$22.21
3.48% today
NYSE, Apr 04, 07:15 pm CET
ISIN
US4128221086
Symbol
HOG

Harley-Davidson Target price 2025 - Analyst rating & recommendation

Harley-Davidson Classifications & Recommendation:

Buy
35%
Hold
59%
Sell
6%

Harley-Davidson Price Target

Target Price $31.38
Price $23.01
Potential
Number of Estimates 8
8 Analysts have issued a price target Harley-Davidson 2026 . The average Harley-Davidson target price is $31.38. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 17 analysts: 6 Analysts recommend Harley-Davidson to buy, 10 to hold and 1 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Harley-Davidson stock has an average upside potential 2026 of . Most analysts recommend the Harley-Davidson stock at Hold.

Sales and Margin forecast 2025, 2026 & 2027

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 5.19 4.18
11.13% 19.46%
EBITDA Margin 11.72% 15.65%
23.70% 33.56%
Net Margin 8.24% 9.53%
20.52% 15.62%

13 Analysts have issued a sales forecast Harley-Davidson 2025 . The average Harley-Davidson sales estimate is

$4.2b
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. This is
19.46% lower
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$5.1b 1.56%
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, the lowest is
$3.9b 25.62%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $5.2b 11.13%
2025
$4.2b 19.46%
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2026
$4.4b 4.58%
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2027
$4.6b 4.48%
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8 Analysts have issued an Harley-Davidson EBITDA forecast 2025. The average Harley-Davidson EBITDA estimate is

$654m
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. This is
7.59% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$994m 63.52%
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, the lowest is
$417m 31.42%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $608m 32.19%
2025
$654m 7.56%
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2026
$780m 19.38%
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2027
$891m 14.12%
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EBITDA Margin

2024 11.72% 23.70%
2025
15.65% 33.56%
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2026
17.86% 14.12%
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2027
19.51% 9.24%
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9 Harley-Davidson Analysts have issued a net profit forecast 2025. The average Harley-Davidson net profit estimate is

$398m
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. This is
3.81% lower
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$416m 0.60%
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, the lowest is
$364m 12.05%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $428m 29.36%
2025
$398m 6.88%
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2026
$521m 30.76%
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2027
$550m 5.61%
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Net Margin

2024 8.24% 20.52%
2025
9.53% 15.62%
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2026
11.92% 25.08%
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2027
12.04% 1.01%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 & 2027

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ 3.44 3.20
29.36% 6.98%
P/E 7.18
EV/Sales 1.95

9 Analysts have issued a Harley-Davidson forecast for earnings per share. The average Harley-Davidson EPS is

$3.20
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. This is
3.90% lower
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than earnings per share in the financial year 2024. The highest EPS forecast is
$3.35 0.60%
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, the lowest is
$2.93 12.01%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $3.44 29.36%
2025
$3.20 6.98%
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2026
$4.19 30.94%
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2027
$4.42 5.49%
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P/E ratio

Current 6.92 23.70%
2025
7.18 3.76%
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2026
5.49 23.54%
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2027
5.20 5.28%
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Based on analysts' sales estimates for 2025, the Harley-Davidson stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.57 20.71%
2025
1.95 24.41%
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2026
1.87 4.38%
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2027
1.79 4.29%
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P/S ratio

Current 0.55 46.01%
2025
0.69 24.16%
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2026
0.66 4.39%
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2027
0.63 4.28%
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Current Harley-Davidson Upgrades & Downgrades

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Analyst Rating Action Date
Citigroup
Locked
Locked
Locked Apr 02 2025
UBS
Locked
Locked
Locked Feb 20 2025
Citigroup
Locked
Locked
Locked Feb 06 2025
Morgan Stanley
Locked
Locked
Locked Feb 06 2025
DA Davidson
Locked
Locked
Locked Feb 04 2025
B of A Securities
Locked
Locked
Locked Jan 30 2025
Citigroup
Locked
Locked
Locked Jan 23 2025
Analyst Rating Date
Locked
Citigroup:
Locked
Locked
Apr 02 2025
Locked
UBS:
Locked
Locked
Feb 20 2025
Locked
Citigroup:
Locked
Locked
Feb 06 2025
Locked
Morgan Stanley:
Locked
Locked
Feb 06 2025
Locked
DA Davidson:
Locked
Locked
Feb 04 2025
Locked
B of A Securities:
Locked
Locked
Jan 30 2025
Locked
Citigroup:
Locked
Locked
Jan 23 2025

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