$26.00
1.48% today
NYSE, Feb 28, 05:45 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$26.39
-2.03 7.14% 1M
-11.92 31.11% 6M
-3.74 12.41% YTD
-9.79 27.06% 1Y
-14.91 36.10% 3Y
-4.78 15.34% 5Y
-37.18 58.49% 10Y
NYSE, Closing price Thu, Feb 27 2025
+0.05 0.19%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Market capitalization $3.36b
Enterprise Value $8.60b
P/E (TTM) P/E ratio 7.93
EV/FCF (TTM) EV/FCF 9.91
EV/Sales (TTM) EV/Sales 1.66
P/S ratio (TTM) P/S ratio 0.65
P/B ratio (TTM) P/B ratio 0.98
Dividend yield 2.61%
Last dividend (FY24) $0.69
Revenue growth (TTM) Revenue growth -11.13%
Revenue (TTM) Revenue $5.19b
EBIT (operating result TTM) EBIT $388.16m
Free Cash Flow (TTM) Free Cash Flow $867.27m
Cash position $1.73b
EPS (TTM) EPS $3.33
P/E forward 8.20
P/S forward 0.80
EV/Sales forward 2.04
Short interest 8.32%
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Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

17 Analysts have issued a Harley-Davidson forecast:

6x Buy
35%
10x Hold
59%
1x Sell
6%

Analyst Opinions

17 Analysts have issued a Harley-Davidson forecast:

Buy
35%
Hold
59%
Sell
6%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Dec '24
+/-
%
5,187 5,187
11% 11%
100%
- Direct Costs 3,580 3,580
7% 7%
69%
1,727 1,727
13% 13%
33%
- Selling and Administrative Expenses 1,044 1,044
7% 7%
20%
- Research and Development Expense - -
-
-
- -
-
-
- Depreciation and Amortization - -
-
-
EBIT (Operating Income) EBIT 388 388
47% 47%
7%
Net Profit 455 455
36% 36%
9%

In millions USD.

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Harley-Davidson Stock News

Negative
The Motley Fool
about 5 hours ago
It's tough seeing well-known American brands struggle in the modern world. Harley-Davidson (HOG 0.19%) and Kraft Heinz (KHC 0.10%) are two companies you want to root for, but they are both facing challenges in today's economic climate.
Neutral
PRNewsWire
about 18 hours ago
MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.
Neutral
PRNewsWire
14 days ago
MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Founded 1903
Website www.harley-davidson.com

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