Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $6,222.00 |
| Price | $5,164.93 |
| Potential | 20.47% |
| Number of Estimates | 40 |
| 40 Analysts have issued a price target Booking 2026 . The average Booking target price is $6,222.00. This is 20.47% higher than the current stock price. The highest price target is $7,578.90 46.74% , the lowest is $4,964.81 3.87% . | |
| A rating was issued by 46 analysts: 31 Analysts recommend Booking to buy, 15 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 20.47% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2032
40 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $26.9b . This is 7.44% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $28.2b 12.82% , the lowest is $25.5b 1.84% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $26.9b | 13.26% |
| 2026 | $29.2b | 8.60% |
| 2027 | $31.6b | 8.26% |
| 2028 | $34.3b | 8.63% |
| 2029 | $36.9b | 7.54% |
| 2030 | $39.2b | 6.20% |
| 2031 | $42.3b | 7.87% |
| 2032 | $44.9b | 6.08% |
39 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $9.8b . This is 9.33% higher than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $10.3b 15.12% , the lowest is $8.3b 7.30% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $9.8b | 14.86% |
| 2026 | $11.0b | 12.06% |
| 2027 | $12.2b | 10.92% |
| 2028 | $13.6b | 11.96% |
| 2029 | $15.1b | 10.71% |
| 2030 | $17.0b | 12.73% |
| 2031 | $17.9b | 5.46% |
| 2032 | $18.7b | 4.45% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 36.39% | 1.43% |
| 2026 | 37.55% | 3.19% |
| 2027 | 38.47% | 2.45% |
| 2028 | 39.64% | 3.04% |
| 2029 | 40.81% | 2.95% |
| 2030 | 43.32% | 6.15% |
| 2031 | 42.35% | 2.24% |
| 2032 | 41.70% | 1.53% |
39 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $7.3b . This is 52.58% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $7.7b 60.89% , the lowest is $6.7b 39.69% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $7.3b | 24.85% |
| 2026 | $8.5b | 15.55% |
| 2027 | $9.8b | 15.82% |
| 2028 | $11.3b | 14.61% |
| 2029 | $13.1b | 16.12% |
| 2030 | $16.7b | 27.49% |
| 2031 | $19.2b | 15.24% |
| 2032 | $18.0b | 6.44% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 27.31% | 10.22% |
| 2026 | 29.06% | 6.41% |
| 2027 | 31.09% | 6.99% |
| 2028 | 32.80% | 5.50% |
| 2029 | 35.42% | 7.99% |
| 2030 | 42.52% | 20.05% |
| 2031 | 45.42% | 6.82% |
| 2032 | 40.06% | 11.80% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032
39 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $226.51 . This is 53.51% higher than earnings per share in the financial year 2024. The highest EPS forecast is $238.85 61.88% , the lowest is $207.39 40.56% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $226.51 | 31.18% |
| 2026 | $261.73 | 15.55% |
| 2027 | $303.14 | 15.82% |
| 2028 | $347.42 | 14.61% |
| 2029 | $403.43 | 16.12% |
| 2030 | $514.34 | 27.49% |
| 2031 | $592.74 | 15.24% |
| 2032 | $554.56 | 6.44% |
P/E ratio
| Current | 35.00 | 24.31% |
|---|---|---|
| 2025 | 22.80 | 34.87% |
| 2026 | 19.73 | 13.46% |
| 2027 | 17.04 | 13.63% |
| 2028 | 14.87 | 12.73% |
| 2029 | 12.80 | 13.92% |
| 2030 | 10.04 | 21.56% |
| 2031 | 8.71 | 13.25% |
| 2032 | 9.31 | 6.89% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 6.26 and an P/S ratio of 6.23 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 6.72 | 11.07% |
|---|---|---|
| 2025 | 6.26 | 6.87% |
| 2026 | 5.76 | 7.92% |
| 2027 | 5.32 | 7.63% |
| 2028 | 4.90 | 7.95% |
| 2029 | 4.56 | 7.01% |
| 2030 | 4.29 | 5.84% |
| 2031 | 3.98 | 7.30% |
| 2032 | 3.75 | 5.73% |
P/S ratio
| Current | 6.69 | 10.99% |
|---|---|---|
| 2025 | 6.23 | 6.92% |
| 2026 | 5.73 | 7.92% |
| 2027 | 5.30 | 7.63% |
| 2028 | 4.87 | 7.95% |
| 2029 | 4.53 | 7.01% |
| 2030 | 4.27 | 5.84% |
| 2031 | 3.96 | 7.29% |
| 2032 | 3.73 | 5.74% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| BTIG |
Buy
➜
Buy
|
Unchanged | Oct 08 2025 |
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Oct 06 2025 |
| Mizuho |
➜
Neutral
|
Initiated | Sep 30 2025 |
| BTIG |
Buy
➜
Buy
|
Unchanged | Sep 04 2025 |
| Susquehanna |
Positive
➜
Positive
|
Unchanged | Aug 01 2025 |
| DA Davidson |
Buy
➜
Buy
|
Unchanged | Jul 31 2025 |
| Barclays |
Overweight
➜
Overweight
|
Unchanged | Jul 30 2025 |
| Analyst Rating | Date |
|---|---|
|
Unchanged
BTIG:
Buy
➜
Buy
|
Oct 08 2025 |
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Oct 06 2025 |
|
Initiated
Mizuho:
➜
Neutral
|
Sep 30 2025 |
|
Unchanged
BTIG:
Buy
➜
Buy
|
Sep 04 2025 |
|
Unchanged
Susquehanna:
Positive
➜
Positive
|
Aug 01 2025 |
|
Unchanged
DA Davidson:
Buy
➜
Buy
|
Jul 31 2025 |
|
Unchanged
Barclays:
Overweight
➜
Overweight
|
Jul 30 2025 |
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