e.l.f. Beauty, Inc. Stock News

Here are some of the major companies whose stocks moved on the week's news.

e.l.f. Beauty's recent Rhode acquisition increases debt and risk, especially as net sales growth slowed to just 4% last quarter. The deal may not align with ELF's core low-price segment, raising concerns about product fit and long-term brand synergy. Heavy reliance on China for production and lack of FY26 guidance add significant uncertainty to the outlook.

Shares of e.l.f. are on pace for their highest single-day return since the company went public back in 2016, up approximately 25% as of 2:30 EST trading on May 29.

E.l.f. said in an Instagram post this month that it would raise its prices by $1 starting in August as it tries to manage inflation and tariffs.

Cosmetics company E.l.f. Beauty said it plans to charge $1 more for its items beginning August 1 in response to tariffs.

While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro uncertainty, analysts say.

In this video, I cover e.l.f. Beauty's (ELF 24.31%) earnings report and explain why the stock crashed and then soared on Thursday.

elf Beauty Inc (NYSE: ELF) rallied as much as 30% this morning after announcing a $1 billion deal with Hailey Bieber. elf is buying the influencer's skincare and cosmetics brand, Rhode, in what is being touted as one of the biggest celebrity beauty transactions to date.