$23.56
0.42% day before yesterday
NYSE, Jul 18, 10:10 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$23.56
+0.19 0.81% 1M
-5.48 18.87% 6M
-6.57 21.81% YTD
-12.35 34.39% 1Y
-9.44 28.61% 3Y
-4.44 15.86% 5Y
-31.38 57.12% 10Y
-29.32 55.45% 20Y
NYSE, Closing price Fri, Jul 18 2025
-0.10 0.42%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Basic
Market capitalization
$2.9b
Enterprise Value
$8.2b
Net debt
$5.4b
Cash
$1.9b
Shares outstanding
124.9m
Valuation (TTM | estimate)
P/E
8.3 | 9.0
P/S
0.6 | 0.8
EV/Sales
1.7 | 2.2
EV/FCF
8.9
P/B
0.9
Dividends
DPS
$0.69
Yield 1Y | 5Y
2.9% | 1.7%
Growth 1Y | 5Y
4.5% | -14.4%
Payout 1Y | 3Y
20.1% | 14.9%
Increased
4 Years
Financials (TTM | estimate)
Revenue
$4.8b | $3.8b
EBITDA
$474.9m | $551.7m
EBIT
$314.0m | $343.1m
Net Income
$353.5m | $325.4m
Free Cash Flow
$921.2m
Growth (TTM | estimate)
Revenue
-17.2% | -26.8%
EBITDA
-43.3% | 32.1%
EBIT
-53.3% | -17.7%
Net Income
-44.5% | -28.6%
Free Cash Flow
52.6%
Margin (TTM | estimate)
Gross
34.7%
EBITDA
9.9% | 14.5%
EBIT
6.6%
Net
7.4% | 8.6%
Free Cash Flow
19.3%
Financial Health
Equity Ratio
26.7%
Return on Equity
14.4%
ROCE
3.6%
ROIC
3.1%
Debt/Equity
2.3
More
EPS
$2.8
FCF per Share
$7.4
Short interest
13.5%
Employees
6k
Rev per Employee
$880.0k
Show more

Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

20 Analysts have issued a Harley-Davidson forecast:

8x Buy
40%
11x Hold
55%
1x Sell
5%

Analyst Opinions

20 Analysts have issued a Harley-Davidson forecast:

Buy
40%
Hold
55%
Sell
5%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Mar '25
+/-
%
4,786 4,786
17% 17%
100%
- Direct Costs 3,125 3,125
15% 15%
65%
1,661 1,661
21% 21%
35%
- Selling and Administrative Expenses 1,108 1,108
6% 6%
23%
- Research and Development Expense - -
-
-
475 475
43% 43%
10%
- Depreciation and Amortization 161 161
3% 3%
3%
EBIT (Operating Income) EBIT 314 314
53% 53%
7%
Net Profit 354 354
45% 45%
7%

In millions USD.

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Harley-Davidson Stock News

Neutral
PRNewsWire
10 days ago
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE , July 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2025 financial results before market hours Wednesday, July 30, 2025.
Positive
24/7 Wall Street
15 days ago
Key Points in This Article: Investing in discounted stocks can offer significant opportunities in buying undervalued companies poised for a rebound.
Neutral
GlobeNewsWire
about 2 months ago
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

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