I think we have managed during this process, of course, identified a lot of growth opportunities. So historically, they have been growing with a CAGR of 15%. Of course, we expect to accelerate that.
And now we take our next question and the question comes from the line of Emanuel Jansson from Danske Bank.
Hope you can hear me. Firstly, I would like to -- I wonder if you can shed some light. I mean, looking at the top line performance from KOROYD has been quite solid in a quite uncertain time period. But it is also -- are you also able to shed some light on how the 2021 figure was and how they have experienced the whole turbulent situation since the pandemic?
No, sorry, we haven't disclosed that number. But as most brands, of course, you saw quite a good uptick in Bicycle. But of course, they also serve other categories. So no, we haven't disclosed that, but my assumption is that they saw a strong performance also there, like most other in our industry.
Great. And regarding synergies on your cost base, could you maybe elaborate a little bit more what you can do on, for example, on R&D and marketing going forward?
So the business case assumes zero in savings. And the reason for that is, of course, first of all, we would like to grow the business and so on. I think the key synergies will come from learning from each other and, of course, developing joint solutions and so on. So no, we haven't put anything when it comes to savings opportunities from synergies. We expect to increase our spend to make sure that we also develop even better product in the future.
Interesting. And also moving a bit on the sales split, is it also possible to give some light on the geographical exposure from KOROYD? Is it mainly U.S. or Europe or...?
Yes. So today, they have a strong exposure to the U.S. market. Of course, their main customer in Safety Studson has a big exposure on the U.S. market. And then, of course, Smith being a strong customer. So mainly in the U.S.
I see, I see. And given that they have spent a lot on R&D, do they have like a big -- similar as Smith, do they have a big pipeline of new products entering the market in 2026? And have they been able to grow nicely on a number of models per customer as of today? And what's like the average number of models per customer?
I don't have the average number of models per customer. The model is slightly different. But I think, I mean, the way we look at when we would like to invest in a company like KOROYD, first of all, we look, of course, at the long-term potential. Is that there? Yes, it is. Where do we see the great opportunities and potential, of course, in what we call the KOROYD original business, really good product. In combination with Mips, I can think we can really create a fantastic product. The lightness of the KOROYD product is fantastic. I mean the product consists of 95% air, which is, of course, lighter than anything else.
And then, of course, creating unique structures together also with our material technology team, I think we can really create a lot of solutions. That will be a great potential for growth. Then when it comes to the body protection areas, I think also if you look at all the reviews and product reviews, they have really got fantastic review results, and we see a great opportunity to continue to grow there. Of course, when we looked into this, we also looked at a lot of other providers in body protection. And by far, the best reviews that we have seen are with the KOROYD product.
So really a great consumer offering. And of course, we expect that to take off quite well. And then, of course, the completely new area for us, which is then the gloves which are really another interesting area for us that we haven't explored. So yes, for sure, there is a lot of product coming. And these are, of course, the three areas which we have disclosed. But of course, they have done a lot more. And I think what they have also been extremely good at, like I said, staying curious, but also being very creative in really utilizing their technologies in the best possible way, just having the versatility of going to snowboards, skis, baby seats and so on, gloves, you have like a lot of different application areas. So I don't think there is a lack of opportunity for growth going forward.
That's really interesting. And maybe a last question from my side regarding safety then. Do you think that we will see a coexisting within safety helmet in the near term with both the systems in the short term? Or how you think the Mips safety will develop compared to Car now here in the coming 1- to 3-year period?
No, I think, I mean, there is no reason why we shouldn't have the two brands in the helmet. Short term, of course, I don't know what you mean with short term. But I think within a reasonable period like maybe a year, you will probably see combined solutions of the two also in safety helmet.
And could you possibly maybe give us a figure on what the average selling price for that helmet will be?
No, I can't. But I think, I mean, if you combine two great products, of course, we have our technology, which we have a license fee. And of course, that we will continue to charge and KOROYD also have a great product, and they also have a license fee. So it will be a combination of the two.
Yes. Okay. Great. And sorry, maybe lastly, the founder, John Lloyd, will he stay with the company for -- or how will the transition go?
Yes. So at the moment, he is part of the management team and so on and will support the business going forward. And of course, he is very keen on staying and making sure that he can deliver the earn-out.
To the management team for any written questions.
Yes. So the first question is, are you considering further ingredient brand acquisition opportunities in impact protection? If so, who would you consider as businesses of interest?
I think we have looked at a lot of different acquisition opportunities. There is a lot of companies for sale out there. We don't buy companies just because they are for sale. We are really interesting in the companies with the great and best products. I think we really have a very good fit when it comes to that in the KOROYD. Business, of course. And then, of course, if it can also complement our strategy in the way it does, then, of course, ticking all the boxes, like I explained on my summary slide, there are not a lot of companies that actually do that.
So I think it's a very complementary acquisition to what we have today. And of course, we are constantly looking for new opportunities. But I think also the focus for us is organic growth. And then we just partner up with a great company. Let's make sure we do that well first.
Then, of course, when does the most important patent expire?
Of course, when it comes to the KOROYD portfolio, of course, they have a big product portfolio. And like I said, there is application patents, which is for specific solutions. So if you look at what they are selling today, mainly around 2033 until 2040.
Then the overlap between the customers, I think we spoke a bit a little bit of. And then can you provide any more detail on the credit facility element of this transaction, the quantum of credit facility?
So as we said, we have a revolving facility. Today, Mips has SEK 280 million in cash on the balance sheet. So of course, we have quite a big proportion of cash. And of course, we will utilize that in the most capital-efficient way. If there is a need to call for more of the revolving facility, then, of course, there is two really good and strong cash-generating units in both Mips and KOROYD. So of course, that will also generate cash as we go.
Do you think that KOROYD's growth in safety will limit Mips potential in the category given the available cost structure for each helmet?
No, I don't. I think there is as big opportunity as before. Sometimes you will have solutions or helmets with Mips, sometimes only with KOROYD. And I hope, in most cases, a combination of the two. And then when it comes to assessing the size of the market for KOROYD comparable to our own TAM, I think it all depends on which market you are going for. And of course, as KOROYD is a premium solution on the market today, of course, you have a smaller addressable area because, of course, they have offered their product to premium solutions today or premium helmets today. So of course, that restricts a bit of the market.
We don't have an exact number for that, but of course, it's a smaller size versus Mips because of the customer offering that they have.
And then, of course, when it comes to what is the size of the body protection market, of course, you don't measure the body protection market in volume because, of course, you have so many different applications when it comes to body protection. First of all, you have what we mostly see, which is the whole area of sports where you are having that in bicycling, you are having that in skiing. Then, of course, you also have it in motorcycle. But the biggest area is actually the safety market. So it's very difficult to compare the two markets because they have a very different structure.
And then, of course, the last question that we got, will there be any integration or fusion between the KOROYD and the Mips teams? So at the moment, like I said, we are planning to run the companies separately. I hope that we can learn and collaborate a lot from each other, but there is no plan at the moment to integrate the two different functions or different companies together today.
Mips is operating out of Sweden and of course, KOROYD is operating out of Monaco. They have done it extremely successful. That's why we are having the discussion today, and we really want to leverage that and really utilize the best of both companies.
With that, I think we have answered all the questions that we have on the call. If there is any more questions, of course, you're always welcome to contact us. Thank you, everyone, for listening in, and we are really excited about this acquisition and have a nice weekend.
This concludes today's conference call. Thank you for participating. You may now all disconnect. Have a nice day.
MIPS — Shareholder/Analyst Call - Mips AB (publ)
MIPS — Shareholder/Analyst Call - Mips AB (publ)
🎯 Key Message
- Strategic fit: strengthens two pillars of Mips' strategy by expanding safety offerings and pursuing new opportunities, while preserving a two-brand model with KOROYD.
- Deal terms: EUR 40m upfront (cash, debt-free); earn-out up to EUR 25m; 8x adjusted EBITDA 2025 (13x with earn-out); financed via existing cash and a revolving facility; close expected December 2025.
- Value drivers: cross-sell to create integrated helmet systems combining Mips' rotational protection with KOROYD's energy-absorbing tech; strong R&D, IP, and testing capabilities support scale.
🧭 Strategic Highlights
- Products/tech: KOROYD's energy-absorbing tubes and patented body protection complement Mips' rotational protection; KOROYD Original, Body Protection, and Plus gloves broaden protection categories (KOROYD product ~95% air, lightweight).
- Markets & customers: strong US exposure; established brand relationships (Smith, Studson); potential for cross-brand growth across helmets and safety lines.
- Structure & synergies: maintain two-brand approach; joint product development and marketing; asset-light supply chain; significant R&D emphasis on both sides.
🆕 New Information
- Deal specifics: upfront EUR 40m; earn-out up to EUR 25m; close targeted for December 2025; conditional on credit facility and customary conditions.
- Valuation: 8x adjusted EBITDA 2025; up to 13x including earn-out.
- Operations: KOROYD continues as an own brand; collaboration on products/marketing; no immediate plan to merge functions.
❓ Analyst Q&A
- Cross-sell & integration: emphasis on more complete helmet systems combining Mips and KOROYD; questions on model penetration and potential joint offerings (Smith as a key example).
- Geography & mix: US exposure highlighted; Snow is the strongest subcategory; potential growth in body protection and gloves.
- Earn-out & growth: earn-out tied to substantial growth and profitable expansion over multi-year horizon; questions on triggers and achievable growth.
⚡ Bottom Line
The Mips-KOROYD deal expands Mips' safety platform, enabling more complete helmet solutions and cross-brand growth while keeping KOROYD as an independent brand. upfront cost is modest with a meaningful multi-year earn-out, aligning incentives with long-term growth and profitability; closing targeted for December 2025.
MIPS — Q3 2025 Earnings Call
1. Management Discussion
Good day, and thank you for standing by. Welcome to the Mips Interim Report Third Quarter 2025 Conference Call and Webcast. [Operator Instructions] Please be advised that today's conference is being recorded.
I would now like to hand the conference over to our first speaker today, Max Strandwitz. Please go ahead.
Thank you, operator. Good morning, everyone. My name is Max Strandwitz. I am the CEO of Mips. And with me today, I also have Karin Rosenthal, who is the CFO of Mips, and we will take you through the presentation of the Q3 2025 interim report.
And if we start with key highlights. It was good development with 19% organic growth in the third quarter. Good to see that we did deliver growth in all the categories we are in despite the challenging conditions, year-to-date organic growth now at 22%.
We did see very strong development in Europe with 73% growth, and this was the fourth consecutive quarter where we actually managed to deliver more than 50% growth in Europe. And of course, it's also great to see that we are delivering on our ambition but also that the proportion of sales getting higher from Europe and, of course, contributing to the whole growth agenda at Mips. U.S. market was a bit more challenging, but we actually managed to deliver a small organic growth also on that market and continue to gain market share.
The profitability also continue in the right direction. So we had a good underlying improvement in profitability. The decrease in EBIT that you saw in the quarter is fully explained by legal costs and ForEx headwinds. And actually, if we adjust for the legal costs in the quarter, we managed to deliver 42% EBIT margin. So clearly in line with our ambition to get back to the 50% EBIT margin, which is also our long-term target.
We have managed the erratic and uncertain communication around tariffs well, but we expect that there will continue to be some uncertainty for some time going forward. And we remain confident in our long-term strategy and our financial targets.
So if we start with a very short update on tariffs. The implementation of tariffs have brought uncertainty to the short-term outlook in all our three categories in the U.S. market. Price increases from helmet brands to mitigate the cost increases have started to have an effect on the U.S. market, and we see that they are effective from Q3 onwards.
We have also seen that helmet brands have started to relocate production outside of China to derisk potential impact of further tariffs. And of course, the main go-to country is Vietnam, but we also see factories opening up in other places in Asia to decrease the overall exposure from the China situation. And then, of course, we also expect that the uncertainty of tariffs is expected to continue also going forward.
If we look at Sports. We are happy to see that the progress continues. We had a good quarter with 8% net sales in Sports. Very strong growth in the European market. And here, we've actually managed to deliver 98% growth, which is of course a fantastic number. U.S. and Asia challenged by macro and geopolitical situation, so a little bit softer performance there, but still managed to gain market share.
And it's good to see also that we managed to deliver volume growth in bike for the eighth consecutive quarter in a row. Snow was slightly down in the quarter, more relating to phasing. If we look at the year-to-date performance, we still show strong growth in snow, which is good to see. And we remain positive on the outlook in the Sports category.
If we then look in Moto. Moto had a little bit soft quarter in last Q2 and, of course, with the impact coming from tariffs. And of course, we have quite a heavy exposure to the U.S. market, so it was good to see that the performance bounced back and that we managed to deliver 28% net sales growth in the quarter. And we did see good development in both the off and on-road subcategory.
Also during the quarter, we launched our new event concept at the MXGP competition in Lommel, Belgium to further increase our activation towards end consumers and, of course, in our brand story and also making sure that we bring the awareness up. We have started with a lot more to consumer marketing. We did invest in a trailer. And of course, we will be very active with that coming year to make sure that we also bring the end consumer awareness up. And this was clearly a good test and shows that it's of course in the right direction and what we want to do on the market.
No change to the long-term outlook. Good opportunity to continue to grow in Moto.
In Safety, we saw a little bit more moderate performance with 26% growth in the quarter. Moderate sales in the quarter was driven by uncertainty from the implementation of tariffs and cost increases with some delays in ordering. If we look at the underlying in-market performance with new brands and new products, we actually see good performance. It's important to realize that about 90% of our sales in Safety goes to the U.S. market and, therefore, of course, the tariffs and the cost impact is significant.
It was good to see in NSC safety show that we actually got listed for four helmets to the Best in Show, and actually one of the helmet managed to get awarded Best in Show. And that clearly demonstrates how strong the product portfolio that we have coming in safety. And of course, disappointing to see the performance in the quarter, but we have a long-term ambition that remains unchanged. And the soft sales that we saw in the quarter, we expect that to be temporary.
So if we then summarize the development in the different categories. We start with Sports. Good performance despite a very challenging environment, really happy to see the 98% growth that we had in Sports. Moto, good to see that we bounced back in the way we did with good performance in both off and on-road. And of course, Safety, disappointing but, of course, more to come.
And with that, I hand over to Karin.
Good morning. I'm Karin Rosenthal. I'm CFO of Mips, and I will take you through the financial part of the presentation.
We saw good development in the third quarter with an increase in the net sales of 10%. And adjusting for FX due to a weaker U.S. dollar versus SEK, net sales increased 19% organically. Gross profit increased with 11% and we saw a strong gross margin of 74.2% versus 73.4% last year. And the increase is mainly explained by the sales mix.
We had a good underlying improvement in our profitability year-over-year. EBIT was down 7% to SEK 44 million, fully explained by legal costs and ForEx. And the EBIT margin decreased by 6 percentage points to 32.6% versus 38.5% last year. And excluding the legal costs, EBIT margin was 42.1%.
In OpEx, the higher spend was fully explained by the legal costs of SEK 13 million in the quarter, and we continue to invest in our strategic priorities. We had a good operating cash flow of SEK 41 million in the quarter. And looking at the financial KPIs: 19% organic growth, 33% EBIT margin and SEK 41 million in operating cash flow.
If we then look at the development for the first 9 months. Net sales increased with 14% and, adjusting for FX due to a strong SEK versus U.S. dollar, net sales increased 22% organically. Gross profit increased with 16% and we had a gross margin of 73.6% versus 72.3% last year. And the increase is mainly explained by sales mix.
And we have underlying improvement in the profitability. EBIT was down 4% to SEK 109 million, and that's fully explained by the legal costs and the ForEx. EBIT margin decreased 5.1 percentage points to 28.2% versus 33.3%. And excluding legal costs, EBIT margin for the first 9 months amounted to 37.5%.
In OpEx, the higher spend was fully explained by legal costs of SEK 36 million, and we continue to invest in strategic priorities, marketing and R&D. We had a really strong operating cash flow of SEK 96 million. Financial KPIs: 22% organic growth, EBIT margin of 28% and SEK 96 million in operating cash flow.
If we then look at the balance sheet and cash flow. We have a strong cash position with cash and cash equivalents of SEK 280 million. And just to remind you that Mips don't hold any loans. We paid out dividend of SEK 172 million in May, corresponding to SEK 6.5 per share. And operating cash flow in the quarter was SEK 41 million, and we had the equity ratio of 86%.
And then I hand back to you, Max.
Yes. Thank you, Karin. So if we then summarize the quarter. Good development in the quarter with growth in all the three categories despite the challenging conditions. Really happy with the performance in Europe and that Europe is really starting to take off. We do expect the positive progress to continue with less hampering effects from tariffs, of course.
We did see good underlying improvement in profitability. The decrease that we saw was fully explained by legal costs and ForEx headwind which is, of course, quite heavy at the moment. If we adjust for legal costs, 42% EBIT in the quarter. If we look at the last rolling 12 months, we are at 39%. So of course, we see a good recovery of profitability and we remain positive on our long-term outlook and the delivery of our financial targets.
And with that, we open up for questions.
[Operator Instructions] And now we're going to take our first question, and it comes from the line of Adela Dashian from Jefferies.
2. Question Answer
A couple of questions from me. Firstly, on the commentary around the exposure to the U.S. in the Safety category and the tariff headwinds that's impacting progress there. At this point, I mean, how fast should are you expecting a stronger volume ramp-up in the Safety category? Are you still tracking the doubling every 6 to 12 months? Or are you seeing any reason to, I guess, revise that guidance given the near-term headwinds?
Yes. I think it's important to differentiate with two things: one is our underlying performance in the Safety category, what we're doing and the progress that we are making; and then, of course, recognizing that tariffs has an impact.
Helmet is normally not the biggest part of the safety companies that we are working with. Sometimes they get back in the queue because, of course, they are a smaller proportion of their total sales. And then, of course, if you add Mips to that, sometimes you get down prioritized. That's a reality we need to live with. We expect that to be temporary.
And like you see also in NSC, we had four new helmets that was awarded or listed for Best in Show. So we have a great product portfolio. So the things that we have under our control does not change by 1 or 2 quarters. But of course, you also have to recognize reality. The last 2 quarters has not been at the momentum we expect. We do believe that we are going back to the momentum of doubling our sales every 6 to 12 months and we expect that to happen within 1 to 2 quarters, so clearly going and starting to accelerate the sales.
When we started the year, we didn't plan to have the impact of the tariffs that we are seeing. So I would say, yes, it's temporary. And no change to our long-term ambition and our projection of the Safety category, but clearly, the last 2 quarters has been a bump on the road.
I see. And maybe going into the fourth quarter, which is an important bike helmet production quarter for you or your customers. What kind of, I guess, early indications do you have of a more normalized quarter given all the external factors that's impacting the entire value chain?
Yes. I mean, there is a lot of external factors. Of course, we had that in Q3 also. We said that we expected Q3 to be progress against Q2 because, of course, we said that we start to see a more normalizing effect. We also already then said that we expect Q4 to be progress against Q3. And of course, that's what we are seeing.
We are also seeing that, of course, Europe is doing really, really well. It's also great to see that our proportion of total sales going to Europe has increased quite a lot. And of course, if you have 4 consecutive quarters in a row with more than 50% growth, then it becomes a more material impact. And also if you look at the last quarter and also this year, we're starting to get -- Europe starts to get a lot more important with actually now hitting 40% of the total sales of Mips. So of course, with that part growing, it also has a more material impact on the total growth.
The U.S. market, a little bit soft. And of course, we hope that, that will recover. But also that, of course, during the whole tariff situation that we have experienced during the last 2 quarters, no one bought more than they exactly needed. Now we are going into next season and, of course, everyone needs to start building stock for that. Then Asia, even though it's not a huge proportion of our sales, there, we see a very soft consumer and especially relating to the China market.
So the key driver of the growth that you will see in Q4 and we expect progress against Q3 is really coming from the really strong performance that we are seeing in Europe. We don't expect a lot of help from the other markets.
Got it. And could you please confirm, to your knowledge, what the inventory levels at the retail channels look like at the moment in the three regions?
I can say that when it comes to U.S., normally they have been running their business normally on somewhere around 2 months inventory. At the moment, we believe it's lower but it's difficult to get exact numbers at the moment. We're adjusting between two data sets between the Q2 market data and the Q3 market data that will be delivered in about a week. But from what we heard from the last data, they are rather on the low side rather than on the high side in the U.S.
Europe is very depending on the countries. Germany and France has been doing quite well. Nordics, still a very hesitant buyer. And then, of course, when it comes to South of Europe, our proportion is not exactly that big but it's also not that much data available. So I would say the powerhouse of Europe at the moment is really the sales that we see in Germany and also partly in France.
Asia, there, it's very mixed performance when it comes to China. China, we have seen extremely positive development in the last year. A little bit of a break during this year because, of course, we also see that the consumer is a little bit more hesitant. But at the same time, we are seeing that the acceptance on the Chinese market of Mips product is a lot higher than we expected. The addressable market is a lot higher than we expected. And of course, we are making a plan to make sure that we address that in an appropriate way. So a little bit mixed performance, mixed inventory levels on the different markets.
Got it. And then lastly, if I may, on the legal costs -- and maybe also if you have any update to share about the actual dispute, like any details on that you haven't shared previously.
And then just on the legal costs, they were basically in line with expectations in Q3. And I believe you've earlier guided for a similar development in the fourth quarter as well. How do you perceive this going into 2026?
Yes. So like we said before, no update on the legal dispute as such, still very much in preparatory phase. And that's why we already now could say that we would have a similar type of cost in Q4. Then, of course, we are going into much more of a court scheduling procedure. So in at least the first part of '26, we expect the cost to go down because then, of course, you will not have the same level of preparation if not something changes dramatically or you go for a different direction.
But at least as we know now, during court scheduling and so on, there will not be a lot of cost incurred because the preparation has been done and of course you are waiting for the next steps in the process as such. So for Q4, expect similar kind of spending that we see now. And then, of course, as you go into 2026, you can expect the cost to go down.
And just to be clear, the Mips technology is still not named in this dispute.
Yes. So Mips technology is not named in the dispute. It's not part of the dispute. And Mips as a company is also not part of the dispute.
And the question comes from the line of Daniel Thorsson from ABG Sundal Collier.
Yes. A couple of my questions already covered here. But I have a question, if it makes you worried when you see the current declining sales from the likes of Giant and Merida in Taiwan but also forecast downgrades from Shimano on the full year, that there is an upcoming potential weakness in the market that may hit you at some point in time? Or do you feel comfortable that you are entirely different from these players?
That's a good question. I think, I mean, I am constantly nervous of the market development and what's happening, of course. But it's also my role to make sure that we navigate in the best possible way. So I think with bad opportunities also comes good business, I think. So of course, we have a balance sheet we can afford to invest, we can afford to accelerate in other areas, and that's what we are doing.
I see the Giant performance, of course, with drops in sales of negative 20% to 30%. I saw the revision of Shimano, which is, of course, also worrying and so on. So I think when it comes to bike sales, especially relating to the U.S. market, we don't expect that to be very strong, at least for the coming 1 to 2 years.
There is still an opportunity to sell helmets, of course. And then, of course, we also need to find great solutions like aftermarket products or other ways to drive mix, and that's what we have managed successfully so far. We have not really had the market with us in the last 2 years but still managed to grow anyway. I believe we can continue to do that successfully.
Then in Europe, it's a little bit of a different story because the European market has not been growing for the last, I would say, 3 to 4 years. We have still managed to grow in that market. The reason why we are growing with exceptional numbers at the moment is that we increased the proportion of Mips of the total sales in Europe. So it's more coming from penetration rather than positive market development.
I think everyone is now waiting for the consumer in Europe to wake up. If it wakes up, really, really great. We saw also the guidance of BIKE24, where they are also doing really well on the market and especially in Germany. So I think Europe is much more a penetration story, and that's really what drives us.
And then when it comes to the whole Asia situation, we, of course, see a weak consumer in -- or I would say, a more hesitant consumer in Asia, especially relating to China with the whole situation on property prices, really making sure that they have a lot of cash on hand. Of course, the government in China is putting a lot of consumer incentives in place to make sure that the spending goes up. We also see that bike sales in China is going up. So I'm not that worried about that market and actually expect that to turn around.
So I would really say that are we worried about the bike sales? Yes, in U.S., it's still very, very soft. In Europe, you see a fantastic development in e-bike sales, and that's really what maintaining and really driving the sales of the European market. And with e-bike, you normally have a higher proportion of sales with the helmet and the e-bike than you do with the traditional bikes.
So you also see that a lot of the riders, they tend to wear a helmet when they ride an e-bike because they get access to a different velocity rather than when they are jumping on a normal bike just going to the grocery shop to buy some milk and so on. So there is positives and negatives. But that's my role, to make sure that we navigate in that area in the best possible way. Sorry for a long answer.
No problem. Just a final one on Safety then. We heard your answers here on ramp-up, but most of the sales are in the U.S. today and affected by tariffs, obviously, this year. But I see more and more design wins in Europe and products coming out in the market late '25, like the new Guardio helmet, for example, when we look at channel checks. Do you see U.S. or Europe being the main driver for Safety sales in '26 for you?
No, I still think that Europe will be the second market for us. U.S. is a perfect market. You have a price point. You have a customer that's really up for making sure that they want to have a better offering. The European construction market is still, I wouldn't say under recession but probably that's the right word. It's very compressed at the moment. So you don't see the spending going up that shortly.
We have still managed to grow really, really nice, especially with Guardio in Europe. I think they are doing a fantastic job. In Sweden, we see great performance from them, Norway, Finland. And of course, we see that they are accelerating their sales also elsewhere. So that helps a lot. And then, of course, we have uvex and some other product wins. And of course, there will be more.
In November, you will also have A+A, which is the biggest construction fair in the world. That's only every second year. And there, of course, you will see more design wins with Mips. So I'm not that worried about Europe but I think it will take longer. The powerhouse of our growth will really be the U.S. market, at least for 2026.
And the question comes from line of Emanuel Jansson from Danske Bank.
Jumping back to the U.S. market here in the near term. I mean, we have seen organic growth here for the last couple of 2 quarters around 0 to slightly positive. Should we anticipate a similar trend in the near term? Or should we expect maybe a potential slight acceleration in sales in the U.S.?
No, I think, I mean, we have managed to deliver organic growth in the U.S. market the last quarter, even though the market has been down. If we look at the last reported quarter numbers from the market, so not Mips sales but the market data, you saw that our addressable market was down with around 7%, which, of course, if we manage to deliver organic growth on that market, I am happy.
So for the time being, as long as we stay on organic growth in the U.S. market, I'm happy. And that, of course, means that we continue to gain a lot of market share if the market is shrinking and we are delivering organic growth. And it's also important, we have not increased prices. So our organic growth is through volume growth, which is, of course, different from what some others are reporting. So for us, we are really happy if we can deliver organic volume growth on the U.S. market in the coming quarters.
Okay. That's great to hear. And as well, what factors should we primarily expect to drive mix growth within the bike segments in the U.S. during 2026 then? Is it primarily gained market shares? Or...
Yes. I think everyone is hoping the market to turn around. And I also hope, but hope it doesn't bring me anywhere. So I think probably there could be flat to a little bit positive market in the U.S. next year. We will continue to gain market share, of course, which is good. So of course, if you do the calculation, you will realize that a little bit on the positive for Mips on the U.S. market next year.
Yes. Okay. That's great. And jumping to the European markets, which, of course, impressive growth in this quarter. And also here, looking in the near term -- looking at Q4 last year, Europe grew pretty well, if I remember correctly. Is it fair to assume similar growth trends in the near term as we saw in Q3?
Yes. Normally we don't guide, of course, on individual regions and growth and so on but, of course, we have had 4 quarters with exceptional growth, more than 50%. So we hope to stay with that momentum. You will probably have quarters that will be higher or quarters that will be a little bit lower. But over time, to deliver on our ambition, that's what we need to do and that's what we are set up to do.
And we also have, of course, a couple of initiatives that we have installed to really make sure that we deliver on that ambition. In Germany, we have a massive program to make sure that we increase awareness in Germany. Today, we have only 17% awareness of the non-Mips customers, so the consumers in Germany. We want to drive that to 30%, of course. And we have a massive program to do that. When we get to 30%, then, of course, we go to France, do the same journey again. So really having a big support program and that, of course, is what's also driving the growth in Europe.
And that's also -- why is this happening now? And of course, we have had a European program for some time. We were hampered a bit a couple of years ago with the whole inventory situation. When that normalized, of course, a lot of that work that we have done, we benefited a lot. So when all the retailers and customers are buying new helmets, the proportion of Mips is a lot higher than they were pre-pandemic and also during the pandemic situation. So the work there really starts to pay off.
Okay. That's great to hear as well. And I assume then, in general, in feedback, what you're receiving from your customers' customers, so the manufacturers, are they anticipating growth for the 2026 bike season? Or is that a big variation between U.S. market then and Europe?
Yes. I would say, in general, yes, every bike helmet manufacturer expect growth, and that's really positive to hear. But you also have or need to be a bit realistic. I don't think everyone will grow. But I would expect, if you take the global position, I think the overall helmet market sales will increase a little bit during the year. And I think that's the assumption from everyone. But that doesn't mean that every helmet brand will grow.
We see especially Asia will probably grow quite decently. You see that the awareness about safety is increasing, but also a lot of helmet regulation is pushing helmet wearing and so on. Europe, you also see a positive trend there. And there, we also actually believe that with the lower interest rate, lower energy costs and so on, that the consumer is coming back in a different way than we assume on the U.S. market. So that helps a lot.
Great. And maybe a last question from my side. Regarding the improved gross margin, can you maybe provide more information on the positive mix effect here? What was driving the gross margin?
Yes. So I mean, normally when the U.S. dollar rate goes down as it has done, of course, we are happy to really defend the margin. But of course, we are growing in volumes. So you get some volume benefits but also some mix benefits. We have put a lot of money into driving innovation, making sure that we have more premium solutions and so on. And that, of course, starts to pay off, which we are happy to see.
Thank you. There are no further audio questions. Now we will proceed with any written questions. Max, over to you.
Yes. So during the quarter, there was a test published by Virginia Tech, which was a safety helmet test. And there is some questions about rotation in that test.
So there was a test method published by Virginia Tech in the quarter, which we are very happy to see. We really promote that there should be independent element testing on the market that helps everyone to have independent testing and to, of course, guiding their buying decisions.
This is, of course, not a complete test but it's including one test scenario. And it's a fall impact, so if you fall to a height and at a 25% angle, so that means that you fall almost straight to the ground.
When you do that, you don't introduce so much rotational forces, which is, of course, what Mips does, which you normally do if you trip or you slip where you're falling to the ground with an angle and a typical accident that Mips is trying to address.
When they announced this test, of course, ICEA (sic) [ ISEA ], which is sort of the regulatory body of the U.S., even commented and said that great that you have done a test. But it's not a complete test method representing all the different injury criteria in safety.
So that's what we really want them to do, to have a more complete test method including all the risks and all the different accident scenarios also including rotation, which we hope that they will add over time, which is also the similar way that it was introduced in bike. They normally started first with a straight test and then, of course, they also include rotational forces.
So I'm not worried about that. But of course, I'm not a very patient man. So the sooner, the better. And we hope that it will come soon so we can really explain all the benefits of Mips also in the safety category. But good that there is a test method. Hope that they include rotation as soon as possible.
Then, of course, I will just go through all the questions that has not been asked by the analysts. You note the performance of your Best in Show product at NSC Congress Expo the U.S. Believe this was the PIP helmet that has also integrated Quin solution alongside Mips and one of the first smart construction helmet. Are you seeing more demand to integrate these two solutions across your inbound demand for products? Can you talk a little bit more on the strategy here?
So first of all, yes, you're right. It was a combination of both Mips and Quin, which we really like to see. And that's also what you see in the Guardio helmet. So you start to see a lot more instances where they combine both Mips and, of course, the Quin technology. Normally, these brands are very dedicated to safety. They also want to have, of course, all the benefits of having a lot of data. That was also the reason why we invested in Quin because you get a lot of accident data, you get a much better understanding what happens in real life accidents. That's also construction companies wants to have and also safety helmet manufacturers.
So I think our strategy is, of course, to make sure that the Quin as a company can also benefit of all the great customer relationships that Mips has, but also that, of course, we can have a joint approach to the market. And really good to see that, that is working.
Then the next question is the launch of the new event concept at MXGP competition in Belgium is mentioned. Can we receive some more information about this event, and also the aim to review the possibilities of partnership and cooperation in the field of helmet safety?
So we did as, I also said in the presentation, launched our new trailer concept, and that trailer concept is a very flexible concept. You can go to a lot of different events at the low cost. And that, of course, is the intention of the investment. Why are we doing that? Because we see, as we increase awareness of Mips, of course, we need to prepare to have a facing towards the consumer.
This was a trial that we did because, of course, we really want to make sure that we have a presentation that is fit for the consumer. This was the first event. Next year, we are planning 10 to 12 of these events. So we will be going all around Europe to really make sure that we start to educate the end consumer in a very different way than we have done before.
Then we also got some question, do you have any cause for concern over competitors following the launch of the RLS technology?
And just to remind everyone, RLS is a technology that took the two 1st positions on Virginia Tech bike helmet testing in the quarter. It's a technology where the outer shell releases during impact. It's not a new technology. That technology has been on the market since 2019.
Mips has similar type of technologies where you have an outer shell that releases during impact. We took the decision not to release that technology with having an outer shell that releases because, of course, depending on what type of impact you have, it doesn't fit for all type of accidents, but also that it's not fit for every type of helmet or depending on how you're managing the helmet and so on.
That's the decision we took as a company. Not to say anything about RLS because, of course, when you have an outer shell that releases during a test, you see a good redirecting of energies. And that's why they can achieve a good result. This is for sure not the last helmet that will be on the first place on the market. In most cases, it has been a Mips helmet. We will make sure that we get a Mips helmet there. And sometimes it will be a non-Mips element.
I think that's the whole reason of having a test, that you compete for the first position. And of course, as I am a very competitive man, we will continue to chase for the first position and, of course, have a good plan of getting there.
In terms of do we see them as a competitor, I think it's great that you have technology that is inspiring everyone to make better products, also get more creative thinking and so on. Market is big enough. I have always said that I believe that there will be more competition. So great to see that they are upping their game and so on.
Of course, calling them a competitor yet with only two helmets on the market so far, I believe there will be for sure more helmets coming out, it's still a little bit early. Mips has a little bit more than 1,000 helmets on the market and, of course, a fantastic position. Of course, also when we talk about awareness, the consumer knows what Mips is and of course we have a great brand position. I'm sure that over time, RLS can probably build that too. But of course, I think we have a good head start.
Then I think we have most of the questions answered already. Thank you, everyone, to listening into the call. And speak to you again in February. Thank you, everyone.
This concludes today's conference call. Thank you for participating. You may now all disconnect. Have a nice day.
MIPS — Q3 2025 Earnings Call
MIPS — Q3 2025 Earnings Call
📊 Quarter at a Glance
- Net sales +10% (reported); +19% organically; YTD organic +22%.
- Europe +73% in Q3; now ~40% of sales; four consecutive quarters >50% growth.
- EBIT margin 32.6% in Q3; 42.1% excl. legal costs; last year 38.5%.
- Cash flow operating cash flow SEK 41m in Q3; nine months SEK 96m; cash SEK 280m; no debt.
- Organic growth Q3 +19% organic; YTD +22% organic.
🎯 What Management Says
- Tariffs Uncertainty remains; price increases and relocation to Vietnam mitigate; long-term targets unchanged.
- Europe strategy Europe is a growth engine (≈40% of sales); penetration programs in Germany/France fueling momentum; U.S. softer.
- Investments Ongoing marketing and R&D spend; MXGP activation trial and broader consumer marketing; long-term EBIT margin target of 50% reaffirmed.
🔭 Outlook & Guidance
- Outlook Long-term targets unchanged; Q4 expected to progress, led by Europe; tariff headwinds to persist; 2026 likely driven by U.S. market.
❓ Analyst Q&A
- Tariffs & Safety ramp Pace of safety sales doubling to resume in 1–2 quarters; tariffs viewed as temporary headwinds; Q4 progression anticipated.
- Regional dynamics Europe accelerating as growth engine; U.S. remains soft but market share gains expected; Asia mixed.
- Competition & tech RLS tests acknowledged; preference to push Mips/Quin collaborations (Guardio); focus on consumer activation and maintaining lead in safety.
⚡ Bottom Line
Mips delivered solid Q3 organic growth led by Europe, with margins and cash flow healthy despite legal costs and tariff headwinds. Management reaffirmed long-term targets, highlighted Europe as a key growth engine, and outlined customer/tech initiatives (including Quin integrations and MXGP activation). Near term remains mixed by region, but the strategic trajectory—Europe penetration, U.S. share gains, and product leadership—offers meaningful upside for shareholders.
Financial data from MIPS
Revenue
Revenue is the sum of all sales generated by a company, e.g. for its products or services.
Revenue (TTM) metric explainedDirect Costs
Direct costs are the costs incurred directly in connection with the manufacture of the product or service.
Gross Profit
Gross Profit indicates how much of the revenue remains in the company after deducting direct production costs. If the percentage share of sales is calculated, this is referred to as the gross margin.
Gross Profit metric explainedSelling and Administrative Expenses
Selling, general and administrative expenses (SG&A) include all expenses for marketing and sales as well as the general administration of the company.
Research and Development Expense
Research and development costs (R&D) provide information on how much the company invests in the research and development of its products. The costs are particularly interesting as a percentage of revenue and in comparison to direct competitors.
EBITDA
EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) is the company's earnings before interest, taxes, depreciation and amortization. The EBITDA margin is calculated as a percentage of sales.
Depreciation and Amortization
Depreciation represents reductions in the value of the company's assets (e.g. due to wear and tear on machinery).
EBIT (Operating Income)
EBIT (Earnings Before Interest and Taxes) is the company's profit before interest and taxes, also known as the operating income. The EBIT Margin is calculated as a percentage of sales at
.
Net Profit
Net Profit represents the profit or loss after deduction of all costs.
Net Profit metric explainedStocksGuide Premium
| Jun '26 |
+/-
%
|
||
| Revenue | 665 665 |
28%
28%
100%
|
|
| - Direct Costs | 179 179 |
29%
29%
27%
|
|
| Gross Profit | 486 486 |
28%
28%
73%
|
|
| - Selling and Administrative Expenses | 205 205 |
27%
27%
31%
|
|
| - Research and Development Expense | 51 51 |
24%
24%
8%
|
|
| EBITDA | - - |
-
-
|
|
| - Depreciation and Amortization | - - |
-
-
|
|
| EBIT (Operating Income) EBIT | 229 229 |
32%
32%
34%
|
|
| Net Profit | 166 166 |
19%
19%
25%
|
|
In millions SEK.
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MIPS Stock News
Company Profile
MIPS AB engages in the manufacture and sale of safety helmets. It develops helmet-based safety and brain protection for sports and motorcycle used. The company was founded by Stale Moller, Per Evert Niklas Steenberg, Hans von Holst, Hans Peter Halldin, and Magnus Aare in 1996 and is headquartered in Taby, Sweden.
StocksGuide Premium
| Head office | Sweden |
| CEO | Mr. Strandwitz |
| Employees | 125 |
| Founded | 2001 |
| Website | mipscorp.com |


