€21.88
2.02%
Frankfurt, Sep 22, 08:09 am CEST. Market open.
ISIN
DE0006969603
Symbol
PUM
Index

Puma Target price 2026 - Analyst rating & recommendation

Puma Classifications & Recommendation

Buy
37%
Hold
52%
Sell
11%

Puma Price Target

Target Price €27.41
Price €22.33
Potential
Number of Estimates 24
24 Analysts have issued a price target Puma 2027 . The average Puma target price is €27.41. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 27 analysts: 10 Analysts recommend Puma to buy, 14 to hold and 3 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Puma stock has an average upside potential 2027 of . Most analysts recommend the Puma stock at Hold.

Sales and Margin forecast 2026, 2027 to 2033

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Revenue Billion € 7.30 6.99
13.12% 4.16%
EBITDA Margin 1.57% 4.55%
85.80% 189.18%
Net Margin -8.85% -3.08%
363.84% 65.19%

26 Analysts have issued a sales forecast Puma 2026 . The average Puma sales estimate is

€7.0b
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. This is
2.35% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
€7.4b 8.89%
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, the lowest is
€6.7b 2.17%
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.

This results in the following potential growth metrics:

Revenue Estimates

2025 €7.3b 13.12%
2026
€7.0b 4.16%
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2027
€7.4b 5.56%
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2028
€7.9b 6.37%
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2029
€8.4b 6.61%
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2030
€8.8b 5.42%
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2031
€9.6b 8.51%
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2032
€10.1b 5.11%
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2033
€10.6b 5.12%
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26 Puma Analysts have issued a net profit forecast 2026. The average Puma net profit estimate is

€-215m
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. This is
51.68% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
€-145m 67.36%
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, the lowest is
€-321m 27.90%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 €-646m 329.23%
2026
€-215m 66.67%
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2027
€41.6m 119.36%
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2028
€177m 324.16%
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2029
€318m 80.06%
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2030
€417m 31.00%
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2031
€559m 34.25%
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2032
€607m 8.47%
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2033
€656m 8.06%
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Net Margin

2025 -8.85% 363.84%
2026
-3.08% 65.19%
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2027
0.56% 118.18%
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2028
2.25% 301.79%
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2029
3.80% 68.89%
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2030
4.72% 24.21%
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2031
5.84% 23.73%
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2032
6.03% 3.25%
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2033
6.20% 2.82%
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Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Earnings Per Share -4.37 -1.46
332.45% 66.59%
P/E negative
EV/Sales 0.79

26 Analysts have issued a Puma forecast for earnings per share. The average Puma EPS is

€-1.46
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. This is
51.66% higher
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than earnings per share in the financial year 2025. The highest EPS forecast is
€-0.99 67.22%
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, the lowest is
€-2.18 27.81%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 €-4.37 332.45%
2026
€-1.46 66.59%
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2027
€0.28 119.18%
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2028
€1.20 328.57%
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2029
€2.16 80.00%
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2030
€2.83 31.02%
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2031
€3.80 34.28%
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2032
€4.12 8.42%
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2033
€4.45 8.01%
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P/E ratio

Current -7.39 77.73%
2026
-15.28 106.65%
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2027
78.94 616.62%
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2028
18.61 76.43%
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2029
10.34 44.44%
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2030
7.89 23.69%
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2031
5.88 25.48%
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2032
5.42 7.82%
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2033
5.01 7.56%
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Based on analysts' sales estimates for 2026, the Puma stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.81 24.62%
2026
0.79 2.69%
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2027
0.75 5.27%
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2028
0.70 5.99%
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2029
0.66 6.20%
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2030
0.62 5.15%
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2031
0.58 7.85%
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2032
0.55 4.85%
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2033
0.52 4.87%
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P/S ratio

Current 0.47 22.64%
2026
0.46 2.31%
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2027
0.44 5.27%
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2028
0.41 5.99%
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2029
0.39 6.20%
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2030
0.37 5.14%
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2031
0.34 7.85%
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2032
0.32 4.84%
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2033
0.31 4.90%
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Current Puma Upgrades & Downgrades

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Analyst Rating Action Date
BERENBERG
Locked
Locked
Locked Jul 13 2026
BANCO SANTANDER
Locked
Locked
Locked Jul 06 2026
JEFFERIES
Locked
Locked
Locked Jul 04 2026
METZLER EQUITIES
Locked
Locked
Locked Jul 01 2026
DZ BANK
Locked
Locked
Locked Jun 28 2026
BAADER EUROPE / ALPHAVALUE
Locked
Locked
Locked Jun 07 2026
HSBC GLOBAL INVESTMENT RESEARCH
Locked
Locked
Locked May 24 2026
Analyst Rating Date
Locked
BERENBERG:
Locked
Locked
Jul 13 2026
Locked
BANCO SANTANDER:
Locked
Locked
Jul 06 2026
Locked
JEFFERIES:
Locked
Locked
Jul 04 2026
Locked
METZLER EQUITIES:
Locked
Locked
Jul 01 2026
Locked
DZ BANK:
Locked
Locked
Jun 28 2026
Locked
BAADER EUROPE / ALPHAVALUE:
Locked
Locked
Jun 07 2026
Locked
HSBC GLOBAL INVESTMENT RESEARCH:
Locked
Locked
May 24 2026

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