Nike Stock News

Markets today face a packed session with GDP, jobless claims, Fed speakers, and Nike earnings in focus as indexes test key resistance levels.

The sneaker maker's quarterly results should show a sharp drop, if forecasts are correct. But Wall Street is betting the recovery starts now.

With Nike Inc.'s fourth-quarter results due on Thursday, some analysts say the company's sluggish sales and stock price should reach the bottom soon — if not now, then in the months ahead — after struggling with competition, squeezed consumers and weaker sneaker demand over the past few years.

Nike (NKE 1.05%) is scheduled to report its quarterly financial results, which are likely to include the impact of tariffs.

Sometimes iconic companies go through a rough patch -- Apple nearly going bankrupt in the late 1990s is perhaps the most extreme example. More recently, Netflix stock dropped to a low of $166 per share in 2022 after increased competition led to subscriber losses, and Amazon's stock dipped under $82 per share at the start of 2023, when growth in AWS slowed.

Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women consumers who have been looking elsewhere for running shoes and clothes.

BEAVERTON, Ore.--(BUSINESS WIRE)--Jørgen Vig Knudstorp Nominated to Join NIKE, Inc. Board of Directors.

Nike Inc (NYSE:NKE, ETR:NKE) shares are trading at near-decade lows, but Jefferies analysts are urging investors to look beyond the upcoming fourth quarter earnings pain and “just buy it.” The analysts repeated their ‘Buy' rating on Nike with a price target of $115, representing upside of nearly 90% from current levels, and declared that the company has reached its fundamental trough.