$65.22
4.36% yesterday
Nasdaq, Mar 11, 09:11 pm CET
ISIN
US2786421030
Symbol
EBAY

eBay Target price 2025 - Analyst rating & recommendation

eBay Classifications & Recommendation:

Buy
32%
Hold
59%
Sell
9%

eBay Price Target

Target Price $65.71
Price $65.22
Potential
Number of Estimates 28
28 Analysts have issued a price target eBay 2026 . The average eBay target price is $65.71. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 34 analysts: 11 Analysts recommend eBay to buy, 20 to hold and 3 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the eBay stock has an average upside potential 2026 of . Most analysts recommend the eBay stock at Hold.

Sales and Margin forecast 2025, 2026 to 2029

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 10.34 10.52
2.79% 1.76%
EBITDA Margin 25.64% 31.22%
5.65% 21.78%
Net Margin 17.95% 17.78%
26.15% 0.96%

30 Analysts have issued a sales forecast eBay 2025 . The average eBay sales estimate is

$10.5b
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. This is
1.76% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$10.7b 3.51%
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, the lowest is
$10.3b 0.37%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $10.3b 2.79%
2025
$10.5b 1.76%
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2026
$10.9b 3.68%
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2027
$11.3b 3.58%
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2028
$11.6b 2.56%
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2029
$11.8b 1.56%
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29 Analysts have issued an eBay EBITDA forecast 2025. The average eBay EBITDA estimate is

$3.3b
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. This is
9.63% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$3.4b 13.05%
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, the lowest is
$3.2b 6.22%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $2.7b 8.61%
2025
$3.3b 23.90%
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2026
$3.4b 4.99%
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2027
$3.6b 4.56%
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2028
$3.7b 3.32%
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2029
$4.0b 6.21%
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EBITDA Margin

2024 25.64% 5.65%
2025
31.22% 21.78%
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2026
31.61% 1.25%
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2027
31.91% 0.95%
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2028
32.15% 0.75%
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2029
33.62% 4.57%
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21 eBay Analysts have issued a net profit forecast 2025. The average eBay net profit estimate is

$1.9b
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. This is
0.02% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$2.1b 11.59%
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, the lowest is
$1.8b 5.65%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $1.9b 24.08%
2025
$1.9b 0.78%
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2026
$2.0b 8.74%
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2027
$2.2b 8.69%
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2028
$2.4b 6.84%
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2029
$2.6b 10.64%
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Net Margin

2024 17.95% 26.15%
2025
17.78% 0.96%
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2026
18.65% 4.89%
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2027
19.57% 4.93%
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2028
20.39% 4.19%
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2029
22.21% 8.93%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2029

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ 3.94 3.97
24.08% 0.76%
P/E 16.43
EV/Sales 3.05

21 Analysts have issued a eBay forecast for earnings per share. The average eBay <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS is

$3.97
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. This is
0.00% lower
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than earnings per share in the financial year 2024. The highest <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS forecast is
$4.43 11.59%
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, the lowest is
$3.75 5.54%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $3.94 24.08%
2025
$3.97 0.76%
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2026
$4.32 8.82%
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2027
$4.69 8.56%
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2028
$5.01 6.82%
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2029
$5.55 10.78%
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P/E ratio

Current 16.43 69.91%
2025
16.43 0.00%
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2026
15.10 8.09%
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2027
13.90 7.95%
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2028
13.01 6.40%
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2029
11.76 9.61%
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Based on analysts' sales estimates for 2025, the eBay stock is valued at an <a href=https://blog.stocksguide.com/knowledge/enterprise-value-sales-simply-explained>EV/Sales of

and an <a href=https://blog.stocksguide.com/knowledge/price-sales-ratio-simply-explained>P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 3.10 23.02%
2025
3.05 1.74%
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2026
2.94 3.55%
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2027
2.84 3.45%
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2028
2.77 2.49%
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2029
2.72 1.53%
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P/S ratio

Current 2.94 13.32%
2025
2.89 1.73%
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2026
2.79 3.55%
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2027
2.69 3.45%
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2028
2.62 2.49%
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2029
2.58 1.53%
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Current eBay Upgrades & Downgrades Beta

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Analyst Rating Action Date
Susquehanna
Locked
Locked
Locked Mar 03 2025
Benchmark
Locked
Locked
Locked Feb 27 2025
Cantor Fitzgerald
Locked
Locked
Locked Feb 27 2025
B of A Securities
Locked
Locked
Locked Feb 27 2025
JP Morgan
Locked
Locked
Locked Feb 27 2025
Wells Fargo
Locked
Locked
Locked Feb 27 2025
Barclays
Locked
Locked
Locked Feb 27 2025
Analyst Rating Date
Locked
Susquehanna:
Locked
Locked
Mar 03 2025
Locked
Benchmark:
Locked
Locked
Feb 27 2025
Locked
Cantor Fitzgerald:
Locked
Locked
Feb 27 2025
Locked
B of A Securities:
Locked
Locked
Feb 27 2025
Locked
JP Morgan:
Locked
Locked
Feb 27 2025
Locked
Wells Fargo:
Locked
Locked
Feb 27 2025
Locked
Barclays:
Locked
Locked
Feb 27 2025

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