Clorox Stock News

This article is part of our monthly series where we highlight five large-cap, relatively safe, dividend-paying companies offering significant discounts to their historical norms. We go over our filtering process to select just five conservative DGI stocks from more than 7,500 companies that are traded on U.S. exchanges, including OTC networks. In addition to the primary list that yields 4.3%, w...

The consumer staples sector is out of favor with investors. I sold my holdings in Clorox and Hormel to capture tax losses, with plans to repurchase them both in early 2026.

The ProShares S&P 500 Dividend Aristocrat ETF (NOBL) underperformed SPY in 2025, gaining 7.2% versus SPY's 18.42%. Despite average underperformance, select Aristocrats like CAH (+74.18%), ALB (+66.90%), and CHRW (+61.22%) delivered strong double-digit returns. Dividend growth for the Aristocrats slowed to 5.52% in 2025, down from 5.78% in 2024, with 68 of 69 raising payouts.

Clorox ( NYSE:CLX ) operates household brands including Clorox bleach, Glad trash bags, Burt's Bees, Hidden Valley, and Fresh Step cat litter.

A string of problems has dragged Clorox's stock down. The company is finally showing signs of a rebound, led by an impressive return on invested capital.

Consumer staples companies sell products that are purchased regularly, in both good and bad economies. Consumer staples companies tend to be reliable dividend payers.

Chevron is an integrated energy company with an impressive yield and an impressive dividend history. Bristol Myers has a high yield, but the drugmaker is out of favor.

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