$23.67
7.47% today
NYSE, Apr 03, 06:45 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$25.58
+0.67 2.69% 1M
-10.88 29.84% 6M
-4.55 15.10% YTD
-17.51 40.64% 1Y
-13.22 34.07% 3Y
+9.48 58.88% 5Y
-35.47 58.10% 10Y
NYSE, Closing price Wed, Apr 02 2025
+0.52 2.08%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Market capitalization $3.19b
Enterprise Value $8.48b
P/E (TTM) P/E ratio 7.69
EV/FCF (TTM) EV/FCF 9.78
EV/Sales (TTM) EV/Sales 1.63
P/S ratio (TTM) P/S ratio 0.61
P/B ratio (TTM) P/B ratio 1.00
Dividend yield 2.70%
Last dividend (FY24) $0.69
Revenue growth (TTM) Revenue growth -11.13%
Revenue (TTM) Revenue $5.19b
EBIT (operating result TTM) EBIT $446.92m
Free Cash Flow (TTM) Free Cash Flow $867.27m
Cash position $1.73b
EPS (TTM) EPS $3.33
P/E forward 7.99
P/S forward 0.76
EV/Sales forward 2.03
Short interest 11.65%
Show more

Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

As a Free StocksGuide user, you can view scores for all 6,794 stocks worldwide.

Harley-Davidson Stock Analysis

Unlock Scores for Free

Analyst Opinions

17 Analysts have issued a Harley-Davidson forecast:

6x Buy
35%
10x Hold
59%
1x Sell
6%

Analyst Opinions

17 Analysts have issued a Harley-Davidson forecast:

Buy
35%
Hold
59%
Sell
6%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Dec '24
+/-
%
5,187 5,187
11% 11%
100%
- Direct Costs 3,584 3,584
7% 7%
69%
1,602 1,602
19% 19%
31%
- Selling and Administrative Expenses 834 834
14% 14%
16%
- Research and Development Expense 161 161
52% 52%
3%
608 608
32% 32%
12%
- Depreciation and Amortization 161 161
2% 2%
3%
EBIT (Operating Income) EBIT 447 447
40% 40%
9%
Net Profit 455 455
36% 36%
9%

In millions USD.

Don't miss a Thing! We will send you all news about Harley-Davidson directly to your mailbox free of charge.

If you wish, we will send you an e-mail every morning with news on stocks of your portfolios.

Harley-Davidson Stock News

Negative
WSJ
4 days ago
Tariffs could lift motorcycle prices to six figures in some countries. Sales are already under pressure in the hypercompetitive European market.
Negative
Market Watch
22 days ago
The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.
Neutral
PRNewsWire
24 days ago
MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at Citi's 2025 Global Consumer & Retail Conference at the JW Marriott Miami Turnberry Resort & Spa in Aventura, Florida on Tuesday, March 11, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will presen...
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

Register for Free

StocksGuide is the ultimate tool for easily finding, analyzing and tracking stocks. Learn from successful investors and make informed investment decisions. We empower you to become a confident, independent investor.

The Apple stock at a glance with charts, current key metrics, news and stock analyses.
The Best Dividend Stocks in the Dividend Top Scorer list.
Stock Analyses of the Best Stocks Worldwide.
Start building wealth today