Alaska Air Group Stock News

Guests can now book nonstop travel to Reykjavík, Iceland and look forward to Alaska's signature hospitality and the added bonus of complimentary Wi-Fi on every journey to the Land of Fire and Ice. Building on our award-winning reputation, we're debuting a suite of new onboard enhancements across our 737 fleet, including a refreshed First Class dining experience and our first-ever complimentary ...

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points.

Transforming points into extraordinary experiences for Alaska and Hawaiian Airlines loyalty members. AUSTIN, Texas , Aug. 20, 2025 /PRNewswire/ -- Way, the premier experiential platform for enterprise brands, today announced a partnership with Alaska Air Group to power  Atmos Rewards Unlocked , a newly launched loyalty offering as a part of the new Atmos Rewards loyalty brand.

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, called Atmos, and raising requirements for elite status.

Alaska is poised to offer the best inflight connectivity service from Seattle, delivering ultra-fast Starlink Wi-Fi on more departures from the carrier's largest hub than any other carrier.  Building on Hawaiian Airlines' lead as an early innovator of fast, free Wi-Fi, Alaska will start offering Starlink in 2026 and bring the technology to its entire fleet by 2027.

A first for any global airline, members can choose how they earn points and status points when they fly with us – by distance traveled, price paid or segments flown The #1 airline rewards program is getting even better: Atmos Rewards members enjoy industry-leading generosity with even more ways to earn and redeem points for travel adventures around the globe Unleash the full power of Atmos Rewa...

Andrew R. Harrison, EVP and chief commercial officer of Alaska Air Group (ALK -1.44%), executed an open-market sale of 7,600 shares of the company on July 28, 2025.

Alaska wants to make the Pacific Northwest hub a more global gateway. Delta has already done that, and now it's matching some of Alaska's new flights.