Starbucks Stock News

The coffee chain is looking to reverse a sales slump with new training—and lots of meaningful eye contact.

Brian Niccol has been Starbucks Corp. (NASDAQ: SBUX) CEO for a year.

Starbucks workers took legal action against the company on Wednesday over its newly imposed dress code. The workers accused Starbucks of refusing to reimburse employees for expenses related to its new dress code, thereby breaking the law.

David Gardner, co-founder of The Motley Fool, author of Rule Breaker Investing, shares why it's possible to beat the market. Six key traits define 'rule breaker' stocks: industry leadership, sustainable advantage, strong price appreciation, quality management, consumer appeal, and perceived overvaluation.

Starbucks stock (NASDAQ: SBUX) has already decreased by approximately 15% over the last year—but the pivotal question for investors is whether the decline has only just started. Historical data indicates that it could be a possibility.

Starbucks didn't comment directly on the lawsuits Wednesday, but the company said it simplified its dress code to deliver a more consistent experience to customers and give its employees clearer guidance.

There was a time, back in the mid-2010s, when Starbucks was in its prime. It was an era characterized by handwritten notes on cups, signature purple chairs, and coffee houses teeming with people sitting down to enjoy a morning pick-me-up.

Luckin Coffee, which overtook Starbucks in China, has now opened five stores in the United States.