Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $6,324.00 |
| Price | $5,197.04 |
| Potential | 21.68% |
| Number of Estimates | 42 |
| 42 Analysts have issued a price target Booking 2026 . The average Booking target price is $6,324.00. This is 21.68% higher than the current stock price. The highest price target is $7,819.35 50.46% , the lowest is $5,331.10 2.58% . | |
| A rating was issued by 47 analysts: 36 Analysts recommend Booking to buy, 11 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 21.68% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2032
41 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $27.2b . This is 4.39% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $28.2b 8.18% , the lowest is $25.7b 1.14% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $27.2b | 14.50% |
| 2026 | $29.6b | 8.98% |
| 2027 | $32.1b | 8.40% |
| 2028 | $34.7b | 8.07% |
| 2029 | $37.3b | 7.38% |
| 2030 | $39.3b | 5.41% |
| 2031 | $42.7b | 8.81% |
| 2032 | $45.7b | 6.94% |
39 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $9.8b . This is 0.37% lower than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $10.3b 4.91% , the lowest is $8.3b 15.52% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $9.8b | 14.86% |
| 2026 | $11.0b | 12.06% |
| 2027 | $12.2b | 10.92% |
| 2028 | $13.7b | 12.56% |
| 2029 | $15.2b | 11.22% |
| 2030 | $16.9b | 11.00% |
| 2031 | $18.8b | 11.51% |
| 2032 | $19.1b | 1.16% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 35.99% | 0.31% |
| 2026 | 37.01% | 2.83% |
| 2027 | 37.87% | 2.32% |
| 2028 | 39.44% | 4.15% |
| 2029 | 40.85% | 3.58% |
| 2030 | 43.01% | 5.29% |
| 2031 | 44.08% | 2.49% |
| 2032 | 41.70% | 5.40% |
40 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $7.4b . This is 47.60% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $7.8b 55.60% , the lowest is $6.9b 36.00% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $7.4b | 26.57% |
| 2026 | $8.7b | 16.92% |
| 2027 | $10.1b | 15.90% |
| 2028 | $11.8b | 17.27% |
| 2029 | $13.7b | 15.44% |
| 2030 | $17.4b | 27.31% |
| 2031 | $20.0b | 14.80% |
| 2032 | $18.4b | 7.92% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 27.39% | 10.54% |
| 2026 | 29.38% | 7.27% |
| 2027 | 31.42% | 6.94% |
| 2028 | 34.09% | 8.50% |
| 2029 | 36.65% | 7.51% |
| 2030 | 44.26% | 20.76% |
| 2031 | 46.70% | 5.51% |
| 2032 | 40.21% | 13.90% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032
40 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $230.42 . This is 48.73% higher than earnings per share in the financial year 2024. The highest EPS forecast is $242.91 56.80% , the lowest is $212.32 37.05% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $230.42 | 33.45% |
| 2026 | $269.41 | 16.92% |
| 2027 | $312.25 | 15.90% |
| 2028 | $366.17 | 17.27% |
| 2029 | $422.70 | 15.44% |
| 2030 | $538.16 | 27.31% |
| 2031 | $617.81 | 14.80% |
| 2032 | $568.85 | 7.92% |
P/E ratio
| Current | 33.55 | 4.10% |
|---|---|---|
| 2025 | 22.55 | 32.78% |
| 2026 | 19.29 | 14.46% |
| 2027 | 16.64 | 13.74% |
| 2028 | 14.19 | 14.72% |
| 2029 | 12.29 | 13.39% |
| 2030 | 9.66 | 21.40% |
| 2031 | 8.41 | 12.94% |
| 2032 | 9.14 | 8.68% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 6.18 and an P/S ratio of 6.16 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 6.45 | 13.89% |
|---|---|---|
| 2025 | 6.18 | 4.17% |
| 2026 | 5.67 | 8.24% |
| 2027 | 5.23 | 7.75% |
| 2028 | 4.84 | 7.47% |
| 2029 | 4.51 | 6.87% |
| 2030 | 4.28 | 5.13% |
| 2031 | 3.93 | 8.10% |
| 2032 | 3.68 | 6.49% |
P/S ratio
| Current | 6.43 | 13.86% |
|---|---|---|
| 2025 | 6.16 | 4.20% |
| 2026 | 5.66 | 8.24% |
| 2027 | 5.22 | 7.75% |
| 2028 | 4.83 | 7.47% |
| 2029 | 4.50 | 6.87% |
| 2030 | 4.26 | 5.13% |
| 2031 | 3.92 | 8.10% |
| 2032 | 3.66 | 6.49% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| B of A Securities |
Neutral
➜
Buy
|
Upgrade | Nov 24 2025 |
| BTIG |
Buy
➜
Buy
|
Unchanged | Nov 24 2025 |
| Wedbush |
Neutral
➜
Outperform
|
Upgrade | Nov 13 2025 |
| Barclays |
Overweight
➜
Overweight
|
Unchanged | Oct 29 2025 |
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Oct 29 2025 |
| Benchmark |
Buy
➜
Buy
|
Unchanged | Oct 29 2025 |
| Cantor Fitzgerald |
Neutral
➜
Neutral
|
Unchanged | Oct 29 2025 |
| Analyst Rating | Date |
|---|---|
|
Upgrade
B of A Securities:
Neutral
➜
Buy
|
Nov 24 2025 |
|
Unchanged
BTIG:
Buy
➜
Buy
|
Nov 24 2025 |
|
Upgrade
Wedbush:
Neutral
➜
Outperform
|
Nov 13 2025 |
|
Unchanged
Barclays:
Overweight
➜
Overweight
|
Oct 29 2025 |
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Oct 29 2025 |
|
Unchanged
Benchmark:
Buy
➜
Buy
|
Oct 29 2025 |
|
Unchanged
Cantor Fitzgerald:
Neutral
➜
Neutral
|
Oct 29 2025 |
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