Legacy apparel brands including VF Corp., Levi's and Columbia are investing more heavily in women's products and marketing. Analysts say the women's apparel market is significantly larger than the men's, creating a major growth opportunity for brands that have historically catered primarily to male shoppers.
At the World Retail Congress in Berlin today, VF Corp. CEO Bracken Darrell used his platform to reframe what a turnaround really meant for the retail group and why the market may be too focused on immediacy.
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