Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $5,814.00 |
| Price | $5,693.13 |
| Potential | 2.12% |
| Number of Estimates | 40 |
| 40 Analysts have issued a price target Booking 2026 . The average Booking target price is $5,814.00. This is 2.12% higher than the current stock price. The highest price target is $6,567.75 15.36% , the lowest is $4,040.00 29.04% . | |
| A rating was issued by 46 analysts: 33 Analysts recommend Booking to buy, 13 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 2.12% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2032
40 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $26.3b . This is 9.26% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $27.7b 15.01% , the lowest is $24.7b 2.71% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $26.3b | 10.86% |
| 2026 | $28.4b | 8.09% |
| 2027 | $30.9b | 8.71% |
| 2028 | $33.2b | 7.47% |
| 2029 | $35.7b | 7.33% |
| 2030 | $37.6b | 5.37% |
| 2031 | $40.8b | 8.52% |
| 2032 | $42.9b | 5.08% |
39 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $9.5b . This is 11.45% higher than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $10.1b 18.34% , the lowest is $8.8b 4.11% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $9.5b | 11.22% |
| 2026 | $10.6b | 11.91% |
| 2027 | $11.8b | 11.64% |
| 2028 | $13.2b | 11.26% |
| 2029 | $14.5b | 10.45% |
| 2030 | $16.4b | 12.48% |
| 2031 | $17.0b | 3.95% |
| 2032 | $17.9b | 5.09% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 36.00% | 0.34% |
| 2026 | 37.27% | 3.53% |
| 2027 | 38.27% | 2.68% |
| 2028 | 39.63% | 3.55% |
| 2029 | 40.78% | 2.90% |
| 2030 | 43.53% | 6.74% |
| 2031 | 41.70% | 4.20% |
| 2032 | 41.70% | 0.00% |
38 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $7.2b . This is 31.81% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $7.8b 42.82% , the lowest is $5.8b 7.24% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $7.2b | 21.88% |
| 2026 | $8.2b | 14.80% |
| 2027 | $9.6b | 16.40% |
| 2028 | $10.9b | 13.46% |
| 2029 | $12.6b | 15.83% |
| 2030 | $15.5b | 23.03% |
| 2031 | $16.4b | 5.61% |
| 2032 | $17.7b | 8.07% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 27.24% | 9.94% |
| 2026 | 28.94% | 6.24% |
| 2027 | 30.98% | 7.05% |
| 2028 | 32.71% | 5.58% |
| 2029 | 35.30% | 7.92% |
| 2030 | 41.22% | 16.77% |
| 2031 | 40.12% | 2.67% |
| 2032 | 41.26% | 2.84% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032
38 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $219.24 . This is 33.40% higher than earnings per share in the financial year 2024. The highest EPS forecast is $237.55 44.54% , the lowest is $178.38 8.54% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $219.24 | 26.97% |
| 2026 | $251.70 | 14.81% |
| 2027 | $292.98 | 16.40% |
| 2028 | $332.41 | 13.46% |
| 2029 | $385.05 | 15.84% |
| 2030 | $473.73 | 23.03% |
| 2031 | $500.31 | 5.61% |
| 2032 | $540.70 | 8.07% |
P/E ratio
| Current | 34.64 | 20.07% |
|---|---|---|
| 2025 | 25.97 | 25.03% |
| 2026 | 22.62 | 12.90% |
| 2027 | 19.43 | 14.10% |
| 2028 | 17.13 | 11.84% |
| 2029 | 14.79 | 13.66% |
| 2030 | 12.02 | 18.73% |
| 2031 | 11.38 | 5.32% |
| 2032 | 10.53 | 7.47% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 7.06 and an P/S ratio of 7.04 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 7.71 | 24.56% |
|---|---|---|
| 2025 | 7.06 | 8.47% |
| 2026 | 6.53 | 7.48% |
| 2027 | 6.01 | 8.01% |
| 2028 | 5.59 | 6.95% |
| 2029 | 5.21 | 6.83% |
| 2030 | 4.94 | 5.09% |
| 2031 | 4.55 | 7.85% |
| 2032 | 4.33 | 4.84% |
P/S ratio
| Current | 7.69 | 25.04% |
|---|---|---|
| 2025 | 7.04 | 8.47% |
| 2026 | 6.51 | 7.48% |
| 2027 | 5.99 | 8.01% |
| 2028 | 5.57 | 6.95% |
| 2029 | 5.19 | 6.83% |
| 2030 | 4.93 | 5.09% |
| 2031 | 4.54 | 7.85% |
| 2032 | 4.32 | 4.84% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| B of A Securities |
Neutral
➜
Neutral
|
Unchanged | Jun 09 2025 |
| JP Morgan |
Overweight
➜
Overweight
|
Unchanged | Jun 04 2025 |
| Baird |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| BMO Capital |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Apr 30 2025 |
| RBC Capital |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| B. Riley Securities |
Buy
➜
Buy
|
Unchanged | Apr 30 2025 |
| Analyst Rating | Date |
|---|---|
|
Unchanged
B of A Securities:
Neutral
➜
Neutral
|
Jun 09 2025 |
|
Unchanged
JP Morgan:
Overweight
➜
Overweight
|
Jun 04 2025 |
|
Unchanged
Baird:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
BMO Capital:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Apr 30 2025 |
|
Unchanged
RBC Capital:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
B. Riley Securities:
Buy
➜
Buy
|
Apr 30 2025 |
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