Hennes & Mauritz (H&M) Stock News

Recent financial results missed expectations. Higher marketing expenses and heavy investment have hurt profitability; continued financial strain is expected. Tariffs and economic anxiety complicate turnaround efforts.

The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.

U.S. President Donald Trump's actions to raise import tariffs will drive prices up for American consumers, the CEO of fast-fashion retailer H&M said on Thursday, as the company shifts its supply chain to adapt to new trade barriers.

H&M reported first quarter earnings that came in below expectations, with analysts saying it was another disappointing update from the high street clothing chain.  The shares fell 5% in early trading but by mid-morning were up 2%, having already fallen over 20% over the past six months.

Sales rose 2% but momentum slowed in the final month of the quarter.

H&M on Thursday posted weaker than expected first-quarter sales in a slow start to the year for the world's second-largest clothing retailer.

Swedish fast-fashion retailer H&M reported weaker than expected sales for its first quarter on Thursday and said sales were up 1% so far in March, in a sign of a slow start to its spring and summer season.

STOCKHOLM - Der Modehändler H&M SE0000106270 ist schwächer in das neue Geschäftsjahr gestartet als vom Unternehmen vorgesehen.