$5,672.61
0.67% today
Nasdaq, Aug 22, 06:35 pm CET
ISIN
US09857L1089
Symbol
BKNG

Booking Stock News

Negative
Forbes
about 3 hours ago
The stock of Booking Holdings (NASDAQ: BKNG) has increased by approximately 50% in the past year, driven by strong revenue growth, AI-based innovation, and a well-diversified global presence. However, with a high price-to-earnings ratio of 38.5x, it raises the question: how much of this valuation is based on solid fundamentals, and how much is built on high hopes?
Negative
Seeking Alpha
about 15 hours ago
AI is disrupting industries reliant on human labor or creative skills, forcing companies to adapt or risk obsolescence, as seen in past tech revolutions. Survival hinges on integrating AI into products and services, shifting to 'human plus AI' models, and moving up the value chain for differentiation. Stock performance reveals investor skepticism, with most of the 20 companies underperforming t...
Negative
PYMNTS
3 days ago
Texas Attorney General Ken Paxton secured a $9.5 million settlement with Booking Holdings to resolve a lawsuit in which Paxton alleged that the online travel agency engaged in deceptive “junk fee” practices. The lawsuit alleged that Booking Holdings, which operates Booking.com, Priceline.com and Kayak.
Negative
Reuters
3 days ago
The parent of Booking.com and other travel websites will pay $9.5 million to settle Texas' lawsuit claiming it deceptively marketed hotel rooms by omitting mandatory fees, enticing consumers with artificially low prices that didn't exist.
Neutral
PRNewsWire
8 days ago
Survey reveals Americans would give up alcohol, celebrating their birthday, and even sex for better travel rewards, with the Booking.com Genius Rewards Visa Signature® Credit Card, powered by Imprint, making travel easier, no sacrifices required NEW YORK , Aug. 14, 2025 /PRNewswire/ -- With a mission to make it easier for everyone to experience the world, Booking.com announces the launch of the...
Positive
Seeking Alpha
11 days ago
Booking Holdings outperformed peers in Q2, with strong overseas bookings and market share gains despite U.S. macroeconomic weakness. I am upgrading my rating to neutral, as the stock is now slightly cheaper and Q2 results exceeded expectations, but valuation remains a concern. The company's broad supply, strong margins, and alternative accommodation growth are positives, but Expedia's rewards p...
Positive
Seeking Alpha
12 days ago
Booking Holdings continues to outperform competitors with strong revenue growth, increasing market share, and industry-leading profitability across all segments. The company's marketplace model, operational leverage, and aggressive buybacks drive margin expansion and robust EPS growth, supporting a compelling investment case. AI disruption fears are overblown; Booking's value proposition remain...
Neutral
PRNewsWire
16 days ago
Iconic travel brands team up to get travelers to their happy places for a happy price NORWALK, Conn. and DALLAS , Aug. 6, 2025 /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines®.

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