Starbucks Stock News

Starbucks Corporation (SBUX) CEO Brian Niccol has brewed a plan for a brighter future for the coffee giant. Part of it is as basic as it gets: get customers their coffee quickly.

Changing up the menu and improving the ordering process may not be enough to turn things around for Starbucks.

SBUX recorded a 25% decline in EPS from the prior year, led by pronounced traffic decline in the US and intensifying competition in China. The performance in Asia ex-China was still intact. In response to the intensifying competition in China, Starbucks rapidly expanded its stores and joined the mass segment price war.

Starbucks CEO Brian Niccol said the chain will have to buy around 200,000 Sharpie markers for baristas as part of his plan to win back customers. Some Starbucks customers think the coffee chain has drifted too far from its core, according to Niccol.

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four minutes.

24/7 Wall St. Insights Starbucks Corp. (NASDAQ: SBUX) has announced a long list of plans to revive the battered company.

Starbucks Corp (NASDAQ:SBUX, ETR:SRB) said it will eliminate its surcharge for dairy alternatives in the US starting November 7, saving some customers up to 10% on drinks. This move follows years of requests from customers as milk alternatives have gained popularity.

Facing declining customer visits, Starbucks is set to embark on a restorative journey to reclaim its identity and enhance the overall experience. During the company's fourth-quarter and full-year earnings call Wednesday (Oct. 30), CEO Brian Niccol outlined a plan to refocus the company on its core identity.