$23.44
0.26% today
NYSE, Apr 28, 05:15 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$23.50
-2.08 8.13% 1M
-8.35 26.22% 6M
-6.63 22.00% YTD
-9.73 29.28% 1Y
-14.81 38.66% 3Y
+4.56 24.08% 5Y
-34.00 59.13% 10Y
NYSE, Closing price Fri, Apr 25 2025
-0.19 0.80%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Market capitalization $2.91b
Enterprise Value $8.20b
P/E (TTM) P/E ratio 7.06
EV/FCF (TTM) EV/FCF 9.46
EV/Sales (TTM) EV/Sales 1.58
P/S ratio (TTM) P/S ratio 0.56
P/B ratio (TTM) P/B ratio 0.92
Dividend yield 2.94%
Last dividend (FY24) $0.69
Revenue growth (TTM) Revenue growth -11.13%
Revenue (TTM) Revenue $5.19b
EBIT (operating result TTM) EBIT $446.92m
Free Cash Flow (TTM) Free Cash Flow $867.27m
Cash position $1.73b
EPS (TTM) EPS $3.33
P/E forward 7.67
P/S forward 0.70
EV/Sales forward 1.98
Short interest 15.15%
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Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

18 Analysts have issued a Harley-Davidson forecast:

6x Buy
33%
10x Hold
56%
2x Sell
11%

Analyst Opinions

18 Analysts have issued a Harley-Davidson forecast:

Buy
33%
Hold
56%
Sell
11%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Dec '24
+/-
%
5,187 5,187
11% 11%
100%
- Direct Costs 3,584 3,584
7% 7%
69%
1,602 1,602
19% 19%
31%
- Selling and Administrative Expenses 834 834
14% 14%
16%
- Research and Development Expense 161 161
52% 52%
3%
608 608
32% 32%
12%
- Depreciation and Amortization 161 161
2% 2%
3%
EBIT (Operating Income) EBIT 447 447
40% 40%
9%
Net Profit 455 455
36% 36%
9%

In millions USD.

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Harley-Davidson Stock News

Neutral
Business Wire
about 5 hours ago
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficially owns approximately 9.1% of the outstanding shares of the Company, today announced that it has filed a definitive proxy statement with the U.S. Securities and Exchange Commission in connection w...
Neutral
Business Wire
5 days ago
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson” or the “Company”), which beneficially owns approximately 9.1% of the outstanding shares of the Company, today issued a presentation highlighting the urgent need for leadership change at Harley-Davidson based on the role long-tenure...
Neutral
Seeking Alpha
6 days ago
The auto industry is in distress but not extreme distress; stable companies with low valuations like Toyota, Honda, and Li Auto are likely to outperform. Despite recent selloffs, markets remain richly priced; value investing may now have a chance to redeem itself, especially in distressed industries. Established automakers face declining margins and sales, while newer EV manufacturers see risin...
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

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