Monster Beverage Stock News

The energy drink landscape, once dominated by the high-octane, sugary concoctions of Red Bull GmbH and Monster Beverage Corp., is undergoing a dramatic transformation. As consumers increasingly prioritize health and wellness, these industry stalwarts are facing a significant challenge from a new wave of sugar-free competitors.

I last pitted the investment case for energy drink giant Monster Beverage (MNST 0.56%) against that of health-focused challenger Celsius Holdings (CELH 2.79%) a couple of months ago. At the time, Monster stock looked robust but overpriced, while Celsius struck me as a risky but promising idea.

Monster Beverage Corporation (NASDAQ:MNST ) Q3 2024 Earnings Conference Call November 7, 2024 5:00 PM ET Company Participants Rodney C. Sacks - Co-Chief Executive Officer and Chairman Hilton H.

Monster Beverage missed Wall Street estimates for third-quarter sales and profit on Thursday, as cost-conscious consumers cut back spending on its higher-priced beverages.

-- Record Third Quarter Net Sales Rise 1.3 Percent to $1.88 Billion -- -- Net Sales, Excluding the Alcohol Brands Segment, Adjusted for Adverse Changes in Foreign Currency of $62.8 Million, Rise 5.0 Percent -- -- Net Income Per Diluted Share was $0.38 in the 2024 Third Quarter Compared with Net Income Per Diluted Share of $0.43 in the 2023 Third Quarter -- -- Adjusted Net Income Per Diluted Sha...

Monster Beverage NASDAQ: MNST is the leading player in energy drinks, trading at a discount to its growth opportunity. The company and market face headwinds in 2024, with consumers impacted by higher interest rates, but long-term trends suggest the energy drink market will thrive over the next decade and Monster along with it.

Monster's strong brand insulates it from competitors, making it a solid investment despite recent performance lagging behind SPY. Energy drink market growth outpaces overall soft drinks, with Monster's alcohol ventures offering additional growth potential, making it a compelling investment. Recent sales weakness presents an opportunity to invest at fair value.

Energy drinks have been getting a considerable amount of negative publicity regarding health concerns, which has led to a decline in consumption. This, along with soft consumer spending and market saturation from competitors, has triggered a strong sell-off in two of the most popular energy drink brands: Monster Beverage Co. NASDAQ: MNST and Celsius Holdings Inc. NASDAQ: CELH.