Roblox Stock News

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday.

SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox to Report First Quarter 2025 Financial Results On May 1, 2025.

Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.

The videogame company says the partnership will help advertisers reach ‘tens of millions' of younger users.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform will be able to use Google Ad Manager to place their video ad buys, including the Rewarded Video format, Roblox says.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox (RBLX 0.08%) hasn't exactly been a great performer recently. After rallying sharply through much of 2024 and into 2025, the stock fell sharply after reporting its fourth-quarter earnings and is down by nearly 20% from its February peak.

Roblox exhibits ultra-high-quality business traits: rapid growth, strong brand equity, minimal marketing needs, low CAPEX, and potential for attractive future capital distributions. The company's expanding user base and internationalization efforts drive strong growth, with 2025 bookings projected at $5.2-5.3 billion, up 20% year-over-year. Despite current losses, Roblox's free cash flow is imp...