ISIN
GB00B2PDGW16
Symbol
SMWH

Wh Smith Target price 2026 - Analyst rating & recommendation

Wh Smith Classifications & Recommendation

Buy
44%
Hold
56%

Wh Smith Price Target

Target Price £4.28
Price £3.73
Potential
Number of Estimates 13
13 Analysts have issued a price target Wh Smith 2027 . The average Wh Smith target price is £4.28. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 16 analysts: 7 Analysts recommend Wh Smith to buy, 9 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wh Smith stock has an average upside potential 2027 of . Most analysts recommend the Wh Smith stock at Hold.

Sales and Margin forecast 2026, 2027 to 2033

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Select at least one metric to display the chart.


Aug '25 2026
Estimates
Revenue Billion £ ??? ???
??? ???
EBITDA Margin ??? ???
??? ???
Net Margin ??? ???
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13 Analysts have issued a sales forecast Wh Smith 2026 . The average Wh Smith sales estimate is

. This is than the revenue of the last 12 months(TTM). The highest sales forecast is , the lowest is .

This results in the following potential growth metrics:

Revenue Estimates

2025 £1.6b 5.43%
2026
2027
2028
2029
2030
2031
2032
2033

13 Analysts have issued an Wh Smith EBITDA forecast 2026. The average Wh Smith EBITDA estimate is

. This is than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is , the lowest is .

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2025 £148m 3.90%
2026
2027
2028
2029
2030
2031

EBITDA Margin

2025 9.53% 8.85%
2026
2027
2028
2029
2030
2031

13 Wh Smith Analysts have issued a net profit forecast 2026. The average Wh Smith net profit estimate is

. This is than the net profit for the last 12 months(TTM). The highest net profit forecast is , the lowest is .

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 £-144m 366.67%
2026
2027
2028
2029
2030
2031

Net Margin

2025 -9.27% 352.93%
2026
2027
2028
2029
2030
2031

Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

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Select at least one metric to display the chart.


Aug '25 2026
Estimates
Earnings Per Share £ ??? ???
??? ???
P/E ???
EV/Sales ???

13 Analysts have issued a Wh Smith forecast for earnings per share. The average Wh Smith EPS is

. This is than earnings per share in the financial year 2025. The highest EPS forecast is , the lowest is .

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 £-1.13 375.61%
2026
2027
2028
2029
2030
2031

P/E ratio

Current -3.70 31.06%
2026
2027
2028
2029
2030
2031

Based on analysts' sales estimates for 2026, the Wh Smith stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.16 9.38%
2026
2027
2028
2029
2030
2031
2032
2033

P/S ratio

Current 0.42 32.09%
2026
2027
2028
2029
2030
2031
2032
2033

Current Wh Smith Upgrades & Downgrades

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