$24.83
0.60% yesterday
NYSE, Jun 12, 10:10 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Stock price

$24.83
-0.02 0.08% 1M
-8.20 24.83% 6M
-5.30 17.59% YTD
-8.76 26.08% 1Y
-0.25 1.00% 5Y
-29.69 54.46% 10Y
-24.51 49.68% 20Y
NYSE, Closing price Thu, Jun 12 2025
-0.15 0.60%
ISIN
US4128221086
Symbol
HOG
Industry

Key metrics

Market capitalization $3.02b
Enterprise Value $8.39b
P/E (TTM) P/E ratio 8.77
EV/FCF (TTM) EV/FCF 9.10
EV/Sales (TTM) EV/Sales 1.75
P/S ratio (TTM) P/S ratio 0.63
P/B ratio (TTM) P/B ratio 0.97
Dividend yield 2.78%
Last dividend (FY24) $0.69
Revenue growth (TTM) Revenue growth -17.15%
Revenue (TTM) Revenue $4.79b
EBIT (operating result TTM) EBIT $314.05m
Free Cash Flow (TTM) Free Cash Flow $921.19m
Cash position $1.93b
EPS (TTM) EPS $2.83
P/E forward 9.74
P/S forward 0.76
EV/Sales forward 2.11
Short interest 15.06%
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Is Harley-Davidson a Top Scorer Stock based on the Dividend, High-Growth-Investing or Leverman Strategy?

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Harley-Davidson Stock Analysis

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Analyst Opinions

18 Analysts have issued a Harley-Davidson forecast:

5x Buy
28%
12x Hold
67%
1x Sell
6%

Analyst Opinions

18 Analysts have issued a Harley-Davidson forecast:

Buy
28%
Hold
67%
Sell
6%

Financial data from Harley-Davidson

Income Statement P&L | Balance Sheet | Cash Flow


Quarter TTM Annually
Mar '25
+/-
%
4,786 4,786
17% 17%
100%
- Direct Costs 3,125 3,125
15% 15%
65%
1,661 1,661
21% 21%
35%
- Selling and Administrative Expenses 1,108 1,108
6% 6%
23%
- Research and Development Expense - -
-
-
475 475
43% 43%
10%
- Depreciation and Amortization 161 161
3% 3%
3%
EBIT (Operating Income) EBIT 314 314
53% 53%
7%
Net Profit 354 354
45% 45%
7%

In millions USD.

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Harley-Davidson Stock News

Neutral
GlobeNewsWire
9 days ago
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus
Neutral
PRNewsWire
10 days ago
LOS ANGELES , June 2, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz is investigating potential claims against the board of directors of Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) concerning whether the board breached its fiduciary duties to shareholders.
Neutral
Business Wire
24 days ago
LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors.
More Harley-Davidson News

Company Profile

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Head office United States
CEO Jochen Zeitz
Employees 5,900
Founded 1903
Website www.harley-davidson.com

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