HK$105.20
0.19%
Hong Kong, Sep 18, 11:09 am HKT. Market open.
ISIN
KYG8208B1014
Symbol
9618

JD.com Target price 2026 - Analyst rating & recommendation

JD.com Classifications & Recommendation

Buy
87%
Hold
10%
Sell
3%

JD.com Price Target

Target Price HK$146.88
Price HK$105.00
Potential
Number of Estimates 23
23 Analysts have issued a price target JD.com 2027 . The average JD.com target price is HK$146.88. This is higher than the current stock price. The highest price target is
HK$196.35 87.00%
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, the lowest is .
A rating was issued by 31 analysts: 27 Analysts recommend JD.com to buy, 3 to hold and 1 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the JD.com stock has an average upside potential 2027 of . Most analysts recommend the JD.com stock at Purchase.

Sales and Margin forecast 2026, 2027 to 2033

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Quarter Annually
Dec '25 2026
Estimates
Revenue Billion HK$ 1,531.35 1,622.45
12.97% 5.96%
EBITDA Margin 0.38% 2.47%
89.39% 557.60%
Net Margin 1.50% 2.14%
57.98% 42.70%

23 Analysts have issued a sales forecast JD.com 2026 . The average JD.com sales estimate is

HK$1.6t
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. This is
4.79% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
HK$1.7t 12.31%
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, the lowest is
HK$1.5t 0.64%
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.

This results in the following potential growth metrics:

Revenue Estimates

2025 HK$1.5t 12.97%
2026
HK$1.6t 5.96%
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2027
HK$1.7t 5.85%
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2028
HK$1.8t 5.07%
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2029
HK$1.9t 4.36%
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2030
HK$1.9t 0.80%
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2031
HK$1.9t 2.63%
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2032
HK$2.0t 2.33%
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2033
HK$2.0t 2.17%
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21 Analysts have issued an JD.com EBITDA forecast 2026. The average JD.com EBITDA estimate is

HK$40.1b
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. This is
2,809.01% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
HK$60.8b 4,209.44%
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, the lowest is
HK$26.0b 1,855.34%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2025 HK$5.8b 88.02%
2026
HK$40.1b 596.95%
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2027
HK$59.2b 47.67%
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2028
HK$74.0b 25.05%
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EBITDA Margin

2025 0.38% 89.39%
2026
2.47% 557.60%
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2027
3.45% 39.68%
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2028
4.10% 18.84%
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25 JD.com Analysts have issued a net profit forecast 2026. The average JD.com net profit estimate is

HK$34.7b
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. This is
114.09% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
HK$42.3b 161.25%
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, the lowest is
HK$24.0b 48.39%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 HK$23.0b 52.54%
2026
HK$34.7b 50.97%
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2027
HK$45.7b 31.92%
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2028
HK$55.1b 20.40%
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2029
HK$118b 113.60%
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Net Margin

2025 1.50% 57.98%
2026
2.14% 42.70%
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2027
2.66% 24.30%
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2028
3.05% 14.66%
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2029
6.25% 104.92%
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Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

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Quarter Annually
Dec '25 2026
Estimates
Earnings Per Share HK$ 7.71 12.83
50.99% 66.41%
P/E 8.25
EV/Sales 0.07

25 Analysts have issued a JD.com forecast for earnings per share. The average JD.com EPS is

HK$12.83
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. This is
127.08% higher
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than earnings per share in the financial year 2025. The highest EPS forecast is
HK$15.66 177.17%
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, the lowest is
HK$8.90 57.52%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 HK$7.71 50.99%
2026
HK$12.83 66.41%
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2027
HK$16.93 31.96%
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2028
HK$20.39 20.44%
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2029
HK$43.54 113.54%
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P/E ratio

Current 18.58 100.38%
2026
8.25 55.98%
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2027
6.25 24.24%
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2028
5.19 16.96%
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2029
2.43 53.18%
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Based on analysts' sales estimates for 2026, the JD.com stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.07 56.25%
2026
0.07 6.00%
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2027
0.06 5.47%
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2028
0.06 4.82%
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2029
0.06 4.22%
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2030
0.06 0.88%
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2031
0.05 2.49%
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2032
0.05 2.19%
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2033
0.05 2.24%
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P/S ratio

Current 0.16 39.17%
2026
0.16 4.59%
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2027
0.15 5.51%
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2028
0.14 4.83%
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2029
0.14 4.23%
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2030
0.14 0.74%
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2031
0.13 2.59%
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2032
0.13 2.28%
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2033
0.13 2.10%
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Current JD.com Upgrades & Downgrades

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Analyst Rating Action Date
B of A Securities
Locked
Locked
Locked Nov 14 2025
Benchmark
Locked
Locked
Locked Nov 14 2025
Citigroup
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Locked Aug 11 2025
Benchmark
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Locked
Locked Jul 21 2025
B of A Securities
Locked
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Locked Jul 14 2025
Morgan Stanley
Locked
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Locked Jul 10 2025
UBS
Locked
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Locked Jul 10 2025
Analyst Rating Date
Locked
B of A Securities:
Locked
Locked
Nov 14 2025
Locked
Benchmark:
Locked
Locked
Nov 14 2025
Locked
Citigroup:
Locked
Locked
Aug 11 2025
Locked
Benchmark:
Locked
Locked
Jul 21 2025
Locked
B of A Securities:
Locked
Locked
Jul 14 2025
Locked
Morgan Stanley:
Locked
Locked
Jul 10 2025
Locked
UBS:
Locked
Locked
Jul 10 2025

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