$25.35
2.59% today
NYSE, May 19, 10:13 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$24.71
+2.86 13.09% 1M
-8.26 25.05% 6M
-5.42 17.99% YTD
-10.70 30.22% 1Y
-11.90 32.50% 3Y
+2.19 9.72% 5Y
-31.45 56.00% 10Y
NYSE, Closing price Fri, May 16 2025
+0.31 1.27%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Market capitalization $3.00b
Enterprise Value $8.26b
P/E (TTM) P/E ratio 9.23
EV/FCF (TTM) EV/FCF 8.97
EV/Sales (TTM) EV/Sales 1.73
P/S ratio (TTM) P/S ratio 0.63
P/B ratio (TTM) P/B ratio 0.94
Dividend yield 2.79%
Last dividend (FY24) $0.69
Revenue growth (TTM) Revenue growth -17.15%
Revenue (TTM) Revenue $4.79b
EBIT (operating result TTM) EBIT $282.40m
Free Cash Flow (TTM) Free Cash Flow $921.19m
Cash position $2.08b
EPS (TTM) EPS $2.68
P/E forward 9.40
P/S forward 0.75
EV/Sales forward 2.06
Short interest 15.46%
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Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

18 Analysts have issued a Harley-Davidson forecast:

5x Buy
28%
12x Hold
67%
1x Sell
6%

Analyst Opinions

18 Analysts have issued a Harley-Davidson forecast:

Buy
28%
Hold
67%
Sell
6%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Mar '25
+/-
%
4,786 4,786
17% 17%
100%
- Direct Costs 3,305 3,305
15% 15%
69%
1,482 1,482
22% 22%
31%
- Selling and Administrative Expenses 1,038 1,038
11% 11%
22%
- Research and Development Expense - -
-
-
443 443
48% 48%
9%
- Depreciation and Amortization 161 161
3% 3%
3%
EBIT (Operating Income) EBIT 282 282
59% 59%
6%
Net Profit 354 354
45% 45%
7%

In millions USD.

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Harley-Davidson Stock News

Neutral
PRNewsWire
11 minutes ago
MILWAUKEE , May 19, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement in connection with the release of the certified voting results of its 2025 Annual Meeting of Shareholders (the "Annual Meeting") confirming that all nine of Harley-Davidson's Director nominees were elected at the Annual Meeting. Additionally, the H...
Positive
Reuters
5 days ago
Harley-Davidson on Wednesday beat back investor H Partners' proposal to remove three directors, including the CEO, the company said in a statement.
Neutral
Business Wire
5 days ago
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today commented on the preliminary results of the Company's 2025 Annual Meeting of Shareholders (the “Annual Meeting...
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

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