American Eagle Outfitters, Inc. Stock News

American Eagle Outfitters (AEO -1.27%) has generated a significant amount of buzz with the advertising campaign released on July 23. The ads featuring actress Sydney Sweeney have inspired considerable amounts of both praise and outrage, amounting to untold millions in free advertising amid heavy media coverage.

American Eagle's (NYSE: AOE) latest jeans ad featuring actress Sydney Sweeney resulted in a lot of controversy.

This summer, everybody is talking about jeans, specifically American Eagle jeans. Its “Sydney Sweeney Has Great Jeans” campaign, featuring the Euphoria and The White Lotus star that broke on July 23, has sparked outrage from many by playing off the sound-alike words “genes” and “jeans” and garnered raves from others who delight in their outrage.

American Eagle Outfitters (NYSE: AEO) surged by 23.5% on August 4, 2025, but has since retreated by 7% intraday at the time of this writing. Despite this dip, the stock is still up 25% over the last month—significantly outpacing the S&P 500's modest 1.2% increase.

Donald Trump has waded into the debate surrounding Sydney Sweeney's jeans ad. Stocks in American Eagle Outfitters jumped by 23.3% after Mr Trump's intervention.

American Eagle's stock price rose Monday after President Trump praised the company's controversial ad featuring actress Sydney Sweeney.

American Eagle (AEO) shares soared Monday as the president applauded its recent ad campaign with actress Sydney Sweeney.

As it weathers the fallout from its controversial jeans ad featuring Sidney Sweeney, American Eagle saw its biggest gain in 25 years, with a boost from President Trump.