Swedish fashion retailer H&M reported slightly stronger second-quarter profit on Thursday, an encouraging sign as CEO Daniel Erver tries to attract more shoppers with trendier clothes.
H&M is trying to win shoppers from rivals in the United States by holding prices steady while Zara and Shein raise theirs, as U.S. tariffs disrupt the fast-fashion industry that relies on imports of low-cost clothes from China, Vietnam, and other Asian countries.
H&M's fiscal second quarter sales came in weaker-than-expected, though the world's second largest clothing retailer pointed to an uptick in summer demand.
Der Bekleidungskonzern H&M SE0000106270 hat ein weiteres schwieriges Quartal hinter sich.
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