SEK155.70
2.13% yesterday
Stockholm, Sep 23, 05:30 pm CET
ISIN
SE0000106270
Symbol
HM B

Hennes & Mauritz (H&M) Target price 2025 - Analyst rating & recommendation

Hennes & Mauritz (H&M) Classifications & Recommendation:

Buy
9%
Hold
41%
Sell
50%

Hennes & Mauritz (H&M) Price Target

Target Price SEK133.62
Price SEK155.70
Deviation
Number of Estimates 29
29 Analysts have issued a price target Hennes & Mauritz (H&M) 2026 . The average Hennes & Mauritz (H&M) target price is SEK133.62. This is lower than the current stock price. The highest price target is
SEK189.00 21.39%
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, the lowest is
SEK101.00 35.13%
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.
A rating was issued by 34 analysts: 3 Analysts recommend Hennes & Mauritz (H&M) to buy, 14 to hold and 17 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Hennes & Mauritz (H&M) stock has an average upside potential 2026 of . Most analysts recommend the Hennes & Mauritz (H&M) stock at Sale.

Sales and Margin forecast 2025, 2026 to 2032

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Quarter Annually
Nov '24 2025
Estimates
Revenue Billion SEK 234.48 234.67
0.66% 0.08%
EBITDA Margin 15.92% 16.86%
19.05% 5.90%
Net Margin 4.96% 4.78%
33.66% 3.55%

28 Analysts have issued a sales forecast Hennes & Mauritz (H&M) 2025 . The average Hennes & Mauritz (H&M) sales estimate is

SEK235b
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. This is
0.61% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
SEK248b 6.34%
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, the lowest is
SEK222b 4.63%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 SEK234b 0.66%
2025
SEK235b 0.08%
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2026
SEK239b 1.87%
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2027
SEK246b 2.74%
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2028
SEK247b 0.69%
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2029
SEK250b 1.11%
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2030
SEK258b 3.07%
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2031
SEK264b 2.44%
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2032
SEK270b 2.21%
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28 Analysts have issued an Hennes & Mauritz (H&M) EBITDA forecast 2025. The average Hennes & Mauritz (H&M) EBITDA estimate is

SEK39.6b
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. This is
12.32% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
SEK44.2b 25.44%
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, the lowest is
SEK26.5b 24.90%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 SEK37.3b 19.58%
2025
SEK39.6b 6.00%
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2026
SEK42.3b 7.01%
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2027
SEK44.2b 4.27%
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2028
SEK40.8b 7.56%
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2029
SEK42.6b 4.48%
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2030
SEK41.2b 3.44%
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2031
SEK42.5b 3.15%
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2032
SEK43.5b 2.50%
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EBITDA Margin

2024 15.92% 19.05%
2025
16.86% 5.90%
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2026
17.71% 5.04%
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2027
17.98% 1.52%
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2028
16.50% 8.23%
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2029
17.05% 3.33%
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2030
15.98% 6.28%
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2031
16.09% 0.69%
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2032
16.13% 0.25%
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31 Hennes & Mauritz (H&M) Analysts have issued a net profit forecast 2025. The average Hennes & Mauritz (H&M) net profit estimate is

SEK11.2b
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. This is
12.38% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
SEK13.1b 31.79%
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, the lowest is
SEK9.8b 1.60%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 SEK11.6b 32.78%
2025
SEK11.2b 3.57%
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2026
SEK12.9b 15.04%
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2027
SEK14.0b 8.34%
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2028
SEK15.0b 7.39%
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2029
SEK18.0b 19.75%
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2030
SEK21.3b 18.87%
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2031
SEK22.1b 3.41%
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2032
SEK22.7b 2.64%
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Net Margin

2024 4.96% 33.66%
2025
4.78% 3.55%
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2026
5.39% 12.76%
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2027
5.69% 5.57%
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2028
6.06% 6.50%
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2029
7.18% 18.48%
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2030
8.28% 15.32%
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2031
8.36% 0.97%
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2032
8.40% 0.48%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032

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Quarter Annually
Nov '24 2025
Estimates
Earnings Per Share SEK 7.21 6.98
34.26% 3.19%
P/E 21.83
EV/Sales 1.28

31 Analysts have issued a Hennes & Mauritz (H&M) forecast for earnings per share. The average Hennes & Mauritz (H&M) EPS is

SEK6.98
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. This is
12.58% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
SEK8.19 32.10%
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, the lowest is
SEK6.12 1.29%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 SEK7.21 34.26%
2025
SEK6.98 3.19%
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2026
SEK8.03 15.04%
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2027
SEK8.70 8.34%
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2028
SEK9.35 7.47%
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2029
SEK11.19 19.68%
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2030
SEK13.31 18.95%
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2031
SEK13.76 3.38%
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2032
SEK14.12 2.62%
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P/E ratio

Current 25.11 12.24%
2025
21.83 11.22%
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2026
18.97 13.10%
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2027
17.51 7.70%
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2028
16.31 6.85%
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2029
13.62 16.49%
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2030
11.46 15.86%
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2031
11.08 3.32%
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2032
10.79 2.62%
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Based on analysts' sales estimates for 2025, the Hennes & Mauritz (H&M) stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.29 0.77%
2025
1.28 0.42%
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2026
1.26 1.83%
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2027
1.23 2.67%
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2028
1.22 0.68%
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2029
1.21 1.11%
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2030
1.17 2.98%
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2031
1.14 2.38%
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2032
1.12 2.15%
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P/S ratio

Current 1.05 3.19%
2025
1.04 0.60%
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2026
1.02 1.84%
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2027
1.00 2.67%
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2028
0.99 0.68%
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2029
0.98 1.10%
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2030
0.95 2.98%
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2031
0.93 2.38%
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2032
0.91 2.15%
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Current Hennes & Mauritz (H&M) Upgrades & Downgrades

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Analyst Rating Action Date
PARETO SECURITIES AS
Locked
Locked
Locked Sep 03 2025
BANCO SANTANDER
Locked
Locked
Locked Aug 29 2025
HANDELSBANKEN CAPITAL MARKETS
Locked
Locked
Locked Aug 20 2025
BERENBERG
Locked
Locked
Locked Aug 15 2025
CRISPIDEA PRIVATE LIMITED
Locked
Locked
Locked Aug 11 2025
JEFFERIES
Locked
Locked
Locked Aug 08 2025
STIFEL, FORMERLY BRYAN GARNIER
Locked
Locked
Locked Jul 21 2025
Analyst Rating Date
Locked
PARETO SECURITIES AS:
Locked
Locked
Sep 03 2025
Locked
BANCO SANTANDER:
Locked
Locked
Aug 29 2025
Locked
HANDELSBANKEN CAPITAL MARKETS:
Locked
Locked
Aug 20 2025
Locked
BERENBERG:
Locked
Locked
Aug 15 2025
Locked
CRISPIDEA PRIVATE LIMITED:
Locked
Locked
Aug 11 2025
Locked
JEFFERIES:
Locked
Locked
Aug 08 2025
Locked
STIFEL, FORMERLY BRYAN GARNIER:
Locked
Locked
Jul 21 2025

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