Under Armour Stock News

The Golden State Warriors star could take his Curry Brand independent or to another retailer — something Federer and Tiger Woods scored success with after splitting from Nike.

Stephen Curry and Under Armour have ended their 13-year partnership. The split comes as Under Armour faces declining sales, restructuring, and falling share value.

After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ways, as the athleisure giant moves ahead with a turnaround effort and a deeper focus on its core products.

The athleticwear retailer said its board has approved another $95 million in restructuring actions, bringing its total estimated restructuring and related charges to up to $255 million.

Under Armour and Stephen Curry have parted ways, ending over a decade-long partnership between the NBA star and the sportswear company.

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner.

BALTIMORE , Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) today announced the expansion of its previously disclosed fiscal 2025 restructuring plan and increased its fiscal 2026 adjusted operating income outlook. Expansion of Fiscal 2025 Restructuring Plan Previously, the company anticipated incurring up to $160 million in pre-tax restructuring and related charges in connectio...

Under Armour to Focus on Core Brand Comeback  BALTIMORE , Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined performance product and athlete-led storytelling for more than a decade. Under Armour, with a disciplined focus on its namesake brand, will develop new...