e.l.f. Beauty, Inc. Stock News

E.l.f. Beauty (ELF 0.89%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the past year. That's despite robust growth over that time, and a brand that continues to surge and gain market share.

When the news hit on Wednesday that e.l.f Beauty (ELF 0.42%) was spending up to $1 billion to acquire a beauty company called Rhode, I quickly turned to the most authoritative expert I knew on the subject: my teenage daughter. I asked her if she had ever heard of the brand.

e.l.f. Beauty NYSE: ELF declines to offer guidance for the year, but investors don't care. The uncertainty brought by tariffs was offset by a $1 global price increase and plans to acquire Rhode.

Ever since E.l.f. Beauty came on the scene, it's been in the business of disrupting the beauty industry.

Here are some of the major companies whose stocks moved on the week's news.

e.l.f. Beauty's recent Rhode acquisition increases debt and risk, especially as net sales growth slowed to just 4% last quarter. The deal may not align with ELF's core low-price segment, raising concerns about product fit and long-term brand synergy. Heavy reliance on China for production and lack of FY26 guidance add significant uncertainty to the outlook.

Shares of e.l.f. are on pace for their highest single-day return since the company went public back in 2016, up approximately 25% as of 2:30 EST trading on May 29.

E.l.f. said in an Instagram post this month that it would raise its prices by $1 starting in August as it tries to manage inflation and tariffs.