Burberry Group PLC (LSE:BRBY) looks set to deliver a much-needed shot in the arm when it reports first-quarter results on 18 July. UBS is forecasting a stabilisation in like-for-like sales and expects full-year growth to accelerate to 5%, supporting a modest upgrade to earnings forecasts for 2027 and 2028.
Burberry shares rose on Wednesday as brokerages turned relatively upbeat on the British luxury brand before its first quarter trading statement on July 18.
In RepTrak's list of the top 100 world's most reputable companies in 2025, Burberry and Chanel were the biggest movers among luxury brands that earned a place on that list. Chanel was luxury's biggest reputational loser, dropping from number 24 last year to 55 this, and Burberry was its biggest winner, moving up 53 positions to reach number 37.
Burberry Forward is showing early signs of success, with H2 profits offsetting H1 losses and brand initiatives gaining traction. Key turnaround drivers include a renewed focus on core outerwear/scarf categories, restoring brand scarcity, and aggressive cost-cutting measures. FY25 results highlight improved performance, but macro headwinds and weak FY26 guidance mean challenges persist for the l...
Burberry Group PLC (LSE:BRBY) turnaround is finally winning over sceptics. UBS has upgraded the stock to 'buy' from 'neutral' and lifted its price target to 1,400p, up from 918p.
Deutsche Bank has downgraded Burberry Group PLC (LSE:BRBY) to 'hold', arguing that much of the turnaround story is already reflected in the share price following a stronger-than-expected end to its financial year. Analyst Adam Cochrane said early signs of brand recovery are encouraging, but further upside now depends on more ambitious execution.
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