Starbucks Stock News

Key Points Starbucks has been promoting China as a growth story for years.

Brian Niccol is exactly what Starbucks NASDAQ: SBUX needs, which is why the stock price will move higher soon and sustain an uptrend over time. His experience with Chipotle Mexican Grill NYSE: CMG makes him a perfect match for the company.

Starbucks is facing challenges in its China market, as same-store sales in the country plummeted 14% in the company's fourth quarter. It's running up against a low-cost model led by local upstarts and money-conscious consumers, but it has some advantages.

Starbucks CEO Brian Niccol has laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and redesign stores. But analysts are proceeding with caution.

Starbucks' new Chairman and CEO Brian Niccol wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal that will be central as he tries to reinvigorate the company's sagging sales.“We have to make it easier for our customers to get a cup of coffee,” Niccol said in his first conference call with investors since joining Starbucks in September.Niccol said abou...

Starbucks Corporation (SBUX) CEO Brian Niccol has brewed a plan for a brighter future for the coffee giant. Part of it is as basic as it gets: get customers their coffee quickly.

Changing up the menu and improving the ordering process may not be enough to turn things around for Starbucks.

SBUX recorded a 25% decline in EPS from the prior year, led by pronounced traffic decline in the US and intensifying competition in China. The performance in Asia ex-China was still intact. In response to the intensifying competition in China, Starbucks rapidly expanded its stores and joined the mass segment price war.