Dollar General Stock News

Dollar General stock has plummeted 48% since August 2023, while the S&P 500 gained 24% in the same period. DG stock is currently near five-year valuation lows with a forward P/E of 14.5x. The main reason for the decline in sales and guidance is continued pressure on Dollar General's core consumer.

Thanksgiving is right around the corner, whether we like to acknowledge that fact or not.

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I avoided Dollar General stock before its crash due to concerns about a post-COVID-stimulus bust and potential recession. Now it's likely Dollar General customers are facing recessionary headwinds. The market is treating this situation as a secular decline, but I don't think it's clear that is the case.

Stocks trading near multiyear lows tend to be high-risk, high-reward investments. Investors should be careful not to assume that a falling stock can't fall further in value.

Dollar General's core customers are being hit hardest by continued price increases and tepid wage growth. The retailer believes consumers will keep their spending in check for the foreseeable future.

Earnings were bad, but commentary about consumers was alarming.

Dollar General has been a disappointing stock in the face of my rare "strong buy" rating of March 2023. I used to like DG for the non- or counter-cyclical business model, management team quality, and reasonable valuations. I find it hard, at this moment, to project exactly what happens next. Price action should determine the right time to own DG again, if at all.