Under Armour Stock News

In 2013, Stephen Curry stunned the sports world by signing with Under Armour Inc (NYSE: UAA) a relatively unknown brand in basketball at the time, instead of renewing his deal with Nike Inc (NYSE: NKE), the dominant force in NBA footwear.

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's business career.

While most of Wall Street focuses on large and mega-cap stocks, as they provide a degree of safety and liquidity, many investors are limited in the number of shares they can buy.

Under Armour: Positioned For A Turnaround

I downgraded Under Armour to a sell as revenue continues to decline, and key initiatives show little progress, especially in North America. DTC and footwear segments remain weak, with full-price repositioning and portfolio management strategies failing to revive demand. Tariff risks add significant uncertainty, threatening margins and complicating any turnaround amid already soft consumer demand.

Socks and t-shirt company Bombas has appointed longtime retail executive Jason LaRose to be its next CEO as it looks to scale beyond DTC roots.

Under Armour, Inc. (NYSE:UAA ) Q4 2025 Earnings Conference Call May 13, 2025 8:30 AM ET Company Participants Lance Allega - SVP, Finance and Capital Markets Kevin Plank - President and CEO Dave Bergman - CFO Conference Call Participants Jay Sole - UBS Simeon Siegel - BMO Capital Markets Sam Poser - Williams Trading Laurent Vasilescu - BNP Paribas Peter McGoldrick - Stifel Krista Jiranek - TD Co...

Shares of athletic wear name Under Armour Inc (NYSE:UAA) are up 0.8% to trade at $6.26 this morning, enjoying a post-earnings lift on the charts.