Burberry Stock News

Wachstum trotz Gegenwind: Richemont punktet mit Cartier & Co. – und bleibt dank klarer Strategie ein Analystenfavorit.

Troubled U.K. luxury fashion brand Burberry has paid its new chief executive,

In RepTrak's list of the top 100 world's most reputable companies in 2025, Burberry and Chanel were the biggest movers among luxury brands that earned a place on that list. Chanel was luxury's biggest reputational loser, dropping from number 24 last year to 55 this, and Burberry was its biggest winner, moving up 53 positions to reach number 37.

Burberry Forward is showing early signs of success, with H2 profits offsetting H1 losses and brand initiatives gaining traction. Key turnaround drivers include a renewed focus on core outerwear/scarf categories, restoring brand scarcity, and aggressive cost-cutting measures. FY25 results highlight improved performance, but macro headwinds and weak FY26 guidance mean challenges persist for the l...

Burberry Group PLC (LSE:BRBY) turnaround is finally winning over sceptics. UBS has upgraded the stock to 'buy' from 'neutral' and lifted its price target to 1,400p, up from 918p.

Deutsche Bank has downgraded Burberry Group PLC (LSE:BRBY) to 'hold', arguing that much of the turnaround story is already reflected in the share price following a stronger-than-expected end to its financial year. Analyst Adam Cochrane said early signs of brand recovery are encouraging, but further upside now depends on more ambitious execution.

Burberry, the brand best known for its iconic checkered pattern and fashionable trench coat, announced Wednesday that it may cut around 1,700 jobs worldwide in a major cost-reducing effort. The news comes as British luxury brand reported a staggering 117% drop in annual profits, or around $87.8M (£66m), over the last financial year.

Burberry Group PLC (LSE:BRBY) shares strutted over 15% higher on Wednesday as investors and analysts drooled over the British luxury brand's stronger-than-expected fourth-quarter performance and new cost-cutting targets.  Deutsche Bank said the FTSE 250-listed group was "showing further progress on its brand turnaround" with sales of outerwear and scarves in the fourth quarter better than the i...