Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $6,222.00 |
| Price | $5,720.87 |
| Potential | 8.76% |
| Number of Estimates | 40 |
| 40 Analysts have issued a price target Booking 2026 . The average Booking target price is $6,222.00. This is 8.76% higher than the current stock price. The highest price target is $7,578.90 32.48% , the lowest is $4,959.55 13.31% . | |
| A rating was issued by 46 analysts: 32 Analysts recommend Booking to buy, 14 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 8.76% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2032
40 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $26.4b . This is 5.61% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $27.8b 10.93% , the lowest is $24.7b 1.15% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $26.4b | 11.33% |
| 2026 | $28.7b | 8.43% |
| 2027 | $31.2b | 8.74% |
| 2028 | $33.2b | 6.64% |
| 2029 | $35.7b | 7.33% |
| 2030 | $37.6b | 5.37% |
| 2031 | $40.8b | 8.52% |
| 2032 | $42.9b | 5.08% |
39 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $9.8b . This is 9.21% higher than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $10.7b 19.39% , the lowest is $8.3b 7.30% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $9.8b | 14.74% |
| 2026 | $11.0b | 12.12% |
| 2027 | $12.1b | 10.65% |
| 2028 | $13.2b | 8.62% |
| 2029 | $14.5b | 10.45% |
| 2030 | $16.4b | 12.48% |
| 2031 | $17.0b | 3.95% |
| 2032 | $17.9b | 5.09% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 36.98% | 3.07% |
| 2026 | 38.23% | 3.38% |
| 2027 | 38.90% | 1.75% |
| 2028 | 39.63% | 1.88% |
| 2029 | 40.78% | 2.90% |
| 2030 | 43.53% | 6.74% |
| 2031 | 41.70% | 4.20% |
| 2032 | 41.70% | 0.00% |
38 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $7.1b . This is 47.58% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $7.7b 59.43% , the lowest is $5.8b 20.16% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $7.1b | 20.76% |
| 2026 | $8.2b | 14.86% |
| 2027 | $9.5b | 16.42% |
| 2028 | $10.8b | 13.46% |
| 2029 | $12.5b | 15.83% |
| 2030 | $15.4b | 23.03% |
| 2031 | $16.2b | 5.61% |
| 2032 | $17.5b | 8.07% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 26.88% | 8.48% |
| 2026 | 28.47% | 5.92% |
| 2027 | 30.48% | 7.06% |
| 2028 | 32.43% | 6.40% |
| 2029 | 35.00% | 7.92% |
| 2030 | 40.87% | 16.77% |
| 2031 | 39.77% | 2.69% |
| 2032 | 40.91% | 2.87% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032
38 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $219.10 . This is 48.49% higher than earnings per share in the financial year 2024. The highest EPS forecast is $236.68 60.41% , the lowest is $178.38 20.89% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $219.10 | 26.89% |
| 2026 | $251.66 | 14.86% |
| 2027 | $292.98 | 16.42% |
| 2028 | $332.41 | 13.46% |
| 2029 | $385.05 | 15.84% |
| 2030 | $473.73 | 23.03% |
| 2031 | $500.31 | 5.61% |
| 2032 | $540.70 | 8.07% |
P/E ratio
| Current | 38.77 | 57.26% |
|---|---|---|
| 2025 | 26.11 | 32.66% |
| 2026 | 22.73 | 12.95% |
| 2027 | 19.53 | 14.08% |
| 2028 | 17.21 | 11.88% |
| 2029 | 14.86 | 13.65% |
| 2030 | 12.08 | 18.71% |
| 2031 | 11.43 | 5.38% |
| 2032 | 10.58 | 7.44% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 7.05 and an P/S ratio of 7.02 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 7.44 | 36.76% |
|---|---|---|
| 2025 | 7.05 | 5.26% |
| 2026 | 6.50 | 7.78% |
| 2027 | 5.98 | 8.04% |
| 2028 | 5.61 | 6.23% |
| 2029 | 5.22 | 6.83% |
| 2030 | 4.96 | 5.09% |
| 2031 | 4.57 | 7.85% |
| 2032 | 4.35 | 4.84% |
P/S ratio
| Current | 7.41 | 36.79% |
|---|---|---|
| 2025 | 7.02 | 5.31% |
| 2026 | 6.47 | 7.78% |
| 2027 | 5.95 | 8.04% |
| 2028 | 5.58 | 6.23% |
| 2029 | 5.20 | 6.83% |
| 2030 | 4.93 | 5.09% |
| 2031 | 4.55 | 7.85% |
| 2032 | 4.33 | 4.84% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| Susquehanna |
Positive
➜
Positive
|
Unchanged | Aug 01 2025 |
| DA Davidson |
Buy
➜
Buy
|
Unchanged | Jul 31 2025 |
| B. Riley Securities |
Buy
➜
Buy
|
Unchanged | Jul 30 2025 |
| Barclays |
Overweight
➜
Overweight
|
Unchanged | Jul 30 2025 |
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Jul 30 2025 |
| Citigroup |
Buy
➜
Buy
|
Unchanged | Jul 30 2025 |
| Benchmark |
Buy
➜
Buy
|
Unchanged | Jul 30 2025 |
| Analyst Rating | Date |
|---|---|
|
Unchanged
Susquehanna:
Positive
➜
Positive
|
Aug 01 2025 |
|
Unchanged
DA Davidson:
Buy
➜
Buy
|
Jul 31 2025 |
|
Unchanged
B. Riley Securities:
Buy
➜
Buy
|
Jul 30 2025 |
|
Unchanged
Barclays:
Overweight
➜
Overweight
|
Jul 30 2025 |
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Jul 30 2025 |
|
Unchanged
Citigroup:
Buy
➜
Buy
|
Jul 30 2025 |
|
Unchanged
Benchmark:
Buy
➜
Buy
|
Jul 30 2025 |
Discover more stocks with a high price target
Register for Free
StocksGuide is the ultimate tool for easily finding, analyzing and tracking stocks. Learn from successful investors and make informed investment decisions. We empower you to become a confident, independent investor.
