Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $5,814.00 |
| Price | $5,717.10 |
| Potential | 1.69% |
| Number of Estimates | 40 |
| 40 Analysts have issued a price target Booking 2026 . The average Booking target price is $5,814.00. This is 1.69% higher than the current stock price. The highest price target is $6,567.75 14.88% , the lowest is $4,040.00 29.33% . | |
| A rating was issued by 46 analysts: 33 Analysts recommend Booking to buy, 13 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 1.69% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2032
40 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $26.3b . This is 9.37% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $27.7b 15.01% , the lowest is $24.7b 2.71% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $26.3b | 10.97% |
| 2026 | $28.5b | 8.14% |
| 2027 | $31.0b | 8.67% |
| 2028 | $33.2b | 7.35% |
| 2029 | $35.7b | 7.33% |
| 2030 | $37.6b | 5.37% |
| 2031 | $40.8b | 8.52% |
| 2032 | $42.9b | 5.08% |
39 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $9.5b . This is 11.45% higher than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $10.1b 18.34% , the lowest is $8.8b 4.11% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $9.5b | 11.22% |
| 2026 | $10.6b | 11.91% |
| 2027 | $11.8b | 11.64% |
| 2028 | $13.2b | 11.26% |
| 2029 | $14.5b | 10.45% |
| 2030 | $16.4b | 12.48% |
| 2031 | $17.0b | 3.95% |
| 2032 | $17.9b | 5.09% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 35.96% | 0.23% |
| 2026 | 37.21% | 3.48% |
| 2027 | 38.23% | 2.74% |
| 2028 | 39.63% | 3.66% |
| 2029 | 40.78% | 2.90% |
| 2030 | 43.53% | 6.74% |
| 2031 | 41.70% | 4.20% |
| 2032 | 41.70% | 0.00% |
38 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $7.2b . This is 31.73% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $7.7b 42.30% , the lowest is $5.8b 7.24% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $7.2b | 21.81% |
| 2026 | $8.2b | 14.86% |
| 2027 | $9.6b | 16.42% |
| 2028 | $10.9b | 13.46% |
| 2029 | $12.6b | 15.83% |
| 2030 | $15.5b | 23.03% |
| 2031 | $16.4b | 5.61% |
| 2032 | $17.7b | 8.07% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 27.20% | 9.78% |
| 2026 | 28.89% | 6.21% |
| 2027 | 30.95% | 7.13% |
| 2028 | 32.71% | 5.69% |
| 2029 | 35.30% | 7.92% |
| 2030 | 41.22% | 16.77% |
| 2031 | 40.12% | 2.67% |
| 2032 | 41.26% | 2.84% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032
38 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $219.10 . This is 33.31% higher than earnings per share in the financial year 2024. The highest EPS forecast is $236.68 44.01% , the lowest is $178.38 8.54% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $219.10 | 26.89% |
| 2026 | $251.66 | 14.86% |
| 2027 | $292.98 | 16.42% |
| 2028 | $332.41 | 13.46% |
| 2029 | $385.05 | 15.84% |
| 2030 | $473.73 | 23.03% |
| 2031 | $500.31 | 5.61% |
| 2032 | $540.70 | 8.07% |
P/E ratio
| Current | 34.79 | 29.92% |
|---|---|---|
| 2025 | 26.09 | 25.00% |
| 2026 | 22.72 | 12.92% |
| 2027 | 19.51 | 14.13% |
| 2028 | 17.20 | 11.84% |
| 2029 | 14.85 | 13.66% |
| 2030 | 12.07 | 18.72% |
| 2031 | 11.43 | 5.30% |
| 2032 | 10.57 | 7.52% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 7.08 and an P/S ratio of 7.06 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 7.74 | 30.74% |
|---|---|---|
| 2025 | 7.08 | 8.54% |
| 2026 | 6.55 | 7.53% |
| 2027 | 6.02 | 7.98% |
| 2028 | 5.61 | 6.84% |
| 2029 | 5.23 | 6.83% |
| 2030 | 4.96 | 5.09% |
| 2031 | 4.57 | 7.85% |
| 2032 | 4.35 | 4.84% |
P/S ratio
| Current | 7.72 | 30.87% |
|---|---|---|
| 2025 | 7.06 | 8.57% |
| 2026 | 6.53 | 7.53% |
| 2027 | 6.01 | 7.98% |
| 2028 | 5.60 | 6.84% |
| 2029 | 5.22 | 6.83% |
| 2030 | 4.95 | 5.09% |
| 2031 | 4.56 | 7.85% |
| 2032 | 4.34 | 4.84% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Jul 07 2025 |
| B of A Securities |
Neutral
➜
Neutral
|
Unchanged | Jun 09 2025 |
| JP Morgan |
Overweight
➜
Overweight
|
Unchanged | Jun 04 2025 |
| Baird |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| BMO Capital |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| RBC Capital |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| B. Riley Securities |
Buy
➜
Buy
|
Unchanged | Apr 30 2025 |
| Analyst Rating | Date |
|---|---|
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Jul 07 2025 |
|
Unchanged
B of A Securities:
Neutral
➜
Neutral
|
Jun 09 2025 |
|
Unchanged
JP Morgan:
Overweight
➜
Overweight
|
Jun 04 2025 |
|
Unchanged
Baird:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
BMO Capital:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
RBC Capital:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
B. Riley Securities:
Buy
➜
Buy
|
Apr 30 2025 |
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