$25.59
5.92% today
NYSE, Aug 12, 10:04 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$24.16
-0.46 1.87% 1M
-2.07 7.89% 6M
-5.97 19.81% YTD
-10.70 30.69% 1Y
-15.42 38.96% 3Y
-3.72 13.34% 5Y
-35.56 59.54% 10Y
-27.94 53.63% 20Y
NYSE, Closing price Mon, Aug 11 2025
-0.06 0.25%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Basic
Market capitalization
$2.9b
Enterprise Value
$8.2b
Net debt
$5.3b
Cash
$1.6b
Shares outstanding
124.9m
Valuation (TTM | estimate)
P/E
12.2 | 9.3
P/S
0.7 | 0.8
EV/Sales
1.8 | 2.2
EV/FCF
10.0
P/B
0.9
Dividends
DPS
$0.69
Yield 1Y | 5Y
2.9% | 1.7%
Growth 1Y | 5Y
4.5% | -14.4%
Payout 1Y | 3Y
20.1% | 14.9%
Increased
4 Years
Financials (TTM | estimate)
Revenue
$4.5b | $3.8b
EBITDA
$347.8m | $481.5m
EBIT
$185.4m | $527.5m
Net Income
$242.8m | $325.4m
Free Cash Flow
$821.4m
Growth (TTM | estimate)
Revenue
-24.8% | -26.8%
EBITDA
-59.5% | 15.3%
EBIT
-73.2% | 26.6%
Net Income
-64.2% | -28.6%
Free Cash Flow
15.2%
Margin (TTM | estimate)
Gross
34.0%
EBITDA
7.8% | 12.7%
EBIT
4.1%
Net
5.4% | 8.6%
Free Cash Flow
18.4%
Financial Health
Equity Ratio
26.7%
Return on Equity
14.4%
ROCE
2.2%
ROIC
1.8%
Debt/Equity
2.1
More
EPS
$2.0
FCF per Share
$6.6
Short interest
12.8%
Employees
6k
Rev per Employee
$880.0k
Show more

Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

20 Analysts have issued a Harley-Davidson forecast:

8x Buy
40%
11x Hold
55%
1x Sell
5%

Analyst Opinions

20 Analysts have issued a Harley-Davidson forecast:

Buy
40%
Hold
55%
Sell
5%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Jun '25
+/-
%
4,475 4,475
25% 25%
100%
- Direct Costs 2,952 2,952
23% 23%
66%
1,523 1,523
28% 28%
34%
- Selling and Administrative Expenses 1,104 1,104
8% 8%
25%
- Research and Development Expense - -
-
-
348 348
59% 59%
8%
- Depreciation and Amortization 162 162
2% 2%
4%
EBIT (Operating Income) EBIT 185 185
73% 73%
4%
Net Profit 243 243
64% 64%
5%

In millions USD.

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Harley-Davidson Stock News

Negative
Investopedia
8 days ago
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
Neutral
WSJ
8 days ago
Departing CEO Jochen Zeitz recently survived an activist challenge. The transition to the new leadership will take effect Oct. 1.
Positive
Reuters
8 days ago
Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

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