Ten Square Games Stock price
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Key metrics
📘 Market Capitalization
📈 What is it?
Market capitalization shows how much a company is currently worth on the stock market.
🧮 How is it calculated?
🏛️ Why is it important?
It helps classify companies by size (Large, Mid, Small Cap) and indicates their market presence and relative stability.
🧮 Calculation
🎯 What does this mean for investors?
- Large-cap companies tend to be more stable, often pay dividends, but may grow more slowly.
- Smaller firms may offer higher growth potential but come with more volatility.
- Market capitalization is a useful indicator of company size — but not a measure of whether a stock is undervalued or overvalued.
📘 Enterprise Value (EV)
📈 What is it?
Enterprise Value represents the total cost to acquire a company — including its debt and excluding its cash reserves.
🧮 How is it calculated?
(= Market Cap + Net Debt)
🏛️ Why is it important?
EV gives a more complete picture of a company's value than market cap alone and is used in key valuation ratios like EV/FCF or EV/Sales.
🧮 Calculation
🎯 What does this mean for investors?
- Enterprise Value shows the true cost of buying a company, including all financial obligations.
- It is more accurate than just looking at market cap, especially when comparing companies with different levels of debt or cash.
- Professional investors prefer EV-based multiples because they better reflect the company’s full financial footprint.
📘 Net Debt
📈 What is it?
Net Debt shows how much debt remains after subtracting a company’s available cash reserves.
🧮 How is it calculated?
🏛️ Why is it important?
It indicates how dependent a company is on borrowed money and how easily it can service its debt in the short term.
🧮 Calculation
🎯 What does this mean for investors?
- Low or negative net debt signals financial strength and flexibility.
- Companies with strong cash positions are better positioned in crises.
- High net debt increases financial risk — especially in environments with rising interest rates or economic downturns.
📘 Cash
📈 What is it?
Cash represents all liquid assets a company can access immediately — including cash, bank deposits, and short-term investments.
🧮 How is it calculated?
🏛️ Why is it important?
It reflects a company’s financial flexibility and resilience — enabling investments, buybacks, or buffer in downturns.
🧮 Calculation
🎯 What does this mean for investors?
- A strong cash position means greater room for maneuver and crisis resistance.
- Cash-rich companies can invest, pay down debt, or repurchase shares.
- But excess idle cash might indicate a lack of growth opportunities.
📘 Shares Outstanding
📈 What is it?
Shares outstanding represent the total number of a company’s shares currently held by investors — excluding treasury stock.
🧮 How is it calculated?
🏛️ Why is it important?
It’s the basis for key metrics like Earnings Per Share (EPS), Market Capitalization, or the Price/Earnings ratio (P/E).
🧮 Calculation
🎯 What does this mean for investors?
- Fewer shares in circulation typically increase earnings per share — making each share more valuable.
- Share buybacks reduce the number of shares and boost per-share metrics.
- Issuing new shares does the opposite — diluting shareholder value and lowering per-share figures.
📘 Price-to-Earnings Ratio (P/E)
📈 What is it?
The P/E ratio shows how many times a company's earnings per share are reflected in its current share price — in other words, how "expensive" the stock appears relative to its profits.
🧮 How is it calculated?
🏛️ Why is it important?
The P/E ratio is one of the most widely used valuation metrics. It helps investors assess whether a stock appears cheap or expensive compared to its earnings power.
🧮 Calculation
📊 P/E (TTM) = Based on earnings from the last 12 months (Trailing Twelve Months):🎯 What does this mean for investors?
- A low P/E may indicate undervaluation — or signal underlying issues.
- A high P/E may reflect strong growth expectations — or an overvalued stock.
📘 Price-to-Sales Ratio (P/S)
📈 What is it?
The P/S ratio shows how much investors are paying for $1 of the company’s revenue – regardless of profitability.
🧮 How is it calculated?
🏛️ Why is it important?
P/S is especially useful for evaluating growth companies or businesses not yet profitable. It reflects how the market values the company’s sales.
🧮 Calculation
Market Cap = zł641.82m | Revenue (TTM) = zł373.14m
Market Cap = zł641.82m | Estimated Revenue = zł375.22m
🎯 What does this mean for investors?
- A low P/S may indicate undervaluation — or low profitability.
- A high P/S can reflect strong growth expectations — or excessive optimism.
- Especially helpful when evaluating companies where profits are low, volatile, or negative.
📘 Enterprise Value to Sales (EV/Sales)
📈 What is it?
EV/Sales shows how much investors are paying for $1 of revenue — considering not just equity, but also debt and cash. It’s the capital structure–adjusted version of the P/S ratio.
🧮 How is it calculated?
🏛️ Why is it important?
It’s ideal for comparing companies with different levels of debt. It reflects a company's true cost relative to its revenue.
🧮 Calculation
Enterprise Value = zł573.10m | Revenue (TTM) = zł373.14m
Enterprise Value = zł573.10m | Forward Revenue = zł375.22m
🎯 What does this mean for investors?
- EV/Sales allows for capital structure–neutral company comparisons.
- A lower ratio may indicate undervaluation; a higher one may signal strong growth expectations or overvaluation.
- Especially helpful when evaluating high-growth companies with low or negative earnings.
📘 Enterprise Value to Free Cash Flow (EV/FCF) | ex SBC
📈 What is it?
EV/FCF compares a company’s enterprise value with its free cash flow. The metric therefore shows the multiple of current free cash flow at which a company is valued. EV/FCF ex SBC additionally accounts for stock-based compensation (SBC). While SBC does not represent a direct cash outflow, issuing shares as compensation can dilute existing shareholders. Therefore, SBC is deducted from free cash flow in this adjusted version.
🧮 How is it calculated?
EV/FCF ex SBC = Enterprise Value ÷ (Free Cash Flow (TTM) − SBC)
🏛️ Why is it important?
EV/FCF provides a valuation based on free cash flow and therefore complements earnings-based valuation metrics such as the P/E ratio. The ex SBC version additionally accounts for the economic impact of stock-based compensation and provides a more conservative view from a shareholder perspective.
🧮 Calculation
🎯 What does this mean for investors?
- A low EV/FCF means that enterprise value is low relative to current free cash flow. The reasons should always be considered in the context of the company and its industry.
- A high EV/FCF means that enterprise value is high relative to current free cash flow. This can, for example, reflect high growth expectations or temporarily weak cash generation.
- When SBC is positive and adjusted free cash flow remains positive, EV/FCF ex SBC is generally higher than the standard EV/FCF.
- The metric is particularly useful for companies with relatively stable and predictable cash flows.
- If free cash flow is negative or very low, EV/FCF has limited usefulness and should not be interpreted like a standard valuation multiple.
📘 Price-to-Book Ratio (P/B)
📈 What is it?
The P/B ratio compares a company’s market value to its book value — showing how much investors are paying for each dollar of net assets.
🧮 How is it calculated?
🏛️ Why is it important?
P/B is commonly used for asset-heavy industries like banks or industrials. It helps assess whether a stock is trading above or below its net asset value.
🧮 Calculation
🎯 What does this mean for investors?
- A P/B below 1 may signal undervaluation — or weak profitability.
- A P/B above 1 implies the market expects future value creation (e.g., brand, IP, growth).
- Best used for companies with tangible assets and strong balance sheets.
📘 Dividend per Share (DPS)
📈 What is it?
Dividend per Share shows how much cash a company pays out to shareholders for each share they own – usually on an annual or quarterly basis.
🧮 How is it calculated?
🏛️ Why is it important?
DPS is the absolute value of the payout per share – crucial for income-focused investors and dividend strategies.
🧮 Calculation
🎯 What does this mean for investors?
- A stable or growing DPS often signals a strong, shareholder-friendly business.
- DPS alone doesn’t tell you how attractive the payout is – the stock price also matters (→ see Dividend Yield).
- Long-term dividend growth is often a hallmark of high-quality companies – like the dividend aristocrats.
📘 Dividend Yield
📈 What is it?
Dividend yield shows how large a company’s dividend is in relation to its current share price.
🧮 How is it calculated?
🏛️ Why is it important?
It allows investors to compare dividend payouts across stocks, regardless of price or payout size.
🧮 Calculation
🎯 What does this mean for investors?
- A stable yield can reflect reliable distributions.
- Comparing 1Y and 5Y yield shows whether dividend growth keeps pace with stock price appreciation.
- A low yield isn’t always negative – it can signal strong past performance or growth focus.
📘 Dividend Growth
📈 What is it?
Dividend growth shows how much a company has increased its dividend per share over time.
🧮 How is it calculated?
5Y: Compound Annual Growth Rate (CAGR)
🏛️ Why is it important?
Consistently rising dividends are often a sign of financial strength and shareholder orientation – especially relevant for long-term investors.
🧮 Calculation
🎯 What does this mean for investors?
- Stable dividend growth is a sign of sustainable earning power.
- High dividend growth can significantly boost your total return:
- If a company pays $1 in dividends and increases it by 15% annually over 5 years, you’ll receive $2 per share in year 5 – twice as much as at the start!
📘 Payout Ratio
📈 What is it?
The payout ratio shows what percentage of a company’s earnings (per share) is distributed to shareholders as dividends.
🧮 How is it calculated?
🏛️ Why is it important?
It helps assess whether the dividend is sustainable – especially in relation to the company’s profitability.
🧮 Calculation
🎯 What does this mean for investors?
- A low payout ratio means the company retains more earnings for reinvestment – typical for growth companies.
- A moderate payout (e.g. 25–50%) indicates a healthy balance between returns and reinvestment.
- High payout ratios may seem attractive but can carry risk if earnings decline.
📘 Consecutive Dividend Increases
📈 What is it?
This metric shows how many consecutive years a company has raised its dividend per share – without any cuts or pauses.
🧮 How is it calculated?
(Special dividends are not considered.)
🏛️ Why is it important?
A long track record of increases reflects financial strength, consistency, and shareholder commitment.
🎯 What does this mean for investors?
- A long dividend increase streak builds confidence – especially in volatile markets.
- Such companies are seen as reliable and income-friendly investments.
- The longer the streak, the stronger the company’s dividend discipline.
📘 Revenue
📈 What is it?
Revenue shows how much a company earns in total from selling its products and services – the gross income before any costs are deducted.
🧮 How is it calculated?
🏛️ Why is it important?
Revenue is one of the key figures to assess a company’s size, market position, and growth potential.
🧮 Calculation
🎯 What does this mean for investors?
- Growing revenue indicates rising demand and can be an early signal of future earnings growth.
- Comparing actual and expected revenue reveals trends in the market environment and analyst sentiment.
- Note: Strong revenue alone isn’t enough – margins and profitability matter just as much.
📘 EBITDA
📈 What is it?
EBITDA stands for “Earnings Before Interest, Taxes, Depreciation, and Amortization.” It reflects a company’s operating profit before the effects of financing, taxes, and accounting depreciation.
🧮 How is it calculated?
🏛️ Why is it important?
EBITDA is widely used to evaluate a company’s operating performance – especially across capital-intensive sectors or international comparisons.
🧮 Calculation
🎯 What does this mean for investors?
- A high or growing EBITDA indicates strong operational profitability – independent of taxes, interest, or accounting methods.
- It’s especially useful for comparing companies across sectors or geographies.
- Important: EBITDA is not a net income figure – it excludes key costs like depreciation and interest.
📘 EBIT
📈 What is it?
EBIT stands for “Earnings Before Interest and Taxes.” It reflects a company’s operating profit after depreciation, but before interest and tax expenses.
🧮 How is it calculated?
🏛️ Why is it important?
EBIT is a core profitability metric that shows how well the company performs in its main business operations – independent of capital structure and tax environment.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBIT indicates strong profitability from the company’s core business – before financial and tax effects.
- It allows better comparison between companies with different debt levels or tax structures.
- Compared to EBITDA, EBIT already accounts for depreciation and reflects capital intensity more clearly.
📘 Net Income
📈 What is it?
Net income is the company’s total profit – the amount left after all expenses, taxes, interest, and depreciation have been deducted.
🧮 How is it calculated?
🏛️ Why is it important?
Net income is the most comprehensive measure of a company’s profitability – showing how much actual profit remains after all business and financing costs.
🧮 Calculation
🎯 What does this mean for investors?
- Growing net income indicates that the company is managing all of its costs efficiently.
- It directly influences valuation metrics like P/E ratio and the company’s dividend capacity.
- Over time, net income trends reveal how resilient and profitable the business model really is.
📘 Free Cash Flow (FCF) | ex SBC
📈 What is it?
Free cash flow shows how much cash remains after a company has covered its operating and capital expenditures. FCF ex SBC additionally deducts stock-based compensation (SBC) to adjust the cash flow for the effect of non-cash SBC.
🧮 How is it calculated?
Free Cash Flow ex SBC = Operating Cash Flow − SBC − Capital Expenditures (CAPEX)
🏛️ Why is it important?
FCF reflects a company’s actual financial strength – independent of reported accounting earnings. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction. FCF ex SBC also deducts stock-based compensation and shows how much cash generation remains after SBC.
🧮 Calculation
🎯 What does this mean for investors?
- High free cash flow indicates that a company has strong financial strength – independent of reported earnings.
- It is often a solid basis for sustainable dividends and share buybacks.
- Declining FCF can be a warning sign, even if reported earnings remain stable.
📘 Revenue Growth
📈 What is it?
Revenue growth shows how much a company’s sales have changed compared to the previous year – both on a trailing basis (TTM) and based on forward projections.
🧮 How is it calculated?
Forward = (Expected revenue ÷ Revenue in prior year − 1) × 100
Forward growth is based on analyst estimates for the current fiscal year.
🏛️ Why is it important?
Rising revenue signals growing demand, business expansion, and market share gains – especially important for growth-oriented companies.
🧮 Calculation
🎯 What does this mean for investors?
- Growth is the engine of long-term value creation – especially in tech and growth sectors.
- What matters is not just current growth, but its sustainability.
- Forward projections reflect whether analysts expect continued momentum – or a slowdown.
📘 EBITDA Growth
📈 What is it?
EBITDA growth shows how much a company’s operating profit (before interest, taxes, depreciation, and amortization) has increased or decreased compared to the previous year.
🧮 How is it calculated?
Forward = (Expected EBITDA ÷ EBITDA from prior year − 1) × 100
The forward estimate is based on analyst projections for the current fiscal year.
🏛️ Why is it important?
Growing EBITDA indicates improving operational profitability – regardless of financing or accounting effects.
🧮 Calculation
🎯 What does this mean for investors?
- Strong EBITDA growth signals operational efficiency and scalability – especially during growth phases.
- EBITDA growth can be an early indicator of margin and earnings expansion – but should be assessed alongside revenue and EBIT.
📘 EBIT Growth
📈 What is it?
EBIT growth shows how much a company’s operating profit (after depreciation, but before interest and taxes) has increased compared to the previous year.
🧮 How is it calculated?
Forward = (Expected EBIT ÷ EBIT from prior year − 1) × 100
The forward estimate is based on analyst projections for the current fiscal year.
🏛️ Why is it important?
EBIT growth is a direct indicator of a company’s business performance – taking into account capital intensity through depreciation.
🧮 Calculation
🎯 What does this mean for investors?
- Rising EBIT signals improving operating profitability – even after accounting for depreciation.
- It’s especially important for evaluating companies with significant capital expenditures.
- Combined with revenue and EBITDA growth, EBIT growth provides a well-rounded view of operational progress.
📘 Net Income Growth
📈 What is it?
Net income growth shows how much a company’s bottom-line profit has increased or decreased compared to the previous year – both on a trailing basis (TTM) and based on analyst projections.
🧮 How is it calculated?
Forward = (Expected net income ÷ Net income from prior year − 1) × 100
The forward estimate reflects analysts’ expectations for the current fiscal year.
🏛️ Why is it important?
Net income is the ultimate measure of profitability. Growing net income signals stronger efficiency, cost control, and sustainable earnings power.
🧮 Calculation
🎯 What does this mean for investors?
- Stronger net income boosts valuation, dividend potential, and investor confidence.
- If profits stall while revenue grows, it may signal margin pressure.
📘 Free Cash Flow Growth
📈 What is it?
Free cash flow (FCF) growth shows how a company’s available cash – after covering operating expenses and capital expenditures – has changed compared to the previous year.
🧮 How is it calculated?
🏛️ Why is it important?
Free cash flow reflects real financial strength. Growing FCF indicates more flexibility for dividends, share buybacks, and reinvestment.
🧮 Calculation
🎯 What does this mean for investors?
- Declining FCF may point to rising investments, increasing costs, or weaker operating performance.
- Especially for dividend investors, FCF growth is critical – since dividends are paid from actual available cash.
- A negative trend isn't always bad, but it deserves closer attention.
📘 Gross Margin
📈 What is it?
Gross margin shows how much of a company’s revenue remains after deducting the direct costs of goods sold (like materials and production). It represents the company’s “raw profit” before fixed costs, taxes, and interest.
🧮 How is it calculated?
Or simply: Gross Margin = Gross Profit ÷ Revenue × 100
🏛️ Why is it important?
Gross margin indicates how efficiently a company can produce or procure what it sells. It is a key measure of product-level profitability and pricing power.
🧮 Calculation
🎯 What does this mean for investors?
- A high gross margin suggests strong pricing power and efficient production.
- Falling margins may signal rising input costs or competitive pressure.
- Compared to peers, gross margin offers insights into the quality of a business model.
📘 EBITDA Margin
📈 What is it?
The EBITDA margin shows how much of a company’s revenue remains as operating profit before interest, taxes, depreciation, and amortization.It reflects operating efficiency without being distorted by financing or accounting factors.
🧮 How is it calculated?
🏛️ Why is it important?
The EBITDA margin reveals how much operating income a company generates per dollar of revenue – independent of capital structure and tax effects.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBITDA margin reflects strong core profitability – before accounting distortions.
- It allows for effective comparisons across companies and sectors.
- A stable or growing margin signals efficient cost control and business scalability.
📘 EBIT Margin
📈 What is it?
The EBIT margin shows what percentage of revenue remains as operating profit after depreciation but before interest and taxes.
🧮 How is it calculated?
🏛️ Why is it important?
The EBIT margin reflects a company’s core profitability while accounting for capital intensity (e.g. machinery, infrastructure). It’s especially useful for comparing businesses with different levels of depreciation.
🧮 Calculation
🎯 What does this mean for investors?
- A high EBIT margin shows that the company remains efficient even after factoring in depreciation.
- It’s especially relevant for capital-intensive industries.
- Stable or rising EBIT margins over time are a strong indicator of pricing power and business quality.
📘 Net Margin
📈 What is it?
Net margin shows how much of a company’s revenue remains as bottom-line profit after deducting all costs, interest, taxes, and depreciation.
🧮 How is it calculated?
🏛️ Why is it important?
Net margin reflects a company’s overall efficiency – across operations, financing, and taxation. It shows how much actual profit is generated from each dollar of revenue.
🧮 Calculation
🎯 What does this mean for investors?
- A high net margin means the company is not only strong operationally but also manages financing and taxes efficiently.
- Peer comparisons reveal business quality and competitiveness.
- Declining margins despite revenue growth can be a red flag for rising costs or inefficiencies.
📘 Free Cash Flow Margin | ex SBC
📈 What is it?
The Free Cash Flow Margin shows how much free cash flow a company generates relative to its revenue. In simplified terms, free cash flow is calculated as operating cash flow minus capital expenditures. The Free Cash Flow Margin ex SBC additionally accounts for stock-based compensation (SBC). While SBC does not represent a direct cash outflow, issuing shares as compensation can dilute existing shareholders. Therefore, SBC is deducted from free cash flow in this adjusted metric.
🧮 How is it calculated?
Free Cash Flow Margin ex SBC = (Free Cash Flow − SBC) ÷ Revenue × 100
🏛️ Why is it important?
The Free Cash Flow Margin shows how efficiently a company converts its revenue into free cash flow. Strong free cash flow can provide financial flexibility for dividends, share buybacks, debt repayment, or further investments. The ex SBC version additionally accounts for the economic impact of stock-based compensation and therefore provides a more conservative view of cash generation from a shareholder perspective.
🧮 Calculation
🎯 What does this mean for investors?
- A high Free Cash Flow Margin shows that a company converts a high proportion of its revenue into free cash flow.
- This can provide greater financial flexibility for dividends, share buybacks, debt repayment, or investments.
- The Free Cash Flow Margin ex SBC additionally accounts for potential shareholder dilution from stock-based compensation.
- The long-term trend is particularly important. Declining margins can, for example, result from higher investments, changes in working capital, or weaker operating performance.
📘 Equity Ratio
📈 What is it?
The equity ratio indicates what portion of a company’s total assets is financed by shareholders’ equity – in other words, how much it relies on its own capital.
🧮 How is it calculated?
🏛️ Why is it important?
A high equity ratio reflects financial strength and stability, especially during downturns. It’s a key indicator of a company’s solvency and long-term risk profile.
🧮 Calculation
🎯 What does this mean for investors?
- Companies with high equity ratios are generally more resilient and less dependent on external debt.
- Low equity ratios can signal higher risk or aggressive financial strategies.
- Important: Always assess the equity ratio in combination with the return on equity (ROE). This shows not just how stable the company is – but also how efficiently it uses shareholder capital.
📘 Return on Equity (ROE)
📈 What is it?
Return on equity (ROE) shows how efficiently a company uses its shareholders’ equity to generate profit. In other words: how much net income is earned per dollar of equity.
🧮 How is it calculated?
🏛️ Why is it important?
ROE is a core profitability metric. It helps investors understand whether a company delivers attractive returns on the capital provided by its shareholders.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROE indicates that the company is using its capital efficiently and profitably.
- It’s especially meaningful for capital-intensive businesses or firms with high equity bases.
- Important: A very high ROE can also result from high debt levels – always interpret it alongside the equity ratio to assess financial health.
📘 Return on Capital Employed (ROCE)
📈 What is it?
ROCE measures how efficiently a company generates profits from its total capital – including both equity and interest-bearing debt.
🧮 How is it calculated?
It evaluates the return on all capital employed, regardless of how it’s financed.
🏛️ Why is it important?
ROCE is ideal for comparing companies with different financing structures. It shows how well management uses capital to create value for both shareholders and creditors.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROCE means the company uses its capital efficiently – regardless of whether it's funded by debt or equity.
- The higher the ROCE compared to peers, the more value the company creates with its invested capital.
- Especially relevant for capital-intensive sectors like industrials, energy, or infrastructure.
📘 Return on Invested Capital (ROIC)
📈 What is it?
ROIC measures how efficiently a company generates returns from the capital invested in its core operations – regardless of whether the capital comes from equity or debt.
🧮 How is it calculated?
- NOPAT = Net Operating Profit After Taxes
- Invested Capital = Operating assets minus non-interest-bearing liabilities
🏛️ Why is it important?
ROIC is one of the most accurate indicators of capital efficiency. Unlike return on equity, it is not distorted by leverage and shows how much value is created for all capital providers.
🧮 Calculation
🎯 What does this mean for investors?
- A high ROIC shows how effectively a company uses the capital that is truly invested in its core operations.
- Unlike ROCE, ROIC focuses only on the capital that is actively used to run the business – and that requires a return (i.e. interest-bearing).
- Especially useful when comparing companies with large amounts of excess cash or non-interest-bearing liabilities – giving a more realistic picture of capital efficiency.
📘 Leverage Ratio (Debt-to-Equity)
📈 What is it?
The leverage ratio indicates how much a company relies on interest-bearing debt (such as loans and bonds) relative to its shareholders’ equity.
🧮 How is it calculated?
🏛️ Why is it important?
This ratio helps assess a company’s financial structure and risk profile. High leverage can enhance returns – but also increases exposure to interest rate changes and financial stress.
🧮 Calculation
🎯 What does this mean for investors?
- A low leverage ratio signals financial strength and independence.
- A higher ratio can improve returns in good times but increases risk during downturns or rising interest rate periods.
- 👉 Always interpret in the context of industry, capital intensity, and interest rate environment.
📘 SBC | in % Revenue
📈 What is it?
SBC (Stock-Based Compensation) refers to equity-based compensation granted by a company to its employees and executives. The percentage shows SBC relative to revenue.
🧮 How is it calculated?
SBC as % of Revenue = (SBC ÷ Revenue) × 100
🏛️ Why is it important?
Stock-based compensation is a real cost factor for shareholders. It can increase the number of shares outstanding and therefore dilute existing shareholders. The percentage of revenue shows how heavily a company relies on equity-based compensation and how significant this form of compensation is relative to the size of the business.
🧮 Calculation
🎯 What does this mean for investors?
- A lower figure is generally positive: Stock-based compensation is relatively small compared with the company's revenue.
- A high figure can indicate greater reliance on stock-based compensation and a higher potential risk of dilution. However, it is also important to consider whether the company offsets dilution through share buybacks.
- The trend over time should also be considered. A high but declining percentage presents a different picture from a persistently high or increasing percentage.
- A single-digit SBC-to-revenue ratio is not unusual among many growth-oriented and technology companies.
📘 SBC as % of FCF
📈 What is it?
SBC (Stock-Based Compensation) refers to equity-based compensation granted by a company to its employees and executives. The percentage shows SBC relative to free cash flow (FCF).
🧮 How is it calculated?
SBC as % of FCF = (SBC ÷ Free Cash Flow) × 100
🏛️ Why is it important?
Stock-based compensation is a real cost factor for shareholders. It can increase the number of shares outstanding and therefore dilute existing shareholders. The percentage of free cash flow shows how significant SBC is relative to the cash generated by the company. Since SBC is non-cash compensation, it is typically not deducted as a cash outflow when calculating FCF.
🧮 Calculation
🎯 What does this mean for investors?
- A lower value is generally favorable. Stock-based compensation is relatively small compared with the company's cash generation.
- A high value means that SBC represents a significant portion of the company's reported free cash flow, even though SBC itself is non-cash.
- The higher the value, the more significant SBC can be as an economic cost to shareholders, particularly when it results in share dilution.
📘 SBC Growth 1Y
📈 What is it?
SBC Growth 1Y shows how much a company's stock-based compensation has changed compared to the previous year.
🧮 How is it calculated?
🏛️ Why is it important?
SBC Growth shows whether stock-based compensation is becoming more or less significant for shareholders. If SBC increases significantly, it can lead to greater shareholder dilution over time. At the same time, SBC is a non-cash expense that reduces earnings on the income statement but is added back in the cash flow statement.
🧮 Calculation
🎯 What does this mean for investors?
- A high positive value is generally negative, as rising SBC can increase the burden on shareholders, particularly through potential dilution.
- What matters is whether the development of SBC is sustainable over the long term. Some level of SBC is common among many growth and technology companies.
📘 Share Count Growth 1Y
📈 What is it?
Share Count Growth 1Y shows how much the number of shares outstanding has increased or decreased over a one-year period.
🧮 How is it calculated?
🏛️ Why is it important?
The number of shares determines how many shares the company's earnings and assets are distributed across. If the share count decreases, existing shareholders' relative ownership increases. If it increases, existing shareholders are diluted. The metric therefore makes dilution and share buybacks directly visible.
🧮 Calculation
🎯 What does this mean for investors?
- A negative value is generally positive, as the number of shares outstanding is decreasing.
- A positive value indicates dilution of existing shareholders.
- A declining share count is not automatically positive: It also matters at what price the shares are repurchased and how the buybacks are financed.
📘 Shareholder Yield
📈 What is it?
Shareholder Yield measures how much capital a company returns to shareholders or uses to reduce debt relative to its market capitalization. It goes beyond dividend yield by also including share buybacks and debt reduction.
🧮 How is it calculated?
🏛️ Why is it important?
Dividend yield only tells part of the story. Companies can also return capital through share buybacks, while reducing debt can strengthen the balance sheet. Shareholder Yield combines all three components into one metric, giving investors a broader view of how a company uses its capital.
🧮 Calculation
🎯 What does this mean for investors?
- A higher Shareholder Yield generally indicates more capital being returned to shareholders or used to reduce debt.
- The mix matters: dividends, buybacks, and debt reduction can affect shareholders in different ways.
- Share buybacks are most beneficial when shares are repurchased at attractive valuations.
- Investors should also consider whether dividends, buybacks, and debt reduction are sustainable over time.
📘 Earnings per share (EPS)
📈 What is it?
Earnings per Share (EPS) shows how much profit is attributable to a single share – and is one of the most important metrics for evaluating a company's performance.
🧮 How is it calculated?
The diluted share count reflects potential new shares that could be issued through options, convertible bonds, or other rights.
🏛️ Why is it important?
EPS is the basis for many key valuation metrics like P/E ratio, PEG ratio, or payout ratio. It enables comparisons of profitability across companies, regardless of their size.
🧮 Calculation
🎯 What does this mean for investors?
- EPS captures per-share profitability and is especially useful for comparisons over time or with analyst estimates.
- Rising EPS may signal consistent growth or share buybacks.
- Important: Always use diluted EPS for more realistic valuations – especially in companies with stock-based compensation.
📘 Free cash flow per share (FCF per share)
📈 What is it?
Free Cash Flow per Share shows how much free cash flow a company generates per outstanding share – after investments, but before dividends or debt repayments.
🧮 How is it calculated?
Free cash flow is calculated as operating cash flow minus capital expenditures (CapEx).
🏛️ Why is it important?
FCF per Share reveals how much real cash is available per share – useful for dividends, buybacks, or reducing debt. Unlike net income, free cash flow is harder to manipulate and often seen as a more reliable metric.
🧮 Calculation
🎯 What does this mean for investors?
- High FCF per share signals strong financial flexibility.
- It shows how much capital the company can effectively reinvest or return to shareholders.
- Particularly relevant for dividend payers and capital-efficient businesses.
📘 Short interest
📈 What is it?
Short interest indicates how many shares of a company are currently sold short – that is, borrowed and sold by investors who expect the price to decline.
🧮 How is it calculated?
It reflects the percentage of a company’s shares that are being shorted relative to the total shares available.
🏛️ Why is it important?
Short interest serves as a sentiment indicator: A high value may signal skepticism or bearish expectations – but also increases the potential for a short squeeze if prices rise unexpectedly.
🎯 What does this mean for investors?
- Low short interest usually indicates market confidence in the company.
- High short interest can be a warning sign – or an opportunity if sentiment shifts.
- Especially relevant in volatile markets or ahead of key earnings releases.
📘 Employees
📈 What is it?
The employee count shows how many people a company employs worldwide – offering insights into its size, structure, and business model.
🧮 How is it calculated?
🏛️ Why is it important?
It helps assess operational scale, labor intensity, and cost structure. Combined with revenue and profit, it enables key metrics like revenue per employee or productivity.
🧮 Calculation
🎯 What does this mean for investors?
- A high headcount can signal operational complexity – but also significant growth capacity.
- Revenue per employee is a key indicator of efficiency.
- Especially useful for comparing tech, industrial, or service-heavy companies.
📘 Revenue per employee
📈 What is it?
Revenue per employee indicates how much revenue a company generates on average per employee – a key measure of efficiency and productivity.
🧮 How is it calculated?
The employee count is typically taken from the most recent annual report.
🏛️ Why is it important?
This metric helps compare business models – especially between labor-intensive and technology-driven companies. A high value suggests automation, operational efficiency, or strong value creation per head.
🧮 Calculation
🎯 What does this mean for investors?
- A high revenue per employee indicates a scalable and margin-strong business model.
- A low figure may reflect labor-intensive operations or lower value-add.
- Especially helpful when comparing tech companies to industrial or service sectors.
Ten Square Games Stock Analysis
Analyst Opinions
12 Analysts have issued a Ten Square Games forecast:
Analyst Opinions
12 Analysts have issued a Ten Square Games forecast:
Ten Square Games Events
Past Events
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AUG
25
Q2 2026 Earnings Call
about one month ago
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MAY
12
Q1 2026 Earnings Call
5 months ago
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StocksGuide Free
Ten Square Games — Q2 2026 Earnings Call
1. Management Discussion
Good morning or good afternoon to our earnings call for the second quarter of 2026. My name is Andrzej Ilczuk, and with me is Magdalena Jurewicz, our CFO; and Janusz Dziemidowicz, our CTO; and Nina Grabos, who is our Investor Relations Officer. Let's move on to our performance in the second quarter where we consistently implemented our strategy which is based on 3 pillars. So, stabilizing the core portfolio, strengthening our growth titles and thirdly, building new product lines. By way of introduction, we have seen an improvement in our performance, so we can improve -- we can increase our marketing spend. In Trophy Hunter and Wings of Heroes, we have improved metrics, and we launched our Medal Hunter, which we are very pleased of. Before we discuss all those games individually, let us give you some background information about how we do marketing.
Right. Before we move on to the business results, we have those 2 slides because we believe that it makes sense to explain how marketing works with free-to-play because this will help you draw more informed conclusions. To grow, you need to invest. In mobile gaming, we mostly invest in marketing. Marketing in P&L approach is divided into periods. So the long bar here is the zero period and payback is distributed over consecutive periods. First, we have the first bookings from the players acquired in a given period. So first, we break even over a couple of periods. And what happens after the breakeven is our pure profit, our return on investment. In TSG, we want to publish profitable games. We want to make money on our marketing spend. So -- this is also the idea right now as we publish Trophy Hunter and after launching Medal Hunter. So we pay here and now, and we expect earnings in the future. This is perfectly normal, and it looks like this everywhere. It's not something endemic to us. So the cohorts we acquire now pay back over a longer period of time.
So it's important for us to have good long-term performance and player retention. If players keep coming back, if they enjoy the game, then the bookings are recurrent and they continue for longer. So this is the payback from a single cohort over time. And this slide is pretty much the same, but from the bookings perspective. So where the bookings come from. We have bookings in month X or period X. It's not only bookings from the players we acquired in that period. That's the bookings accumulated from many different cohorts, especially when we have a new title such as Trophy Hunter, Medal Hunter. In the beginning, we have one cohort, then we add another one and next and so on and so forth. So in our growth titles where we do not have a long history, it's obvious that we need to wait until the cohorts accumulate to generate more bookings. And then in later periods, as you can see with these colors, Well, the result -- the final result is the revenues from many cohorts, the older ones and the new ones.
So please take this perspective when you look at our marketing spend. And quite importantly, we look at marketing from the perspective of efficiency of each separate cohort. We don't look at each period separately. We just want to make sure that each money -- each dollar we spend on marketing brings money over time.
Now let me move on to discuss our performance. Let's start with our core portfolio. So, what good news is the improvement in Fishing Clash after we have improved our parameters recently over the last couple of months, we have been spending more and more on marketing. And our benchmarks remain the same. We haven't changed anything. So it's pure product improvement here. In Hunting Clash, we have focused on improving the technical layer, which is very important for games that have a lot of organic traffic and Apple and Google stores are looking at this quite carefully, and we expect the first results in 2 or 3 months.
So things take time, the algorithms take some time before they pick up the performance improvement. Both games still require new updates, new features. They have to stay fresh because as Magda explained, we want to make sure that those players who started with us 9 years ago in Fishing Clash, well, some of them still keep playing. And this is why we keep making those efforts. Now Real Flight Simulator, a very stable subscription-based game. In the second quarter, the revenues have been slightly lower, mostly because we have a new feature in a competitive game and some players hop on and off between the 2 games. Right now, obviously, we are working on yet another large major feature after we launch it. We hope to regain some of those hopping players. And hopefully, they will stay with us. Last but not least, quite importantly, with Real Flight Simulator, we keep increasing the size of the cake. Our game piece by piece takes over this segment of players, and we want to accelerate the whole process with our new features.
With Real Combat Simulator, that's obviously a new game launched in 2025. Right now, we're working on a major update that will address all those issues that need improvement, and we'll see if that update will allow us to expand to the entire segment. Will it be as big as Real Flight Simulator or perhaps this will be just an update to Real Flight Simulator and Real Combat Simulator will become a part of RFS. This is still a question. We are working on that update and then 1 or 2 months after it's launched, we will know more. Now Wings of Heroes, as you probably recall from the previous conference, we have a lot of expectations regarding this game, and we want to improve -- we want to repeat the leap we did in '24 and '25. If you look at the bookings, after the global launch, the bookings stabilized at PLN 2 million per quarter. But even back then, not even for a while, we considered this to be the ceiling. We knew that we can do more. And that's why we combined the worlds. So RORTOS specialists in simulators and our team specialists in product development. And after a few years, we can see revenues that are much higher.
So when we reach a level that is not a ceiling, we take decisions that help us grow. In the third quarter, we focused strongly on searching the future for Wings of Heroes. We did lots of A/B tests, lots of experiments. And we have the idea for a plan using which we want to break through the ceiling. Our product team is working on the last details -- and we hope that the plan will be completed in a few months. And we will know whether this is a growth title or a sustainment title. I believe that Wings of Heroes still have a story to tell. Now let's move on to Trophy Hunter. Here, our goal remains the same. We want to improve lifetime values in the game. We want to build monetization. So nothing changes here. This is what our team is still focusing on. And in the second quarter, our marketing expenditure exceeded -- our revenues exceeded marketing expenditure for the first time. We had some production problems with one of the features. It will be somewhat delayed.
We are not very happy about this. I'm not happy about this personally, but things like this happen. We have to be more attentive to make sure that such things do not happen or happen hardly ever. But the direction stays the same. We build monetization. We will keep adding more layers of monetization, and we will improve our product. In July, bookings reached PLN 5.1 million. I'm mentioning this because there's one interesting thing here. For the first time ever in July, we worked a little bit more with LiveOps. So this is the moment when those LiveOps become important. We have more and more advanced players, and this is bringing new results. Now the whole second quarter shows very significant progress in implementing our product line-based strategy. As a group, we are committed to growth. We want to build on a more repeatable development model. With approach like this, we want to test new concepts quicker, test new games quicker, mitigate risk and keep the cost of game production under control.
Why is cost so important? Well, currently, we have games that have huge production and marketing budgets, but they are unsuccessful. This is why our approach is completely different. We publish games quickly. We test them quickly. So development itself up to the point of optimal readiness takes a little bit of time, but the game is already on the market, but this takes a lot of risk off our shoulders. So as we add more and more games, we strengthen our portfolio. We add more sources of revenues. Now our first product line is a shooter line. We have 2 games here. We have Trophy Hunter and Medal Hunter. And why is it important to have 2 or more products in 1 product line. Firstly, we can move features between the games, and it's already happening. So what works with Medal Hunter can work in Trophy Hunter and vice versa. And this has a lot of advantages, shortened development, less risk, same conclusions from A/B tests. We can learn things from both games as far as features or changes are concerned.
Fishing Trip potentially -- that's the start of another product line. The game is at an early stage, but our KPIs are growing even before we hit the soft launch. All right. So let's say a few words about Medal Hunter because I expect that this is an interesting topic right now. So it premiered on 30th of July, and this is not going to change. This is set in stone. It was developed over the course of 12 months. So it's half the time compared to Trophy Hunter. And the cost of production was a bit less than PLN 2 million. So fast development, low costs. And this -- it's a very good info. And the development time and the low cost was possible to reach despite the fact that this game is far more complex than Trophy Hunter. And once you see how many vehicles we are shooting at, so ships, motorbikes, armored vehicles, so it's very complex as well as the range of weapons that we are using as well. So sniper rifles and so on.
So, we can talk about the complexity of the game. And this is the thing that makes the development period far longer. And despite that fact, we managed to make it even shorter. And it's also important to reach outside of our comfort zone. So we are reaching to a completely new segment, a significant segment with high -- greater competition, but greater potential as well. And what we can see after the first 14 days of the marketing teamwork is that we have twice the number of downloads compared to Trophy Hunter within that same time period. What is also very interesting is that this game propagated into many different markets. So we see what we expected to see. Hunting is mostly U.S. No other market is even close to that. So owning a weapon, shooting in there, is far more popular in there. For Medal Hunter, we see interest from more exotic locations. We have presence in South Korea, a very important market. But we -- the market that we didn't break through in with, for example, Trophy Hunter. So also we have far greater coverage.
So the rankings in shops are greater as well, only after 2 weeks. So this is a very important information because it shows us that this segment is very significant. It's big. I cannot say a lot about marketing right now because right now, we are in the period of observing the algorithms. They need to learn of what type of players we need. And after the end of the last week and the beginning of this one, we are starting with optimization of marketing. And we can add more. But for now, the marketing budget, so paid traffic costs more compared to Trophy Hunter for the respective period because during the period of soft launch, we saw that this player's life cycle is similar. And we can say that it's not identical, but it's similar to Trophy Hunter.
So we know how to act, how to behave. And the test is yet to come. It's similar to the case of Trophy Hunter. Medal Hunter also has to add monetization. It's going to be simpler because we have 2 games that can exchange the features between themselves. Going to Fishing Trip, it's potentially the start of our second line of products. It's first and foremost, the expansion of our fishing segment. So gradually, we are adding new territories, new fisheries, and we observe whether the players like it or not. So we are observing the engagement KPI because this is the most relevant to us. Why? Because if we start touching the monetization right now, the engagement will disappear. And this is something natural for the cycle of the game. Right now, we are focusing on engagement. And what I'm happy about right now is that every single update right now, every modification that we are implementing is improving the metrics.
And this is a good prognostic. What it means? It means that we understand that segment very well. We understand the player. So that's why we are seeing the improvement. Right now, the KPIs are matching, and we are approaching the soft launch. Now a couple of words about the development funnel. Based on the Fishing Trip, we are on the stage of market testing. So right now, we are focusing on engagement. We -- those are the metrics that we pay attention to. The second thing is paying attention to the updates, how they -- what's the -- how they affect the perception of the game. And we need to observe and we need to wonder what's the next thing to do. But everything that we see right now is very optimistic. So the soft launch is not threatened in any way. But from the prior experience, we are cautious as well.
Before we continue, a couple of words from Janusz on the D2C channels.
So, when it comes to D2C, so direct-to-consumer platform, this is the cost initiative that allows us to optimize the interest that we have to pay, and it's composed of 2 elements right now. So this is the shop. So the website. Apart from the game that allows the players to purchase items, the shop is present in Fishing Clash and Hunting Clash. And the second part of that platform is the alternative payment methods or booking methods. And the decision of the United States courts allowed us to use other options of payments directly in apps. And consequently, we have been implementing those in all of our titles. So it's in Fishing Clash, Trophy Hunter, Wings of Heroes, Hunting Clash as well.
And in Medal Hunter, this is the first game that at launch has the elements of the D2C platform in it. So that's how we reached the 24% of the revenue. So that's 33% share of Fishing Clash, 26% of Hunting Clash. So Shop and the alternative payment methods for Trophy Hunter, it's 11%, for Wings of Heroes, it's 21%. Wings of Heroes has only alternative methods of payments active in the U.S., and that gives 21% going to D2C. So that's a very good result.
When it comes to those numbers, we have to admit that we have a slight problem. So this is our marketing that is active right now. So the new players are less eager to use the alternative methods. The older the game is, the easier it is for the players. And this is something that we observe in either other entities on the market. And the share of D2C is changing in those, but it's most frequent for the games that have no marketing. So it's very important that this very active marketing is not making that easier, but we will be working on that, and it's completely natural to preparing that for Trophy Hunter, Wings of Heroes and other titles as well.
When it comes to legislation, in the U.S., we can use those alternative payment methods. And those decisions -- legal decisions from the U.S. are confirming that. Last week, we received an information about an amendment when it comes to Apple in European Union. So for us, nothing changes at this very moment. So we are expecting that sooner or later, those provisions will be -- those interests will be decreased, but this is probably about the situation on the market. And right now, we are just using the legislative provisions that are active within the European Union.
And right now, we can continue to the financial results summary when it comes to bookings, so revenue, what we want and what is successful is to be an increasing company. We want the bookings to increase, and we want to be perceived as a rising company. So the increase of 11.5% year-on-year compared to the previous year. So in 2025, there was no Trophy Hunter in that period. So mainly the new titles are responsible for that growth and sustain or maintenance of the existing titles as well. So this is what is happening right now. So this strategy brings results in numbers as well. A comment on the Q2 as well. You can see that this is sort of like fresh scent of spring. So after long winter months, people are always more eager to go outside, but this is just a temporary decrease in interest in games, and they return. And in Q2, we have less expenditure as compared to the first more complex quarter related to Trophy Hunter as well. So less market expenditure. So this is the slide sort of like strip of new cohorts is smaller as well. So it decreases the bookings level as well.
But in the long run, we are the rising increasing company, and this is how we want to be perceived. When it comes to the results, we present the marketing expenditure and expenditure because it was marketing that was the biggest lever when it comes to the intensification that was happening in Q1 of 2026. And automatically, our EBITDA was lower as compared to the previous periods. Q2 adjusted EBITDA was higher, thanks to lower marketing expenses. But as we progress, those are significant marketing expenses. And as we compare the matching periods from 2025 to 2026, those are double the expenses. So the investments in marketing are investments in development of our products and development of the whole company group.
And when it comes to free cash or cash flows, we are scaling a lot. So even if we're investing, we are generating free cash flow quarter-to-quarter, year-on-year. So operational was -- cash flow was PLN 20 million. We paid out the dividends as well, so PLN 65 million (sic) [ 63.7 million ] and the latest earnout as well. So that decreased the cash flow. And yet at the end of the half of the year, it was at the level of PLN 73.1 million. So it's a safe level. It allows us to keep investing in new products as well. So we feel safe because we know that we have enough assets, resources. And what we want to highlight as well so that you can perceive our business in that way, the investment in new products is low cost. Of course, you can interpret PLN 3 million in different ways.
But considering what is happening on the market, so, for example, the other titles from free-to-play segment -- so, the first one, Trophy Hunter, just above PLN 3 million. The next one, Medal Hunter, so it's PLN 1.7 million and Fishing Trip, PLN 0.6 million. So, this number is expected to be bigger, but it's still PLN 600,000 [slot there]. And if we look at the balance sheet when it comes to the assets, so it's 1.5%. So we want to be a light company. as understood, we want to try to seek for new prototypes to act in an agile fashion because maybe we will discover some new great product line, but this is not something that puts a big strain on our business in the long run. So, of course, the amortization is decreasing as well and consider to the Trophy Hunter -- so this lightness and the financial results translate into the numbers looking as they are right now. So we are in a very comfort situation right now.
And some comments from me. We've had a lot of updates today. More updates are coming soon. In early October, we will publish our sales update for the third quarter. And on the 9th of November, you can expect our financial report followed by an earnings call the next day, and the Board will surely tell you more about our achievements and progress with our strategy. We will also be present at investors conferences. The first one will be the back-to-school organized by Bank Ochrony Srodowiska on the 3rd of September, then Trigon TMT & Gaming Conference, the 8th of October. Both events are available online, join us, talk to us. Also, today, we've spoken a lot about our new strategy and our new game development model.
These are exactly the topics we have addressed previously in our financial reports and in presentations and at the Investors Day. A presentation that shows our new game development model split into different stages is available on our corporate website in the Presentations tab for those of you who would like to find out more. And now the last word, last comments from our CEO.
Right. So we have 4 pieces of good news. Fishing Clash has improved its KPIs significantly. As a result, over the last couple of months, we have been spending more money on marketing while maintaining the same benchmarks. And please remember that Fishing Clash is nearly 10-year old. Also Trophy Hunter parameters are improving. You can see this when you look at bookings per player improved nearly threefold. We keep working hard to increase this even further. We have launched Medal Hunter and our product line model is starting to work in practice. We have Trophy Hunter, Medal Hunter, 2 games that can inform each other. Development becomes quicker, costs become lower, and we gain competitive advantage. We have 2 teams that can share insights. This is very, very important. We also have improved our Fishing Trip KPIs. The game is approaching its soft launch stage.
As you can see, interesting times are ahead. We will keep increasing our portfolio. We will keep developing our growth titles, and we will be building new product lines. And we will keep you up to date when it comes to the progress in those areas. So thank you very much for your attention. Nina, I think we can move on to our Q&A.
Right. We have the first question. The question is about marketing. The currently expected return on marketing, is it the same as it was a few years back? Or perhaps have you reduced your expectations because the market is more difficult?
Let me put it this way. We take a shorter perspective in mind. That's all I can say.
Okay. That was very succinct. Now a question about Trophy Hunter, a series of questions about Trophy Hunter. And here comes the first one, new monetization models in the third quarter. In the beginning, will it be limited tests?
Always, each feature goes through A/B tests, usually one, but in 30% or 40% of cases, we have to rerun the A/B test if we have some concerns after the first test. Sometimes it's just a question of balance, and we have to rerun the A/B test.
What marketing expenditure in Trophy Hunter is planned in the quarters to come? Will you still have an aggressive campaign? Or will you gradually reduce the spendings as you did in the second quarter?
Well, let me repeat, we do not have a budget -- a marketing budget. We have parameters that we follow, and each campaign has to stick to those parameters. If the campaign allows us to acquire 1,000 players, then that's what we do. If it's 1,500 players, that's exactly what we do. If it's 7,000, then 7,000, if 300 then 300. So sometimes, you can't compare month-over-month for many different reasons. It's a large market, but there are also large players, meaning large publishers. If we have a competitive game being launched in a given period, then we can't acquire that many players. Also, it's seasonal if the physical fishing season begins, then we have fewer virtual fishing enthusiasts. So we don't have a budget. It's always a question of what we can do. So we don't want to say $1 million or $5 million upfront and then try and follow that goal. We just want to be practical and reasonable about our return levels and return times.
What's your opinion about the effect of new monetization functions on Trophy Hunter performance improvement? Is it -- is the current improvement a result of those changes or greater spending on marketing?
Well, it's both. Magdalena showed you the slide with cohorts as they accumulate month-over-month. In July, we managed to repeat the performance from the first month. In Trophy Hunter, the best days are usually those when we have new locations, the premiere of new locations. But in July, we had major spikes through our LiveOps operations. So this shows us that the game is increasingly mature and the players are at a level where we can start monetizing. So it's like a system of communicating vessels.
And a question that actually was answered during the presentation, how many of the monetization systems planned have been already implemented and how many will still be implemented?
We tested the first system, but I would say that everything is still ahead of us. 80% or 90% of systems is still coming. But as for now, this is, kind of, expert's view. It does happen that players actually surprise us. But yes, I would say that it's still all ahead of us.
In August, is Trophy Hunter still improving its performance? And what's marketing scaling right now? And is there still space to increase marketing expenditure?
Well, you have to be patient about this.
MAU in Trophy Hunter is still going down despite greater marketing expenditure in the first quarter. Does it worry you?
No, not really because the tail is still building well. The players who are more involved, they've been with us for more than a year. They stay with us and new players keep coming. So Trophy Hunter as a rule was never supposed to be a game that is mostly based on MAU, pretty much like in Fishing Clash. It's never been a game that would attract millions of players each day or tens of millions of players each month. It's always been a game that as a rule, build its tail well and each cohort added a little bit to our performance. And this game is pretty much the same. As I explained before, our strategy is to launch our products real quick. As a rule, they are not as ready as they could be after 2 or 3 years of development. So in principle, we keep improving them as players play. And you can see that improvement month after month, quarter after quarter.
But all of this, unfortunately, takes a little bit of time. So MAU itself is not our KPI that's a KPI for Brawl Stars or Clash of Clans. So mass market games. let's see what it's going to be like with Medal Hunter. Perhaps that's more of a mass game. But still, that game also repeats our Trophy Hunter monetization model. So we will be looking at other KPIs.
And now we have a long list of questions about Medal Hunter, the newest game from Ten Square Games. Lots of marketing questions. Perhaps I can cluster them into one. At this moment, the investments in Medal Hunter, are they greater or lower than investments in Trophy Hunter? And what's the plan? Does the company plan to spend more or less than it did for Trophy Hunter?
We spent more than we did in the beginning of Trophy Hunter. Firstly, we already have proof of concept. We know how Trophy Hunter behaves. We know how Medal Hunter behaved in the soft launch stage. So we are more relaxed about performance. And also here, the segment is larger, and we have a worldwide campaign. This is -- this means the world with the exception of U.S. And we can see a lot of traffic here. So that's why we spend more than we did for Trophy Hunter in its initial stage.
And how do you compare Medal Hunter to your key KPIs and monetization when compared to Trophy Hunter at the similar early stage?
Well, the data is very, very early. Fresh retention looks a bit more -- a bit better. but we have a smaller share of U.S. players. So conversions are somewhat weaker, but it's hard to say after such a short period. We need 2 or 3 months of data to give you more informed conclusions. So the first conversion improvements were started last week. And after the release, we need another 2 or 3 weeks to monitor the situation to have more data because we don't want to change things too early. That's why I am very conservative about these comments. But the differences are still very, very small. It's nothing that could be a concern.
And after a couple of weeks after the premiere, is there anything that surprised you positively or negatively?
Well, the whole Epic operation that's going on in Medal Hunter right now. This seems to be the way to go. We have a game at a very early stage, a few players that have progressed into the game. And still, we have clearly better monetization. But still, the scale is very low. The number of players is moderate. So that was a nice surprise. Another nice surprise was the reception of our marketing efforts. We try to add current conflicts, previous historical conflicts and perhaps future conflicts into the game and players are very enthusiastic about this. Guys, my age, somewhat older, somewhat younger, they are interested in history. They take interest in what's going on in the world. They want to be part of it. So yes, it works well with our marketing, and we will continue this. But if you want to know more, you have to wait to the next conference.
One of the potential risks for Medal Hunter is relatively low CPI. Does it really limit the scaling possibilities of marketing expenditure? Or is it possible, thanks to the results that are happening right now?
Right now, the expenditure is stable. So we've reached a certain point. And right now, we are not planning to -- any increases. So the results are stable, satisfying. But right now, we are approaching the most interesting stage of the marketing work. So in the next 2 to 3 months, we'll be searching for -- let me give you an example. One video can work well in South Korea and work bad in the U.S. And this is the moment where we have to observe and see what is encouraging for the players and what is not. And through the course of the next few months, we'll be adjusting those needs. So it can turn out that we need twice the creative work. So the marketing will have full hands of work. But at this stage, it's very difficult to say. We don't have the sufficient data to tell.
Do you observe any risk of migration of players from Trophy Hunter to Medal Hunter? Or is it a chance for the company to have players active in 2 titles? Is there any trend in here?
We don't see any trend. It's a small portion. So if a player is migrating from Hunting Clash to Fishing Clash or some other -- between some other titles, it's okay. We just want to keep the -- retain the players. So if the player were to go from Trophy Hunter and to go to Brawl Stars for some reason, we want that player to pick up a different title of ours. It's still a good info because the player stays with us.
Because we are talking about Trophy Hunter and Medal Hunter, we can see that some shareholders are players as well. And we can see some remarks about the mechanics that is used in 2 titles, of clans or clubs. Is it possible to change the hour of ending the race not to be 3:00 a.m. So it could start at 2:00 p.m., for example, and it could because ending the race in the middle of the night is not fair because we will never be able to compete with players from U.S. and that's why many players are backing away from the game. Can we address that somehow?
So we'll address that topic with the product team, and we'll see if there's anything we can do.
But speaking about the project that is at the stage of soft launch, so Fishing Trip, how do you evaluate the potential of that project as compared to the other titles? And what about the KPIs?
So as I stated before, we have specific benchmarks. So the title can either fit in those or not, depending on the perspective. What's going to be the potential of that title? It's too early to say. So there's no monetization in there. So it's very difficult to speak about the potential. But there's one interesting thing. It depends on the scale. As you probably can recall, there are different types of campaigns. So the cheapest ones, so the CPI, they usually bring low-quality traffic, but allow you to test the game at the very early stages. And we can see that even the CPI campaigns are behaving very, very well. And for that moment, we don't know what it means for this specific title. But as a principle, because this is the first game of that line, I would say that this approach towards marketing, as in case of Trophy Hunter, it's going to be more cautious. And this is all I can say for now about that title.
Our discussion today was dominated by new projects, but we have a question about Fishing Clash as well. Do you see any space in August to increase this expenditure for Fishing Clash?
As stated before, we cannot comment on that.
The next question, what do you think about the dividend for 2026 at the actual marketing expenditure, the net result is relatively low, and there's going to be expenditure for Medal Hunter as well.
So as the CEO said, we are not thinking about that right now. The idea is to create a long-term business. So let's just wait for the year to conclude. Let's see the numbers. But yes, stating the fact that the marketing is decreasing the long-term low net result is true, but we are not thinking about that in the middle of the year.
But as a principle, we want to be a dividend company. Nothing has changed in that regard. But as Magda stated, it's still too early to tell. When the time comes, we will see the exact numbers. And this will be the time to discuss how the new titles are behaving. But for now, it's still too early because sometimes it's very difficult to state some facts even a month or 2 months ahead. And this is not because we don't want to, but we've seen so many directions, the courses of actions and the changing information that sometimes the things can change from one week to another so.
Thank you for that. And now we have a couple of questions concerning the D2C. So direct sales, there is a request from one of the viewers to summarize the changes in the Android and iOS and how the changes in App Store is changing and getting -- is the -- are those changes a big chance for TSG?
So in short, the most important thing is that the situation in Apple and Google is different, and it depends -- it's country specific. So it's -- the general principles are country dependent, unfortunately. The most important thing that reserve it. So third-party App store. So alternative shops, we are not using that because for Apple, it's available in European Union, but it's extremely unpleasant to use for users. I don't know anybody who would like to use that. I tried to use it and I gave up, and it was implemented by the request of the European Commission because we just had to do it, but there's nobody using that. So right now, it doesn't make any sense. But there are certain payments on the Apple side, which are lower. But after you take into account all the costs, it's going to be 30%.
For Google, it works well in the U.S. It's something new this year. There are certain restrictions as well if something appears a big shop that will be popular. I'm not saying no, but we are trying to limit our enthusiasm. And maybe Epic will be one to provide that. But right now, there's no popular shop in the U.S. So right now, we are using all resources that make sense. And the second aspect, so the operators of those payments, so everything that we are doing in the U.S. is once again country-specific, country dependent. So the U.S. and said that the users have the chance to choose. And this is something that we use. We are not bearing any costs because of that. So we are -- we have that option. When it comes to other countries, for Google, it's not allowed. And for Apple, in theory, it's possible within the EU. But once again, this is restricted.
There are certain things that you have to meet because there are certain pop-up windows that are stating, like, for example, a dear player, you're leaving that environment, please be cautious and careful. So we had to do that, but it's not user-friendly. So just to summarize this, third-party app stores, the enthusiasm is limited. So the change in interest will be continuing as there is one more program called Level Up on the Google part that allows to decrease the interest to 25% for new players, if I can recall. So the new Google accounts that have not installed the game before. And once you meet those requirements, and we are working to meet those requirements to implement that. So the payments will be decreasing, but it's going to be happening slowly. So we cannot provide any time frame because this is something that is postponed by Apple, by Google.
So if something like that is implemented because we are trying to stay up to date with all those solutions and use them.
At a certain stage, there was an info that the platforms will be collecting payments for purchases in external stores. Is this implemented? Yes and no.
Yes. This is something that is planned, but it depends on the options that I was referencing. As a principle, when it comes to our shop, so the external website, if the user access that website individually or by clicking a link from our social media channels, there's going to be no additional fee because there is no need to collect that. And what was announced by 2 platforms is the possibility to advertise the shop within the apps and there are payments in those. So in theory, they are created in a way that it doesn't make sense. And right now, there are certain decisions or judgments in the U.S.A., in which the court stated that -- or the judicial system stated that it's not possible to have it this way. In the U.S., we are using that option in the remaining countries.
In theory, they exist in practice, nobody is using them or it's just not suitable for use. So what's going to be happening in the future? It's very difficult to tell.
Thank you very much for that. What about the user acquisition costs? Do you see any decrease in those costs in Europe after the 1st of July, the restrictions for the Chinese companies.
So once again, even if for a second, there is a small hole or gap. This is something that we can just see for a small period of time, but this is not something that we are observing right now.
Also, the possibility to track the results of the company based on the publicly available data, is it -- does it make sense to evaluate the company's results based on Sensor Tower? So what does -- where does Sensor Tower take their data from? So the basic data.
So the data from Sensor Tower does not come from the company. So those are the estimations of Sensor Tower -- based on the publicly available information. So the rankings from both shops that they are calculating that based on. They have some machine learning models as well that make it possible for the Sensor Tower to show that. But 2 comments when it comes to Sensor Tower, they are rounding up the data to full million, so 2.1 million or 1.9 million.
So pay attention to that. And the second thing is that if you have a look at the 1st September, if you look for the data at Sensor Tower on 1st of September, it's not full. Does it make sense to have a look at that data? Of course, it's an estimation. You can compare different sets of data as well, but it's very difficult for me to tell.
And one more question. I don't think we'll be able to ask all those questions, but the one that I have right now, could you please explain what's the reason of the monetization in new products, but in older ones, the strategy applies as well.
Right, the presence of ads has -- makes a lot of sense because if a player sees the ad, that's a signal for our advertising partner that, okay, let's imagine we bought that player for $1. And then we have $0.10 for one display of the ad. These are not the actual numbers, but it gives you the idea. So that's a signal for Google showing us that we can have return on investment, not only through purchases, bookings in the store, but it's also from advertising. And players initially watch more ads. But later on, they move on to a model where they make a booking every now and then. And in this way, we have our return on investment. So this is why we have ads in our products.
Thank you. We still have individual investor chats ahead of us, and everyone is invited that's today at 2:00 p.m. We will try to take the other questions. Now unfortunately, our earnings call comes to an end.
So yes, thank you very much. Thank you very much for your attention. Hopefully, we have answered all your questions and looking forward to see you next time.
Ten Square Games — Q1 2026 Earnings Call
1. Management Discussion
[Interpreted] Good afternoon, ladies and gentlemen. Welcome to a conference summarizing the first quarter and 2026 at Ten Square Games. My name is Andrzej Ilczuk. I'm the CEO. I'm joined by Magdalena Jurewicz, CFO; Janusz Dziemidowicz, CTO. Good afternoon. And as always, Nina Grabos, responsible for relationships with shareholders.
Before we start commenting on the results of the first quarter, allow me to tell you a few words about our priorities for this and the next years. First and foremost, we are planning on growing. As a gaming company, we are planning to grow, develop new games and expand our operation. This means that we improve and develop our existing titles, we are looking for new potential projects with a lot of potential for growth, and we are doing all that based on our new model of development. This new model is very restrictive with very strict benchmarks and high market expectations.
As you've seen in the first quarter, we have done a lot of progress on these works, which has been demonstrated by our market test of two prototypes and the soft launch of Medal Hunter.
Moving forward, allow me to tell you how we wish to implement this strategy. Fishing and Hunting Clash for starters. These are our core games. The games which for the next 10, 15 years are going to generate a lot of profit. These are games that are played by millions of players. They are a window to the world, demonstrating how the player is changing, how the needs of the player are evolving. Without these games, our knowledge and our learning would be much more compromised. It would be very difficult for us to navigate the free-to-play segment.
As for the new titles, the titles are expected to bring growth. This is to start with. The development of these games is based on a very strict model of validation. This system is intended to increase our chances of achieving success. It's supposed to allow us to make quick decisions.
At the core of the system, there are small teams. These teams are very quick in operation. They have very clear benchmarks. A decision on whether we wish to continue developing a particular game rests on this entire system. Whether a game is going to be continued in terms of development is determined by the benchmark. What matters is that we do not get boggled down in development for many years if the game does not demonstrate market potential. These are the biggest things of the free-to-play segment. We are trying to make good quick decisions as fast as we can as soon as obviously to the extent to which it is possible.
As you can see, Trophy Hunter was the first game developed in this system. We hope that Medal Hunter will repeat the story of Trophy Hunter, and we hope that many more games will follow.
Moving on to our core portfolio, which is Fishing and Hunting Clash. I would like to talk about our goals for the first quarter. We intended to stabilize our proceeds, and we achieved that. In the next years, we are planning to do two things. We want to achieve early retention, meaning that we want to improve the early funnel and increase marketing expenditure, and we want to work on monetization and the content developed for the players that we have achieved for these two titles.
What negatively affected the result of this -- of Fishing Clash in this quarter was the existence of two fisheries. Our content cycle, which is five weeks long, means that there can be fewer fisheries in a particular quarter, and this is the situation with Fishing Clash.
What is going to implement our results in the future in a positive way, disrupting what we see in Sensor Tower are advertisements. Right now, we are testing the solution in two games. We hope that in the next month, we'll be able to fully implement them.
As for April, I know you are going to ask about that. First of all, we wish that you do not judge us by only one month, be it perfect or an average month. Usually, a lot of factors impact our performance in such a month as April this year. First of all, the first weeks of better weather make outdoor players spend outside their free time. That's what we've seen with flat fish, Wild Hunt. There is a repetitive pattern in their behavior. So there is nothing to worry about. These players are still with us, but simply, they just choose to spend more time outside. It changes after time, but the first spell of good weather usually causes our players to leave their homes and spend some time outside.
The second thing is marketing. As you can clearly see, we have spent fewer -- less money on marketing. The third thing, which is the most important factor is poor release of a fishery in Fishing Clash. We always consider whether we should launch a fishery in the way we used to do it or maybe there is something we can do better. However, sometimes the intended improvement does not bear the expected result.
Another factor are mistakes or errors in live ops combined with a weak release and mistakes in live ops have accumulated in April. Still, I hope that you can see the pattern, please concentrate on a longer perspective because any given month does not tell you anything. I cannot, after 20 years in business, judge a game after just one month in the sector.
Moving on to Real Flight Simulator. Above all it's a very predictable game. It's a very stable game. At the same time, it's a product that we continue on developing. We introduce more content. We improve its features. We improve its graphics. We have put a lot of effort into this game, which has borne results. We can see that in the first quarter where our competitors have struggled to keep up with us. Real Flight Simulator was ranked first in the segment. We hope it's going to stay there for longer. This would provide us with more motivation to continue our efforts. We hope that the fact that we occupy higher standings in the ranking will bring more players to our game, and we hope that more players are going to subscribe to our game and stay with our titles for longer.
Moving on to Wings of Heroes. There's another great news. We have recorded a -- over 50% of increase year-over-year. It's the third consecutive quarter of growth. These are really great results. The situation is great, and we hope that in the next quarters, we are going to continue on this trend. At the moment, the team is facing extensive work on monetizing this game. We have determined a path we want to go, and we want to see even greater bookings. We also want to increase the potential of monetization of the title, and we want to make sure that its role in the portfolio increases.
Now let's move on to Trophy Hunter. First of all, Trophy Hunter is the fastest-growing title in TSG history. The result is very, very good. The result is great because for the first month since the launch, we have not focused on the monetization of this game. For the last months, we have worked on streamlining the gameplay. Why? If the gameplay is bulletproof, it will allow to build players' engagement for years to come, and that was our goal. As a result, we do have a great title that is prepared for the next leap.
And as I said during the last conference, the first quarter was supposed to fulfill the following task. We wanted to find our path towards monetization, and we were able to find this path earlier. So we began the month of May with a very good direction. We accelerated our works of two months really. And I'm very glad because the team was able to conclude the works faster.
Our goal is very clear. And we know where we want to go with the monetization. And our goal for this year is scaling the revenues from this title. We do have a base of players, and now we need to scale up the monetization.
And now let's move on to our new games. Let's start with Medal Hunter. So the very Medal Hunter is our newest project. This project is being developed within our new development model. It's a very conservative model. It's a mobile shooter PvP, military themed. This title is very important for us. It's important for many reasons. Why? Because it's going to show whether our model is repeatable, whether we should use this model further on. Right now, it seems that it is.
Furthermore, it translates this established gameplay to a new extensive military segment. What is really important in the case of Trophy Hunter is that shooting games, and I'm talking about shooting to animals, these games have very limited monetization and expansion possibilities. With Medal Hunter, this is not so.
Let me talk about Google and Apple platforms in this context. Featuring the very active promotion. Here, we have limited possibilities with hunting games. But with Medal Hunter, where you can shoot anything like not only towards animals, but anything, these possibilities are greater. And the organic traffic is going to be greater as well. Right now, the stage of this game is very, very initial, so to say, but the organic growth is higher compared to Trophy Hunter at the same time since the release. So it's too early to confirm our hopes but we do see some signals, positive signals.
Before we move on to global launch, we need about a month in order to enhance the gameplay. And again, it seems that the gameplay model is the same. But of course, when players start playing the game, we usually start some things that can be improved. And this affects our development model. So our model is 80 to 20. So we do need some time in order to enhance and work on some elements. But after the global launch, we'll need about a month more or less to validate this market potential of this game.
And some more information about the game. If you have not downloaded the game yet, please download it and play it and share your feedback with us. So to summarize, this is a game that is rooted in Trophy Hunter gameplay. It uses the same mechanics, but it translated into the military themed world. This world can have much better promotion opportunities via Apple and Google platforms.
We also focus on the graphic layer and the look -- the appearance of the game is very important. Of course, there's room for improvement and there's about 20% of this element to be improved. Before the global launch, we are going to work on new functionalities. But what is very nice about the game is that we can use Trophy Hunter solutions. What worked in Trophy Hunter, what caused higher retention, what caused higher lifetime value compared to the situation from a couple of months ago can be applied to Medal Hunter faster, so it's more repeatable. We have an ambitious plan, of course, but we base on the mechanics and models that we know very well.
Let's move on. As you have heard and as you have observed, Q1 is a time of very intense work in TSG. And we work not only on our core titles and Trophy Hunter, Medal Hunter, but we also look for new projects that could enhance our portfolio. And it's not only Medal Hunter, it's also Fishing and Hunting sectors. So why do we want to have a new hunting game? After all, we have Wild Hunt, Hunting Clash, Trophy Hunter?
Well, I cannot focus on details, but when we work with development and marketing sectors, sometimes we hear signals that there's a group of players that might be interested in some different solutions. And in both these cases, this is the case basically. So in the next months, one month, two months, we're going to validate these two ideas. We're going to check whether they have any opportunity for commercial success. If so, they are going to move on in the funnel. If not, we are going to address other ideas.
So we do have this idea pipeline. We know what the further steps are. Of course, new prototypes are included in the pipeline. They are being developed. However, they are at a very, very early stage of development, and it's too early to talk about them in detail.
But what we would like to focus on is not wasting time without future, without any possibility of commercial success. This business opportunity cannot be wasted, and we want to spend money very wisely. There are various estimates that show that creating a game in the West cost EUR 4 million. Here, this cost is much lower. Of course, Magda is going to talk about that later on. But we want to have a chance for development and growth as a gaming company. But we want to spend our money wisely, marketing, not really development and something that cannot succeed in the market in the future.
Okay. So this is the part devoted to TSG store. But since today, we are going to talk about expanded initiatives that we call D2C platform, so direct-to-consumer, and I'm going to explain that. So far, I talked mainly about TSG stores. So this is mainly website, digital website where you can buy our games and our goods. So this is for Fishing Clash and Hunting Clash. And the basic limitation of the store was that we were not able to advertise it in our applications. Of course, we could do social media and the players could talk about the store among each other, but we could not do that within the applications. And the aim of the store was to optimize costs. We have lower commissions, of course, when we sell our products compared to Google and Apple platforms.
Last year, new possibilities emerged, possibilities of optimizing the situations. And in the United States, after court decisions in certain cases, an opportunity emerged to directly in the application and to offer lower commissions and to lower payments. And this commission is comparable to the commission offered in our stores. So we use this opportunity, and we introduced what we call alternative payment methods. We have introduced such methods in Fishing Clash and Hunting Clash and other games in which this feature has not been available, which is Trophy Hunter and Wings of Heroes. Possibly in the foreseeable future, this feature is going to be added to Medal Hunter.
Both these approaches, PSG store and D2C are presented by share of these platforms in our group bookings. As you can see, last month, it was 20%. The dip, which you can see lasting from July last year to February this year is obviously the impact of Trophy Hunter. Trophy Hunter premiered in March last year. The launch was very successful. The store was not available there. But in Trophy Hunter, we introduced alternative methods of payments. And as you can see, the share returns to the trend. We are going to develop these platforms. More options are going to be added -- more similar options are going to be added to other games, and we hope this is going to have a positive influence on our financial results.
Ladies and gentlemen, allow me now to comment on the financial part of the presentation. The first slide, as I want to highlight, is the first quarter of 2026. And the numbers are very similar to the fourth quarter of the previous year. So we can see a major investment in marketing. This is predominantly the marketing of new titles, Trophy Hunter and Wings of Heroes, followed by bookings.
As we always try to do, we want to mention once again that spending here and now doesn't mean a profit here and now. This means that we are investing in the medium term. Every money spent, every penny spent now is going to be reflected in the foreseeable future. This means that the profitability of our expenditure is considered in the longer time perspective. We hope that the investment that we made is going to be profitable in the medium to longer perspective.
Moving on to summarizing the figures. It's going to be a very short summary. We have recorded an increase in bookings quarter-to-quarter and year-over-year. This is obviously due to our new titles. Obviously, our marketing initiative is also important. We have a strict control of our other expenditures. There are no major fluctuations, nothing significantly has happened that would reverse the trend. So as you can see, we maintain a cost discipline, and this has translated to a adjusted EBITDA result very similar to the fourth quarter of 2025, amounting to slightly less than PLN 90 million. And we know that the effect of deferred income is sometimes negative and sometimes positive when considered in terms of results.
What hasn't changed is our significant cash position. This is another quarter with a significant cash position. We're closing the quarter with over PLN 137 million in cash. Therefore, we have the funds to pay the dividend, and I'm going to talk about that in a while.
What is slightly new in relation to what we used to demonstrate to you before, we want to show to you two chosen aspects of our balance sheet. First one is the new games. We've always maintained our cost discipline. The fact that we produce new titles and the fact that we want to test them ASAP means that the costs that we capitalize, which are reflected in the balance sheet as capitalized costs are the costs incurred until the soft launch.
Please look at the order of magnitude which accounted PLN 2.7 million, but when the game was launched, it was PLN 2.6 million. So the entire cost of production was PLN 2.6 million. And right now, this cost is deferred, which is why this position is decreasing. Medal Hunter used the experience of Trophy Hunter and until the stage of soft launch of the game cost us slightly above PLN 1 million.
We are not talking about millions of dollars. We are very strict about our budgeting. We have a way of very quickly validating whether a particular title has a chance in the market. When it comes to our new prototypes, they have started to be developed recently, but they have cost us only PLN 400,000 in the first quarter. It would -- it is not the amount of money that would turn our balance sheet on its head. In our opinion, these budgets are very limited.
Another aspect we would like to draw your attention to is a figure from liabilities, which is the earn-out. To remind you what it was, it's some part of the price we paid for shares in RORTOS. This is the amount of money paid to former owners of RORTOS. It was defined as depending on the EBITDA achieved by RORTOS. The final installment of the earn-out is going to be paid for its results in 2025. Naturally, the financial statement has to be accepted. This means that earn-out for 2025 is going to be paid in the second quarter of 2026.
What we would like to underline very clear is that it was always in our balance sheet. When we bought the company in 2021, we demonstrated this liability in our balance sheet. It used to be much higher. Now we are looking at the final installment of the earn-out. However, the earn-out never affected our net profit because the result of RORTOS was added to the financial results of TSG. The final payment of the final installment is not going our financial results increase.
What did happen, however, was our expense. We have to report these payments as an expenditure from our investment activity. The final such expenditure is going to be recorded in the second quarter of 2026.
On the 12th in April, we held a shareholders' meeting that accepted or adopted resolution under which a dividend of PLN 10 per share is going to be paid to all shareholders. The dividend record date falls on the 15th of May, which is this Friday, and the payment of dividend is going to take place on the 22nd of May. If you haven't bought our shares yet, you have a great opportunity to use this opportunity to participate in the profit of the company.
A few updates. When it comes to our financial data, you might expect the average financial results are going to be published early July 2026, whereas our report, financial report for H1 is going to be published on the 24th of August. We also wish to invite you to other conferences and the meetings. The first such meeting taking place on the 19th of May in Warsaw and the others have been listed on the screen. All our individual investors are also invited to meet our company in Karpacz.
A really brief summary of the first quarter. We are taking care of our foundations. We are continuing on developing them. We are supporting the scaling of our new products, including Trophy Hunter, Wings of Heroes. We are implementing our intended growth strategy. Medal Hunter is moving closely to its global launch much faster than we previously assumed. We are going to assume the market potential type quite soon.
In parallel, we are testing other ideas. We are looking for new projects to develop. We are looking for a next project with a huge growth potential that would increase the profitability of the entire group. We have an entire backlog of ideas that we are planning to test -- briefly all we are testing right as we speak.
And with these words, I would like to end the presentation part. Now it's time for Q&A. Nina, the floor is yours.
We have a lot of questions that were asked during the conference. We have an entire block on Trophy Hunter. The first question pertaining to Trophy Hunter is the following. It's about scaling. Marketing spend is increasing, but for four months, revenue has been around PLN 5 million per month. Why isn't it growing?
I already tried to answer this question here and during the last conference. In Trophy Hunter, we do not have monetization. You can buy weapon and bullets there. And we expected that we are going to reach the ceiling very fast because there's nothing to buy in the game.
During the last conference, I said that the first and second quarter served the purpose of finding our monetization path in this game. So new systems or maybe a new approach. And at the very beginning of May, we ended these works. We know where we want to go with monetization of this title.
It's very valuable because each new game after Trophy Hunter would be able to use this experience. And we wanted to be responsible. We wanted to iterate. We wanted to move gradually so that the work is done properly. We didn't want to rush with our decisions because the decision is very serious, and it's very important. We did not want to make it very fast.
That's why if there's nothing to buy in a given game, the revenue is as it is, and we did not want to release a new location in order to artificially increase our revenue. That was not our goal.
And another block of questions pertaining to comments on the results of Trophy Hunter in April. I think I collected them all. So why the dynamics of Trophy Hunter in April is poorer? Is it because of limiting marketing expenditure or something else?
Well, marketing expenditure, marketing spend was lower, significantly lower indeed. The weather I talked about also affects marketing. When we see that suddenly businesses that spend a lot of money on marketing and CPIs are growing, these businesses get better results well compared to worse. We do limit our marketing spend. We did that on purpose because we were working on our monetization path and the number of marketing tests was lower, too. But what we expect is that starting from June, we are going to get back on track.
Please do not focus on the one month only because it doesn't show you anything. Sometimes it's because of the weather. Sometimes it's because of some shift within our company. Sometimes there are poor marketing tests. Sometimes our partners have technical problems.
For example, in one of our partners, that was a fraud issue. So somebody wanted to sell us something that wasn't an entirely good move. So there are different situations. Please focus on trends, not on single month because yes, we can be very happy because of good results in a given month, but we can also be very concerned if the results also are poor. This is not a big picture. That's why we do not focus on single months. We do not look on our competitors on our products through the prism of a single month because it may cause FOMO, and this is the way you should not run your business.
Another question about Trophy Hunter. In the last month, the company did not focus on Trophy Hunter monetization. Why the marketing spend is so high on this title?
Okay. Let me repeat. We have certain marketing benchmarks. We have certain assumptions regarding this cost. And we want to see the results and profits generated by these marketing campaigns. And if we fit these benchmarks, we make this decision because this is the best decision we can make.
And sometimes the marketing spend is going to be higher, sometimes it's going to be lower. The weather is going to be worse. The weather is going to be good. And sometimes we have Christmas, et cetera, other festivities. So you cannot focus on a single month or a two-month period. What is important is that we look at every month through the prism of how fast we get back our marketing spend.
And since the release of Trophy Hunter, each campaign has been perceived in the same way. So in a certain time frame, we want to get our money back. And then we want to enjoy profits of [various campaign]. So we do not want to spend a particular amount of money and then get a particular amount of money from players. No, it's about realistic and wise spending so that we see returns on investment.
So with Trophy Hunter, can we say that it has a high LTV, but -- it's spread over a longer period of time compared to other games?
Well, I don't know whether I can say this. Let me just tell you this. Trophy Hunter has a greater number of payers compared to the remaining games of TSG and lifetime value compared to Fishing Clash, well, it's lower compared to Fishing Clash. So LTV in Fishing Clash is higher. And there is democratization.
Maybe let me put it this way. If you have 100 players in Trophy Hunter, the number of payers will be higher compared to Fishing Clash, but lifetime value in Fishing Clash will be higher compared to Trophy Hunter. That's why we are working on monetization.
When we see the potential from the very beginning, I'm talking about monetization. When we see this potential, and then we see that the players do not spend as much as they could and they do not spend the money because there's nothing to buy because you can't buy like huge numbers of bullets, right, in Trophy Hunter. So when you reach a certain stage in the game, you can enjoy the game play, and we see that the players are very much engaged, but they do not spend money because there's nothing to spend this money on.
Thank you. We have a lot of questions about breakeven related to marketing spend in Trophy Hunter. So understood there is a month in which bookings will be equal or higher than marketing expenditure. So when in 2026, can we expect this breakeven? Is it going to be Q3?
Yes, indeed, it can be Q3, provided that our marketing expenditure is not going to be significantly high. If we streamline the product, if we enhance monetization, it may turn out that the marketing spend is going to be higher. I don't know that yet. But it might happen.
Let me add that I understand your questions. You expect breakeven, yes, indeed, but we keep repeating that we assess the campaign in the long term. Our goal is not to achieve breakeven this year. It's not like a sign of success. Because we spend our money, it means that this is profitable. Please do not treat it like, okay, Q3 is a fixed point for breakeven. No. Maybe this breakeven is going to happen later on depending on our marketing spend. So it's a good decision long term.
Has the company seen an improvement in the efficiency of marketing expenditure in Trophy Hunter? Understood as the cost of acquiring a player versus LTV in [indiscernible] of the first quarter to the previous quarter. Does these caving's still overtake monetization?
Yes, it is. However, in the next years of its life cycle, we are going to see an increase in the cost of player acquisition. This is what we have seen in every game. I think that's all I can offer as an answer to the question.
Concerning Trophy Hunter, there is another question. What is more or less a quarterly cost of supporting development of Trophy Hunter that is directly reflected in the balance sheet apart from deferred of intangible and legal assets and the marketing expenditure?
Answering your question, the only costs that haven't been reported are the cost of the team. But yes, there are payments bookings from the plans or advertisement. Advertisements are not commissioned, where there's the marketing is, there is an operational result. And there are twofold cost of the team, which is the first part of deferred cost, the first phase of soft launch is deferred, then the cost of the team. At the moment, Trophy Hunter is a team of 20 people. You might assume how much it cost us to support such team in a month. And this would be the result of the product.
There is a more general question concerning marketing as well. What is the reasonable amount of time that we need to wait for a return on an investment in marketing. Are the benchmarks really long? And have they been extended since the pandemic?
Well, it depends on who you are. There are companies that even consider a return in the seven years perspective. Our perspective is not that long. If we spend dollar now, this means that you will regain the dollar back after seven years. And not to mention benefiting on that dollar, we are looking at a much shorter yield time. We cannot tell you how short it is because it's our secret of a company. It all depends on who you talk to, what segment you analyze. There are segments that have a really hard time. There are segments where these periods are much shorter, but we cannot tell you more about that.
I think that as you - presentation, I think this question was answered, but I think it requires a comment. Could you please briefly summarize what is the reason for a worse result of these games in April compared to the first months of the year?
Once again, outdoor games suffer from good weather. People spend more time out of doors. They go fishing, they go camping instead of playing mobile games. That's the first thing. The second thing is that companies who have been dormant outside of the season haven't spent money on acquiring users. And now they start fighting for the attention of the users, be it games or stores that buy advertisements.
And we don't want to compete with somebody who offers 10x more than we used to pay for a particular user because it would be silly on our part. This is why we choose to weather the storm and simply wait for the situation to stabilize, which is exactly when this store loses its money who simply has no more money to spend.
When it comes to Fishing Clash, our new fisheries have not been particularly successful. We try different things. Sometimes these things do not work out. But again, we have to try new things. We need to test new patterns. We need to offer novelty to our players, and we need to learn from our experience. We need to -- we know that we need to change our approach to launching new fisheries.
Another thing are mistakes. Some mistakes in that period has overlapped. There were not very successful fisheries in Fishing Clash. We have made some mistakes in terms of live ops as well in Fishing Clash too. And these all were layered on top of one another. I hope this offers you some kind of an explanation. But please once again, do not look at one month only. Please try to find a pattern because the pattern that you see will allow you to better understand our strategy and what we are doing.
There are a few questions concerning new projects as well as prototypes developed by the group. One of dominating question concerns a common on sharing your first conclusions about the parameters of fishing trip and hunter's lodge. What do they look like against for the hunter?
Well, fishing is doing better than hunting. That's what I can say it started. We see the engagement of users in fishing. We have observed certain problems in hunting. As of now, fishing seems to be doing better. It offers more optimism. However, it's far too early to say whether this project is going to reach the next stage of development.
There is also a question concerning Medal Hunter. There are a few questions actually. And the main message from the question is, what is the reason for such an acceleration of global launch in Medal Hunter?
We felt that it was going to be the end of the year. Well, we have decreased the scope of the game. This means that we have managed to launch the game faster than planned. We always have more ideas about improving a particular game in the state of development. We decided we wanted to pack too much in that particular game. We wanted the game to be comparable to Trophy Hunter. This would allow us to benchmark the game against the tested model.
Over time, we are planning to add a sprinkle or the icing on the cake. This is why we decided to accelerate our efforts. This small team is doing a terrific job. They are very effective. We have managed to tweak something here, something there. We have streamlined the processes, which is why the game is going to launch sooner than planned.
There is a particular way in which we approach the game. Marketing expenses, I suppose you are going to ask about that are so far unknown. We're going to launch the product. We're going to observe its retention KPI. Once we have decided everything looks well, we are going to start to scale it. Whether we are going to scale it immediately, we simply have no way of knowing. It all depends on the content. If the content allows that we are going to scale it. If we decide we are missing a few locations, the scaling is going to be longer. We need to observe the behavior of the users very closely.
What matters is that we do not make assumptions. Assumptions usually lead you astray. It's more like going with the flow and watching the landscape around you and seeing what works and what doesn't. It's about adaptation. We want to adjust to the current situation. I hope this answers your question.
That was the second question in essence, what kind of expenditure are we supposed to expect in relation to the soft launch of Medal Hunter? There are some varieties of this question. Is the market expenditure on Medal Hunter going to be additive in relation to the current budget? Or are you planning to reallocate the budget on other titles?
No, there is no need for any relocation. Again, the situation is very good. We are highly profitable. Magda has some money put aside for rainy weather. If worse comes to worst, then we need to spend much more than we used to spend, we have some money waiting for that purpose. I think we are only three conversations away from getting extra funding. We wouldn't like to develop one title at the expense of another, be it Medal Hunter or Trophy Hunter.
If the marketing benchmarks are okay and if they suggest that we should spend, we are going to spend and...
We have a question about the content of Medal Hunter. Trophy Hunter had nine arenas during the launch. Medal Hunter had five. Are they going to be more during the global launch or five is enough?
So our target is one new location every four weeks. Of course, we are going to increase the pace of release. But for now, this is this. We missed one or two people with the proper experience in the setting. When we have these people, we will be able to accelerate the works. So three, four weeks, I think. So a new location every three, four weeks.
We don't know what the situation is going to be at the moment of the global launch because we do not have a lot of content. It's too early to assess and to say whether we need more. But indeed, the content is limited.
Okay. We have a number of questions about our flagship titles. What should we expect in the months to come with regard to these titles? Are you going to increase the marketing spend on these titles?
Again, if the KPIs, marketing KPIs show that the product has better results and we can send more, then we will. If the marketing results are not going to show that, we won't. It all depends on the product performance. That's why we work on early performance, early retention. The team has very interesting ideas on how to improve the first seven days because that's the main focus. And we are going to see whether these ideas are going to bring benefits and if we are going to be able to increase the marketing spend.
And now we have a question about Hunting Clash. The performance showed a decline in MAU in Hunting Clash. How do you want to stop this downward MAU trend in the main titles?
Well, we are not worried about this decrease. Of course, when we look at the game in which the number of players is dropping, we focus on retaining the most important players, but people come and go. But we do have a group of very loyal players who love Hunting Clash, and we want to give them new reasons to play the game. But look at Wild Hunt or Let's Fish. There are players there who will not ever, ever, ever change the game. And this is not because our competitors or us did not try. And that's how we approach Wild Hunt, Hunting Clash, Fishing Clash or Trophy Hunter. There will be players who will never ever play another game because this is their place in the world.
And by releasing new content, streamlining, improving features, adding new features, we want to retain them. We want to give them a reason to stay here with us for another 5, 10, 15 years.
I think that we talked about this question during the presentation, but let's go back to this issue so that there's no doubt that is the earn-out effect on the company's results in Q2 net.
Net profit, no. There's no -- not going to be any effect. This is just us paying the liability and a drop in our cash position. No P&L is not going to be -- our net profit is not going to be affected.
Okay. How do you understand return on investment? How do you understand a long-term horizon? And when will we see tangible results from the new games?
Okay. So you keep asking us about the return on our marketing spend and this time frame. Well, we can't say I'm talking about long term, but not strictly financially. Trophy Hunter from the release till now has lived for nine months, so to say. And I wouldn't say that there are no effects at all. So we did have a spend -- marketing spend some time ago. We do have some marketing spend now. We see some return on this investment, but it takes time.
So how much time do we need? Well, I can assure you that our marketing models that are based on other titles and based on what we can see in this title show that everything goes well. There are no deviations that are worrying. It's not a situation in which you say, Oh my God, this is the end of the world. We cannot see any returns.
No. Our marketing spend is profitable, but we just need more time. Even in like super great niches, they do not return in one or two months. Right, Andrzej?
Of course. So it's a pivot from the market. I worked on free-to-play at the very beginning and Facebook was at the stage of life, and there were campaigns that were returned in one month, two months. But now we are talking about months or even seven years. There are companies in this market that do have the seven -year period of return of investment, and that's what it is. That's what the market is like.
Okay. So return on investment. We have certain questions about Trophy Hunter investment spend. So how can you think that the investment in Trophy Hunter will pay off in full monetization is not yet in place? Is the expected return based on the assumption of significantly improved monetization in the future or on the current monetization systems?
No, we rely on KPIs and the current KPIs show to us that the return is going to come. When you look at every monthly cohort, so the number of players acquired in a given month and how much we spend. And when you look at the behavior of these players compared to the model well, we see that they outperform the model. So they behave in a better way. And this gives us hope or this makes us convinced that we will see these returns on investment.
And the same with Fishing Clash, Hunting Clash, Wings of Heroes, every game that we have, every game that has this marketing. So based on KPIs, we make the decision whether the campaign should be scaled or not. If we do not have the required performance, then we cut the budget. Maybe we spend the money non-optimally.
But in Trophy Hunter, everything looks well. The situation is healthy. But of course, there will be situations in which, for example, one of our partners is going to engage in a fraud. We luckily see these situations very fast. We are very vigilant, and we see that even in single cases. We know how to do the marketing. So please do not be worried. I would not be worried about the marketing spend. So now everything is okay.
Magda and I, we were a bit paranoid about marketing at some point. We checked everything, every smallest details. We looked at the situation from various perspectives, even from the perspectives that we do not usually adopt. And we were worried that maybe we did not see something. But after checking everything inside out four times and even more, we did not find anything that would show that we spend our money non-optimally.
Okay. Do you plan to be a dividend-based company? Or do you focus on a buyback option?
Okay. So we did not pay a dividend for 2025, and you're asking us for the future about the future. Buyback or dividend? Well, we are going to talk about that in a year. We are not planning to change our strategy. Please let us pay the dividend next week for the last year. And these questions are going to be addressed in the future.
Okay. Three final questions are ahead of us, one including product. Is the development of the Real Flight Simulator going according to plan? Or have you hit any road blocks?
No, we haven't hit any roadblocks. Everything is going according to plan. We are releasing content regularly. We see that in places where our competitors are losing breath, Real Flight Simulator is not affected by any problems. We don't know which way the game is going to go. We are still looking for the best possible scenario. At the moment, if I were to tell you where we are, I would say -- I'm inclined on saying that we want Real Flight Simulator to be a mode of Real Flight Simulator and attack a slightly larger market this. But this might change a week or two from now. However, this is an idea we are playing with.
There was one more question about your assessment of the gaming market. Do you feel that the market is supporting your activity? Or is it still a difficult market? And are all the problems reflected in the -- the products are a result of this market?
Well, I don't like to complain about something that lies beyond our control. Nothing sickens me more than talking about the weather. Whenever our team comes to us and says we did everything well, but the rest is simply depending on the seasonality. Even if it's true, it is something we can't control and nagging about problem. We don't like to talk about it. We don't want to complain about it.
So we should simply concentrate on what we do best. We need to make the best possible decision. And the sum of multiple good decisions are going to bring us forward. Obviously, complaining is our national sports. We like to do it simply for the sake of it. But once we have finished complaining, we need to get back to work and make another small good decision, release another good product, improve its benchmark. And step by step, we are going to reach the destination.
One final question. The market has been negative about the results you published. What is your comment on that?
Well, that's the market. It has a right to react in any way imaginable. We are very happy about the first quarter. We are happy with the acceleration of our work with fast development. We are happy with faster decision-making. Of course, at some point, the market is going to respond better or worse to what we release. That's the right in the market.
However, what matters and what keeps us moving forward is that we do some things better, faster. We are launching two new games, which nobody had expected. Medal Hunter is releasing faster than intended. We have decided where we want to go with Trophy Hunter, and we did it two months ahead of schedule. If it's not good news, and I don't know what you see to be good news.
But again, market is making decisions. Do I agree with this decision? It doesn't matter whether we or you agree with it. The market is simply the market. The only thing I can promise to you is that we are going to make the best possible decisions. And we're going to make them with a view to improving the situation of the company from one year to another. We want to be a dividend company. We want to share our profits with our shareholders, be it by means of a dividend or buyback. And we hope that you see the company performing better over time to any previous period. This is what we are intending to deliver as a company and as a team.
That was the final question. Thank you for staying with us till the end. Should you have any more questions, do not hesitate to send them to our e-mail address. Stay with us and see you at another conference, and we hope to meet you at business events. Thank you for your time. Have a good day.
[Statements in English on this transcript were spoken by an interpreter present on the live call.]
Financial data from Ten Square Games
Revenue
Revenue is the sum of all sales generated by a company, e.g. for its products or services.
Revenue (TTM) metric explainedDirect Costs
Direct costs are the costs incurred directly in connection with the manufacture of the product or service.
Gross Profit
Gross Profit indicates how much of the revenue remains in the company after deducting direct production costs. If the percentage share of sales is calculated, this is referred to as the gross margin.
Gross Profit metric explainedSelling and Administrative Expenses
Selling, general and administrative expenses (SG&A) include all expenses for marketing and sales as well as the general administration of the company.
Research and Development Expense
Research and development costs (R&D) provide information on how much the company invests in the research and development of its products. The costs are particularly interesting as a percentage of revenue and in comparison to direct competitors.
EBITDA
EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) is the company's earnings before interest, taxes, depreciation and amortization. The EBITDA margin is calculated as a percentage of sales.
Depreciation and Amortization
Depreciation represents reductions in the value of the company's assets (e.g. due to wear and tear on machinery).
EBIT (Operating Income)
EBIT (Earnings Before Interest and Taxes) is the company's profit before interest and taxes, also known as the operating income. The EBIT Margin is calculated as a percentage of sales at
.
Net Profit
Net Profit represents the profit or loss after deduction of all costs.
Net Profit metric explainedStocksGuide Premium
| Jun '26 |
+/-
%
|
||
| Revenue | 373 373 |
1%
1%
100%
|
|
| - Direct Costs | 64 64 |
6%
6%
17%
|
|
| Gross Profit | 309 309 |
0%
0%
83%
|
|
| - Selling and Administrative Expenses | 253 253 |
15%
15%
68%
|
|
| - Research and Development Expense | - - |
-
-
|
|
| EBITDA | 78 78 |
24%
24%
21%
|
|
| - Depreciation and Amortization | 13 13 |
9%
9%
3%
|
|
| EBIT (Operating Income) EBIT | 65 65 |
26%
26%
17%
|
|
| Net Profit | 58 58 |
23%
23%
15%
|
|
In millions PLN.
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Ten Square Games Stock News
Company Profile
Ten Square Games SA engages in the design, production and distribution of browser and mobile games. The firm offers its products on mobile platforms such as iOS and Android as well as through internet portals. It operates through the following business segments: Micropayments, Licenses, and Ads. The company was founded by Arkadiusz Pernala and Maciej Popowicz on October 21, 2011 and is headquartered in Wroclaw, Poland.
StocksGuide Premium
| Head office | Poland |
| CEO | Andrzej Ilczuk |
| Employees | 189 |
| Founded | 2011 |
| Website | tensquaregames.com |


