Reuters reported that McDonald's pricing engine uses machine-learning algorithms to continually analyze data from millions of daily transactions across its nearly 14,000 restaurants.
I tried the signature burgers from three fast-food chains: McDonald's, Wendy's, and Burger King. I thought McDonald's Big Mac was underwhelming and needed more sauce.
The world's largest fast-food chain has already been selling hand-breaded chicken nuggets, strips and sandwiches across a handful of stores in the Chicago area, as well as 10,000 locations across Asia.
Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.
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