$30.21
2.77% today
NYSE, Sep 04, 10:14 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$30.19
+6.42 27.01% 1M
+6.06 25.11% 6M
+0.06 0.20% YTD
-7.33 19.54% 1Y
-8.03 21.01% 3Y
+2.54 9.19% 5Y
-24.59 44.89% 10Y
-18.61 38.14% 20Y
NYSE, Closing price Thu, Sep 04 2025
+0.80 2.72%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Basic
Market capitalization
$3.6b
Enterprise Value
$8.8b
Net debt
$5.3b
Cash
$1.6b
Shares outstanding
124.9m
Valuation (TTM | estimate)
P/E
14.8 | 7.2
P/S
0.8 | 1.0
EV/Sales
2.0 | 2.4
EV/FCF
10.8
P/B
1.1
Dividends
DPS
$0.69
Yield 1Y | 5Y
2.4% | 1.7%
Growth 1Y | 5Y
4.5% | -14.4%
Payout 1Y | 3Y
20.1% | 14.9%
Increased
4 Years
Financials (TTM | estimate)
Revenue
$4.5b | $3.8b
EBITDA
$347.8m | $481.5m
EBIT
$185.4m | $578.7m
Net Income
$242.8m | $511.0m
Free Cash Flow
$821.4m
Growth (TTM | estimate)
Revenue
-24.8% | -27.6%
EBITDA
-59.5% | 15.3%
EBIT
-73.2% | 38.9%
Net Income
-64.2% | 12.2%
Free Cash Flow
15.2%
Margin (TTM | estimate)
Gross
34.0%
EBITDA
7.8% | 12.8%
EBIT
4.1%
Net
5.4% | 13.6%
Free Cash Flow
18.4%
Financial Health
Equity Ratio
26.7%
Return on Equity
14.4%
ROCE
2.2%
ROIC
1.8%
Debt/Equity
2.1
More
EPS
$2.0
FCF per Share
$6.6
Short interest
11.8%
Employees
6k
Rev per Employee
$880.0k
Show more

Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

20 Analysts have issued a Harley-Davidson forecast:

8x Buy
40%
11x Hold
55%
1x Sell
5%

Analyst Opinions

20 Analysts have issued a Harley-Davidson forecast:

Buy
40%
Hold
55%
Sell
5%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Jun '25
+/-
%
4,475 4,475
25% 25%
100%
- Direct Costs 2,952 2,952
23% 23%
66%
1,523 1,523
28% 28%
34%
- Selling and Administrative Expenses 1,104 1,104
8% 8%
25%
- Research and Development Expense - -
-
-
348 348
59% 59%
8%
- Depreciation and Amortization 162 162
2% 2%
4%
EBIT (Operating Income) EBIT 185 185
73% 73%
4%
Net Profit 243 243
64% 64%
5%

In millions USD.

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Harley-Davidson Stock News

Neutral
PRNewsWire
8 days ago
MILWAUKEE , Aug. 27, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the third quarter of 2025. The dividend is payable September 24, 2025 to the shareholders of record of the Company's common stock as of September 10, 2025.
Neutral
PRNewsWire
10 days ago
Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Generates proceeds of more than $230 million through sale of residual interests in certain securitized consumer loan receiva...
Negative
Investopedia
about one month ago
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

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