€142.40
1.56%
Xetra, Sep 17, 05:36 pm CEST. Closed.
ISIN
DE000A1EWWW0
Symbol
ADS

Adidas Target price 2026 - Analyst rating & recommendation

Adidas Classifications & Recommendation

Buy
75%
Hold
22%
Sell
3%

Adidas Price Target

Target Price €208.59
Price €142.40
Potential 46.48%
Number of Estimates 32
32 Analysts have issued a price target Adidas 2027 . The average Adidas target price is €208.59. This is 46.48% higher than the current stock price. The highest price target is €267.75 88.03% , the lowest is €171.70 20.58% .
A rating was issued by 36 analysts: 27 Analysts recommend Adidas to buy, 8 to hold and 1 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Adidas stock has an average upside potential 2027 of 46.48% . Most analysts recommend the Adidas stock at Purchase.

Sales and Margin forecast 2026, 2027 to 2033

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Select at least one metric to display the chart.


Dec '25 2026
Estimates
Revenue Billion € 24.81 27.20
4.76% 9.64%
EBITDA Margin 12.93% 13.16%
21.76% 1.78%
Net Margin 5.40% 6.14%
67.42% 13.69%

32 Analysts have issued a sales forecast Adidas 2026 . The average Adidas sales estimate is

€27.2b
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. This is
4.46% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
€28.6b 10.00%
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, the lowest is
€26.0b 0.26%
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.

This results in the following potential growth metrics:

Revenue Estimates

2025 €24.8b 4.76%
2026
€27.2b 9.64%
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2027
€29.2b 7.33%
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2028
€31.4b 7.62%
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2029
€33.4b 6.31%
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2030
€35.9b 7.47%
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2031
€37.5b 4.36%
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2032
€39.6b 5.62%
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2033
€41.6b 5.21%
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27 Analysts have issued an Adidas EBITDA forecast 2026. The average Adidas EBITDA estimate is

€3.6b
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. This is
7.15% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
€4.0b 18.86%
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, the lowest is
€2.9b 13.95%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2025 €3.2b 27.55%
2026
€3.6b 11.60%
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2027
€4.1b 14.16%
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2028
€4.5b 9.74%
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2029
€4.9b 9.57%
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2030
€5.2b 6.74%
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2031
€5.7b 8.75%
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2032
€6.0b 5.08%
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2033
€6.3b 5.06%
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EBITDA Margin

2025 12.93% 21.76%
2026
13.16% 1.78%
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2027
14.00% 6.38%
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2028
14.27% 1.93%
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2029
14.71% 3.08%
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2030
14.61% 0.68%
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2031
15.22% 4.18%
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2032
15.15% 0.46%
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2033
15.12% 0.20%
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32 Adidas Analysts have issued a net profit forecast 2026. The average Adidas net profit estimate is

€1.7b
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. This is
21.10% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
€2.1b 50.89%
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, the lowest is
€1.5b 7.84%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 €1.3b 75.39%
2026
€1.7b 24.63%
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2027
€2.1b 24.06%
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2028
€2.4b 15.90%
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2029
€2.7b 12.19%
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2030
€2.9b 8.60%
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2031
€3.3b 12.92%
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2032
€3.6b 8.32%
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2033
€3.9b 7.83%
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Net Margin

2025 5.40% 67.42%
2026
6.14% 13.69%
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2027
7.10% 15.64%
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2028
7.64% 7.61%
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2029
8.06% 5.50%
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2030
8.15% 1.12%
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2031
8.82% 8.22%
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2032
9.04% 2.49%
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2033
9.27% 2.54%
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Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

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Select at least one metric to display the chart.


Dec '25 2026
Estimates
Earnings Per Share 7.50 9.54
75.64% 27.20%
P/E 15.16
EV/Sales 1.08

32 Analysts have issued a Adidas forecast for earnings per share. The average Adidas EPS is

€9.54
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. This is
21.68% higher
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than earnings per share in the financial year 2025. The highest EPS forecast is
€11.89 51.66%
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, the lowest is
€8.49 8.29%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 €7.50 75.64%
2026
€9.54 27.20%
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2027
€11.83 24.00%
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2028
€13.72 15.98%
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2029
€15.39 12.17%
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2030
€16.71 8.58%
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2031
€18.87 12.93%
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2032
€20.44 8.32%
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2033
€22.04 7.83%
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P/E ratio

Current 18.45 30.99%
2026
15.16 17.83%
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2027
12.22 19.39%
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2028
10.55 13.67%
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2029
9.40 10.90%
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2030
8.66 7.87%
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2031
7.66 11.55%
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2032
7.08 7.57%
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2033
6.56 7.34%
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Based on analysts' sales estimates for 2026, the Adidas stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.13 22.60%
2026
1.08 4.03%
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2027
1.01 6.83%
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2028
0.94 7.09%
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2029
0.88 5.93%
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2030
0.82 6.95%
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2031
0.79 4.19%
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2032
0.75 5.32%
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2033
0.71 4.94%
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P/S ratio

Current 0.97 25.31%
2026
0.93 4.27%
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2027
0.87 6.83%
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2028
0.81 7.09%
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2029
0.76 5.94%
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2030
0.71 6.95%
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2031
0.68 4.18%
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2032
0.64 5.32%
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2033
0.61 4.95%
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Current Adidas Upgrades & Downgrades

Analyst Rating Action Date
ROTHSCHILD & CO REDBURN
Buy
Buy
Unchanged Jul 13 2026
PIPER SANDLER COMPANIES
Overweight
Overweight
Unchanged Jul 13 2026
DAY BY DAY
Sell
Hold
Upgrade Jul 12 2026
DZ BANK
Buy
Buy
Unchanged Jul 02 2026
METZLER EQUITIES
Buy
Buy
Unchanged Jul 01 2026
BANCO SANTANDER
Outperform
Outperform
Unchanged Jun 30 2026
ODDO BHF
Buy
Buy
Unchanged Jun 29 2026
Analyst Rating Date
Unchanged
ROTHSCHILD & CO REDBURN:
Buy
Buy
Jul 13 2026
Unchanged
PIPER SANDLER COMPANIES:
Overweight
Overweight
Jul 13 2026
Upgrade
DAY BY DAY:
Sell
Hold
Jul 12 2026
Unchanged
DZ BANK:
Buy
Buy
Jul 02 2026
Unchanged
METZLER EQUITIES:
Buy
Buy
Jul 01 2026
Unchanged
BANCO SANTANDER:
Outperform
Outperform
Jun 30 2026
Unchanged
ODDO BHF:
Buy
Buy
Jun 29 2026

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