What is the current Price Target for the Booking stock?

The average Booking target price is $244.80. This is 50.79% higher than the current stock price. The highest price target is 94.68%, the lowest is 16.96%. 40 Analysts have issued a price target Booking 2027 .

How high will the Booking stock rise?

No reliable answer can be given as to how high the Booking stock will rise. The performance of stocks, including the Booking stock, depends on a variety of factors, such as the general economic situation, the company's business results, investor expectations and global events.

What's going on with the Booking stock today?

The performance of Booking stock on any given day can be influenced by various factors, such as market conditions, industry trends, company news and global events.

Why did the Booking stock fall?

The decline in Booking stock may be due to a variety of factors, such as market conditions, industry trends, company news, macroeconomic events or changes in investor expectations. It is important to note that stock markets are inherently volatile and the performance of an individual stock on any given day is not necessarily indicative of its long-term performance.

What is a price target?

A price target is an estimate by an analyst or investment bank of where a company's stock price could be in a certain period of time, usually 12 months.

Booking Forecast, price target & analysts

$162.91

0.35%

Nasdaq, Sep 30, 04:28 pm EDT. Closed.

ISIN

US09857L1089

Symbol

BKNG

Reports

Quarter | Annual

Index

NASDAQ-100, S&P 500

Sector

Consumer Services

Industry

Hotels, Restaurants & Leisure

Overview Dividends Analysts Charts Ownership News Strategies

Booking Target price 2026 - Analyst rating & recommendation

Booking Classifications & Recommendation

Buy

83%

Hold

17%

Booking Price Target

Target Price	$244.80
Price	$162.34
Potential	50.79%
Number of Estimates	40

	40 Analysts have issued a price target Booking 2027 . The average Booking target price is $244.80. This is 50.79% higher than the current stock price. The highest price target is $316.05 94.68% , the lowest is $189.88 16.96% .
	A rating was issued by 47 analysts: 39 Analysts recommend Booking to buy, 8 to hold and 0 to sell.
	Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
	Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2027 of 50.79% . Most analysts recommend the Booking stock at Purchase.

Sales and Margin forecast 2026, 2027 to 2033

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Quarter Annually

	Dec '25	2026 Estimates
Revenue Billion $	26.92	29.83
	13.39%	10.83%
EBITDA Margin	38.81%	37.08%
	8.18%	4.46%
Net Margin	20.08%	27.03%
	18.97%	34.63%

42 Analysts have issued a sales forecast Booking 2026 . The average Booking sales estimate is

2025	$26.9b	13.39%
2026	$29.8b 10.83% unlock
2027	$32.6b 9.26% unlock
2028	$35.3b 8.40% unlock
2029	$38.4b 8.77% unlock
2030	$41.4b 7.63% unlock
2031	$44.5b 7.64% unlock
2032	$45.9b 3.18% unlock
2033	$48.2b 4.86% unlock

2025	$10.4b	22.66%
2026	$11.1b 5.88% unlock
2027	$12.5b 13.29% unlock
2028	$13.8b 10.21% unlock
2029	$15.3b 11.00% unlock
2030	$16.8b 9.56% unlock
2031	$18.8b 12.13% unlock
2032	$19.3b 2.45% unlock
2033	$19.4b 0.37% unlock

2025	$5.4b	8.13%
2026	$8.1b 49.20% unlock
2027	$9.6b 18.54% unlock
2028	$11.1b 15.70% unlock
2029	$12.9b 16.34% unlock
2030	$15.0b 16.49% unlock
2031	$17.6b 17.42% unlock
2032	$35.3b 100.75% unlock
2033	$18.2b 48.46% unlock

	Dec '25	2026 Estimates
Earnings Per Share $	6.62	10.64
	4.20%	60.73%
P/E		15.26
EV/Sales		4.19

2025	$6.62	4.20%
2026	$10.64 60.73% unlock
2027	$12.61 18.52% unlock
2028	$14.59 15.70% unlock
2029	$16.97 16.31% unlock
2030	$19.77 16.50% unlock
2031	$23.22 17.45% unlock
2032	$46.60 100.69% unlock
2033	$24.02 48.45% unlock

Current	17.34	53.87%
2026	15.26 12.02% unlock
2027	12.87 15.66% unlock
2028	11.13 13.52% unlock
2029	9.56 14.11% unlock
2030	8.21 14.12% unlock
2031	6.99 14.86% unlock
2032	3.48 50.21% unlock
2033	6.76 94.25% unlock

Current	4.42	38.78%
2026	4.19 5.24% unlock
2027	3.83 8.47% unlock
2028	3.54 7.75% unlock
2029	3.25 8.06% unlock
2030	3.02 7.09% unlock
2031	2.81 7.10% unlock
2032	2.72 3.08% unlock
2033	2.59 4.64% unlock

Current	4.32	39.89%
2026	4.09 5.33% unlock
2027	3.74 8.47% unlock
2028	3.45 7.75% unlock
2029	3.17 8.06% unlock
2030	2.95 7.09% unlock
2031	2.74 7.10% unlock
2032	2.66 3.08% unlock
2033	2.53 4.64% unlock

Analyst	Rating	Action	Date
BTIG	Buy ➜ Buy	Unchanged	Sep 24 2026
Rosenblatt	➜ Buy	Initiated	Sep 01 2026
BTIG	Buy ➜ Buy	Unchanged	Aug 27 2026
Evercore ISI Group	Outperform ➜ Outperform	Unchanged	Aug 24 2026
Argus Research	Buy ➜ Buy	Unchanged	Aug 10 2026
Wells Fargo	Equal-Weight ➜ Equal-Weight	Unchanged	Aug 05 2026
BTIG	Buy ➜ Buy	Unchanged	Aug 05 2026

Analyst Rating	Date
Unchanged BTIG: Buy ➜ Buy	Sep 24 2026
Initiated Rosenblatt: ➜ Buy	Sep 01 2026
Unchanged BTIG: Buy ➜ Buy	Aug 27 2026
Unchanged Evercore ISI Group: Outperform ➜ Outperform	Aug 24 2026
Unchanged Argus Research: Buy ➜ Buy	Aug 10 2026
Unchanged Wells Fargo: Equal-Weight ➜ Equal-Weight	Aug 05 2026
Unchanged BTIG: Buy ➜ Buy	Aug 05 2026

Booking Forecast, price target & analysts

Booking Target price 2026 - Analyst rating & recommendation

Booking Classifications & Recommendation

Booking Price Target

Sales and Margin forecast 2026, 2027 to 2033

Revenue & Growth

Revenue Estimates

EBITDA, Margin & Growth

EBITDA Estimates

EBITDA Margin

Net Margin

Net Profit Estimates

Net Margin

Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

Earnings Per Share

Earnings Per Share

P/E ratio

EV/Sales

EV/Sales

P/S ratio

More exciting key metrics

Current Booking Upgrades & Downgrades

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