€23.69
0.72%
Frankfurt, Oct 14, 09:05 am CEST. Market open.
ISIN
DE0006969603
Symbol
PUM
Index

Puma Target price 2026 - Analyst rating & recommendation

Puma Classifications & Recommendation

Buy
37%
Hold
52%
Sell
11%

Puma Price Target

Target Price €27.41
Price €23.52
Potential
Number of Estimates 24
24 Analysts have issued a price target Puma 2027 . The average Puma target price is €27.41. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 27 analysts: 10 Analysts recommend Puma to buy, 14 to hold and 3 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Puma stock has an average upside potential 2027 of . Most analysts recommend the Puma stock at Hold.

Sales and Margin forecast 2026, 2027 to 2033

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Revenue Billion € 7.30 6.99
13.12% 4.16%
EBITDA Margin 1.57% 4.48%
85.80% 184.73%
Net Margin -8.85% -3.02%
363.84% 65.86%

26 Analysts have issued a sales forecast Puma 2026 . The average Puma sales estimate is

€7.0b
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. This is
2.35% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
€7.4b 8.89%
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, the lowest is
€6.7b 2.17%
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.

This results in the following potential growth metrics:

Revenue Estimates

2025 €7.3b 13.12%
2026
€7.0b 4.16%
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2027
€7.4b 5.56%
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2028
€7.9b 6.37%
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2029
€8.4b 6.61%
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2030
€8.8b 5.42%
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2031
€9.6b 8.51%
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2032
€10.1b 5.11%
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2033
€10.6b 5.12%
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25 Puma Analysts have issued a net profit forecast 2026. The average Puma net profit estimate is

€-211m
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. This is
52.63% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
€-145m 67.36%
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, the lowest is
€-321m 27.90%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 €-646m 329.23%
2026
€-211m 67.33%
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2027
€35.1m 116.63%
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2028
€172m 390.47%
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2029
€318m 84.94%
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2030
€417m 31.00%
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2031
€559m 34.25%
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2032
€607m 8.47%
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2033
€656m 8.06%
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Net Margin

2025 -8.85% 363.84%
2026
-3.02% 65.86%
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2027
0.47% 115.56%
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2028
2.19% 365.96%
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2029
3.80% 73.52%
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2030
4.72% 24.21%
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2031
5.84% 23.73%
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2032
6.03% 3.25%
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2033
6.20% 2.82%
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Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Earnings Per Share € -4.37 -1.43
332.45% 67.28%
P/E negative
EV/Sales 0.81

25 Analysts have issued a Puma forecast for earnings per share. The average Puma EPS is

€-1.43
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. This is
52.65% higher
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than earnings per share in the financial year 2025. The highest EPS forecast is
€-0.99 67.22%
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, the lowest is
€-2.18 27.81%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 €-4.37 332.45%
2026
€-1.43 67.28%
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2027
€0.24 116.78%
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2028
€1.17 387.50%
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2029
€2.16 84.62%
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2030
€2.83 31.02%
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2031
€3.80 34.28%
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2032
€4.12 8.42%
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2033
€4.45 8.01%
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P/E ratio

Current -7.79 77.20%
2026
-16.42 110.83%
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2027
98.75 701.40%
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2028
20.13 79.62%
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2029
10.89 45.90%
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2030
8.31 23.69%
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2031
6.19 25.51%
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2032
5.71 7.75%
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2033
5.28 7.53%
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Based on analysts' sales estimates for 2026, the Puma stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.83 27.69%
2026
0.81 2.02%
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2027
0.77 5.26%
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2028
0.72 5.98%
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2029
0.68 6.20%
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2030
0.64 5.15%
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2031
0.59 7.84%
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2032
0.57 4.87%
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2033
0.54 4.87%
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P/S ratio

Current 0.50 28.59%
2026
0.49 2.29%
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2027
0.46 5.26%
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2028
0.43 5.99%
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2029
0.41 6.21%
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2030
0.39 5.14%
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2031
0.36 7.83%
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2032
0.34 4.87%
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2033
0.32 4.85%
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Current Puma Upgrades & Downgrades

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Analyst Rating Action Date
BERENBERG
Locked
➜
Locked
Locked Sep 21 2026
BANCO SANTANDER
Locked
➜
Locked
Locked Sep 09 2026
METZLER EQUITIES
Locked
➜
Locked
Locked Aug 28 2026
HSBC GLOBAL INVESTMENT RESEARCH
Locked
➜
Locked
Locked Aug 24 2026
DZ BANK
Locked
➜
Locked
Locked Aug 12 2026
BNP PARIBAS
Locked
➜
Locked
Locked Aug 04 2026
JEFFERIES
Locked
➜
Locked
Locked Aug 01 2026
Analyst Rating Date
Locked
BERENBERG:
Locked
➜
Locked
Sep 21 2026
Locked
BANCO SANTANDER:
Locked
➜
Locked
Sep 09 2026
Locked
METZLER EQUITIES:
Locked
➜
Locked
Aug 28 2026
Locked
HSBC GLOBAL INVESTMENT RESEARCH:
Locked
➜
Locked
Aug 24 2026
Locked
DZ BANK:
Locked
➜
Locked
Aug 12 2026
Locked
BNP PARIBAS:
Locked
➜
Locked
Aug 04 2026
Locked
JEFFERIES:
Locked
➜
Locked
Aug 01 2026

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