Nike unveiled on Wednesday its first-ever running shoe designed specifically for India, marking the sportswear giant's latest bid to reach shoppers in the world's most populous country as it grapples with a sales slump in other key regions including China.
Nike's stock has fallen for years, dragged lower by downbeat results, disappointing outlooks and a challenging macroeconomic backdrop. That has set up a situation where it looked like investors were awaiting clear signs of a turnaround before getting back on board—a prudent approach to a beaten-down stock.
Nike's (NKE) Jordan brand is gaining ground among sneaker resellers, offering an “encouraging” signal for a business still struggling to regain its footing. Citi's tracking showed Nike captured 72.3% of resale volume in September, a 63bps increase from August, with Jordan driving most of the improvement.
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