Adidas Stock News

Adidas became Unrivaled's official uniform and performance apparel partner in a multi-year deal debuting in the 2027 season of the 3-on-3 league.

Adidas said on ​Wednesday it has ‌reduced a number of roles in its technology ​team in ​India as part of efforts ⁠to simplify operations.

Adidas shares plunged as much as 19% on Thursday, putting the German sportswear giant on course for its biggest one-day decline on record after higher marketing costs linked to the FIFA World Cup overshadowed record quarterly sales and a solid rise in earnings. The company reported net profit from continuing operations of €398 million for the second quarter, up 6% from a year earlier but below ...

The sportswear company's stock declined 17% after it reported a 30% hike in marketing expenditure.

Excluding currency movements sales surged 14%, and the company now anticipates an increase in constant-currency revenue of between 9% and 10%.

German sportswear maker ​Adidas on ‌Thursday raised its sales forecast ​for the ​year, following what ⁠it ​said it was ​a better-than-expected sales performance during ​the ​first half.

The FIFA World Cup has entered its third week, with packed stadiums, soaring television audiences, and fans closely following every twist in the tournament. But while the football has dominated headlines, equity analysts have been studying another competition unfolding off the pitch: which listed companies stand to benefit most from the world's biggest sporting event.