$3.19
34.32%
Nasdaq, Sep 18, 04:16 pm EDT. Closed.
ISIN
US74640Y1064
Symbol
PRPL

Purple Innovation, Inc. Target price 2026 - Analyst rating & recommendation

Purple Innovation, Inc. Classifications & Recommendation

Buy
67%
Hold
33%

Purple Innovation, Inc. Price Target

Target Price $25.50
Price $3.19
Potential
Number of Estimates 3
3 Analysts have issued a price target Purple Innovation, Inc. 2027 . The average Purple Innovation, Inc. target price is $25.50. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 9 analysts: 6 Analysts recommend Purple Innovation, Inc. to buy, 3 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Purple Innovation, Inc. stock has an average upside potential 2027 of . Most analysts recommend the Purple Innovation, Inc. stock at Purchase.

Sales and Margin forecast 2026, 2027 & 2028

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Revenue Million $ 468.73 455.37
3.93% 2.85%
EBITDA Margin -1.40% 4.43%
68.01% 415.57%
Net Margin -10.97% -7.06%
45.34% 35.63%

5 Analysts have issued a sales forecast Purple Innovation, Inc. 2026 . The average Purple Innovation, Inc. sales estimate is

$455m
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. This is
0.42% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$494m 8.92%
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, the lowest is
$414m 8.69%
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.

This results in the following potential growth metrics:

Revenue Estimates

2025 $469m 3.93%
2026
$455m 2.85%
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2027
$475m 4.38%
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2028
$564m 18.62%
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5 Analysts have issued an Purple Innovation, Inc. EBITDA forecast 2026. The average Purple Innovation, Inc. EBITDA estimate is

$20.2m
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. This is
386.49% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$21.6m 406.45%
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, the lowest is
$18.6m 364.49%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2025 $-6.6m 69.27%
2026
$20.2m 406.52%
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2027
$25.1m 24.63%
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2028
$5.4m 78.49%
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EBITDA Margin

2025 -1.40% 68.01%
2026
4.43% 415.57%
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2027
5.29% 19.41%
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2028
0.96% 81.85%
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5 Purple Innovation, Inc. Analysts have issued a net profit forecast 2026. The average Purple Innovation, Inc. net profit estimate is

$-32.2m
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. This is
33.98% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$-31.9m 34.58%
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, the lowest is
$-32.1m 34.19%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 $-51.4m 47.49%
2026
$-32.2m 37.46%
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2027
$-31.0m 3.67%
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2028
$-10.8m 65.10%
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Net Margin

2025 -10.97% 45.34%
2026
-7.06% 35.63%
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2027
-6.52% 7.65%
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2028
-1.92% 70.55%
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Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 & 2028

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Earnings Per Share $ -11.89 -7.37
47.94% 38.02%
P/E negative
EV/Sales 0.26

5 Analysts have issued a Purple Innovation, Inc. forecast for earnings per share. The average Purple Innovation, Inc. EPS is

$-7.37
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. This is
34.08% higher
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than earnings per share in the financial year 2025. The highest EPS forecast is
$-7.31 34.62%
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, the lowest is
$-7.35 34.26%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 $-11.89 47.94%
2026
$-7.37 38.02%
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2027
$-7.10 3.66%
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2028
$-2.48 65.07%
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P/E ratio

Current -0.29 78.81%
2026
-0.43 50.72%
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2027
-0.45 4.65%
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2028
-1.29 186.67%
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Based on analysts' sales estimates for 2026, the Purple Innovation, Inc. stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.26 31.58%
2026
0.26 0.65%
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2027
0.25 4.22%
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2028
0.21 15.68%
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P/S ratio

Current 0.03 87.68%
2026
0.03 0.65%
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2027
0.03 3.93%
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2028
0.02 15.70%
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Current Purple Innovation, Inc. Upgrades & Downgrades

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Analyst Rating Action Date
Keybanc
Locked
Locked
Locked Apr 29 2026
UBS
Locked
Locked
Locked Apr 29 2026
UBS
Locked
Locked
Locked Apr 01 2026
Wedbush
Locked
Locked
Locked Mar 26 2025
Wedbush
Locked
Locked
Locked Sep 04 2024
Analyst Rating Date
Locked
Keybanc:
Locked
Locked
Apr 29 2026
Locked
UBS:
Locked
Locked
Apr 29 2026
Locked
UBS:
Locked
Locked
Apr 01 2026
Locked
Wedbush:
Locked
Locked
Mar 26 2025
Locked
Wedbush:
Locked
Locked
Sep 04 2024

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