CNBC's Jim Cramer said investors looking beyond the struggling AI trade should consider buying VF Corp and Kontoor Brands. Cramer pointed to bullish analyst upgrades that cited signs of a turnaround at VF Corp's Vans brand and a resurgence in denim that could benefit Kontoor's Wrangler business.
Legacy apparel brands including VF Corp., Levi's and Columbia are investing more heavily in women's products and marketing. Analysts say the women's apparel market is significantly larger than the men's, creating a major growth opportunity for brands that have historically catered primarily to male shoppers.
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