Nike's stock has fallen for years, dragged lower by downbeat results, disappointing outlooks and a challenging macroeconomic backdrop. That has set up a situation where it looked like investors were awaiting clear signs of a turnaround before getting back on board—a prudent approach to a beaten-down stock.
Nike's (NKE) Jordan brand is gaining ground among sneaker resellers, offering an “encouraging” signal for a business still struggling to regain its footing. Citi's tracking showed Nike captured 72.3% of resale volume in September, a 63bps increase from August, with Jordan driving most of the improvement.
Stock futures are little changed this morning. Wall Street had a positive day yesterday. Here are five key things investors need to know to start the trading day
Earlier this month, Nike announced it is expanding into India, a move it said will help widen its global reach and tap into the growing market. Nike has experienced a yearslong slump and a sustained decline in China.
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