$25.56
3.15% today
NYSE, Feb 28, 08:45 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Target price 2025 - Analyst rating & recommendation

Harley-Davidson Classifications & Recommendation:

Buy
35%
Hold
59%
Sell
6%

Harley-Davidson Price Target

Target Price $31.50
Price $26.39
Potential
Number of Estimates 8
8 Analysts have issued a price target Harley-Davidson 2026 . The average Harley-Davidson target price is $31.50. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 17 analysts: 6 Analysts recommend Harley-Davidson to buy, 10 to hold and 1 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Harley-Davidson stock has an average upside potential 2026 of . Most analysts recommend the Harley-Davidson stock at Hold.

Sales and Margin forecast 2025, 2026 & 2027

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 5.19 4.21
11.13% 18.86%

13 Analysts have issued a sales forecast Harley-Davidson 2025 . The average Harley-Davidson sales estimate is

$4.2b
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. This is
18.86% lower
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$5.1b 1.56%
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, the lowest is
$3.9b 25.35%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $5.2b 11.13%
2025
$4.2b 18.86%
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2026
$4.4b 4.98%
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2027
$4.6b 3.21%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 & 2027

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ 3.44 3.22
29.36% 6.40%
P/E 8.20
EV/Sales 2.04

9 Analysts have issued a Harley-Davidson forecast for earnings per share. The average Harley-Davidson <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS is

$3.22
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. This is
3.30% lower
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than earnings per share in the financial year 2024. The highest <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS forecast is
$3.35 0.60%
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, the lowest is
$2.93 12.01%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $3.44 29.36%
2025
$3.22 6.40%
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2026
$4.20 30.43%
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2027
$4.42 5.24%
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P/E ratio

Current 7.93 3.93%
2025
8.20 3.40%
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2026
6.28 23.41%
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2027
5.97 4.94%
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Based on analysts' sales estimates for 2025, the Harley-Davidson stock is valued at an <a href=https://blog.stocksguide.com/knowledge/enterprise-value-sales-simply-explained>EV/Sales of

and an <a href=https://blog.stocksguide.com/knowledge/price-sales-ratio-simply-explained>P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.66 9.29%
2025
2.04 23.04%
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2026
1.95 4.74%
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2027
1.89 3.11%
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P/S ratio

Current 0.65 26.13%
2025
0.80 23.26%
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2026
0.76 4.75%
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2027
0.74 3.12%
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Current Harley-Davidson Upgrades & Downgrades Beta

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Analyst Rating Action Date
UBS Locked ➜ Locked Locked Feb 20 2025
Morgan Stanley Locked ➜ Locked Locked Feb 06 2025
Citigroup Locked ➜ Locked Locked Feb 06 2025
DA Davidson Locked ➜ Locked Locked Feb 04 2025
B of A Securities Locked ➜ Locked Locked Jan 30 2025
Citigroup Locked ➜ Locked Locked Jan 23 2025
Morgan Stanley Locked ➜ Locked Locked Jan 21 2025
Analyst Rating Date
Locked
UBS: Locked ➜ Locked
Feb 20 2025
Locked
Morgan Stanley: Locked ➜ Locked
Feb 06 2025
Locked
Citigroup: Locked ➜ Locked
Feb 06 2025
Locked
DA Davidson: Locked ➜ Locked
Feb 04 2025
Locked
B of A Securities: Locked ➜ Locked
Jan 30 2025
Locked
Citigroup: Locked ➜ Locked
Jan 23 2025
Locked
Morgan Stanley: Locked ➜ Locked
Jan 21 2025

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